Diário do Comércio

What Diário do Comércio does

Diário do Comércio is a privately held Brazilian newspaper, legally constituted as Diário do Comércio Empresa Jornalística Ltda, headquartered in Belo Horizonte, Minas Gerais. Founded in 1932 by José Costa originally as 'O Informador Commercial,' the publication has operated continuously for nearly 94 years and serves as the principal reference economic newspaper for Minas Gerais — Brazil's third-largest state economy. The publication targets business executives, entrepreneurs, liberal professionals, government officials, and SMEs across the Southeast Brazil region with editorial coverage spanning economy, business, management, finance, agribusiness, technology, legislation, politics, and sustainability.

The company's core offering is multi-section journalism delivered through a WordPress-based content management system, supporting both digital (website) and print (Versão Impressa) formats, supplemented by a podcast series ('Mercado, Gestão & Negócios'), video content, and event programming. Beyond editorial content, the company operates a Publicidade Legal service providing legally mandated corporate notices, balance sheets, and business acts in both printed and digital formats. Strategic sub-brands include Parceiros do Futuro, Movimento Minas 2032, and the Prêmio José Costa award program, which function as convening platforms for state-level economic development dialogue.

The business model combines four revenue streams: recurring subscriptions (Assine), legal advertising (a structurally significant stream tied to regulatory publication requirements), general advertising placements across print and digital, and revenue from high-profile events including Prêmio José Costa, Fórum de Líderes, and Movimento Minas 2032 forums. Distribution leverages direct sales for enterprise advertising and legal notices, plus channel partnerships — notably a flagship audio distribution arrangement with Rádio Itatiaia and a television partnership with Rede Minas for the 'Opinião Minas – Diálogos DC' sustainability program. The company is family-founded and remains independently owned with no disclosed external investment.

Name

Diário do Comércio

Legal name

Diário do Comércio Empresa Jornalística Ltda

Website

https://diariodocomercio.com.br

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

51–100 employees

Short description

Diário do Comércio is a privately held, 93-year-old Brazilian newspaper headquartered in Belo Horizonte, serving as the principal reference economic publication for Minas Gerais. It delivers multi-section business journalism, legal advertising services, and convening events to executives, professionals, and government officials.

Ownership category

akta.pro rank

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscriptions: Annual and monthly subscription services providing access to digital content and exclusive materials
2. Legal Advertising (Publicidade Legal): Both printed and digital legal advertising including corporate acts, balance sheets, and business notices - a major revenue stream for official publications
3. General Advertising: Standard advertising placements throughout the publication and website
4. Events and Forums: Revenue from events including Prêmio José Costa, Fórum de Líderes, and specialized industry forums organized under initiatives like Parceiros do Futuro and Movimento Minas 2032

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Diário do Comércio is a regional Brazilian newspaper, founded in 1932, that publishes daily economic, business, and management journalism focused on the state of Minas Gerais. Its offerings include a printed daily edition, a digital news website with subscription access, a Publicidade Legal (legal advertising) service for official corporate notices in both print and digital formats, podcasts (Mercado, Gestão & Negócios), video content, and hosted business events such as the Prêmio José Costa award and the Fórum de Líderes.

Product overview

Diário do Comércio is a digital news publication focused on the economy, business, and development of Minas Gerais, Brazil. The publication offers journalism content across multiple editorial sections including Economia (Economy), Negócios (Business), Gestão (Management), Finanças (Finance), Franquias (Franchises), Agronegócio (Agribusiness), Tecnologia (Technology), Legislação (Legislation), and others. Additional offerings include Publicidade Legal (Legal Advertising) in both print and digital formats, video and podcast content, events coverage, and opinion columns.

Differentiator

Problem solved

Functional benefit

Brands

• Parceiros do Futuro: Strategic project in partnership with consulting firm Spine, focused on debating and proposing actions for the sustainable development of Minas Gerais.
• Movimento Minas 2032
• Prêmio José Costa

Products and services

• Diário do Comércio Newspaper (Printed and Digital Editions) Daily newspaper focused on the economy, management, and business of Minas Gerais, available in printed (Versão Impressa) and digital formats, with editorial sections covering Economy, Business, Management, Finance, Franchises, Agribusiness, Technology, Legislation, Politics, Sustainability, and more. Targeted at business executives, entrepreneurs, liberal professionals, and government officials in Minas Gerais.
• Digital Subscription Service (Assine) Subscription-based access to the digital newspaper, exclusive editorial content, breaking news updates, and member-only materials, offered on annual and monthly recurring plans. Targeted at business readers requiring ongoing access to Minas Gerais economic and business coverage.
• Publicidade Legal (Legal Advertising Service) Officially recognized advertising service that publishes corporate legal notices, balance sheets, business acts, and other mandatory disclosures in both printed newspaper and digital formats. Targeted at corporate legal, compliance, and administrative teams needing to publish mandatory official notices in Minas Gerais.
• Prêmio José Costa Award Program Annual industry/trade award program recognizing companies and leaders for their contribution to the sustainable development of Minas Gerais, organized under the Parceiros do Futuro initiative and celebrating collaboration as a tool for building the future of the state. Targeted at companies, executives, and institutional leaders in Minas Gerais.
• Parceiros do Futuro Initiative and Forums Strategic initiative and convening forum that promotes debates, events, and strategic content on the sustainable transformation of Minas Gerais, organized around three pillars: economic diversification, green technologies and regenerative production processes, and balanced wealth generation. Targeted at business and government leadership engaged in state development.
• Movimento Minas 2032 Initiative Movement and convening platform focused on intersectoral transformation and sustainable development goals in Minas Gerais. Targeted at companies, institutions, and leaders participating in state-level strategic discussions around 2032.
• Podcast 'Mercado, Gestão & Negócios' Audio podcast series covering business, management, and economic topics relevant to the Minas Gerais market. Targeted at business executives, entrepreneurs, and professionals following regional economic trends.
• Newsletter and Multi-Channel News Distribution (Email, WhatsApp, Telegram) Multi-channel news distribution service delivering updates and breaking news to subscribers via email newsletters, WhatsApp, and Telegram channels. Targeted at business readers who want continuous access to Minas Gerais economic and business updates.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Spine ConsultingcoreStrategic or Co-development Partner · 1 March 2025Strategic partnership for the 'Parceiros do Futuro' initiative - a multi-sector mobilization project for the transformation of Minas Gerais. The project promotes debates, events, and strategic content organized around three pillars: economic diversification, green technologies and regenerative production processes, and balanced wealth generation.
• Rádio ItatiaiaflagshipGTM or Marketing PartnerContent distribution partnership allowing Diário do Comércio to reach radio listeners through Itatiaia's audio platform. The partnership enables the publication's content to be broadcast via radio and includes promotional placement on the Diário do Comércio website.
• Rede MinasminorGTM or Marketing PartnerTelevision partnership for sustainability discussions through the 'Opinião Minas – Diálogos DC' program, a television show produced in collaboration to discuss sustainable development topics.
• CIEE/MGminorStrategic or Co-development PartnerPartnership for internship and apprenticeship programs providing specialized editorial coverage of youth employment and professional development opportunities in Minas Gerais.

Scale indicators3 records

Expansion highlights4 records

Direct peers

• O Tempo: Major Belo Horizonte–based daily newspaper with strong regional MG coverage of politics, economy, and general news. Directly comparable as a regional Minas Gerais print and digital publication competing for the same MG audience and advertiser base.
• Estado de Minas: One of the largest MG-based newspapers, with broad regional coverage including economics and politics. Comparable to Diário do Comércio as a direct regional print/digital competitor serving Minas Gerais.

Broad incumbents

• Valor Econômico: Brazil's leading national business and economics newspaper, published by Globo. Comparable as a business-economics daily that Diário do Comércio's executives and advertisers also read, representing the dominant national benchmark in the segment.
• Folha de S.Paulo: One of Brazil's largest national newspapers with significant economics and business coverage. Comparable as a broad incumbent that competes for national business readership and corporate advertising spend in Brazil.
• O Estado de S. Paulo: Major São Paulo–based national newspaper with a dedicated economics and business section. Comparable as an incumbent print/digital outlet competing for Brazilian business audiences and corporate advertisers.

Regional players

• Correio Braziliense: Leading daily newspaper based in Brasília with national political and economic coverage. Comparable as another major regional Brazilian newspaper competing for advertisers and professional readership.
• Jornal do Commercio (RJ): Historic Rio de Janeiro–based newspaper focused on economy and business. Comparable as a fellow regional business-oriented publication with a similar print heritage and economic journalism focus.
• Super Notícia: Belo Horizonte–based popular daily newspaper owned by the same group that publishes O Tempo. Comparable as a regional Minas Gerais print and digital publication that overlaps with Diário do Comércio's audience and advertising market.

Emerging players

• Money Times: Brazilian digital-native business and investing news outlet. Comparable as a business-economics publisher competing for the same executive and investor audience that Diário do Comércio targets in Minas Gerais.
• Brazil Journal: Premium digital business and economics publication targeting executives and investors in Brazil. Comparable as a digital-first business news outlet competing for high-value subscribers and corporate advertisers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/diario_comercio
• Facebookfacebook.com/DiariodoComercio
• LinkedInlinkedin.com/company/diariodocomercio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diário do Comércio