Best Foot Forward Sales

What Best Foot Forward Sales does

Best Foot Forward Sales Inc. (BFF) is a US-based health resource management firm headquartered in Plantation, Florida, founded in 2008/2009 and bootstrapped by co-founders Byron Dennis and Richard Dudley, who formalized the healthcare division in 2014. The company sells specialized member engagement services — new member welcome calls, wellness outreach, gaps-in-care (HEDIS) closure, non-clinical health risk screens, warm transfers to case management, and Medicaid redetermination support — to government insurance Managed Care Organizations, with secondary reach into Medicare and Commercial health plans. Service delivery runs through two US call centers (suburban Atlanta and suburban Chicago) and a regional field sales motion (East and West Region Business Development Managers).

Its core operating methodology is the proprietary LOCATE-EDUCATE-ENGAGE framework, which combines extensive third-party search tools with live outbound phone campaigns to verify and update contact information for hard-to-reach Medicaid members and then drive them into appropriate care or coverage actions. BFF claims a best-in-class 50% engagement success rate with 'Unable to Contact' members. The technology stack is HITRUST-certified and HIPAA-compliant; it includes call-center KPI reporting, state-level operational reviews, and certified data security infrastructure, but is fundamentally human-agent-driven rather than AI/ML-driven. BFF holds MBE, NMSDC, and SBA certifications in addition to HITRUST, and maintains memberships in 9+ state and national health plan associations.

Revenue is generated through managed-services contracts (multi-year, quote-based pricing tied to engagement outcomes and project scope) with enterprise health plan clients. The company has 51–100 employees, operates across 6–7 states (Florida, Illinois, Indiana, Ohio, Pennsylvania, Texas, Georgia), and as of late 2024 / early 2026 has added its first-ever Chief Operating Officer (Damon Green) and first-ever Chief Growth Officer (Adam Kustin), signaling a transition from founder-led sales to a more formalized enterprise growth and operations structure.

Name

Best Foot Forward Sales

Legal name

Best Foot Forward Sales Inc.

Website

https://bestfootforwardsales.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Best Foot Forward Sales is a US-based health engagement firm that uses proprietary search tools and live outbound phone campaigns to locate, educate, and re-engage hard-to-reach Medicaid members for government insurance Managed Care Organizations, with additional reach into Medicare and Commercial health plans.

Ownership category

akta.pro rank

Product category

Healthcare Member Engagement Services

akta.pro primary industry

Insurance Claims Intake & FNOL Support (BPAAAFAA)

Keywords

• Medicaid member engagement
• HEDIS gap closure
• Healthcare outreach services
• Managed care engagement
• Member wellness outreach

Headquarters

HQ city

Plantation

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Member Engagement Services: BFF generates revenue by providing specialized member engagement services to health plans, primarily government insurance Managed Care Organizations (MCOs). Services include new member welcome calls, wellness outreach, gaps-in-care (HEDIS) closure, non-clinical health risk screens, warm transfers to case management, and member redetermination support. Revenue is derived from service contracts with health plans, with pricing based on engagement outcomes and project scope.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Best Foot Forward Sales is a healthcare member engagement services firm that helps Medicaid and Medicare Managed Care Organizations (MCOs) locate, educate, and engage hard-to-reach, high-utilization, or target-risk group members. The company operates outbound call centers in suburban Atlanta and Chicago, delivering services such as new member welcome calls, wellness outreach, HEDIS gaps-in-care closure, non-clinical health risk screens, warm transfers to case management, and member redetermination support under a Locate-Educate-Engage methodology.

Product overview

Best Foot Forward Sales offers a unified health engagement platform designed to help Medicaid Managed Care Organizations (MMCOs) elevate member engagement performance. The platform consists of multiple service modules: New Member Welcome Calls for onboarding support, Wellness Outreach for member education, Gaps in Care (HEDIS) for quality measure improvement, Non-Clinical Health Risk Screens for assessment completion, Warm Transfer to Case Management for seamless member handoffs, and Member Redetermination for eligibility support. These services work together through a LOCATE-EDUCATE-ENGAGE approach, helping health plans reconnect with hard-to-reach, high-utilization, or target-risk group members to improve healthcare outcomes and financial performance.

Differentiator

Problem solved

Functional benefit

Products and services

• New Member Welcome Calls

Quantifiable outcome

• 50% engagement success rate with 'Unable to Contact' members
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• BHP (Bureau of Health Promotion)coreStrategic or Co-development PartnerBHP is featured as a key partner in Best Foot Forward's 'Our Partners' section on the company website, indicating a strategic relationship in the health plan engagement ecosystem. BHP collaborates with BFF in providing integrated programs using insight-driven solutions focused on connecting and assisting managed care members and plan providers.
• MHPA (Medicaid Health Plans Association)minorOthersBFF is part of the MHPA industry association, demonstrating active participation in the Medicaid health plans community and alignment with industry standards and best practices.
• FAHP (Florida Association of Health Plans)minorOthersBFF holds membership in FAHP, the Florida Association of Health Plans, indicating regional industry engagement in Florida.
• IAMHP (Illinois Association of Medicaid Health Plans)minorOthersBFF maintains membership in IAMHP, the Illinois Association of Medicaid Health Plans, indicating regional industry engagement in Illinois.
• VAHP (Virginia Association of Health Plans)minorOthersBFF holds membership in VAHP, the Virginia Association of Health Plans, indicating regional industry engagement in Virginia.
• LAHP (Louisiana Association of Health Plans)minorOthersBFF joined the Louisiana Association of Health Plans as its Newest Premier Partner, as announced in August 2023.
• KAHP (Kentucky Association of Health Plans)minorOthersBFF maintains membership in KAHP, the Kentucky Association of Health Plans.
• SCAHP (South Carolina Alliance of Health Plans)minorOthersBFF became a proud member of the South Carolina Alliance of Health Plans in June 2023, demonstrating regional presence and industry engagement in South Carolina.
• CAHP (California Association of Health Plans)minorOthersBFF holds membership in CAHP, the California Association of Health Plans, indicating regional industry engagement in California.
• CMS (Centers for Medicare & Medicaid Services)minorOthersBFF works in alignment with CMS guidelines and regulatory frameworks. CMS is referenced as a key partner and standard that BFF's services are built around, supporting Medicaid and Medicare member engagement.
• SBA (Small Business Administration)minorOthersBFF holds SBA certification as part of its credentials and certifications portfolio, indicating qualification for government contracting and small business programs.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Maximus: Large publicly traded government services and BPO provider with a significant healthcare segment serving Medicaid, Medicare, and state health agencies. Maximus operates at materially greater scale than BFF and competes for similar Medicaid MCO contracts, including eligibility, enrollment, and member engagement services.
• Conduent: Major BPO with a healthcare division providing member engagement, care management, and customer support services to health plans and government agencies. Conduent competes with BFF on enterprise health plan contracts and benefits from broader service bundling.
• ICF International: Professional services firm with a public health division delivering research, program implementation, and member outreach for federal and state health agencies (including CMS and Medicaid programs). ICF competes with BFF for state-level Medicaid member engagement and outreach contracts.
• Guidehouse: Advisory and managed services provider with a substantial healthcare segment serving payers, providers, and government health programs. Guidehouse's payer services include member engagement, operations improvement, and care management — overlapping with BFF's core services at a larger scale.

Direct peers

• Carenet Health: Healthcare-focused engagement and clinical support services company that provides member outreach, care navigation, and HEDIS-related services to health plans. Carenet is one of the closest direct comparables in scale and service mix to BFF.
• Health Dialog: Provider of health coaching, population health, and member engagement services to health plans and employers. Health Dialog overlaps with BFF on healthcare member outreach and care gap closure work for payor clients.
• Welltok: Consumer activation and member engagement platform serving health plans, providers, and employers, with deep Medicaid and Medicare focus. Welltok acquired NovuHealth to extend rewards-based member engagement capabilities, directly competing with BFF in Medicaid HEDIS and gap-closure programs.

Emerging players

• mPulse Mobile: Digital-first healthcare engagement company using SMS, IVR, and mobile messaging to drive member behavior change for Medicaid, Medicare, and commercial health plans. Represents the digital channel that could complement or compete with BFF's live call-center model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/best-foot-forward-sales-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Foot Forward Sales