Performentor

What Performentor does

Performentor is a fractional HR consulting firm founded in 2016 by Alicia Parr and headquartered in the Research Triangle area of Durham, North Carolina. The firm provides part-time strategic and tactical HR leadership to small and mid-sized businesses (ranging from approximately 9 to 99+ employees) and nonprofit organizations across the United States that lack an internal HR function. Its core methodology, branded as "People Science," applies Organizational Behavior Management (OBM), behavioral science, and Elliott Jaques' organizational design principles — particularly the Accountability = Authority = Capability alignment captured in its proprietary Trust Algorithm™ — to diagnose team performance, shape culture, and improve leadership effectiveness.

The product portfolio centers on recurring fractional HR engagements supplemented by the People Energy Audit (a self-paced online diagnostic assessment), People Science coaching for HR professionals, and an AI Toolkit providing prompt templates for use with external large language models such as ChatGPT. The firm holds two registered brand assets — "Unleash People Energy®" and "Trust Algorithm™" — that codify its methodology. Content distribution is led by a founder-authored blog with approximately 36 published principles, functioning as the primary top-of-funnel acquisition channel alongside a free Discovery Call conversion mechanism.

Performentor operates a direct, consultative go-to-market with quote-based monthly subscription engagements and no third-party distribution, reseller, or marketplace presence. As of 2025, the firm rebranded to "2pm FIX" while retaining Performentor LLC as its legal entity, indicating an intent to broaden service scope beyond pure fractional HR. No external funding, M&A activity, or institutional investment has been disclosed, and the firm appears to be a founder-led boutique with 11-50 employees serving clients nationwide.

Name

Performentor

Legal name

Performentor LLC

Website

https://performentor.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Performentor is a US fractional HR consulting firm that delivers part-time strategic HR leadership and People Science advisory services to small and mid-sized businesses and nonprofit organizations lacking internal HR functions. Founded in 2016 by Alicia Parr and headquartered in Durham, NC, it operates under the 2pm FIX brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Fractional HR Consulting Services: Performentor provides fractional HR services to businesses that need HR expertise without a full-time hire. Services include HR strategy, team development, culture shaping, performance management, and people science coaching. Delivered via flexible, consulting-style engagements on a contract basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Performentor delivers fractional human resources consulting and leadership to small and mid-sized businesses, startups, and nonprofit organizations that lack a full-time HR function. Its practitioners apply a proprietary People Science methodology grounded in Organizational Behavior Management (OBM) and Elliott Jaques' organizational design to address hiring, culture, performance management, leadership development, and team alignment. Services are typically structured as ongoing monthly fractional engagements, supported by the proprietary Trust Algorithm™ diagnostic, the People Energy Audit assessment, and people-science coaching for HR practitioners.

Product overview

Performentor offers fractional HR services with a People Science approach grounded in organizational behavior management (OBM). The core offering is fractional HR services (now under the 2pm FIX brand), which provides businesses with part-time HR leadership. Supporting products include the People Energy Audit assessment tool and People Science coaching for HR professionals. An AI Toolkit for Team Alignment provides prompt templates for use with external AI text generation tools. The company specializes in converting people energy into organizational value through behavior-based methodologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Fractional HR Services (now offered under 2pm FIX) Part-time or fractional HR leadership providing strategic and tactical HR expertise to businesses and nonprofits that need HR support without a full-time hire. Covers team productivity management, culture, hiring/onboarding, performance management, leadership development, and unleashing people energy.
• People Energy Audit A quick, self-paced online assessment tool that generates a report identifying bottlenecks in an organization's people-energy conversion mechanisms and showing how to harness people energy through better people practices and strategies.
• People Science Coaching for HR Professionals Coaching and professional development for HR practitioners to apply behavioral science and Organizational Behavior Management principles to current workplace issues, expanding their skills beyond traditional compliance-oriented HR tactics.

Quantifiable outcome

• A telecommunications accounts receivable team implemented OBM-based solutions resulting in over 200% ROI and increased client and employee satisfaction (referenced as industry example in People Energy framework)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• TriNet: TriNet is a PEO providing bundled HR, payroll, benefits, and compliance to SMBs. Comparable SMB customer base but a fundamentally different bundled-services/co-employment model versus Performentor's fractional advisory.
• Justworks: Justworks is a PEO/HCM platform serving SMBs with payroll, benefits, and HR support. Comparable on SMB HR outsourcing, though Justworks operates a technology-and-co-employment model rather than fractional advisory consulting.
• BetterUp: BetterUp is a coaching and people development platform with a broader portfolio spanning leadership development, mental wellbeing, and team performance. Comparable on the coaching and leadership development dimension of Performentor's offering.

Emerging players

• Lattice: Lattice is a performance management and people development platform offering OKRs, reviews, and engagement tooling. Overlaps with Performentor's performance management and engagement work, though delivered as SaaS rather than fractional consulting.
• Humu: Humu is a people science platform applying behavioral science to improve team performance, directly aligned with Performentor's OBM-anchored methodology. Represents a tech-enabled competitor pursuing the same people-science narrative.
• Culture Amp: Culture Amp provides employee engagement surveys, performance reviews, and people analytics. Comparable on the culture shaping and engagement use cases Performentor addresses, but sold as a platform rather than consulting.
• 15Five: 15Five delivers continuous performance management and employee engagement software. Relevant for performance management overlap; represents the productized alternative to Performentor's consulting delivery.

Direct peers

• Bambee: Bambee provides fractional HR managers and a compliance-driven HR platform to small and mid-sized businesses. Directly comparable to Performentor's fractional HR engagement model and SMB target segment, though Bambee leans on a tech-enabled delivery approach versus Performentor's consulting-led, people-science model.
• Abila HR Consulting: Abila provides fractional HR leadership and HR consulting to nonprofits and small businesses, similar in vertical mix to Performentor. Comparable on fractional delivery model and nonprofit focus.
• Extensia Human Resources: Extensia offers fractional HR services and outsourced HR leadership for growing companies, including performance management and organizational design. Closely comparable service catalog and target buyer (SMB and mid-market without a full-time HR function).

Market position

Strengths5 records

Weaknesses3 records

Competitive moat2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/performentor.biz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performentor