Venn Technology
Venn Technology is a Grapevine, Texas-based integration and automation consulting firm that designs custom and pre-built CRM, ERP, and payment platform integrations for mid-market organizations, primarily on Salesforce and Sage Intacct.
- Company typePrivate
- Founded2015
- HeadquartersGrapevine, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Venn Technology does
Venn Technology is a private professional services firm founded in 2015 and headquartered in Grapevine, Texas, that specializes in integration consulting and implementation for mid-market organizations (1–500 employees). The company connects business applications — primarily Salesforce and HubSpot on the CRM side, Sage Intacct, Acumatica, and Microsoft Business Central on the ERP side, plus Shopify, Stripe, and Virtuous — through pre-built and custom-built integrations. Venn has served hundreds of midsize organizations across non-profit, healthcare, eCommerce, utilities, real estate, and professional services verticals, with named engagements including Robin Hood, Lectric eBikes, the American Psychiatric Association, and the Open Government Partnership. As a certified Salesforce partner since 2015, the firm also delivers CRM implementation, customization, and ongoing support for Salesforce and HubSpot environments.
Venn's core offering is a services-based portfolio delivered through a proprietary six-phase methodology called Integration Trailhead: Design, Build, Test, Deploy, Hypercare (a two-week intensive post-go-live support window), and optional ongoing Service Plans. Pre-built integrations address approximately 80% of common use cases, with custom integrations built for the remaining complex or unique processes. The company holds G2 High Performer recognition in iPaaS and ETL Tools and maintains official partner badges with Sage and Stripe, channel credibility that supports inbound lead generation in the mid-market segment.
Venn operates a sales-led, consultative go-to-market motion targeting finance, operations, and IT decision-makers. Pricing is quote-based with no public tiers: standard integrations range from $5,000 to $15,000 and custom integrations from $20,000 to over $100,000. Revenue is generated primarily through project-based professional services fees, supplemented by recurring monthly Service Plans and usage-based overage charges. The firm is bootstrapped, with no external funding disclosed, and operates from a single Grapevine, Texas headquarters with a team of 11–50 employees.
Venn Technology firmographics
Firmographics- Name
- Venn Technology
- Legal name
- Venn Technology
- Website
- https://venntechnology.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Venn Technology is a Grapevine, Texas-based integration and automation consulting firm that designs custom and pre-built CRM, ERP, and payment platform integrations for mid-market organizations, primarily on Salesforce and Sage Intacct.
- Ownership category
- akta.pro rank
Venn Technology industry classification
Industry- Product category
- Integration Consulting Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Integration, API & Middleware Consulting (BPAHAEAJ)
- akta.pro secondary industry
- Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)
Keywords
Where Venn Technology is headquartered
LocationHeadquarters
- HQ city
- Grapevine
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Venn Technology business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Custom Integration Implementation Services: Venn designs, builds, and deploys custom integrations tailored to each client's unique business processes. Revenue is generated through project-based professional services fees. Standard integrations typically cost $5,000–$15,000, while custom integrations range from $20,000–$100,000+ depending on complexity, number of systems, and data sync requirements.
- Ongoing Service and Support Plans: Following project deployment, Venn offers optional Service Plans covering ongoing maintenance, enhancements, bug fixes, and technical support. These provide recurring revenue from active integration clients. Plans are tailored to the complexity of the Salesforce environment and organization's growth needs.
- Service Plan Monthly Overage Invoicing: Venn generates monthly invoices based on usage for certain service plans, with overage charges for usage beyond plan limits. Auto-charging of payment methods on file for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Standard Pre-built Integrations |
| One time/ perpetual license | Multi-year contract | Custom Integrations |
| Subscription | Monthly | In-app Connectors (from partner platforms) |
| Subscription | Monthly | Ongoing Service Plans |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels11 records
Venn Technology product offering
Product offeringCore offering
Venn Technology designs, builds, and supports pre-built and custom integrations that connect business applications (Sage Intacct, Salesforce, HubSpot, Stripe, Shopify, Acumatica, Microsoft Business Central, Virtuous). The firm also provides Salesforce and HubSpot CRM implementation, customization, and ongoing Service Plans executed through a six-phase Integration Trailhead project methodology.
Product overview
Venn Technology is a professional services firm — not a software product company — offering custom integration and automation consulting. The portfolio consists of two primary service lines: pre-built integrations (covering ~80% of common use cases) and custom integrations (tailored to unique business processes), both delivered through a structured six-phase project methodology called Integration Trailhead. CRM implementation and support (Salesforce and HubSpot) are offered as a distinct service pillar. All engagements include Hypercare (two-week post-go-live support) and optional ongoing Service Plans for maintenance and enhancements. Integrations are organized by business function (Finance, Sales, Marketing, Project Management, Operations, IT) and by industry vertical (Non-Profit, Software & SaaS, Technology, Education, Healthcare, Professional Services, Ecommerce & Retail). The company does not sell a standalone software product; its offering is entirely services-based, combining consulting, implementation, and managed services around a defined set of compatible platforms: Sage Intacct (primary ERP), Salesforce (primary CRM), HubSpot, Stripe, Acumatica, Microsoft Business Central, Shopify, and Virtuous.
Differentiator
Problem solved
Functional benefit
Products and services
- Pre-built Integrations Pre-configured integration packages that connect common pairs of business applications such as Salesforce, HubSpot, Sage Intacct, Stripe, Shopify, Acumatica, Microsoft Business Central, and Virtuous for mid-market organizations needing faster, lower-cost connectivity.
- Custom Integrations Bespoke integration builds tailored to a client's unique system landscape, workflows, and data-model requirements, typically delivered within 90 days and supported during and after go-live.
- CRM Implementation & Support End-to-end implementation, customization, and configuration of Salesforce and HubSpot CRM systems, executed under Venn's six-phase Integration Trailhead project methodology for organizations adopting or upgrading their CRM.
- Service Plans Recurring subscription-style support and maintenance contracts that provide ongoing assistance with integrations and CRM environments after go-live, including proactive monitoring and ad-hoc change requests.
Quantifiable outcome
- Grant appropriations reduced from 30 days to 1 week; payments processed same day (previously 2–3 weeks) for Robin Hood
- +7 more outcomes
Companies that use Venn Technology
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles1 record
Venn Technology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability2 records
Feature5 records
Venn Technology partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Sage IntacctcoreSage Intacct is a primary technology partner. Venn builds custom integrations connecting Sage Intacct to CRM (Salesforce, HubSpot), payment platforms (Stripe), eCommerce (Shopify), and nonprofit donor management systems (Virtuous). Sage Intacct is Venn's most frequently featured ERP platform, appearing in the majority of case studies and integration listings. Venn is recognized as a Sage partner on the website.
- StripecoreStripe is a key technology partner for payment processing integrations. Venn builds integrations connecting Stripe to Sage Intacct, Acumatica, and Microsoft Business Central. Stripe partner badges are displayed on Venn's website, indicating an official partner relationship.
- SalesforcecoreSalesforce is a central technology partner. Venn is a certified Salesforce partner since 2015, providing CRM implementation, customization, and ongoing support. Venn builds integrations between Salesforce and Sage Intacct, Acumatica, payment platforms, and nonprofit donor management systems. The partnership is evidenced by Salesforce AppExchange integration listings and certified partnership status.
- HubSpotcoreHubSpot is a CRM integration partner. Venn provides HubSpot CRM implementation, custom-built reports, workflows, and integration services connecting HubSpot to Sage Intacct for automated sales-to-finance handoffs and order entry workflows.
- ShopifycoreShopify is a key eCommerce integration partner. Venn builds integrations connecting Shopify to Sage Intacct and other ERP systems for real-time synchronization of orders, inventory, and financial data.
- AcumaticacoreAcumatica is a cloud ERP integration partner. Venn builds integrations connecting Acumatica to Stripe and Salesforce. Acumatica is mentioned as a preferred ERP alongside Sage Intacct in Venn's partner ecosystem.
- Baker TillyminorBaker Tilly is a Sage partner and accounting firm that refers clients to Venn for integration services. Referenced in testimonials on the Venn website.
- Compleat SoftwareminorCompleat Software is referenced in a joint webinar on purchase-to-pay (P2P) automation with Sage Intacct. The webinar featured P2P automation experts from Compleat discussing how automating AP workflows can cut time spent managing purchase requests in half.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Venn Technology competitors and assessment
Company assessmentDirect peers
- CloudWerx: Salesforce Summit partner with deep expertise in Salesforce + ERP/finance integrations. Overlaps Venn in mid-market CRM and integration advisory plus implementation.
- Simplus (Infosys): A Salesforce Summit/Platinum partner (now part of Infosys) that delivers CRM implementations and managed services plus integrations with ERPs like Sage Intacct and NetSuite. Directly comparable mid-market Salesforce + ERP integration services motion.
- Systemlink Technology Partners: Salesforce consulting partner focused on ERP/CRM integration and automation. Closely matches Venn's Sage Intacct/Salesforce/Stripe-mid-market integration practice.
- Slalom: Large Salesforce and cloud transformation consultancy that competes with Venn on CRM implementation (Salesforce/HubSpot) and integration delivery for mid-market and enterprise buyers. Overlap on Salesforce + ERP integration projects.
Broad incumbents
- Jitterbit: iPaaS vendor (Salesforce, ERP, eCommerce connectors) with a partner-driven delivery model. Provides both tooling and an implementation partner ecosystem that competes with Venn's services-led offering.
- Workato: Enterprise iPaaS leader with recipes for Salesforce, Sage Intacct, NetSuite, Stripe, Shopify, HubSpot. Broader portfolio than Venn but increasingly targets the mid-market, partly overlapping Venn's core integration use cases.
- MuleSoft (Salesforce): Enterprise-grade iPaaS owned by Salesforce. Same integration category as Venn but built for 10,000-employee enterprises — the exact lane Venn distinguishes itself against.
Emerging players
- Zapier: No-code automation platform widely adopted by SMB and lower mid-market for the simplest 80% of integration use cases Venn addresses with pre-built connectors. Indirect displacement threat to Venn's standard integration offering.
- Make (Integromat): Visual automation platform popular with operations teams at mid-market companies for stitching SaaS apps together. Alternative to Venn's custom integration services for workflow-style use cases.
- CTO.ai / Celigo: Celigo is a natively mid-market iPaaS platform purpose-built for ERP/CRM/eCommerce integrations (Sage Intacct, Salesforce, Shopify, Stripe are core). Competes with Venn's pre-built and custom integration offering but via self-serve SaaS tooling rather than services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Venn Technology social profiles
Digital presenceVenn Technology compliance and trust
Trust signalCompliance5 records
Venn Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Venn Technology leadership team
Management profileNumber of profiles
Profiles5 records
Venn Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Venn Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Venn Technology
What does Venn Technology do?
Venn Technology designs, builds, and supports pre-built and custom integrations that connect business applications (Sage Intacct, Salesforce, HubSpot, Stripe, Shopify, Acumatica, Microsoft Business Central, Virtuous). The firm also provides Salesforce and HubSpot CRM implementation, customization, and ongoing Service Plans executed through a six-phase Integration Trailhead project methodology.
Is Venn Technology a public or private company?
Venn Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Venn Technology founded?
Venn Technology was founded in 2015. It employs 11 to 50 people.
Where is Venn Technology based?
Venn Technology is headquartered in Grapevine, United States, in the North America region.
How does Venn Technology make money?
Three revenue lines are on record. Custom Integration Implementation Services are the primary driver. The others are ongoing Service and Support Plans and service Plan Monthly Overage Invoicing.
Who are Venn Technology's main competitors?
Direct peers on record are CloudWerx, Simplus (Infosys), Systemlink Technology Partners and Slalom. Broad incumbents are Jitterbit, Workato and MuleSoft (Salesforce). Emerging players are Zapier, Make (Integromat) and CTO.ai / Celigo.
Does Venn Technology have an API?
No public API is recorded for Venn Technology.
What industry is Venn Technology in?
Venn Technology's product category is Integration Consulting Services. Its primary akta.pro industry code is BPAHAEAJ, Integration, API & Middleware Consulting, with a secondary code of BPAFAFAJ, Sales Enablement & Revenue Operations (RevOps) Tools & Services. Its NAICS code is 54151 and its SIC code is 7371.