Century 21 ProLink

What Century 21 ProLink does

Century 21 ProLink is an independently owned and operated franchisee of the CENTURY 21® real estate brand, operating as Pro-Link Realty, Inc. The company provides full-service residential and commercial real estate brokerage services across the tri-state Siouxland region spanning Northwest Iowa, Southeast South Dakota, and Northeast Nebraska, with principal offices at 1114 4th Street in Sioux City, Iowa and 21 1st Ave NE Suite 1 in Le Mars, Iowa. Core offerings include buyer and seller representation, commercial sales and leasing, property management, and relocation services for individual consumers and businesses; named commercial clients include McDonald's, Sanford Health, Scooters Coffee franchisee BF Coffee Company III, Underground Yoga, and Wheelchair Dynamics. Coverage extends through affiliated agents in additional communities including Dakota Dunes, South Sioux City, Sergeant Bluff, Hinton, Lawton, Onawa, Spencer, and Sioux Falls. The firm reports 51–100 employees and is recognized as a President's Hall of Fame and Double Centurion (200+ cents per associate) producer within the CENTURY 21® network.

Name

Century 21 ProLink

Legal name

Pro-Link Realty, Inc.

Website

https://c21prolink.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Century 21 ProLink is an independently owned CENTURY 21® franchise brokerage (Pro-Link Realty, Inc.) providing residential, commercial, and relocation real estate services across the tri-state Siouxland region (NW Iowa, SE South Dakota, NE Nebraska) from offices in Sioux City and Le Mars, Iowa.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Senior Living & 55+ Community Brokerage (BPAJAAAH)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property management services
• Relocation real estate services
• Real estate agent training

Headquarters

HQ city

Sioux City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Residential real estate sales commissions: Traditional buyer- and seller-side commission revenue on closed residential transactions across NW Iowa, SE South Dakota, and NE Nebraska. Mix of buyer representation, seller listing representation, and dual agency.
2. Commercial real estate brokerage: Commercial sales, leasing, and property management services for offices, retail, and medical properties (e.g., Sanford Health clinic lease, McDonald's purchase, Underground Yoga lease).
3. Property management: Recurring property management services for commercial and rental properties listed on the Commercial > Property Management page and Relocation > Rentals Available.
4. CENTURY 21 franchise fees: Royalty and marketing fund payments to Century 21 Real Estate LLC as an independently owned and operated franchisee of the CENTURY 21® system.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Century 21 ProLink is a real estate brokerage delivering residential buyer and seller representation, commercial sales, leasing, and property management, and relocation services across the Siouxland tri-state region (NW Iowa, SE South Dakota, NE Nebraska). It supplements its brokerage services with an IDX property search tool on its website and an in-house ProLink Career Center that provides free Continuing Education and mentorship to affiliated agents.

Product overview

Century 21 ProLink is a single integrated real-estate brokerage rather than a multi-product SaaS platform. The core offering is a full-service brokerage spanning Residential Real Estate Services (buyer and seller representation), Commercial Real Estate Services (sales, leasing, and property management), Relocation Services, and an IDX Property Search powered by the PropertyPress widget. Layered on top are two internal programs that differentiate the firm: the ProLink Career Center, a state-certified in-house school with free CE and an Agent Mentorship Program that equips agents with an AI-powered CRM, CENTURY 21 University, automated property websites, and real-time analytics; and the Neighbors Helping Neighbors community-impact program, anchored by the annual C21 Day of Giving blood drive. Together these form a unified agent-led service portfolio for the Siouxland region (NW Iowa, SE South Dakota, NE Nebraska).

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Services Buyer and seller representation across the Siouxland region. Includes first-time buyer education, pre-approval coordination, home search, marketing plan, sale, and closing support for sellers, and a full Buyers Needs and Wishes Worksheet for buyers.
• Commercial Real Estate Services Commercial sales search, commercial lease search, and property management services for office, retail, medical, and industrial properties in the Siouxland area, led by senior commercial associates.
• Relocation Services Relocation guide, relocation contact, rental listings, and pet guide resources to support clients moving into or out of the Siouxland region.
• Property Management Services Recurring property management services for commercial and rental properties listed on the Commercial property management and Relocation rentals pages.

Quantifiable outcome

• Over 20 community blood donors at the 2025 C21 Day of Giving, with potential to impact 60 lives
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature5 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• Century 21 Real Estate LLCflagshipOEM/ Whitelabel/ Licensing PartnerCENTURY 21 ProLink operates as an independently owned and operated franchisee of Century 21 Real Estate LLC, the franchisor of the CENTURY 21® real estate system. The franchise grants use of the CENTURY 21® service marks, logo, brand, CENTURY 21 University, and the broader tech stack (AI-powered CRM, automated property websites, real-time analytics). Pro-Link Realty, Inc. pays franchise/royalty fees and must operate within the brand standards of the system.
• LifeServe Blood CentercoreGTM or Marketing PartnerCommunity partnership for the annual C21 Day of Giving blood drive. On July 23, 2025, LifeServe Blood Center parked its Bloodmobile outside the Sioux City office at 1114 4th Street and collected 20+ pints of blood from community donors, with potential to impact 60 lives. Promotion is amplified via the joint #C21DayOfGiving and #GiveTheGiftOfLife social campaigns, and the two organizations run a 'Pint for Pint' donor challenge.
• Siouxland Chamber of CommerceminorGTM or Marketing PartnerMembership and active committee participation, including the Siouxland Chamber of Commerce Ambassador program and Chamber Organization Committee, supporting local business networking and visibility in the Siouxland region.
• Le Mars Chamber of CommerceminorGTM or Marketing PartnerChamber membership supporting Le Mars-area business networking, Mainstreet programs, and the Le Mars United Way campaign.
• United Way of SiouxlandminorGTM or Marketing PartnerActive fundraising and volunteer engagement across multiple United Way sub-initiatives, including Women United – United Way, Le Mars United Way, and team-wide giving campaigns.
• Rotary Club of Sioux City & Rotary Club of Le MarsminorGTM or Marketing PartnerActive Rotary membership supporting local civic and fundraising initiatives in both Sioux City and Le Mars.
• Sleep In Heavenly Peace (SHP)minorGTM or Marketing PartnerCommunity partnership under the 'No kid sleeps on the floor in our town' initiative — the team builds beds for children in need across the Siouxland region.
• Foodbank of SiouxlandminorGTM or Marketing PartnerOngoing volunteer and in-kind donation partnership; team dedicates time to the Foodbank and the local soup kitchen.
• Siouxland Humane Society / Noah's Hope Animal RescueminorGTM or Marketing PartnerCommunity giving partner for the recurring 'Fill The Window' Le Mars office campaigns and animal-welfare fundraising.
• Salvation ArmyminorGTM or Marketing PartnerAnnual 'Realtor Ring Day' partnership — the team donates time to ring bells for the Salvation Army each holiday season to raise essential funds.
• Children's Miracle Network / UnityPoint HealthminorGTM or Marketing PartnerCommunity partnership supporting Children's Miracle Network fundraising via UnityPoint Health in the Siouxland region.
• Safeplace SiouxlandminorGTM or Marketing PartnerCommunity partnership; the team raised over $3,000 at the CENTURY 21 Day of Giving Carnival to support families recovering from domestic violence.
• Rosecrance Jackson Center (Women's and Children Shelter)minorGTM or Marketing PartnerCommunity partnership; the team raised over $3,000 to establish a game and family entertainment room for the shelter.
• Easter SealsminorGTM or Marketing PartnerCommunity corporate-sponsorship partnership; CENTURY 21 is a national corporate sponsor of Easter Seals, with the local brokerage participating in related community efforts.
• Northwest Iowa Regional Board of REALTORS®coreStrategic or Co-development PartnerIndustry trade body partnership — agents hold leadership positions on the Directors, Finance, MLS, and RPAC Committees of the Northwest Iowa Regional Board of REALTORS®, the local MLS/REALTOR association governing the Siouxland market.
• Iowa Association of REALTORS®minorStrategic or Co-development PartnerIndustry trade body membership; the brokerage participates in the Iowa Association of REALTORS® and the Iowa Board of REALTORS® Risk Management Committee.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• RE/MAX: Global residential real estate franchise network with strong presence in small and mid-sized U.S. markets. Direct competitor to CENTURY 21 in the same franchise model and consumer mindshare, including in Iowa and the broader Midwest.
• Coldwell Banker: Long-established U.S. real estate franchise brand with Midwest density. Competes with CENTURY 21 ProLink for agent affiliation and consumer listings, particularly in residential and relocation services.
• Keller Williams Realty: Largest U.S. real estate franchise by agent count, with a heavy training, coaching, and tech stack orientation. Comparable to ProLink in its franchise structure and agent-recruiting focus, and a presence in the broader Iowa/Midwest region.
• Berkshire Hathaway HomeServices: National real estate franchise network backed by a parent brand with strong Midwest consumer recognition. Competes with CENTURY 21 ProLink for high-end residential and relocation buyers in the Siouxland and Iowa Great Lakes region.
• Better Homes and Gardens Real Estate: Nationally franchised residential real estate brand with an active Midwest presence. Competes with ProLink on brand, agent recruitment, and integrated marketing/technology offerings.
• Weichert Realtors: Established U.S. residential real estate franchise with a strong Northeast/Mid-Atlantic presence and growing Midwest reach. Comparable to ProLink on franchise model, agent support, and full-service residential brokerage offering.

Regional players

• NP Dodge Real Estate: Large Omaha-based regional brokerage with adjacent tri-state reach into western Iowa and northeast Nebraska. Directly comparable to ProLink on regional Midwest residential and commercial brokerage, including commercial and property management services.
• Iowa Realty: Long-established Iowa-focused residential real estate brokerage based in the Des Moines metro with statewide reach. Comparable to ProLink as a regional Iowa broker competing for relocation, residential, and farm/acreage transactions in similar secondary markets.

Emerging players

• eXp Realty: Cloud-based, low-overhead real estate brokerage that recruits agents nationally on a commission-cap model. Emerging competitive threat to traditional franchise brokerages like CENTURY 21 ProLink, particularly in attracting cost-sensitive independent agents.
• HomeSmart: U.S. discount-commission and flat-fee brokerage franchise with an aggressive agent-recruiting model. Competes with ProLink for agents in the Midwest and for listings from cost-sensitive sellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutu.be/pPNx4ZsXYXI
• Xx.com/c21prolink
• Facebookfacebook.com/C21ProLink
• LinkedInlinkedin.com/company/century-21-prolink

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Century 21 ProLink