The Apartment Service
The Apartment Service is a privately-held Sydney-based operator founded in 1992 that manages 100+ fully furnished apartments across 38+ suburbs and rents them on short stays (3+ nights) and extended corporate/relocation stays, while also providing full-service property management for owner-investors distributed across Airbnb, Stayz, Booking.com, Vrbo, and direct channels.
- Company typePrivate
- Founded1992
- HeadquartersCremorne, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What The Apartment Service does
The Apartment Service is a privately-held, Sydney-based operator founded in 1992 that runs a two-sided short-term rental and serviced-apartment management business across more than 38 Sydney suburbs (Cremorne, Mosman, Balmoral, Manly, Bondi, the CBD and surrounds). The company manages a curated inventory of 100+ fully furnished apartments and rents them directly to leisure travellers, corporate clients, and relocating families for stays ranging from three nights to three or more months, while also offering full-service property management for owners who want short-stay rental income without day-to-day operational involvement.
Its core offering is asset-light: TAS supplies guest communication, professional cleaning, maintenance coordination, dynamic pricing and multi-channel distribution rather than owning real estate. Inventory is pushed simultaneously to the company's own website and to major OTAs — Airbnb, Stayz, Booking.com, Vrbo, and Expedia — supplemented by corporate and relocation demand channels. Distribution to owners is supplemented by a $300-per-referral Referral Rewards Program and affiliate partnerships including FindrHost, while industry standing is reinforced through Real Estate Institute of NSW (REINSW) membership.
Revenue is generated primarily through management fees on the rental income of owner-managed properties and transaction-based margins on direct and OTA bookings. Pricing varies by stay length (nightly for 3+ nights, discounted for stays of one month+, and further-discounted long-stay rates at 3+ months), with departure-clean fees, security deposits, and a best-price direct guarantee (up to 20% cheaper than OTAs). Owner relationships are notably long-tenured (15-20+ years per published testimonials), and aggregate guest reputation stands at 4.7 stars across 4,200+ reviews on the major booking and review platforms.
The Apartment Service firmographics
Firmographics- Name
- The Apartment Service
- Legal name
- The Apartment Service
- Website
- https://apartmentservice.com.au
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Apartment Service is a privately-held Sydney-based operator founded in 1992 that manages 100+ fully furnished apartments across 38+ suburbs and rents them on short stays (3+ nights) and extended corporate/relocation stays, while also providing full-service property management for owner-investors distributed across Airbnb, Stayz, Booking.com, Vrbo, and direct channels.
- Ownership category
- akta.pro rank
The Apartment Service industry classification
Industry- Product category
- Serviced Apartments & Short-Term Rental Management
- NAICS
- Accommodation (721), Other Traveler Accommodation (72119), Rental and Leasing Services (532)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Vacation & Short-Term Rental Management (BPAJAFAI)
- akta.pro secondary industries
- Extended-stay serviced apartments (weekly/monthly) (THAMACAD), Serviced Apartments & Corporate Housing Providers (THACALAD), Furnished Monthly Apartments (Urban/Residential) (THAMAFAB)
Keywords
Where The Apartment Service is headquartered
LocationHeadquarters
- HQ city
- Cremorne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Apartment Service business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Short-term rental bookings: Revenue from guests booking fully furnished serviced apartments for short stays (3 nights minimum) across Sydney. Rates vary based on length of stay with lower rates for longer bookings. Full payment required for stays up to 1 month.
- Long-stay and extended rental bookings: Revenue from guests booking fully furnished apartments for extended stays of 3 months or more, including corporate housing, relocations, and mid-term stays. Discounted long-stay rates apply.
- Property management services for owners: The company manages furnished short-stay properties for property owners, handling listing, guest communication, cleaning, maintenance, and dynamic pricing. Revenue derived from management fees on rental income generated for owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Short-stay nightly rates (3+ nights) |
| Subscription | Multi-year contract | Long-stay discounted rates (3+ months) |
| Other | Pay-as-you-go | Cancellation fees |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels10 records
The Apartment Service product offering
Product offeringCore offering
The Apartment Service operates a fully furnished serviced apartment rental and short-term property management business in Sydney, Australia. It provides hotel-standard apartments for stays of 3 nights to 3+ months to leisure travellers, corporate clients and relocating families, while also managing owners' investment apartments end-to-end (listing, guest communications, cleaning, maintenance and dynamic pricing) across direct channels and major platforms such as Airbnb, Stayz, Booking.com and Vrbo.
Product overview
The Apartment Service is Sydney's original furnished rental specialist since 1992, operating a unified short-stay accommodation platform combining short-stay and long-stay serviced apartment rentals with full-service property management for owners. The core offering includes fully furnished apartments across Sydney (from studios to multi-bedroom residences) available for short stays (3+ nights) and extended stays (3+ months), complemented by property management services that handle listing distribution across Airbnb, Stayz, Booking.com, and Vrbo, plus guest communications, cleaning, maintenance, and pricing optimization. Additional services include corporate housing solutions for business travelers, relocation accommodation for families and corporate clients, and a referral rewards program for property owners. The company operates exclusively in Sydney, Australia, with properties across neighborhoods including the Lower North Shore, Eastern Suburbs, Inner West, and Northern Beaches.
Differentiator
Problem solved
Functional benefit
Products and services
- Short-Stay Furnished Apartment Rentals Fully furnished serviced apartments available for stays of 3 nights or more across Sydney locations including the CBD, North Sydney, Bondi, Manly and Chatswood, with hotel-clean standards, full kitchens, laundry, Wi-Fi and flexible check-in.
- Long-Stay Serviced Apartments Extended-stay accommodation for 3 months or more, targeting relocations and corporate housing with fully equipped kitchens, laundry facilities, dedicated support and discounted long-stay rates versus hotels.
- Property Management Services Full-service short-term rental management for property owners, covering listing creation, guest communication, professional cleaning, maintenance coordination, dynamic pricing and distribution across Airbnb, Stayz, Booking.com, Vrbo and direct booking channels.
- Corporate Housing Solutions Serviced apartment accommodation tailored for business travellers, with reliable Wi-Fi, work-friendly environments, flexible stay options and dedicated corporate support across Sydney's business districts.
- Relocation Accommodation Flexible short-term and long-term housing for individuals, families and corporate clients relocating to Sydney, with apartments spanning multiple bedrooms and locations across Sydney's neighbourhoods.
- Referral Rewards Program Owner referral program offering $300 rewards for each successful property owner referral that results in a new short-term rental listing under management by The Apartment Service.
Quantifiable outcome
- 4.7★ average rating from 4,200+ reviews across Airbnb, Expedia, Booking.com, Vrbo, realestate.com.au, Facebook, and Google
- +2 more outcomes
Companies that use The Apartment Service
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
The Apartment Service technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Apartment Service partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Good to BookminorGood to Book partner badge displayed on website footer, indicating participation in the Good to Book verification/quality program for short-term rental properties.
- Real Estate Institute of New South Wales (REINSW)coreActive member of REINSW, the peak body for real estate professionals in NSW. REINSW membership signals industry standing, professional standards compliance, and regulatory credibility within the NSW property management sector.
- AirbnbcoreMajor short-stay distribution channel listing properties on Airbnb platform alongside Stayz, Booking.com, and Vrbo, alongside fee-free direct bookings and established corporate and relocation demand channels.
- StayzcoreAustralia's leading short-term rental booking platform. Properties distributed alongside Airbnb, Booking.com, and Vrbo, with corporate and relocation demand channels supplementing platform bookings.
- Booking.comcoreGlobal online travel agency with extensive reach for international and domestic guests. Properties listed alongside Airbnb, Stayz, and Vrbo platforms.
- VrbocoreShort-term rental platform (Expedia Group) for holiday home bookings. Properties distributed across major platforms to diversify booking sources and maximise occupancy.
- FindrHostminorAffiliate program partner (FindrHost) referenced in the Experiences section of the website for referral-based bookings through their affiliate network.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
The Apartment Service competitors and assessment
Company assessmentEmerging players
- Saltwater Apartments: Small Sydney-based operator managing furnished short-stay apartments in the Northern Beaches and surrounding areas. Niche geographic overlap with TAS's Northern Beaches and harbourside inventory.
- BNB Booking Management: Smaller-scale Sydney-focused Airbnb management service handling guest communication, cleaning, and pricing. Emerging niche player competing for property owners in TAS's core Sydney market.
Direct peers
- MadeComfy: Australian short-term rental management agency offering end-to-end Airbnb and short-stay property management across Sydney and other Australian cities. Direct competitor to TAS's property management service line.
- Hometime: Australia-based short-term and holiday rental management company providing full-service listing, cleaning, and pricing for property owners. Operates in the same Sydney market and competes for the same owner supply and guest demand.
- Urban Rest: Tech-enabled serviced apartment operator offering flexible short- and long-stay furnished apartments across Australia, including Sydney. Competes with TAS for both corporate extended-stay guests and owner-managed inventory.
- Corporate Keys Australia: Specialist corporate and relocation housing provider in Sydney and other major Australian cities. Direct overlap with TAS's corporate housing and relocation accommodation product lines.
Broad incumbents
- Quest Apartment Hotels: Australia's largest serviced apartment operator with a broad network of aparthotels across the country. Larger incumbent in the same extended-stay and serviced apartment category where TAS competes for corporate travelers.
- Adina Apartment Hotels: National serviced apartment hotel brand operating across Australian cities including Sydney. Broader incumbent in the serviced apartment / aparthotel category, including corporate extended stays.
- Stayz: Australia's leading short-term rental marketplace (Expedia Group) where TAS distributes its inventory. Functions as both a partner channel and a broader incumbent alternative for vacation rentals in Sydney.
- Airbnb: Global short-term rental marketplace and the dominant booking channel for TAS's Sydney inventory. Broad incumbent that controls demand flow and could at any time expand vertically into management, increasing competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Apartment Service social profiles
Digital presenceThe Apartment Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Apartment Service leadership team
Management profileNumber of profiles
Profiles10 records
The Apartment Service funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Apartment Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Apartment Service
What does The Apartment Service do?
The Apartment Service operates a fully furnished serviced apartment rental and short-term property management business in Sydney, Australia. It provides hotel-standard apartments for stays of 3 nights to 3+ months to leisure travellers, corporate clients and relocating families, while also managing owners' investment apartments end-to-end (listing, guest communications, cleaning, maintenance and dynamic pricing) across direct channels and major platforms such as Airbnb, Stayz, Booking.com and Vrbo.
Is The Apartment Service a public or private company?
The Apartment Service is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Apartment Service founded?
The Apartment Service was founded in 1992. It employs 101 to 250 people.
Where is The Apartment Service based?
The Apartment Service is headquartered in Cremorne, Australia, in the Oceania region.
How does The Apartment Service make money?
Three revenue lines are on record. Short-term rental bookings are the primary driver. The others are long-stay and extended rental bookings and property management services for owners.
Who are The Apartment Service's main competitors?
Emerging players on record are Saltwater Apartments and BNB Booking Management. Direct peers are MadeComfy, Hometime, Urban Rest and Corporate Keys Australia. Broad incumbents are Quest Apartment Hotels, Adina Apartment Hotels, Stayz and Airbnb.
Does The Apartment Service have an API?
No public API is recorded for The Apartment Service.
What industry is The Apartment Service in?
The Apartment Service's product category is Serviced Apartments & Short-Term Rental Management. Its primary akta.pro industry code is BPAJAFAI, Vacation & Short-Term Rental Management, with a secondary code of THAMACAD, Extended-stay serviced apartments (weekly/monthly). Its NAICS code is 721 and its SIC code is 7000.