CloudFit
CloudFit is a Melbourne-based B2B fitness technology company operating a gym digital signage and customizable workout display platform used by fitness businesses in 30+ countries to deliver branded, on-screen workout programming across multiple screens.
- Company typePrivate
- Founded2019
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What CloudFit does
CloudFit is a B2B fitness technology company headquartered in Melbourne, Australia (CloudFit Pty Ltd, ACN 634 660 530) that operates a gym digital signage and workout display platform for fitness businesses. Founded in 2019 and operating across 30+ countries, the company runs a two-application architecture: a CloudFit Controller App (iOS, Android, and web browser) used by trainers to build and run workouts, and a CloudFit TV display app that renders synchronized workout content across up to 15 screens simultaneously on consumer hardware (Apple TV, Google TV Streamer, Chromecast) or enterprise Amino media players. The platform supports modular workout construction (Circuit, Flow, Whiteboard, Zones, Flexi, Demo, Simple Exercises), timing protocols (EMOM, AMRAP, Tabata, custom intervals), custom exercise uploads up to 10,000 on Business/Enterprise plans, branding controls (colors, logos, custom backgrounds), and native integrations with gym management platforms Perfect Gym, Mariana Tek, and GymMaster for schedule synchronization. A CloudFit AI feature provides automated exercise suggestions during workout authoring.
The company monetizes through a freemium model with per-location paid Business and Enterprise subscriptions (monthly or annual), plus optional add-on features billed via Stripe. Distribution is product-led via app stores and web, supplemented by content marketing (free workout PDF collections including 110+ original and 160+ signature workouts, plus HYROX and Pilates series), an F45 TV Alternative migration landing page targeting gym operators exiting franchise systems, and an Amino enterprise hardware partnership for managed multi-location deployments. Customers span enterprise franchise networks (Anytime Fitness, Jetts, YMCA, UFC Gym, Viva Leisure, Snap Fitness), mid-market operators (1R Australia, Better Body Bootcamp, Bond Athletic), and SMB studios (Brooklyn Boxing, MOCO Performance, The Fitness Vault), with cumulative platform usage exceeding 1.2 million workouts completed.
The company is privately held with 1–10 employees, no disclosed external funding, and no disclosed revenue, operating as an Australian proprietary limited company governed by the laws of Victoria.
CloudFit firmographics
Firmographics- Name
- CloudFit
- Legal name
- CloudFit Pty Ltd ACN 634 660 530 trading as CloudFit
- Website
- https://cloudfit.tv
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CloudFit is a Melbourne-based B2B fitness technology company operating a gym digital signage and customizable workout display platform used by fitness businesses in 30+ countries to deliver branded, on-screen workout programming across multiple screens.
- Ownership category
- akta.pro rank
Where CloudFit is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
CloudFit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Plans: CloudFit offers a free tier for individual/solo use and paid Business/Enterprise plans with additional features. Subscriptions are billed monthly or annually per physical location. Additional subscriptions required for multiple locations.
- Add-On Features: Additional add-on features available for purchase beyond base subscription, including additional display capabilities and premium content. Fees are paid via credit card.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free version with basic workout display functionality |
| Subscription | Monthly | Business plan with full customization and brand control |
| Unit Pricing | Pay-as-you-go | Consumer media hardware costs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
CloudFit product offering
Product offeringCore offering
CloudFit is a B2B fitness technology platform that provides gym digital signage and workout display systems. The platform consists of a controller app and a TV display app that allow fitness businesses to build, brand, and run structured workouts on up to 15 simultaneous in-gym screens, with customizable timers, exercise demonstration videos, and digital whiteboards. It supports functional/HIIT, strength and conditioning, boxing/martial arts, Pilates, yoga, and franchise-style class delivery.
Product overview
CloudFit is a gym digital signage platform built for workout delivery. The platform consists of two connected applications: the CloudFit Controller App (iOS, Android, and web) used by trainers to build and run branded workouts featuring timers, exercise videos, digital whiteboards, and custom branding; and the CloudFit TV App that displays synchronized workout content across multiple gym screens (up to 15 displays) using compatible hardware (Apple TV, Google TV Streamer, Chromecast with Google TV 4K, or Amino enterprise media players). The platform supports diverse workout styles including Functional/HIIT, Strength & Conditioning, Boxing/Martial Arts, Pilates, and Mixed Modalities. Key add-on features include CloudFit AI (exercise suggestions), F45 TV Alternative (migration support for franchise departures), and Free Workout Collections (pre-built workout templates). CloudFit integrates natively with gym management platforms Perfect Gym, Mariana Tek, and GymMaster for schedule synchronization. The platform offers tiered plans (Free, Business, Enterprise) with subscription and add-on pricing.
Differentiator
Problem solved
Functional benefit
Brands
- CloudFit AI: AI-powered exercise suggestions feature within the CloudFit platform
- CloudFit TV
- Amino H200/H200W Partnership
Products and services
- CloudFit Platform End-to-end gym digital signage platform enabling fitness businesses to build and deliver branded workouts on screen with customizable timers, exercise videos, and digital whiteboards, supporting up to 15 simultaneous displays.
- CloudFit Controller App Mobile and web application (iOS, Android, browser) used by trainers and gym operators to build workouts, configure displays, and control workout playback across connected screens.
- CloudFit TV Display application that runs on TV screens via Apple TV, Google TV Streamer, Chromecast with Google TV, or Amino devices to show workouts, timers, exercise videos, and digital whiteboards.
- CloudFit AI AI-powered exercise suggestion feature that helps trainers generate appropriate exercises for their workouts, automating exercise selection during workout creation.
- F45 TV Alternative Solution Migration solution for independent gyms leaving franchise models, providing screen-driven workout delivery infrastructure with timers, station videos, and exercise previews without franchise licensing fees.
- Amino H200 / H200W Enterprise Media Players Enterprise-grade TV media players from Amino (wired H200 and wireless H200W) designed for permanent gym installations with secure 4K playback and enterprise management features, shipped with CloudFit TV pre-installed.
- Free Workout Collections Ready-to-use workout PDF collections including Original Workouts (110+), Signature Workouts (160+), HYROX series (12 workouts), and Pilates series (50+) used as a content resource and lead magnet for fitness businesses.
Quantifiable outcome
- 1198800+ workouts completed on the platform
- +1 more outcomes
Companies that use CloudFit
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles4 records
CloudFit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature10 records
CloudFit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AminocoreAmino makes enterprise media player hardware (H200 for wired, H200W for wireless) designed for commercial environments and digital signage. CloudFit TV runs on Amino devices which arrive pre-configured and connected to CloudFit when ordered through their dedicated partnership link. Best suited for permanent installations, multi-location rollouts, and unattended displays requiring enterprise operational controls.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
CloudFit competitors and assessment
Company assessmentDirect peers
- Wexer: Wexer provides virtual fitness and on-demand digital content for commercial gyms and boutique studios, including screens for group class delivery — the same core use case CloudFit targets, with the main difference being pre-recorded content libraries vs. CloudFit's customizable model.
- FitnessOnDemand: FitnessOnDemand delivers on-demand and live virtual fitness content to commercial screens in gyms, hotels, and multi-housing — overlapping with CloudFit's gym digital signage category.
- Funxtion: Funxtion offers an interactive digital fitness platform for gyms, including on-floor screens with class and content delivery; it competes directly for the same in-club display use case.
- Les Mills International: Les Mills supplies instructor content and choreography that boutiques deliver via screens (LES MILLS CONTENT, the LES MILLS GRIT, etc.); it is the dominant incumbent content library CloudFit explicitly positions against and serves the same gym screens CloudFit does.
Broad incumbents
- Technogym: Technogym sells connected commercial fitness equipment with integrated screens and the Mywellness cloud platform that powers workouts and content in clubs — broader portfolio, but overlapping screen-driven workout delivery for premium gyms.
Emerging players
- EGYM: EGYM provides connected fitness equipment and a SaaS layer for gyms that includes guided, screen-driven workouts; partial overlap with CloudFit's customized workout-on-screen concept inside premium operator networks.
- Myzone: Myzone sells heart-rate monitoring and in-club performance displays for gyms and boutique studios, using wall screens to drive engagement during classes — adjacent to CloudFit's screen-based workout delivery within the same operator environments.
Others
- F45 Training: F45 is the branded fitness franchise whose operators leaving the network are a primary acquisition target for CloudFit (per the F45 TV Alternative landing page); it is a customer/prospect counterpart rather than a direct technology competitor.
- Glofox: Glofox provides gym and studio management software for boutique fitness operators, the same primary customer base CloudFit serves; it competes indirectly through the broader operator-software stack rather than screen workout delivery.
- Mindbody: Mindbody is the largest gym and studio management platform and is a distribution-adjacent ecosystem for CloudFit; it owns class scheduling and member data that touches the same screens CloudFit powers and competes more broadly for the operator software wallet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
CloudFit social profiles
Digital presenceCloudFit financial estimates
Financial estimateRevenue estimate
Valuation estimate
CloudFit leadership team
Management profileNumber of profiles
CloudFit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CloudFit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CloudFit
What does CloudFit do?
CloudFit is a B2B fitness technology platform that provides gym digital signage and workout display systems. The platform consists of a controller app and a TV display app that allow fitness businesses to build, brand, and run structured workouts on up to 15 simultaneous in-gym screens, with customizable timers, exercise demonstration videos, and digital whiteboards. It supports functional/HIIT, strength and conditioning, boxing/martial arts, Pilates, yoga, and franchise-style class delivery.
Is CloudFit a public or private company?
CloudFit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CloudFit founded?
CloudFit was founded in 2019. It employs 1 to 10 people.
Where is CloudFit based?
CloudFit is headquartered in Melbourne, Australia, in the Oceania region.
How does CloudFit make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are add-On Features.
Who are CloudFit's main competitors?
Direct peers on record are Wexer, FitnessOnDemand, Funxtion and Les Mills International. Technogym is listed as a broad incumbent. Emerging players are EGYM and Myzone. Others are F45 Training, Glofox and Mindbody.
Does CloudFit have an API?
No public API is recorded for CloudFit.