What UpHex does

UpHex is a Software-as-a-Service platform built specifically for marketing agencies to launch and manage paid advertising on Facebook, Instagram, Google, and GoHighLevel. Founded in 2013 and headquartered in Charlottesville, Virginia, the company operates with a small team of 1-10 employees and runs a private, self-funded operating model. The core product is a curated Ad Library of 2,500+ pre-tested ad campaigns that have collectively spent over $130M and booked 3.7M+ leads across 140+ niches. Rather than requiring agencies to build campaigns from scratch or hire dedicated media buyers, UpHex provides a 3-click Campaign Launcher that lets agencies rent a proven ad, point it at a client, and push it live across platforms in minutes. The platform also bundles adjacent operational modules: EZ Pages and Forms for landing pages, AdScope360 for portfolio analytics, Ad spend Rebilling via Stripe and Authorize.net, and AI Sales Agents for automated lead follow-up.

The platform's AI capabilities are anchored by Uppie AI, a Claude-powered assistant that researches niches, writes offers, builds ads, and stages launches from a single conversation. UpHex has adopted the open Model Context Protocol (MCP), allowing the platform to be operated by external AI agents rather than only through its own UI. Generative AI for video (Creative Studio) and image creative further extends the product surface into production tooling.

UpHex generates revenue through a three-tier monthly subscription model ($97 Starter, $297 Growth, $497 Unlimited), a 30% recurring affiliate program, and an ad spend rebilling layer that processes transactions on behalf of agencies. Go-to-market is a hybrid of product-led growth (self-serve free trial at uphex.com), channel partnerships (affiliates), and embedded distribution via a white-label plugin inside the GoHighLevel marketplace. Pricing is designed to pay for itself with one client, and the customer base consists primarily of digital marketing agencies and SMB operators servicing local-business verticals such as insurance, real estate, fitness/gyms, mortgage, chiropractic, and auto dealerships.

Name

UpHex

Legal name

UpHex

Website

https://uphex.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

UpHex is a SaaS platform for marketing agencies that enables launching pre-tested Facebook, Instagram, and Google ad campaigns in minutes without hiring media buyers, anchored by a 2,500+ proven ad library spanning 140+ niches with AI-powered campaign creation.

Ownership category

akta.pro rank

Product category

Digital Advertising SaaS for Agencies

NAICS

Advertising Agencies (54181)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Paid Social Advertising (BPAFACAB)

akta.pro secondary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

Keywords

• Facebook ads management
• Agency advertising platform
• Google ads automation
• White-label ad software
• AI ad creation

Headquarters

HQ city

Charlottesville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Plans: Three-tier subscription model (Starter $97/mo, Growth $297/mo, Unlimited $497/mo) with increasing ad account limits. Revenue is predictable and recurring based on plan tier.
2. Affiliate Commissions: 30% recurring commission on every user referred for as long as they maintain their account. Affiliates receive ongoing commissions rather than one-time payments.
3. Ad Spend Rebilling: Agencies can charge clients for ad spend plus management fees through automated billing. Agency rebilling deducts ad cost plus fee from client ad credits; client rebilling charges monthly management fees only.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

UpHex is a SaaS advertising platform that lets marketing agencies launch client Facebook, Instagram, and Google ads in minutes by renting from a library of 2,500+ proven campaigns rather than building ads from scratch. The platform combines the Ad Library, a 3-click Campaign Launcher, Uppie AI (Claude/MCP-powered assistant), AI video and image creative tools, EZ Pages & Forms, automated ad-spend rebilling, and a white-labeled GoHighLevel plugin for agencies that want to resell ads as an add-on under their own brand.

Product overview

UpHex is an agency-focused advertising platform built around a core value proposition: rent proven ads rather than build campaigns from scratch. The platform centers on an Ad Library of 2,500+ pre-tested ad campaigns that have spent over $130M across 140+ niches. The core workflow runs through the Campaign Launcher — pick a proven ad, point it at a client, configure budget and targeting, and launch in minutes. AI capabilities are anchored by Uppie AI, which researches niches, writes offers, builds ads, and stages launches from a chat interface, and Creative Studio for AI video generation. Supporting modules include EZ Pages & Forms (landing pages and lead capture), Live Campaign Management (real-time monitoring and budget controls), Client Onboarding (account setup and health monitoring), Lead Generation (end-to-end lead flow), AI Images (generative image creation and editing), AI Sales Agents (automated lead follow-up), AdScope360 (portfolio analytics), Swipe File Research (competitive ad intelligence), Ad Templates (reusable campaign structures), and Rebilling (automated ad spend and fee collection with Stripe/Authorize.net). The platform integrates natively with Facebook Ads, Instagram Ads, Google Ads, and GoHighLevel (with a white-labeled plugin), and speaks MCP for AI agent connectivity. Pricing tiers are Starter ($97/mo for 3 ad accounts), Growth ($297/mo for 10 ad accounts with EZ Pages and rebilling), and Unlimited ($497/mo with unlimited accounts).

Differentiator

Problem solved

Functional benefit

Brands

• Uppie: AI assistant built into UpHex that helps agencies research niches, write ad offers, build campaigns, and stage launches through conversational interface. Works with Claude AI and speaks MCP protocol for AI agent integration.

Products and services

• UpHex SaaS Platform End-to-end agency advertising SaaS subscription (Starter $97, Growth $297, Unlimited $497 per month) that lets marketing agencies launch, manage, and rebill client Facebook, Instagram, and Google ad campaigns from a single dashboard, with white-label options for GoHighLevel agencies.
• Ad Library A curated library of 2,500+ proven Facebook, Instagram, and Google ad campaigns that have collectively spent $130M+ and booked 3.7M+ leads, which agencies rent and re-point at clients instead of building ads from scratch.
• Campaign Launcher Guided launch workflow that lets agencies select a client, pick a proven ad template, configure budget and targeting, connect a landing page, and push campaigns live to Facebook, Instagram, Google, or GoHighLevel in minutes with built-in validators.
• Uppie AI Claude-powered AI assistant (also called Uppie) connected to UpHex via the Model Context Protocol (MCP) that researches niche demand, drafts offers and ad copy, assembles full campaigns with targeting and lead forms, and stages launches for agency review via a chat interface.
• AI Video Creation (Creative Studio) Video ad creative generation tool that produces video ads from text prompts, uploaded images, and template context, supports timeline composition, and saves finished videos to reusable galleries attachable to campaigns or client templates.
• HighLevel Ads Launcher White-labeled ad browsing and launching interface embedded inside GoHighLevel that lets HighLevel agency clients pick approved Facebook and Google templates, launch campaigns, and route leads directly into the HighLevel CRM workflow under the agency's own brand.
• Rebilling Automated ad-spend and management-fee billing supporting agency rebilling (agency ad accounts with client credits and top-up thresholds) and client rebilling (client ad accounts with monthly management fees), with Stripe and Authorize.net support, threshold triggers, cooldown periods, and pause/resume logic.

Quantifiable outcome

• Launch time reduced from days/weeks to minutes
• +6 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability10 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and strategic.

• GoHighLevelcoreTechnology or IntegrationUpHex is the ad layer for GoHighLevel agencies. Installs as a plugin inside HighLevel, white-labeled under the agency brand. Clients pick approved Facebook & Google campaigns from within HighLevel, leads flow into HighLevel CRM, and agencies rebill ad spend—all under their own brand. The plugin enables HighLevel agencies to sell ads without turning every account into a custom media-buying project.
• Facebook (Meta)coreTechnology or IntegrationPlatform integration for launching Facebook and Instagram Ads. UpHex provides simplified campaign launch and template management for Facebook Ads, bypassing the complexity of Ads Manager. Supports lead form integration, ad library, and template workflows.
• GooglecoreTechnology or IntegrationPlatform integration for Google Ads. UpHex supports Google ad template creation and launch flows alongside Facebook, enabling multi-channel campaign management from a single platform.
• StripecoreTechnology or IntegrationPayment provider for ad spend rebilling. UpHex supports Stripe through a provider-agnostic gateway for collecting ad credits and management fees with automatic charge processing, threshold triggers, and pause/resume logic.
• Authorize.netcoreTechnology or IntegrationPayment provider for ad spend rebilling. Alternative to Stripe for agencies using Authorize.net, supporting the same rebilling architecture (agency or client rebilling models).
• Claude (Anthropic)strategicTechnology or IntegrationUpHex speaks MCP (Model Context Protocol), enabling connection to Claude (or any AI agent) to launch campaigns, build templates, pull metrics, and manage clients by chat. Uppie AI assistant uses Claude for researching niches, writing offers, building ads, and staging launches. The integration allows AI to operate UpHex through natural conversation.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Madgicx: AI-powered Facebook and Instagram ads automation platform built for agencies and ecommerce brands. Directly comparable to UpHex in targeting agencies with templated, AI-assisted paid social campaign management.
• Revealbot: Automation and bulk-management tool for Facebook, Instagram, and Google Ads. Comparable to UpHex in offering rule-based and AI-assisted ad launching, optimization, and creative management for agencies and in-house teams.
• Optmyzr: PPC management and bid-optimization platform for agencies managing Google, Meta, and Microsoft Ads. Comparable to UpHex in serving agencies that need automation, templates, and cross-channel campaign control.
• Adzooma: AI-assisted Google, Microsoft, and Meta ads management platform aimed at agencies and SMBs. Comparable to UpHex in offering template-based campaign launching and automated optimization across paid social.

Broad incumbents

• Smartly.io: Enterprise social media advertising automation platform used by large brands and agencies. Comparable to UpHex in automating paid social creative and campaign workflows, but at significantly larger scale and price points.
• AdEspresso (Hootsuite): Facebook and Instagram ads management and optimization tool now part of Hootsuite. Comparable to UpHex in simplifying paid social ad creation, A/B testing, and reporting for agencies and SMBs.
• Marin Software: Cross-channel digital advertising management platform with bidding, pacing, and reporting for agencies and brands. Comparable to UpHex in providing multi-channel paid media automation, though focused on larger enterprise budgets.

Emerging players

• Trapica: AI-driven marketing optimization platform that automates audience targeting and creative iteration across ad platforms. Comparable to UpHex in applying AI to paid social campaign performance, though with less emphasis on agency white-labeling.
• Hunch: Creative automation platform that uses templates and AI to scale ad creative production across Meta and other channels. Comparable to UpHex in enabling templated, high-volume ad creation for agencies.

Others

• GoHighLevel: All-in-one CRM and marketing platform built for agencies, into which UpHex plugs as a white-label ad layer. Comparable as the host ecosystem for UpHex and a potential competitor if it expands native ad-launching functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/uphexco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UpHex