FleetBoss
FleetBoss is a privately held GPS fleet management provider founded in 1998, delivering hardware-plus-subscription tracking across three tiers to SMBs, municipalities, and enterprises in the U.S. through consultative sales and a nationwide installer network.
- Company typePrivate
- Founded1998
- HeadquartersPark City, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What FleetBoss does
FleetBoss Global Positioning Solutions, Inc. is a privately held GPS fleet management provider founded in 1998 and headquartered in Altamonte Springs, Florida (with a Fern Park, FL mailing address). The company operates "The Boss" platform, one of the first commercial GPS fleet tracking systems in the United States, combining GPS hardware with a software dashboard that delivers real-time vehicle location, trip history, speed monitoring, idling analytics, geofencing, diagnostics, and customizable reporting across the U.S. The platform is delivered through three tiers (Essential, Enhanced, Integrated) that progressively add diagnostics, ELD/DVIR compliance, fuel card integration, multi-angle cameras, and departmental/executive analytics, plus a Fleetio integration for higher-tier users.
The business runs on a subscription-plus-hardware model with recurring monthly fees billed 30 days in advance, complemented by professional services including a nationwide installation technician network and the FleetBoss Foundations onboarding/training program. Revenue is generated through GPS hardware sales (30-day warranty), monthly software subscriptions across the three tiers, and installation/consulting revenue. FleetBoss employs a consultative, sales-led go-to-market with direct phone outreach and custom quoting, targeting small businesses with 1-2 vehicles up to enterprise fleets across verticals such as HVAC, landscaping, vending, distribution, pool service, environmental services, and municipal/government accounts.
The product surface is significantly extended through a network of more than 20 technology partners including Geotab, Lytx, Mobileye, Fleetio, PrePass, Routible, Route4Me, Doran, Xirgo, Rosco, Zone Defense, and ESRI Maps, with computer vision delivered through partner camera stacks rather than proprietary AI. FleetBoss is led by founder Larry Carroll (Chairman/CEO) and Brian Carroll (President), operates with 1-10 employees, has received no disclosed external funding, and has remained an independent, founder-led operator for over 26 years.
FleetBoss firmographics
Firmographics- Name
- FleetBoss
- Legal name
- FleetBoss Global Positioning Solutions, Inc.
- Website
- https://fleetboss.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FleetBoss is a privately held GPS fleet management provider founded in 1998, delivering hardware-plus-subscription tracking across three tiers to SMBs, municipalities, and enterprises in the U.S. through consultative sales and a nationwide installer network.
- Ownership category
- akta.pro rank
FleetBoss industry classification
Industry- Product category
- Fleet Management Software
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- GPS Fleet Tracking & Mapping (TLABAJAA)
- akta.pro secondary industries
- Telematics Hardware, Sensors & Installation Services (TLABAJAL), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Telematics, GPS Tracking & Connected Fleet Services (THADAKAF), Data Integration, APIs & Telematics Data Platforms (TLABAJAM)
Keywords
Where FleetBoss is headquartered
LocationHeadquarters
- HQ city
- Park City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FleetBoss business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- GPS Hardware and Software Subscription: Monthly subscription fees for GPS tracking hardware and software services. Services billed 30 days in advance with automatic renewal for successive 30-day periods. Hardware warranty of 30 days from purchase.
- Professional Services: Installation services through in-house and national network of technicians, plus training programs (FleetBoss Foundations) and consulting services for fleet technology integration.
- Hardware Sales: GPS hardware devices sold to customers for use with the FleetBoss software platform. Hardware comes with 30-day warranty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential Level - Foundational GPS tracking with core vehicle information including location, trip history, idle time, speed, and basic reporting. |
| Subscription | Monthly | Enhanced Level - Expanded features including diagnostics, cameras, fuel card integration, driver ID, hours of service tracking, and customizable benefits. |
| Subscription | Monthly | Integrated Level - Full business analytics integration with consultative support targeting position-specific and departmental use. |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
FleetBoss product offering
Product offeringCore offering
FleetBoss sells a GPS fleet management platform combining hardware (GPS tracking devices, cameras) with a web-based software dashboard that delivers real-time vehicle location, trip history, speed and idling data, customizable KPI reports, geofencing, ELD/DVIR compliance, and fuel card integration. The platform is offered in three service tiers (Essential, Enhanced, Integrated) and sold primarily through monthly subscriptions bundled with hardware and professional installation services for commercial vehicle fleets operating in the United States.
Product overview
FleetBoss offers a GPS fleet management platform with three service tiers (Essential, Enhanced, and Integrated) designed to provide fleet technology solutions for businesses of all sizes. The core product is The Boss GPS Fleet Management System, originally introduced in 1998 as one of the first commercial GPS tracking systems in the U.S. The Essential tier provides foundational vehicle tracking and reporting, while Enhanced adds diagnostics, cameras, and compliance features. Integrated delivers full organizational analytics with consultative support. FleetBoss Foundations provides onboarding and training services, while Fleetio integration enables enhanced fleet maintenance management for higher-tier customers.
Differentiator
Problem solved
Functional benefit
Products and services
- The Boss GPS Fleet Management System Flagship GPS fleet management system that provides real-time vehicle tracking, location history, trip data, and driver accountability for commercial fleets via satellite and cellular communication.
- Essential Level
- Enhanced Level
- Integrated Level
- FleetBoss Foundations
- FleetBoss Service
Quantifiable outcome
- Fuel savings of approximately $15,000 annually reported by customers
- +8 more outcomes
Companies that use FleetBoss
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
FleetBoss technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature7 records
FleetBoss partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- FleetiocoreFleetio is a complete fleet management platform partnered with FleetBoss for Enhanced and Integration level users. Provides seamless navigation between systems, automatic odometer updates, vehicle location within Fleetio, fault code management, and fuel location exception reporting with all-inclusive support.
- GeotabcoreAward-winning fleet technology partner providing GPS telematics devices and platform. Featured in white papers on OBD aftermarket devices for vehicle fleet management efficiency.
- LytxcoreVideo telematics and fleet management solutions partner offering driveCam and safety technology for driver behavior monitoring and accident prevention.
- MobileyecoreAdvanced driver assistance systems (ADAS) partner providing collision avoidance, lane departure warnings, and pedestrian detection technology for fleet safety.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
FleetBoss competitors and assessment
Company assessmentDirect peers
- Geotab: Leading GPS telematics platform and FleetBoss's primary hardware partner for Series 6000 devices; competes head-to-head with FleetBoss in U.S. SMB fleet tracking while also serving as a backend platform.
- Samsara: Public fleet management and IoT platform offering GPS tracking, video telematics, and workflow software directly competing for the same SMB-to-enterprise fleet customers FleetBoss serves.
- Verizon Connect: Telematics and fleet management business from Verizon offering GPS tracking, ELD compliance, and dispatch tools targeted at service and commercial fleets comparable to FleetBoss's customer base.
- GPS Insight: U.S. GPS fleet tracking and telematics provider that is both a FleetBoss partner and a direct competitor for SMB and mid-market service fleets seeking tracking and analytics.
- Azuga (Bridgestone Mobility Solutions): GPS fleet tracking, driver behavior, and ELD provider owned by Bridgestone, selling subscription-based telematics to commercial and service fleets similar to FleetBoss's segments.
- Lytx: Video telematics and driver safety specialist integrated as a FleetBoss partner; competes for the same fleet safety and driver-behavior monitoring use cases FleetBoss bundles in its Enhanced tier.
- Fleetio: Fleet maintenance and management platform integrated with FleetBoss for higher tiers; addresses overlapping fleet operations needs (maintenance, fuel, asset management) and competes in adjacent workflows.
- Webfleet (Bridgestone): European-origin fleet telematics platform with strong U.S. SMB presence offering GPS tracking, vehicle diagnostics, and compliance features directly competitive with FleetBoss.
Broad incumbents
- Trimble Transportation: Diversified transportation and logistics technology provider with telematics, ELD, and fleet solutions serving larger enterprise fleets; overlaps with FleetBoss on ELD/HOS compliance and fleet visibility.
Emerging players
- Mobileye: Advanced driver assistance and fleet safety technology partner of FleetBoss; offers collision avoidance, lane departure, and pedestrian detection that compete with parts of FleetBoss's Enhanced camera/safety stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FleetBoss social profiles
Digital presenceFleetBoss financial estimates
Financial estimateRevenue estimate
Valuation estimate
FleetBoss leadership team
Management profileNumber of profiles
Profiles2 records
FleetBoss funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FleetBoss M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FleetBoss
What does FleetBoss do?
FleetBoss sells a GPS fleet management platform combining hardware (GPS tracking devices, cameras) with a web-based software dashboard that delivers real-time vehicle location, trip history, speed and idling data, customizable KPI reports, geofencing, ELD/DVIR compliance, and fuel card integration. The platform is offered in three service tiers (Essential, Enhanced, Integrated) and sold primarily through monthly subscriptions bundled with hardware and professional installation services for commercial vehicle fleets operating in the United States.
Is FleetBoss a public or private company?
FleetBoss is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FleetBoss founded?
FleetBoss was founded in 1998. It employs 1 to 10 people.
Where is FleetBoss based?
FleetBoss is headquartered in Park City, United States, in the North America region.
How does FleetBoss make money?
Three revenue lines are on record. GPS Hardware and Software Subscription is the primary driver. The others are professional Services and hardware Sales.
Who are FleetBoss's main competitors?
Direct peers on record are Geotab, Samsara, Verizon Connect, GPS Insight, Azuga (Bridgestone Mobility Solutions), Lytx, Fleetio and Webfleet (Bridgestone). Trimble Transportation is listed as a broad incumbent. Mobileye is listed as an emerging player.
Does FleetBoss have an API?
No public API is recorded for FleetBoss.
What industry is FleetBoss in?
FleetBoss's product category is Fleet Management Software. Its primary akta.pro industry code is TLABAJAA, GPS Fleet Tracking & Mapping, with a secondary code of TLABAJAL, Telematics Hardware, Sensors & Installation Services. Its SIC code is 5013.