La Mine

What La Mine does

La Mine is a Lille-based, bootstrapped French agency (SAS LA-MINE.IO) founded in 2022, originally structured as a Web3 and blockchain startup incubator before pivoting in 2023 into a Growth Hacking and B2B business development firm. Today it operates three service pillars: (1) tiered LinkedIn prospecting training sold self-serve at €490 (Formation) and €740 (Mentoring) through Stripe; (2) agency services — Consulting, Lead Gen, and Sales Externe — delivered through a structured 4-phase J0-J31 client onboarding methodology that orchestrates LinkedIn, lemlist, HubSpot, Calendly, Phantombuster, Waalaxy, and Dropcontact; and (3) a Sales Assistant IA positioned as a 24/7 commercial chatbot that requires the client to hold a ChatGPT Plus subscription.

The company monetizes enterprise services through a hybrid pricing model — a fixed launch price for the first three months that converts to a performance-based contract — while training generates one-time license revenue with two-year access. Distribution combines a sales-led model for enterprise (Calendly-booked demos with founders) with PLG for training, augmented by a free Circle-based community ("Les Mineurs"), school partnerships (8 visible institutions, 27 referenced on the BetterCallX education platform that matches instructors to business schools), and organic thought leadership (a 25,000+ LinkedIn following and founder Romain Bailleul's Top Voice status).

The core team is small and founder-led: Romain Bailleul (CEO/LinkedIn Top Voice), Eloi Demeerseman (growth hacking/lead gen), and Alexis (sales development/acquisition), supplemented by freelancers and contractors for education delivery. Reported operational metrics include 400+ LinkedIn connections per month, 245,000+ cumulative emails sent, 75,000+ relationships gained, 2,400 appointments booked, 1,150 sales completed, 60% email open rates, and 87% reported lead increases for clients using its methodology.

Name

La Mine

Legal name

SAS LA-MINE.IO

Website

https://la-mine.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

La Mine is a Lille-based French agency (founded 2022) that delivers outsourced B2B prospecting and LinkedIn training to startups, established enterprises, and French business schools, combining a 4-phase sales methodology with a 100-tool SaaS stack and AI assistants.

Ownership category

akta.pro rank

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Outsourced B2B Prospecting Services: Externalized commercial prospecting campaigns where La Mine manages the full outbound process including LinkedIn outreach, email campaigns, lead qualification, and appointment setting. Pricing starts with a fixed launch price for 3 months before adapting to performance-based contracts.
2. LinkedIn Training Programs: Online training courses on B2B prospecting via LinkedIn. Two tiers: DIY Formation (490 EUR one-time) and Mentoring (740 EUR one-time). Both include 2-year access. Payment options include single payment or 3/4/5 installments via Stripe.
3. Education/Intermediary Services: Connecting schools with qualified guest speakers and instructors in growth hacking, social selling, development, blockchain, and finance. Services include recruitment qualification (98% fill rate) and pedagogical support.
4. Consulting: Consulting services mentioned alongside lead generation and external sales for companies without active sales teams. Includes weekly progress meetings and Slack support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

La Mine is a French growth hacking and business development agency that runs outsourced B2B prospecting campaigns — managing LinkedIn outreach, email automation, lead qualification, and appointment setting on behalf of innovative startups and enterprises. It complements these services with self-paced LinkedIn training (Formation at €490) and done-with-you Mentoring (€740), a Sales Assistant IA chatbot that requires ChatGPT Plus, a free peer community for prospects and clients, and the BetterCallX platform that connects business schools with qualified industry instructors.

Product overview

La Mine is a Growth Hacking and Business Development agency offering a portfolio of B2B sales and prospecting solutions. The core offerings consist of three main service pillars: (1) Training products including the Formation LinkedIn course (€490) and Mentoring LinkedIn (€740) for DIY and done-with-you learning; (2) Agency services including Consulting, Lead Gen, and Sales Externe for businesses seeking outsourced commercial support; and (3) the Sales Assistant IA, a 24/7 AI chatbot requiring ChatGPT Plus. All services integrate with a suite of over 100 SaaS tools including LinkedIn, lemlist, HubSpot, and Slack for multi-channel prospecting. The company also operates La Communauté, a free peer support platform, and serves educational institutions through its BetterCallX program for connecting schools with industry experts.

Differentiator

Problem solved

Functional benefit

Products and services

• Formation LinkedIn (LinkedIn Training) Online self-directed training program (€490 one-time, 2-year access) that teaches individuals how to acquire 3 to 5 qualified LinkedIn clients in 30 days through automated methods requiring only 30 minutes of daily effort. Includes 8 modules, 10 hours of video, 20 reusable templates, 12 tools, and 3 AI agents. Targeted at entrepreneurs, freelancers, and consultants who want to build a self-serve B2B acquisition system.
• Mentoring LinkedIn Done-with-you acceleration service (€740 one-time, 2-year access) that bundles the full Formation LinkedIn curriculum with 1 hour of personal branding analysis, 1 hour of individual tools training, 2 dedicated AI agents, 1 viral post, and 1 editorial planning template. Targeted at individuals and enterprises seeking accelerated, supported LinkedIn growth outcomes.
• Consulting Strategic consulting services (typically paired with weekly progress meetings and Slack support) for businesses that need to structure their commercial approach, test markets, iterate business models, and find product-market fit. Targeted at startups and companies without an active sales team.
• Lead Gen Outsourced B2B lead generation service including prospect targeting, multi-channel campaign management (LinkedIn and email), qualified lead delivery, and continuous sales optimization and analysis. Targeted at innovative companies that need to scale pipeline generation without hiring internal sales staff.
• Sales Externe (External Sales) External sales team service in which La Mine handles prospection, manages campaigns, and delivers qualified leads and appointments directly into the client calendar. Operates on a 3-month fixed launch price followed by a performance-based contract model. Targeted at companies that need full SDR function augmentation.
• Sales Assistant IA AI-powered sales assistant available 24/7 to answer questions and handle commercial and marketing tasks for client operations. Requires a separate ChatGPT Plus plan to use. Sold as an add-on capability that augments both DIY and enterprise service tiers.
• La Communauté Free community platform hosted on Circle ("Les Mineurs") where members access peer support, share best practices, and accelerate their business activities. Entry via invitation token. Functions as a top-of-funnel engagement channel feeding into paid Formation, Mentoring, and enterprise services.
• BetterCallX Platform Recruitment and educator management platform connecting business schools with qualified expert instructors across digital, innovation, tech, and business topics. Includes dashboards for tracking recruitment pipeline and course satisfaction, supports instructor matching, and is reported to deliver a 98% fill rate.

Quantifiable outcome

• 87% increase in incoming leads for clients using La Mine methods
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability8 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• EuridiscoreStrategic or Co-development PartnerBusiness school partnership for delivering growth hacking and sales methodology training to students. Euridis is part of the 1,000 students/year trained by La Mine.
• ISGcoreStrategic or Co-development PartnerBusiness school partnership for growth and sales methodology education. One of 8 schools where La Mine trains 1,000 students annually.
• LilleniumcoreStrategic or Co-development PartnerDigital school partnership for innovation and growth training delivery.
• IMT Nord EuropecoreStrategic or Co-development PartnerEngineering school partnership for growth hacking education. La Mine provides methodology training to engineering students.
• Rocket SchoolcoreStrategic or Co-development PartnerDigital marketing school partnership for sales and marketing methodology training.
• MyDigitalSchoolcoreStrategic or Co-development PartnerDigital school partnership for growth and business development education.
• Université Catholique de LillecoreStrategic or Co-development PartnerUniversity partnership for business education and growth methodology training.
• ITIC PariscoreStrategic or Co-development PartnerBusiness school partnership for growth and sales methodology education.
• LinkedIncoreTechnology or IntegrationPrimary platform for B2B prospecting and outreach campaigns. Used for connection building, messaging, and social selling.
• StripecoreTechnology or IntegrationPayment processing for training course purchases and installments. Supports 3/4/5 payment installments.
• BetterCallEloiminorOthersWebsite development partner credited for design and implementation of la-mine.io website.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LinkedIn Sales Navigator: LinkedIn's own premium prospecting and lead generation tool. The default incumbent whose platform both enables and threatens La Mine's service and training offerings.
• HubSpot Sales Hub: Broader CRM and sales engagement platform used by La Mine clients. While not a direct agency competitor, its built-in prospecting, sequences, and AI features increasingly overlap with what La Mine sells and trains.
• Skillshare: Large-scale online learning marketplace with a deep catalog of business, marketing, and sales courses. Comparable as a channel for self-directed professional training, though more consumer-oriented than La Mine's niche LinkedIn curriculum.

Direct peers

• lemlist: A leading cold email and multichannel outbound platform that La Mine both uses and teaches. Closely aligned use case (B2B prospecting with LinkedIn/email) and overlapping customer base of SMB and startups.
• Waalaxy: French-founded LinkedIn and email automation tool directly comparable to the prospecting stack La Mine trains clients on. Targets the same SMB/entrepreneur segment with self-service outbound automation.
• Phantombuster: LinkedIn and social media automation platform used by La Mine in its own campaigns. Direct overlap in the LinkedIn scraping/automation category that underpins both the agency's delivery and its training curriculum.
• CIENCE: Outsourced B2B lead generation and SDR agency. Closest agency-model peer to La Mine's Lead Gen and Sales Externe services, serving similar mid-market and startup clients with managed outbound.
• Belkins: B2B lead generation agency offering appointment setting and outbound campaigns. Direct competitor in the managed B2B prospecting service category with comparable pricing and delivery model.
• Dux-Soup: Pioneer in LinkedIn automation tools for lead generation. Competes for the same end users (sales professionals, founders) that La Mine trains and services.

Emerging players

• Cognism: B2B sales intelligence and data provider with strong EMEA presence. Adjacent competitor enabling the same outbound prospecting workflow that La Mine's methodology relies on, with deeper enterprise traction.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/La_mine_io
• LinkedInlinkedin.com/company/la-mine-io

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Mine