What Agrinet does

Agrinet (legal entity: Irish Farm Computers Ltd.) is a private Irish agtech company founded in 1994 and headquartered in Rathcore, Enfield, Co. Meath, that provides cloud-based farm management software exclusively to Republic of Ireland farmers. Its two core products are AgriNet HerdApp, a mobile-first herd management application launched in 2018 that covers dairy, suckler, beef, sheep, and tillage enterprises, and AgriNet Grass, a grassland and pasture management platform launched in 2010. The platform is approved by Bord Bia, the Irish Department of Agriculture (Agfood), and the Irish Cattle Breeding Federation (ICBF), and processes more than 50% of all Irish herd health data with over one million drug records recorded each year.

The technology is built around three privileged integrations: a unique two-way real-time data synchronization with ICBF that delivers EBI scores, milk recordings, fertility events, and weights directly into the app; an approved bi-directional integration with Agfood/AIM for statutory calf registration and movement permits; and Bord Bia-compliant on-demand inspection report generation. The mobile app operates offline in the field and syncs when connectivity returns, supports unlimited devices at no additional cost, and connects via Bluetooth BLE to a broad range of EID readers (Agrident/Allflex AWR250, Tru-Test SRS2i/XRS2i, Shearwell SDL 4402-L, RealTrace RT250) and scales (Tru-Test S3, EW7i via CSV), plus plate meters (P300/P400, Grasshopper, Jenquip EC9/EC10) for grass data. The company has begun moving up the value chain from record-keeping into decision support via Selective Dry Cow Therapy rules and a Beef Sale Plan with margin/day projections and what-if scenarios.

Agrinet operates a self-serve, product-led go-to-market model. Customers discover the product through the website, app stores, blog, and word-of-mouth within Irish farming communities, sign up with a herd number, and start a one-month free trial. Revenue is a tiered per-animal annual subscription priced at €1.20 per animal based on average stock over the previous six months, with a €120 minimum (for herds up to ~100 animals) and a €480 cap (for 400+ animals), all VAT-inclusive and with no add-on or per-device fees. Distribution is digital-only — iOS App Store, Google Play, web browser at app.agrinet.ie, and a direct APK — with no field sales, resellers, or channel partners. The customer base is a long tail of individual SMB farmers across all major Irish livestock enterprise types.

Name

Agrinet

Legal name

Irish Farm Computers Ltd.

Website

https://agrinet.ie

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Agrinet (Irish Farm Computers Ltd.) provides cloud-based herd and grassland management software exclusively to Republic of Ireland farmers, anchored by HerdApp and AgriNet Grass, with approved integrations to ICBF, Agfood, and Bord Bia.

Ownership category

akta.pro rank

Headquarters

HQ city

Kells

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Annual Subscription (Per-Animal): Annual subscription charged per animal based on average stock numbers over the previous 6 months. Includes VAT. Tiered pricing: minimum charge for herds up to ~100 animals, per-animal rate up to 400 animals, and maximum cap for larger herds. All features included with no add-on pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Agrinet (Irish Farm Computers Ltd.) provides cloud-based mobile and web applications — AgriNet HerdApp and AgriNet Grass — that enable Irish farmers to record livestock events (calving, movements, drug administrations, weights, fertility, milk recording), manage pasture and grassland, and generate regulatory compliance reports. The platform integrates bi-directionally with the Irish Cattle Breeding Federation (ICBF) and the Department of Agriculture's Agfood system for real-time national database synchronization, and is approved for Bord Bia Sustainable Assurance inspections.

Product overview

Agrinet (Irish Farm Computers Ltd.) provides two cloud-based farm management applications for Irish farmers. AgriNet HerdApp (launched 2018) is the primary herd management platform covering livestock across dairy, suckler, beef, sheep, and tillage farm types, with capabilities spanning calving, breeding, drug recording, weight management, milk recording, and regulatory compliance reporting. AgriNet Grass (launched 2010) is a complementary grassland and pasture management tool that integrates paddock-level planning with grass growth monitoring. Both products are available as mobile apps and web browsers, share the same customer support infrastructure, and together form Agrinet's farm software portfolio built over 27 years of AgTech innovation.

Differentiator

Problem solved

Functional benefit

Brands

• AgriNet Grass: User-friendly farm management app launched in 2010 for grass management, including grass wedge, budget, spring planner, and paddock/cover tracking.
• AgriNet HerdApp

Products and services

• AgriNet HerdApp Mobile and web application for herd management that lets Irish dairy, beef, and sheep farmers record calf registration, calving, births, movements, drug/veterinary treatments, weights, fertility events, milk recording, breeding, sales, and purchases. Generates Bord Bia inspection, ICBF reports, and compliance exports, and synchronises data bi-directionally with the ICBF national database and Agfood (Department of Agriculture). Designed for self-serve use by individual farm operators, with offline capability, Bluetooth EID reader integration, and support for unlimited devices.

Quantifiable outcome

• >1 million drug records recorded each year through the platform
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability1 record

Feature12 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ICBF (Irish Cattle Breeding Federation)coreTechnology or IntegrationTwo-way real-time data synchronization with ICBF national bovine database. ICBF stores fertility events (heats, serves, pregnancy tests), performance data (weights, body condition scores), milk recording results, index data (EBI, Eurostars), and herd health data. AgriNet HerdApp syncs instantly when data goes live in ICBF. This is a unique architectural design in the Irish herd app market.
• Agfood (Department of Agriculture, Food and the Marine)coreTechnology or IntegrationAgriNet is an approved software provider for the Department of Agriculture's AIM (Animal Identification and Movements) system. Enables calf registration and movement permit applications directly from HerdApp. Agfood also provides herd profile data to HerdApp. Users must select Irish Farm Computers Ltd. as their preferred software provider on agfood.ie.
• Bord BiacoreTechnology or IntegrationBord Bia approved. AgriNet HerdApp is fully compliant and accepted for Bord Bia farm inspections. All inspection reports can be generated directly from the app and presented to Bord Bia inspectors.
• Sexed Semen Suppliers and Calf Buying CompaniesminorOthersDairy farmers using HerdApp can list beef calves for sale on the platform. Beef buyers (including calf buying companies) access these listings. Sexed semen use in dairy herds generates more male beef calves, which the platform facilitates trading of.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Herdwatch: Irish farm management app for cattle, sheep, and goats; directly competes with AgriNet HerdApp in RoI for herd records, calf registration, and ICBF/Agfood integrations. Most relevant direct competitor with overlapping customer base and feature set.
• AgriWebb: Livestock and pasture management platform widely used in Australia and expanding into the UK/EU; comparable product (cattle records, EID integration, grazing management) but broader geographic footprint.
• FarmFlo: Irish farm management software providing compliance and herd records with Agfood/ICBF integrations; competes head-to-head with AgriNet for the same RoI farmer segment and regulatory workflows.
• CattleMax: Long-standing herd management software for cattle operations covering breeding, calving, health records, and EID; comparable in functionality to AgriNet HerdApp at the per-animal record level.
• DairyComp / VAS: Dairy herd management software (DairyComp) used globally for cow records, reproduction, and milk production analytics; serves the same dairy farmer workflow as AgriNet HerdApp at the per-cow level.

Emerging players

• BoviSync: Cloud-based dairy herd management software with full DHI integration; comparable recordkeeping and analytics but primarily US-focused, smaller scale than AgriNet's RoI footprint.
• CowManager: Dairy cow monitoring platform combining herd management with sensor-based health/fertility analytics. Overlaps with AgriNet on dairy fertility insights but adds a hardware-led play.
• MoooFarm: Dairy-focused digital platform with herd records and farmer community features; partial overlap with AgriNet HerdApp's dairy farmer segment.

Broad incumbents

• DeLaval (DelPro): Global dairy equipment and herd management software vendor; broader portfolio including milking robotics, with overlapping dairy records and analytics capability to AgriNet HerdApp.
• Afimilk: Established dairy management solutions vendor combining herd software with milking sensors and parlor equipment; broader portfolio and scale than AgriNet but overlapping dairy analytics and recordkeeping.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/agrinetfarm
• YouTubeyoutube.com/channel/UCWG4cS5qqHPuAaut-DJH0Mg
• Facebookfacebook.com/AgriNetFarm
• Instagraminstagram.com/agrinetfarm
• LinkedInlinkedin.com/company/agrinet-ie

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrinet