EventBookings
EventBookings is a Melbourne-based, privately held cloud event ticketing and registration platform serving more than 20,000 event organizers across 50+ countries, with a transaction-fee model, native WordPress and Shopify plugins, and built-in virtual event and email marketing capabilities.
- Company typePrivate
- Founded2017
- HeadquartersMelbourne, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What EventBookings does
EventBookings Pty Ltd is a privately-held Australian cloud-based event ticketing and registration platform headquartered in Melbourne. Founded in 2017, the company provides self-serve event management software enabling organizers to create event pages, sell tickets, process payments, manage attendees and run marketing campaigns through a unified web dashboard, with mobile applications on iOS and Android for on-the-go publishing and free ticket-scanning/check-in capabilities. The technology stack includes native integrations with Stripe, PayPal, Afterpay and Fat Zebra for multi-currency payment processing (AUD, USD, GBP, EUR, NZD, CAD, and others), built-in video conferencing via Zoom and Google Meet for virtual and hybrid events, configurable registration and seating systems, an integrated email marketing module, and an analytics dashboard for real-time sales, conversion and engagement reporting. In June 2026 the company extended its distribution through official plugins in the WordPress Plugin Directory and Shopify App Store, enabling ticketing embedded directly into third-party websites via secure API and shortcode systems.
The business model is transaction-based with no upfront costs or subscription fees: EventBookings charges a per-ticket service fee of 30¢ + 2.5% for Australian events, 30¢ + 1% for US events, and 20p + 1% for UK events, with the first 300 tickets free for free events. Organizers can either pass the fee to attendees or absorb it themselves. Distribution is primarily product-led through a self-serve sign-up flow at eventbookings.com, supplemented by marketplace listings (WordPress, Shopify), mobile app stores, and a request-a-demo channel for enterprise accounts. Customer concentration is dispersed across nine vertical segments — Business, Sports, Charity, Councils, Academic, Cultural, Community, Entertainment, and Concert — with a stated base of 20,000+ event organizers globally and reach across more than 50 countries spanning Australia, the US, the UK, New Zealand, Canada, the Eurozone, Brazil, Japan, Singapore and South Africa. The company has no disclosed institutional funding, no M&A activity, and an estimated 51-100 employees, indicating an operationally lean, founder-led growth posture anchored on cost-based competitive positioning against higher-fee incumbents such as Eventbrite.
EventBookings firmographics
Firmographics- Name
- EventBookings
- Legal name
- EventBookings Pty Ltd
- Website
- https://eventbookings.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EventBookings is a Melbourne-based, privately held cloud event ticketing and registration platform serving more than 20,000 event organizers across 50+ countries, with a transaction-fee model, native WordPress and Shopify plugins, and built-in virtual event and email marketing capabilities.
- Ownership category
- akta.pro rank
EventBookings industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Convention and Trade Show Organizers (56192), Spectator Sports (7112)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Ticketing, Box Office & Access Control (MPAGAAAD), Event Marketing, Ticketing & Registration Management (HSACAAAM)
Keywords
Where EventBookings is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
EventBookings business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Per-ticket Transaction Fees: EventBookings charges a per-ticket service fee on every ticket sold. For Australian events, the fee is 30 cents plus 2.5% per ticket. For US events, the fee is 30 cents plus 1% per ticket. For UK events, the fee is 20 pence plus 1% per ticket. The platform offers a 'pass on' option where fees can be added to ticket prices, or an 'absorb' option where organizers cover fees themselves.
- Free Event Service Fee: For free events, the first 300 tickets are free. After 300 free tickets, a minimum service fee of 30 cents per ticket applies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Per-ticket fee for Australian events |
| Transaction based/ take rate | Pay-as-you-go | Per-ticket fee for US events |
| Transaction based/ take rate | Pay-as-you-go | Per-ticket fee for UK events |
| Freemium | Pay-as-you-go | Free event tier |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
EventBookings product offering
Product offeringCore offering
EventBookings is a cloud-based event ticketing and registration platform that enables event organizers to create event pages, sell tickets online, process payments through Stripe/PayPal/Afterpay/Fat Zebra, manage attendees, host virtual and hybrid events via built-in Zoom and Google Meet integration, run email campaigns, reserve seats, scan tickets at check-in via mobile apps, and embed ticketing into WordPress and Shopify websites. It charges per-ticket service fees (e.g., 30¢ + 2.5% in Australia, 30¢ + 1% in the US, 20p + 1% in the UK) with the first 300 tickets free for free events, and serves 20,000+ organizers globally with no upfront cost or monthly fees.
Product overview
EventBookings is a cloud-based event ticketing and registration platform offering a unified solution for event organizers. The core product is the EventBookings Ticketing Platform, which includes integrated capabilities for ticket sales, event registration, virtual/hybrid events (with built-in video conferencing), email marketing, and attendee management. The platform is complemented by mobile applications for iOS and Android, official plugins for WordPress and Shopify (launched June 2026), a free ticket scanning app, and an analytics dashboard. The product portfolio includes the core platform, dedicated mobile apps, white-label/embedded plugins for third-party platforms, and built-in marketing/analytics tools.
Differentiator
Problem solved
Functional benefit
Products and services
- EventBookings Ticketing Platform Cloud-based event ticketing and registration platform that enables event organizers to create event pages, sell tickets, process payments, manage attendees with customizable registration forms and seat reservation, run email marketing campaigns, host virtual and hybrid events via Zoom and Google Meet integration, and analyze performance through a built-in analytics dashboard. Designed for businesses, community organizers, sports clubs, councils, academic institutions, charities, cultural organizations, and entertainment venues worldwide.
- EventBookings Mobile App (iOS and Android) Native mobile applications for iOS and Android devices that allow event organizers to publish, manage, and share events on the go, with ticket scanning capability for attendee check-ins. Targets the same event organizer base as the core platform.
- WordPress Plugin Official WordPress plugin available in the WordPress Plugin Directory that enables event organizers to embed ticketing capabilities directly into WordPress websites via a shortcode system and real-time event data synchronization through secure API integration, allowing sales and live event display without custom development. Aimed at the over 43% of global websites built on WordPress.
- Shopify Plugin Official Shopify plugin that enables event organizers to sell tickets directly from Shopify-powered online stores, expanding EventBookings into the e-commerce ecosystem and allowing merchants to offer event ticketing alongside their existing product catalog.
Quantifiable outcome
- Save almost $2k compared to Eventbrite for events with ticketing worth approx $40k
- +2 more outcomes
Companies that use EventBookings
Customer profileNamed customers11 records
Segments9 records
Ideal customer profiles2 records
EventBookings technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature8 records
EventBookings partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- WordPressflagshipOfficial EventBookings plugin available in WordPress Plugin Directory, providing secure API integration and shortcode system for embedding ticketing on WordPress websites.
- ShopifyflagshipOfficial EventBookings app for Shopify ecosystem enabling event organizers to sell tickets directly from Shopify stores.
- StripecorePrimary payment processing partner enabling secure credit/debit card transactions, Apple Pay, and Google Pay. Supports multiple currencies including AUD, USD, GBP, EUR, and others.
- PayPalcorePayment processor integration allowing attendees to purchase tickets using PayPal.
- ZoomcoreIntegration for hosting virtual events via Zoom video conferencing within the EventBookings platform.
- Google MeetcoreIntegration for hosting virtual events via Google Meet video conferencing.
- CapterraminorSoftware review platform where EventBookings maintains a 4.7/5 rating.
- G2minorSoftware review platform where EventBookings maintains a 5/5 rating.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
EventBookings competitors and assessment
Company assessmentDirect peers
- EventCreate: All-in-one event management and ticketing platform for SMBs offering registration, ticketing, and event websites — overlapping with EventBookings' bundled product strategy.
- Tito: Simple, modern ticketing platform popular with tech and design-savvy event organizers. Competes with EventBookings on usability for small and mid-sized events.
- Humanitix: Australia-founded ticketing platform that donates booking fees to charity, competing on a similar SMB/community mission and price-sensitive positioning to EventBookings in Australia and beyond.
- TryBooking: Australia-headquartered ticketing platform widely used by Australian councils, community groups, and sports clubs — a directly comparable competitor in EventBookings' home market.
- TicketTailor: Self-serve event ticketing platform targeting similar SMB and community organizers with pay-per-ticket pricing. Competes directly with EventBookings on low fees and ease of use for small to mid-sized events.
- Billetto: European-headquartered ticketing platform focused on SMB events with similar pricing model. Competes with EventBookings in the UK and EU markets where EventBookings is also active.
- Eventbrite: Global ticketing and event technology platform that EventBookings explicitly benchmarks against in its comparison marketing. Offers the same core ticketing, registration, and event management functionality for organizers of all sizes, and is the most direct head-to-head competitor.
- Ticketebo: Australian ticketing platform serving festivals, performing arts, and community events with comparable per-ticket pricing — a regional head-to-head competitor to EventBookings.
Emerging players
- Hopin: Virtual and hybrid event platform with built-in ticketing and registration. Competes with EventBookings' virtual events module, particularly for online-first organizers, though at a higher price point and enterprise focus.
Broad incumbents
- Cvent: Large enterprise event management suite covering registration, venue sourcing, and analytics. Operates in the same broad ticketing/events space as EventBookings but targets large corporate customers rather than SMBs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
EventBookings social profiles
Digital presenceEventBookings compliance and trust
Trust signalCompliance1 record
EventBookings financial estimates
Financial estimateRevenue estimate
Valuation estimate
EventBookings leadership team
Management profileNumber of profiles
Profiles2 records
EventBookings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EventBookings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EventBookings
What does EventBookings do?
EventBookings is a cloud-based event ticketing and registration platform that enables event organizers to create event pages, sell tickets online, process payments through Stripe/PayPal/Afterpay/Fat Zebra, manage attendees, host virtual and hybrid events via built-in Zoom and Google Meet integration, run email campaigns, reserve seats, scan tickets at check-in via mobile apps, and embed ticketing into WordPress and Shopify websites. It charges per-ticket service fees (e.g., 30¢ + 2.5% in Australia, 30¢ + 1% in the US, 20p + 1% in the UK) with the first 300 tickets free for free events, and serves 20,000+ organizers globally with no upfront cost or monthly fees.
Is EventBookings a public or private company?
EventBookings is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EventBookings founded?
EventBookings was founded in 2017. It employs 51 to 100 people.
Where is EventBookings based?
EventBookings is headquartered in Melbourne, Australia, in the Oceania region.
How does EventBookings make money?
Two revenue lines are on record. Per-ticket Transaction Fees are the primary driver. The others are free Event Service Fee.
Who are EventBookings's main competitors?
Direct peers on record are EventCreate, Tito, Humanitix, TryBooking, TicketTailor, Billetto, Eventbrite and Ticketebo. Hopin is listed as an emerging player. Cvent is listed as a broad incumbent.
Does EventBookings have an API?
No public API is recorded for EventBookings.
What industry is EventBookings in?
EventBookings's product category is Event Ticketing Software. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps). Its NAICS code is 711320 and its SIC code is 7900.