Counseling Services

What Counseling Services does

Counseling Services, Inc., operating as LA Peace of Mind, is a founder-owned, California-incorporated mental health practice established in 2004 by Dr. Walter Brown, Ph.D. The company provides outpatient psychotherapy (individual, couples, family, and child/adolescent therapy) plus a portfolio of psychological assessment services, including neuropsychological testing, pre-surgical psychological evaluations (bariatric, transplant, pain pumps, spinal cord stimulators), med-legal and capacity assessments, and Qualified Medical Evaluator/Agreed Medical Evaluator (QME/AME) examinations for the California workers' compensation system. Its clinical team comprises one Ph.D. Clinical Psychologist, multiple Licensed and Associate Marriage and Family Therapists (LMFTs/AMFTs), an Associate Clinical Social Worker (ACSW), a neurofeedback practitioner, a clinical advisor, and intake/reception staff, with bilingual capacity in English/Spanish and English/Filipino and a stated focus on diverse, marginalized, and LGBTQ+ populations.

The practice operates two clinical offices in Culver City and West Covina and conducts QME/AME evaluations at ten additional sites across Southern California (Los Angeles, Commerce, Cerritos, El Segundo, Costa Mesa, San Pedro, San Diego, Gardena, Panorama City, and Bellflower). Service delivery uses HIPAA-compliant video for telehealth alongside in-person sessions, supported by a state-of-the-art digital intake process, a website-embedded virtual assistant called Anna for client Q&A, and a Feelings & Emotions Board that enables clients to explore emotions and receive tips with on-device 30-day history. The technology stack is essentially a Squarespace-hosted marketing site with integrated third-party HIPAA-compliant video, an Office Forms intake workflow, and lightweight client-engagement widgets, rather than a proprietary platform.

The business model is fee-for-service professional services billed per session. The practice is in-network with a broad panel of payers (Kaiser, MHN, Tri-West, Tricare, L.A. Care, BCBS, Optum, Medicare, Anthem, Cigna, United Healthcare, Aetna, Victims' Compensation, and Workers' Compensation) and provides superbills for out-of-network reimbursement, sliding-scale cash rates, HSA/FSA acceptance, and lawsuit liens. Distribution is direct-to-consumer via telehealth and in-person visits, supplemented by content marketing (a blog on mental health topics), organic social (Instagram @LAPeaceofMind), and referral channels including the Psychology Today directory and the NPI Registry. There is no evidence of institutional capital, M&A activity, or revenue disclosure; the company is bootstrapped and founder-led.

Name

Counseling Services

Legal name

Counseling Services, Inc.

Website

https://lapeaceofmind.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Counseling Services, Inc. (LA Peace of Mind) is a founder-owned California mental health practice delivering therapy, psychological assessments, and QME/AME workers' compensation evaluations to individuals, couples, families, and children across Southern California via in-person and HIPAA-compliant telehealth.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Outpatient Mental Health & Counseling Clinics (HLAFABAC), General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

Keywords

• Mental health counseling
• Psychological assessments
• Telehealth therapy
• Workers compensation evaluations
• Neuropsychological testing

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Individual/Couples/Family Therapy Sessions: Revenue from individual therapy sessions for children, adolescents, adults, and elders. Includes couples and family counseling services. Billed per session through insurance or out-of-pocket payment.
2. Psychological Assessments and Testing: Revenue from neuropsychological testing, psychological evaluations for workers' compensation, med-legal purposes, pre-surgical evaluations, and QME/AME evaluations. These are typically one-time or limited-session services.
3. Insurance Reimbursement: In-network services with major insurance providers including Kaiser, BCBS, Cigna, United Healthcare, Aetna, and others. Also provides superbills for out-of-network reimbursement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Counseling Services, Inc. (DBA: LA Peace of Mind) provides mental health counseling and psychological assessment services to individuals, couples, families, and children. Core offerings include individual/group therapy, neuropsychological testing, QME/AME workers' compensation evaluations, pre-surgical psychological assessments, and med-legal/capacity evaluations. Services are delivered via in-person sessions at California offices and HIPAA-compliant telehealth video appointments.

Product overview

Counseling Services, Inc. (operating as LA Peace of Mind) is a mental health practice founded in 2004 by Dr. Walter Brown. The company operates a platform-plus-services model centered on mental health counseling and psychological assessment services. The core offerings include Mental Health Counseling and Therapy Services (individual, couples, family, and child/adolescent therapy), Psychological Assessments and Testing (neuropsychological and psychological evaluations), and specialized evaluation services (QME/AME services for workers' compensation, Pre-Surgical Psychological Evaluations, and Med-Legal/Capacity Assessments). The practice supplements its core services with Telehealth video therapy, an AI Virtual Assistant named Anna, and an interactive Feelings & Emotions Board tool. Services are delivered at two physical locations (Culver City and West Covina) with QME evaluations available at 10 sites across Southern California.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Counseling and Therapy Services Individual, couples, family, and child/adolescent therapy services provided by licensed therapists using evidence-based approaches including CBT, DBT, psychodynamic therapy, and trauma-focused interventions. Available to clients in California via in-person sessions and HIPAA-compliant telehealth.
• Psychological Assessments and Testing Comprehensive neuropsychological and psychological evaluations including cognitive testing, ADHD assessment, learning styles, dementia screening, and workers' compensation evaluations. Conducted by Clinical Psychologist Dr. Walter Brown.
• QME/AME Services (Qualified Medical Evaluator / Agreed Medical Evaluator) Workers' compensation psychological evaluations conducted by Dr. Walter Brown across 10 QME sites throughout California, providing disability assessments and med-legal reports. QME certification held since 2010.
• Neuropsychological Assessment Detailed brain function evaluations assessing memory, attention, reasoning, processing speed, and cognitive changes due to aging, illness, stroke, or traumatic brain injury. Provided by Clinical Psychologist Dr. Walter Brown.
• Pre-Surgical Psychological Evaluations Psychological readiness assessments required prior to bariatric surgery, organ transplants, pain pumps, and spinal cord stimulator procedures. Conducted by Dr. Walter Brown.
• Med-Legal and Capacity Assessments Legal-purpose psychological evaluations including personal injury assessments, fit-for-duty evaluations, and decision-making capacity evaluations for guardianship or financial matters. Conducted by Dr. Walter Brown.
• Child and Adolescent Counseling In-person mental health services specifically designed for children and adolescents, addressing ADHD, anxiety, behavioral issues, trauma, and developmental disorders. Delivered by therapists experienced in working with young clients and their families.

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Charlie Health: Intensive outpatient and virtual mental health provider for adolescents and young adults with complex needs including trauma, depression, and anxiety. Comparable therapy and assessment services targeting the adolescent population that Counseling Services also serves.
• Cerebral: Telehealth mental health platform providing therapy and medication management for anxiety, depression, and ADHD. Comparable therapy services for the same anxiety/depression/ADHD population, plus psychiatry — a service line Counseling Services does not currently emphasize.
• Talkspace: Public telehealth therapy and psychiatry platform offering messaging and live-session therapy to individuals and via employer/health-plan partnerships. Comparable therapy offerings delivered entirely virtually, with overlapping therapist network and payer relationships.
• Brightside Health: Telehealth mental health platform providing therapy and medication management for anxiety and depression, often through insurance and employer partnerships. Competes for the same anxiety/depression individual therapy demand with a digital-first, insurance-friendly model.
• BetterHelp: Largest online therapy platform, offering individual, couples, and teen therapy on a subscription basis. Directly competes for the same individual-therapy demand but through a fully virtual, technology-led delivery model rather than in-person clinics.
• Lyra Health: Enterprise-focused mental health benefits platform providing therapy, coaching, and medication management to employees via in-person and virtual providers. Competes for the same individual-therapy demand routed through employer/insurance channels.

Broad incumbents

• Headspace Health: Large digital mental health and wellness company (Headspace + Ginger) offering self-guided content, coaching, teletherapy, and psychiatry to consumers and employers. Broader incumbent operating across the same mental health category with overlapping anxiety, depression, and stress management offerings.

Direct peers

• Octave: Outpatient mental health practice combining in-person and virtual therapy sessions with a measurement-based care platform. Closely comparable hybrid clinic-plus-digital model serving individuals and couples with insurance and self-pay.
• Two Chairs: Multi-location outpatient mental health practice combining in-person therapy with a technology-enabled matching and outcomes platform. Directly comparable operating model (clinic-based therapy with proprietary digital tooling) targeting similar individual therapy clients.
• Thriveworks: National outpatient mental health and counseling practice operating from many physical locations and offering telehealth. Comparable multi-site therapy model with insurance acceptance and broad condition coverage (anxiety, depression, trauma, ADHD).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lapeaceofmind1
• Instagraminstagram.com/lapeaceofmind
• Facebookfacebook.com/lapeaceofmind
• LinkedInlinkedin.com/company/counselingservices

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Counseling Services