DMA United

What DMA United does

DMA United is a privately held, New York-based advertising and representation agency founded in 2001 that bundles two service categories under a single P&L: branding and creative services (digital, film, print, packaging, identity design, and transmedia platforms) and representation services (talent endorsements, licensing, merchandising, and media partnerships). The firm operates a sales-led, relationship-driven GTM model, acquiring enterprise clients through industry connections in fashion, sports, and entertainment rather than through performance marketing; pricing is project-based and not publicly disclosed.

The business generates revenue primarily through agency fees, AOR retainers, and commissions on endorsements, licensing, and partnership deals structured for corporations and high-profile individuals. Customer concentration sits across five vertical segments — Fashion and Luxury Brands, Sports and Athletics, Celebrities and Public Figures, Entertainment and Media, and Premium/Luxury Consumer Brands — with marquee engagements for the NBA, LVMH (Tag Heuer), Tiffany & Co., Warner Bros., Paramount, BBC, Sony, Pepsi, Mercedes-Benz, and MoMA, and represented talent including Russell Westbrook, Karl Lagerfeld, Nigel Barker, and Naomi Campbell. The agency's headcount is 11-50 employees, and there is no disclosed funding, parent company, or external institutional ownership.

Name

DMA United

Legal name

DMA United

Website

https://dmaunited.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

DMA United is a privately held, New York-based advertising and representation agency founded in 2001, providing branding, creative, licensing, and talent representation services to fashion, luxury, sports, and entertainment clients including the NBA, LVMH, Tiffany & Co., and Warner Bros.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Agency Services and Representation: Revenue generated from providing branding, creative services, and business development for corporate and individual clients. The agency serves as representative for athletes, artists, designers, and celebrities, earning fees for securing partnerships, endorsements, and licensing deals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

DMA United is an advertising and representation agency providing branding, creative, and business development services for corporations and individuals. The agency delivers two integrated service lines: Branding and Creative Services spanning digital, film, print, packaging, and identity design; and Representation Services covering endorsements, media placement, merchandising, and strategic partnerships for brands, athletes, designers, and celebrities.

Product overview

DMA United is an advertising and representation agency that provides branding, creative and business development services for corporations and individuals. The agency offers two primary service categories: Branding and Creative Services (encompassing digital, film, print, packaging, and identity design) and Representation Services (including endorsements, media, merchandising, and partnerships). The company operates as a service-based agency rather than a software product company, and its offerings are delivered through client engagements rather than standardized product modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding and Creative Services Strategic branding, creative development, and advertising services including digital, film, print, packaging, and identity design delivered across multiple platforms for corporations and individuals.
• Representation Services Representation services encompassing endorsements, media placement, merchandising, and strategic partnerships for corporations and individuals including athletes, artists, designers, and celebrities.

Quantifiable outcome

• Achieved sold-out launches within hours for limited edition products (Star Trek sneakers sold out in 1 hour, Target collection sold out in 48 hours)
• +4 more outcomes

Named customers35 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

51 partnerships are on record, tiered core and minor.

• RizzolicoreStrategic or Co-development PartnerPublishing partner for Russell Westbrook Style Drivers book published by Rizzoli. Also partnered for Basquiat/Jaffe Crossroads coffee table book imprint between Mandela Media and Rizzoli.
• TezoscoreTechnology or IntegrationPartnered with environmentally friendly Tezos blockchain to launch Truesy NFT marketplace. DMA United was early adopter of digital assets as marketing and revenue generation tool.
• Mandela MediacoreStrategic or Co-development PartnerCreated new imprint between Mandela Media and Rizzoli to publish coffee table books representing stories and values of House of Mandela ethos.
• Warner Bros. EntertainmentcoreChannel Partner/ Reseller/ DistributorRepresenting Warner Bros., DMA United holds European and Asian license for Space Jam streetwear development with partner Amongst Few streetwear brand.
• Paramount PicturescoreChannel Partner/ Reseller/ DistributorLead licensing partner for Star Trek relaunch for prestige and mass product categories. Appointed Jeff Staple for sneaker design and partnered with Airwalk for distribution.
• CarharttcoreChannel Partner/ Reseller/ DistributorStructured licensing agreement between Warner Bros. Entertainment and Carhartt for The Batman premiere. Created limited edition collection celebrating shared values of relentlessness and functionality.
• The New Yorker (Condé Nast)coreStrategic or Co-development PartnerSelected as media partner by The Glenrothes for ultra-premium 36-year-old whisky launch (168 bottles). Artist Maddie Dai designed packaging.
• Russell WestbrookcoreChannel Partner/ Reseller/ DistributorLong-term representation of NBA MVP Russell Westbrook for off-court brand development. Created XO Barneys partnership, Westbrook Frames joint venture, Style Drivers publishing platform.
• Barneys New YorkcoreChannel Partner/ Reseller/ DistributorMulti-year partnership with Russell Westbrook for men's apparel, accessories, travel, fragrance, footwear, outerwear, jewelry. Partners include Byredo, Globe-Trotter, Public School, Jennifer Fisher, Jordan Brand.
• Nigel BarkercoreChannel Partner/ Reseller/ DistributorLong-term representation of photographer and TV personality Nigel Barker. Secured deals with Sony (multi-year endorsement), Avis, SiriusXM, HarperCollins (two NYT bestsellers), and home collection with Art Van.
• Numéro MagazinecoreStrategic or Co-development PartnerAppointed International Design Director for launch of Numéro Russia. Developed creative content for inaugural issue featuring Naomi Campbell through issue 014. Karl Lagerfeld and Tom Ford photographed issues.
• Karl LagerfeldcoreChannel Partner/ Reseller/ DistributorFeatured in Numéro Russia (photographed issue 003). NFT launch campaign. Multiple brand collaborations including Puma swim campaign.
• Louis Vuitton / LVMHcoreChannel Partner/ Reseller/ DistributorKerastase (L'Oréal) US launch as AOR. Tag Heuer (LVMH) multi-year deal with Giancarlo Stanton as Global Brand Ambassador alongside Cristiano Ronaldo, Maria Sharapova.
• IMGcoreChannel Partner/ Reseller/ DistributorRepresentation of IMG models including Gay Pride NFT initiative on Truesy platform. Fashion Targets Breast Cancer partnership.
• NBAcoreChannel Partner/ Reseller/ DistributorMultiple partnerships including All-Star Fashion, Macy's integration, player-brand collaborations (Russell Westbrook, Amare Stoudemire, Anthony Davis). Westbrook Frames NBA collaboration.
• IndyCarcoreChannel Partner/ Reseller/ DistributorStrategy for elevating IndyCar through next generation drivers. Focus on establishing drivers as premier athletes and cultural icons via partnerships with luxury brands.
• Saks Fifth AvenuecoreChannel Partner/ Reseller/ DistributorMultiple designer collaborations including Tyga x Marcelo Burlon, Anthony Davis x Saks, Russell Westbrook partnerships. Store-in-store environments in A+ locations nationwide.
• Bloomingdale'scoreChannel Partner/ Reseller/ DistributorNBA x Bloomingdale's All-Star Fashion partnership. Freemans Sporting Club exclusive store-within-store relationship.
• CFDAcoreChannel Partner/ Reseller/ DistributorCFDA X Assouline first publishing deal in CFDA's storied history. CFDA Incubator 2.0 Yearbook. Fashion Targets Breast Cancer partnership.
• HarperCollinscoreChannel Partner/ Reseller/ DistributorNigel Barker's Models of Influence (NYT bestseller), Mark McNairy's F**k Ivy book deal. Foreword by Nick Wooster.
• SonycoreChannel Partner/ Reseller/ DistributorMulti-year endorsement deal with Nigel Barker as Brand Ambassador. Appeared in commercials with Peyton Manning and Justin Timberlake, CES speaking engagements.
• Amazon/ZapposcoreChannel Partner/ Reseller/ DistributorBuilt Zappos Couture luxury e-commerce platform after Amazon acquisition. Secured André Leon Talley as Artistic Director. Secured Marc Jacobs, Dolce & Gabbana, Oscar de la Renta.
• Tiffany & Co.coreChannel Partner/ Reseller/ DistributorKaren Elson brand ambassador for Atlas Collection re-launch. Global advertising campaign, social media content, Fashion Week live performance at flagship.
• PepsicoreChannel Partner/ Reseller/ DistributorArt of Football representation. Jeremy Scott x Pepsi x Italia Independent eyewear licensing deal. Lifestyle marketing and merchandising programs.
• WalmartcoreChannel Partner/ Reseller/ DistributorJordache achieved chainwide distribution at Walmart in 2013 after DMA elevation strategy leading to highest annual revenues in brand history.
• TargetcoreChannel Partner/ Reseller/ DistributorTucker secured position in Target GO International program. Collection sold out in 48 hours. Reintroduced following year in Designer Collective.
• Lenovo/MotocoreChannel Partner/ Reseller/ DistributorMoto Mods launch at NY Fashion Week with Vivienne Tam partnership. Hasselblad camera functionality showcased during runway show. After party at Mario Batali restaurant.
• Mercedes-Benz USAcoreChannel Partner/ Reseller/ DistributorFirst advertising campaign for Mercedes-Benz promoting fashion integration. Combined American designers with new season cars in national magazines.
• MoMAcoreChannel Partner/ Reseller/ DistributorFirst retail partnerships in MoMA's storied history. Established HSN partnership for curated range through retail television and e-commerce.
• BBCcoreChannel Partner/ Reseller/ DistributorCampaign showcasing News, Earth, and Drama program makers. 2-year production cycle, photographed and directed by Rankin.
• L'Oréal GroupcoreChannel Partner/ Reseller/ DistributorKerastase Nutri-Sculpt US launch with multi-tiered strategy including backstage fashion show integration, interactive educational video, digital content.
• Stella McCartneycoreChannel Partner/ Reseller/ DistributorBranded entertainment deal with P&G for Max Factor launch. Original content from West Hollywood boutique.
• Project RunwaycoreChannel Partner/ Reseller/ DistributorFashion Business Consultant for 8 seasons. Defined business model with Weinstein Company. Winners awarded representation by DMA United.
• New York City FCcoreChannel Partner/ Reseller/ DistributorAgency of Record for NYC's first professional soccer team. Inaugural campaign 'Welcome To The Club' led to record attendance.
• Kering/PumacoreChannel Partner/ Reseller/ DistributorFIFA 2010 World Cup partnership with Woolworths S.A. Special apparel and accessories range celebrating local markets with grassroots to traditional advertising.
• Barneys New York x LexuscoreChannel Partner/ Reseller/ DistributorMulti-faceted marketing partnership for 2015 Holiday Season. Crystal-covered penguins racing on Lexus models in Madison Avenue and Beverly Hills windows.
• Retail ArabiacoreChannel Partner/ Reseller/ DistributorOscar de la Renta retail expansion deal in Middle East - eight free-standing stores plus wholesale distribution. First store in Dubai.
• Woolworths S.A.coreChannel Partner/ Reseller/ DistributorLargest retailer on continent partnered with Puma for FIFA 2010 World Cup. Significant footprint during global focus on South Africa.
• Top ShopcoreChannel Partner/ Reseller/ DistributorPamela Love exclusive partnership - first non-British partnership for the retailer.
• Art VanminorChannel Partner/ Reseller/ DistributorNigel Barker Home collection partnership for home furnishings and décor.
• Nine WestcoreChannel Partner/ Reseller/ DistributorTitle sponsor for Runway Relief in three-year deal. Fashion Steps for Cause breast cancer initiative.
• Selima OptiquecoreChannel Partner/ Reseller/ DistributorJoint venture for Westbrook Frames eyewear brand. Three-way partnership including Russell Westbrook, Selima Optique, and DMA United.
• Bergdorf GoodmancoreChannel Partner/ Reseller/ DistributorJordache secured as high-profile luxury retail partner as part of elevation strategy, leading to worldwide brand attention.
• Colette ParisminorChannel Partner/ Reseller/ DistributorWestbrook Frames collection launched at Colette Paris.
• Frederic FekkaicoreChannel Partner/ Reseller/ DistributorTitle sponsor secured for Naomi Campbell's The Face television show. Strategic partnerships and licensing deals structured.
• AirwalkcoreChannel Partner/ Reseller/ DistributorStar Trek sneaker distribution partner. Limited edition sold out within hour at select sneaker specialty stores.
• Jeff StaplecoreChannel Partner/ Reseller/ DistributorRenowned sneaker designer and Trekkie appointed to design limited edition Star Trek sneaker for film release.
• Amongst FewminorChannel Partner/ Reseller/ DistributorEuropean and Asian streetwear partner for Space Jam reboot with Warner Bros. distribution throughout the region.
• Vivienne TamcoreChannel Partner/ Reseller/ DistributorLenovo Moto Mods launch at NY Fashion Week. Behind scenes photography projected onto runway in real time.
• Italia IndependentminorChannel Partner/ Reseller/ DistributorLapo Elkann's Italia Independent licensing relationship with Pepsi facilitated by DMA United.
• Johan LindebergcoreChannel Partner/ Reseller/ DistributorAppointed Creative Director for Tribal brand denim category entry. Doubled brand's sales throughout North America.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BPCM: Boutique creative and communications agency focused on fashion, luxury, beauty, and lifestyle — directly comparable to DMA United in client verticals, team size, and creative + representation hybrid offerings.
• Karla Otto: Global luxury communications and creative agency representing fashion, beauty, and lifestyle brands. Closely comparable in fashion/luxury client mix and in combining PR, communications, and strategic brand services.
• KCD: Fashion-focused PR, communications, and production agency that produces Fashion Week events and represents luxury houses. Comparable in fashion vertical specialization and event-driven brand work.
• IMG (Endeavor): Global talent representation and licensing firm. Comparable in representation services (endorsements, licensing, brand partnerships) for athletes, models, and entertainment properties.
• WME (Endeavor): Talent representation and brand partnerships powerhouse. Comparable on the representation and endorsement-deal-making side, particularly for athletes and entertainers.
• Purple PR: Boutique fashion, lifestyle, and beauty PR and creative agency. Comparable in client verticals (luxury fashion, beauty) and boutique team size.
• Factory PR: Fashion, luxury, and lifestyle communications agency. Comparable in serving premium fashion/lifestyle clients with creative communications and brand strategy services.
• The Communications Group (R&CPMK / uncommunicato): Lifestyle, entertainment, and fashion PR/communications firm with entertainment client overlap (Paramount, Warner Bros. adjacent). Comparable in entertainment licensing and lifestyle brand work.

Broad incumbents

• Creative Artists Agency (CAA): Large-scale talent representation and brand consultancy. Overlaps with DMA United on endorsement and brand partnership work, but operates at vastly greater scale across all entertainment verticals.
• United Talent Agency (UTA): Major talent agency with brand consulting and endorsements divisions. Comparable on representation services and brand IP advisory for athletes, creators, and media properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dmaunited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DMA United