Tennis

What Tennis does

Tennis is a Toronto-based B2B website and product design agency founded in 2017. The firm offers three integrated service lines: Website Design and Development, Product Design and Development, and Optimization and Support, and applies a proprietary discovery methodology called the HOLO Framework to align business objectives, user needs, and technical requirements across engagements.

The agency builds on a stack anchored by Webflow for marketing websites and content-managed platforms, Python/Django and vanilla JavaScript for custom progressive web applications, .NET for enterprise CMS builds, and Shopify for e-commerce, with Figma for design and Zapier/n8n/Airtable for automation. Notable custom builds include a digital consent PWA for SickKids Hospital, the TeraIntelligence data visualization platform for Teranet, a real-time event analytics platform for Accenture, and a WCAG 2.1 AA/AODA-compliant headless CMS with SSO for the College of Nurses of Ontario.

Tennis generates revenue through professional services fees for scoped projects and through recurring optimization and support retainers. The go-to-market is a hybrid enterprise field sales and inside sales motion targeting mid-market organizations, professional associations, not-for-profits, and national and enterprise clients primarily in Canada with secondary US presence. Client acquisition is driven by direct engagement, case study content, thought leadership (podcast, blog, resources), and inbound interest, with no public pricing or third-party distribution channels. The agency is privately held by its co-founders, Marcello Gortana (Executive Director) and Symon Oliver (Design Director), with no disclosed external investment.

Name

Tennis

Legal name

Tennis

Website

https://designtennis.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Tennis is a Toronto-based B2B website and product design agency founded in 2017. It serves mid-market organizations, professional associations, and enterprises across Canada and the US, delivering brand-aligned websites, digital products, and ongoing optimization using Webflow and custom development.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Website Design and Development Services: Fees charged for designing and developing custom websites for clients, primarily built on Webflow or other modern CMS platforms. Projects are scoped, quoted, and delivered as professional services engagements with defined timelines.
2. Product Design and Development Services: Fees for designing and building digital products including SaaS tools, workflow dashboards, internal applications, and member platforms. Includes UX strategy, prototyping, and full-scale development engagements.
3. Optimization and Support (Retainers): Ongoing support and optimization retainers covering website management, performance monitoring, UX improvements, accessibility audits, analytics setup, and automation implementation. Recurring revenue from monthly or annual retainer arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Tennis is a B2B website and product design agency that creates brand-aligned websites, custom digital products, and provides ongoing optimization and support services for organizations across regulated industries. The agency offers three integrated service lines—Website Design and Development, Product Design and Development, and Optimization and Support—guided by its proprietary HOLO discovery and strategy framework. Engagements span strategy, UX design, prototyping, CMS development (Webflow, .NET, headless CMS), accessibility compliance, e-commerce builds, and custom web applications including progressive web apps and data visualization platforms.

Product overview

Tennis is a B2B website and product design agency offering three integrated service offerings: Website Design and Development, Product Design and Development, and Optimization and Support. The agency also builds bespoke digital products for clients, including the TeraIntelligence analytics platform and a digital consent PWA for SickKids Hospital. Central to the offering is the proprietary HOLO discovery framework, which guides engagements through strategic alignment of business objectives, user needs, and technical implementation. Services encompass the full project lifecycle from discovery and strategy through design, development, and ongoing optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design and Development

Quantifiable outcome

• Consult times reduced by 50% (from 1 hour to ~30 minutes) for the SickKids digital consent platform
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered core.

• SickKids Hospital (The Hospital for Sick Children)coreStrategic or Co-development PartnerTennis partnered with SickKids Hospital's Department of Orthopaedic Surgery to design and build a digital consent platform — a clinical-grade progressive web application replacing a paper-based surgical consent process. The platform featured custom medical illustrations by Sean Lewis, data visualizations, and offline-capable PWA architecture for hospital intranet deployment. The project resulted in a 50% reduction in consult times and improved comprehension for patient families.
• TeranetcoreStrategic or Co-development PartnerTennis partnered with Teranet to design and build the TeraIntelligence platform — an interactive data visualization platform transforming static quarterly land registry reports into dynamic, engaging dashboards. The engagement included fractional UX services, ongoing UX consulting, and platform development, resulting in improved data engagement and reduced operational costs for Teranet.
• AccenturecoreStrategic or Co-development PartnerTennis designed and built a real-time analytics platform for Accenture's Tech Vision annual event, tracking attendees across 5 cities in Canada and the US. The platform collected over 2 million data points on attendee personas and movement patterns, presented as live dashboards during event talks. The project positioned Accenture as an innovator and thought leader in event technology.
• Acceleration Consortium (University of Toronto)coreStrategic or Co-development PartnerTennis designed and developed a Webflow-based digital platform for the Acceleration Consortium — a global materials science research initiative. The platform features custom 3D animations, modular content blocks, and a scalable CMS framework enabling rapid content publishing. The ongoing partnership continues with optimization and support services.
• College of Nurses of Ontario (CNO)coreStrategic or Co-development PartnerTennis led an enterprise digital transformation for CNO, replacing legacy web infrastructure with a cloud-native, WCAG 2.1 AA/AODA-compliant headless CMS platform. The engagement included HOLO discovery workshops, a full accessibility audit, a scalable design system, and SSO member portal integration. Marketing now publishes 3x faster, freeing IT to focus on higher-value work.
• Canadian Bankers Association (CBA)coreStrategic or Co-development PartnerTennis partnered with the Canadian Bankers Association on a comprehensive enterprise website redesign focused on bilingual (EN/FR) content delivery, audience-segmented navigation, accessibility compliance, and scalable information architecture. The 6-to-8-month engagement included content strategy, UX design, prototyping, and development oversight, with a full URL redirect strategy to preserve SEO continuity.
• CITT (Canadian Institute of Traffic and Transportation)coreStrategic or Co-development PartnerTennis redesigned CITT's website using the HOLO framework, restructuring content architecture to support a strategic shift from certification-only to a broader networking, education, and community hub. The new enterprise CMS enabled non-technical marketing team publishing, increasing operational efficiency and reducing vendor dependency.
• Mulvey and Banani International (MBII)coreStrategic or Co-development PartnerTennis redesigned MBII's website on an enterprise .NET CMS, creating a custom design system for brand consistency across 6 divisions. The platform supports rich media (video, animation), enables the marketing team to publish without developer support, and supports the company's global expansion strategy with scalable architecture.
• CAAT Pension PlancoreStrategic or Co-development PartnerTennis redesigned CAAT Pension's legacy website to achieve AODA compliance, improve UX, and automate navigation. The new platform includes functional pension calculators, strategic content, and improved participant sign-up flows, positioning CAAT as an innovator in the Canadian pension sector.
• JoyridecoreStrategic or Co-development PartnerTennis conducted design sprints for Joyride's micromobility platform, identifying addressable workflow challenges and redesigning their operator dashboard. The engagement helped Joyride move faster to market, avoid design loops, and apply external expertise to complex UX problems across 200 global markets.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Metalab: Metalab is a digital product design agency that builds UI/UX, design systems, and product experiences for leading tech and enterprise companies. Comparable to Tennis in its emphasis on product design and development as a core, methodology-driven offering.
• Instrument: Instrument is an independent digital design and brand agency that designs and builds websites, digital products, and interactive experiences for enterprise and consumer brands. Comparable to Tennis in combining website design, product design, and custom digital product builds under one integrated practice.
• Ueno: Ueno is a B2B digital design and product agency that builds brand experiences, websites, and product UI for enterprise clients. It is closely comparable to Tennis in offering integrated website and product design services to mid-market and enterprise customers.
• Ramotion: Ramotion is a digital design and branding agency specializing in product design, web design, and UI/UX for tech companies and enterprises. Comparable to Tennis in its focus on integrated brand, web, and product design work for B2B clients.
• Work & Co: Work & Co is a digital product design agency that designs and develops websites, apps, and platforms for enterprise clients. Comparable to Tennis in its focus on integrated strategy, design, and engineering delivery for marquee brand and enterprise engagements.
• We Are Royale: We Are Royale is a creative agency offering brand, web, and product design services to enterprise and consumer clients. Comparable to Tennis in its integrated brand-and-digital offering and similar engagement-based delivery model.
• Daylight: Daylight is a digital design and engineering studio that designs and builds websites and digital products for brands. Comparable to Tennis in its end-to-end web and product design offering for mid-market and enterprise customers.

Others

• Webflow: Webflow is the no-code website builder platform that Tennis uses as its primary delivery CMS. While Webflow is a platform rather than a peer agency, it is the closest enabling/ecosystem participant: Tennis's go-to-market and service delivery are tightly intertwined with Webflow's product roadmap and partner ecosystem.

Broad incumbents

• R/GA: R/GA is a global digital agency offering brand design, product design, marketing, and technology services to enterprise clients. Comparable to Tennis in website and product design capability, but operating as a much larger incumbent across a broader portfolio of services.
• Huge: Huge is a large, established digital agency offering strategy, design, marketing, and technology services to global enterprises. Comparable to Tennis in the website design and product design capability but operating at significantly larger scale and a broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tennis7631
• LinkedInca.linkedin.com/company/designtennis
• Instagraminstagram.com/design_tennis
• Xx.com/design_tennis

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tennis