Beliv Company

What Beliv Company does

Beliv Company is a better-for-you beverage portfolio operator founded in 2009 by Argentine entrepreneur Carlos Sluman as a business unit of Grupo Mariposa, a multinational beverage conglomerate founded in 1885. The company manages a portfolio of more than 40 brands spanning functional sodas (Mighty), natural energy drinks (OCA with tapioca caffeine, AZU with yerba mate), cold brew coffee (High Brew), sparkling mineral water (Güitig, Salutaris), gut-healthy beverages (Big Easy, Big Easy Pop), juices and nectars (Citric, Petit), and ginger beer (Old Jamaica), distributed across 30+ countries in Latin America, North America, Europe, and Asia. The company's product technology centers on ingredient-driven differentiation: triple-biotic formulation in Mighty, tapioca-derived natural caffeine in OCA, cold-brewed direct-trade arabica in High Brew, and prebiotic/probiotic fiber in Big Easy Pop, all targeting the health-conscious consumer segment rather than building proprietary algorithmic or platform technology.

Beliv operates a multi-channel go-to-market model combining enterprise field sales for US retail distribution (Publix, Giant, Rouses), direct-to-consumer e-commerce (Mighty via Shopify, Big Easy Pop via Instacart), regional distribution partners (CBC in Puerto Rico, BrandHouse for China), and the parent company's network of 1,350 distribution centers and 690,000+ points of sale. The company has expanded primarily through M&A, including the 2021 acquisition of Big Easy Pop and the July 2023 acquisition of a 78% controlling stake in High Brew Coffee, supplemented by co-developed brands via a strategic partnership with Magnus Media (founded by Marc Anthony) for OCA and AZU. Primary customer segments are health-conscious consumers seeking functional beverages, Hispanic communities in US markets (particularly Florida and Texas), traditional soda drinkers targeted by gut-healthy alternatives, and natural energy seekers. Revenue is generated through wholesale and retail beverage product sales across this diversified portfolio, though specific pricing is not publicly disclosed and pricing follows standard CPG retail price points.

The company has no disclosed AI/ML capabilities, and competitive advantage is built on heritage brand equity (Güitig 114 years, Salutaris 70+ years), celebrity-driven cultural marketing (Marc Anthony partnership), and the inherited distribution scale of parent Grupo Mariposa rather than technology-based moats.

Name

Beliv Company

Legal name

Beliv LLC

Website

https://belivcompany.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Beliv Company is a better-for-you beverage portfolio operator managing 40+ brands across 30+ countries, including gut-healthy sodas, natural energy drinks, cold brew coffee, and juices, serving health-conscious consumers and Hispanic communities globally through parent Grupo Mariposa's distribution network.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Beverages

NAICS

Soft Drink Manufacturing (312111), Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)

akta.pro secondary industries

Sports/Energy/Functional Concentrate Premixes (electrolyte, caffeine, vitamin bases) (AFAFAGAG), Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK)

Keywords

• Beverage portfolio
• Functional beverages
• Cold brew coffee
• Natural energy drinks
• Sparkling mineral water

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Beverage Product Sales: Beliv generates revenue through the sale of its portfolio of beverage brands including natural energy drinks, functional waters, carbonated beverages, juices, nectars, and cold brew coffee products. Products are distributed through retail partners, e-commerce platforms, and distribution networks across 30+ countries.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Beliv Company develops, manufactures, and distributes a portfolio of more than 40 better-for-you beverage brands across Latin America, North America, Europe, and Asia. The portfolio spans gut-healthy sodas and sparkling waters, natural energy drinks powered by tapioca and yerba mate, cold brew coffee, premium sparkling mineral water, juices, nectars, and ginger beer. Beliv combines wholly-owned brands with acquired brands (Big Easy Pop, High Brew Coffee) and co-developed brands (OCA, AZU through Magnus Media partnership with Marc Anthony).

Product overview

Beliv Company operates as a diversified beverage portfolio management company offering a multi-brand portfolio of more than 40 brands across Latin America, North America, Europe, and Asia (30+ countries). The portfolio includes gut-healthy functional beverages (Mighty, Big Easy, Big Easy Pop), natural energy drinks (OCA with tapioca, AZU with yerba mate), premium waters (Güitig sparkling mineral water, Salutaris), cold brew coffee (High Brew), juices and nectars (Citric, Petit), and ginger beer (Old Jamaica). Products range from newly launched innovations like the gut-healthy Mighty soda with pre/pro/post-biotics to century-old heritage brands like 114-year-old Güitig and 70-year-old Salutaris. Beliv functions as a holding company managing owned brands alongside acquired and co-developed brands through partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Big Easy: Gut-healthy sparkling water with prebiotics and probiotics, certified organic
• Citric
• Güitig
• High Brew Coffee
• Salutaris
• OCA
• Old Jamaica
• Petit
• Mighty

Products and services

• Mighty A gut-healthy soda positioned as the only beverage on the market offering pre-, pro-, and post-biotics combined, designed for traditional soda drinkers seeking digestive health benefits. Available in Cola, Strawberry Vanilla, Raspberry Rose, and Orange flavors. Contains more than 10% of daily fiber recommendation, only 4g sugar, is gluten-free, caffeine-free, non-GMO, kosher, and vegan. Sold via Shopify at drinkmightysoda.com.
• Big Easy Pop A gut-healthy sparkling beverage certified organic and all-natural with prebiotics and probiotics. Each 12 oz can contains 3g sugar, 35 calories, 1 billion live cultures at manufacturing, and 3g prebiotic fiber. Available in strawberry-lemon, mixed berries, pineapple, and orange flavors. Distributed at Publix (1,400 stores), Giant, Rouses, and Instacart.
• Citric 100% natural orange juice with natural flavor and pulp made from the best oranges in Argentina. A 100% natural, gluten-free beverage with no preservatives or added sugar, serving as a source of vitamin C. Production operates year-round across multiple facilities.
• Güitig Natural sparkling mineral water from Ecuador, sourced in the heart of the Andes where thaws from the Cotopaxi volcano filter to create mineral-rich composition. Recognized as part of the 1% of world natural sparkling mineral waters due to its unique geological formation. Ecuador's leading brand for over 114 years.
• High Brew Coffee Cold brew coffee brand using direct trade beans cold-brewed over time rather than heat, producing smooth, bold coffee with natural energy and significantly less sugar. Offers 11+ flavors with 100% arabica beans. Functions as a functional energy product.
• Salutaris Sparkling water with added minerals originating from Central America for over 70 years. Available in lemonade, grapefruit, and orange flavors. Positioned as a promoter of new Latin American culture building on mixology and gastronomy pillars.
• OCA Organic plant-based energy drink powered by tapioca (cassava root) from the Amazon rainforest. Provides 120mg of natural caffeine equivalent to 1.5 cups of coffee with long-lasting energy and no crash or jitters. Vegan, gluten-free, and low in sugar.
• Old Jamaica Ginger beer from the UK made with authentic Jamaican ginger and brewed with the original recipe. Known for its intense spiciness and unique flavor profile. Available in Regular and Extra Fiery varieties. UK's leading ginger beer brand.
• Petit Juices and nectars made from Latin American fruits and vegetables. Positioned as natural, nutritious, and healthy with functionality from origin. Captures the essence of tropical fruit flavors for family breakfast consumption.
• AZU Natural carbonated energy drink developed in partnership with Magnus Media (Marc Anthony). Made with organic yerba mate inspired by Iguazu Falls in Misiones, Argentina. Contains more antioxidants than green tea and serves as a rich source of caffeine for natural mental clarity and sustained energy. Organic, vegan, low sugar, no preservatives.
• Big Easy A gut-healthy beverage designed to contribute to intestinal wellness, containing prebiotics and probiotics for digestive and immune health support.

Quantifiable outcome

• Only soda offering pre-, pro-, and post-biotics combined in a single product
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• David Smith (High Brew Founder)coreStrategic or Co-development Partner · 26 July 2023Following Beliv's acquisition of 78% stake in High Brew Coffee, founder David Smith retains 22% stake and continues involvement in the business, bringing continuity and expertise to the cold brew coffee brand operations in the US market.
• Magnus MediacoreStrategic or Co-development Partner · 1 January 2020Partnership between Magnus Media (founded by Marc Anthony) and Beliv to develop, manufacture, and distribute beverage brands globally. First brands developed are OCA (tapioca-based energy drink) and AZU (yerba mate energy drink). The partnership combines Beliv's beverage expertise with Magnus's entertainment industry connections and Latin cultural authenticity.
• BrandHousecoreChannel Partner/ Reseller/ Distributor · 1 January 2020Strategic partnership with BrandHouse, a European cross-border distribution platform, to sell Citric juices and other Beliv products in China. First Latin American brand to partner with BrandHouse, enabling B2B and B2C sales through major Chinese e-commerce channels and physical retail stores. More than 600,000 liters exported to China with plans to reach 1,000 physical stores.
• CBCminorChannel Partner/ Reseller/ Distributor · 1 January 2020Distribution partner in Puerto Rico working with Beliv to make OCA and AZU products available in supermarkets and retail stores across the island territory.
• Critical Mass GroupminorChannel Partner/ Reseller/ Distributor · 1 January 2020Health and wellness brand representatives and accelerators distributing OCA and AZU products in the US market, focusing on Southern California initially.
• Catherine ShanahanminorStrategic or Co-development Partner · 1 January 2020Nutrition expert providing advisory services for the Magnus Media partnership brands (OCA and AZU), supervising nutritional aspects of beverage development.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Health-Ade: Health-Ade is a leading US kombucha and functional beverage brand; comparable to Beliv's Big Easy Pop and Mighty in positioning, pre/probiotic formulations, and natural/specialty grocery distribution.
• Olipop: Olipop is a US-based gut-healthy soda brand combining prebiotics, botanicals, and low sugar — directly competing with Beliv's Mighty soda in the same functional soda category, retail channels, and health-conscious consumer segment.
• Poppi: Poppi is a prebiotic soda brand acquired by Coca-Cola, competing head-to-head with Mighty's gut-health positioning, flavor profile (Raspberry Rose, Strawberry Vanilla), and US retail shelf placement.
• Stok (Keurig Dr Pepper): Stok is Keurig Dr Pepper's cold brew coffee RTD brand — a primary competitor to Beliv's High Brew in the same category, retail channels (Publix, mass grocery), and consumer segment.
• Zevia: Zevia is a zero-calorie, naturally sweetened soda brand with broad US retail distribution — competing with Mighty for the same better-for-you soda shelf space and consumer dollar in mainstream and natural grocery.
• Celsius Holdings: Celsius is a leading US functional energy drink brand; directly comparable to Beliv's OCA and AZU natural energy drink portfolio in target consumer, retail channels, and functional energy positioning.

Emerging players

• Spindrift: Spindrift is a US sparkling water brand emphasizing real fruit ingredients; overlapping with Beliv's Salutaris, Güitig, and Big Easy Pop in sparkling water category positioning and health-conscious consumer targeting.
• Suja Life: Suja is a US cold-pressed juice and functional beverage brand — comparable to Beliv's Petit Nectar and Citric juices in cold-chain functional beverage positioning, natural ingredient focus, and US retail distribution.

Regional players

• Jumex: Jumex is a leading Mexican juice and nectar brand with strong Hispanic US market penetration; directly comparable to Beliv's Petit Nectar in nectar category, Latin American fruit positioning, and US Hispanic retail channels.
• Jarritos: Jarritos is a Mexican heritage soda brand with deep US Hispanic market penetration; competes with Beliv's Latin American-flavored portfolio (Citric, Petit) for Hispanic consumer share in US grocery and foodservice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Old_Jamaica
• Facebookfacebook.com/belivcompany
• LinkedInlinkedin.com/company/beliv-company
• Instagraminstagram.com/beliv_company/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beliv Company