Iceberg Web Design

What Iceberg Web Design does

Iceberg Web Design, operating legally as Iceberg Hosting, LLC, is a privately held, owner-operated web design and digital marketing agency founded in 2005 and headquartered in Anoka, Minnesota. The company builds custom websites specializing in the WordPress and WooCommerce platforms and serves small-to-mid-sized businesses across diverse industries — professional services, healthcare, construction, home services, government/municipalities, and retail — primarily across the Minneapolis-St. Paul metro, with satellite reach extended to the Greater Chicago and Greater Toronto areas. Its stated differentiator is responsive, phone-accessible customer service, codified in its registered trademark "Website Developers Who Answer the Phone!®".

The product suite spans custom Website Design and Development, Hosting & Maintenance, E-Commerce Development, Content Writing, SEO, AI Optimization (AIO) and Generative Engine Optimization (GEO), Digital Marketing, Reputation Management, Ad Management, Website Accessibility (WCAG 2.1 AA), and Marketing Strategy. Delivery is handled by a small full-service in-house team of designers, developers, marketers, and customer service staff (1-10 employees) led by owner Jessi Gurr. Technical work centers on custom WordPress/WooCommerce builds, with notable project examples including a 127-page site for the American Association of Professional Baseball and the "Presto" interactive native plant selector tool (with geoJSON integration) built for Prairie Restorations.

The business monetizes through a blend of one-time and recurring revenue: custom development projects (50% down payment, balance due within 15 days of completion), monthly recurring website hosting and maintenance, ongoing digital marketing services under a six-month minimum contract, and subscription website services with optional copyright purchase ($5,000 standard, $8,000 e-commerce). Pricing is largely quote-based and not publicly disclosed, with consultation billed in 15-minute increments. Go-to-market is sales-led and inbound-driven, relying on local SEO, Google reviews/testimonials, case studies, and phone-based outreach, targeting long-term client relationships rather than one-time projects.

Name

Iceberg Web Design

Legal name

Iceberg Hosting, LLC

Website

https://icebergwebdesign.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Iceberg Web Design is a Minnesota-based web design and digital marketing agency, founded 2005, building custom WordPress and WooCommerce websites and providing hosting, SEO, content, and marketing services to small-to-mid-sized businesses across the US and Canada.

Ownership category

akta.pro rank

Product category

Web Design and Digital Marketing Services

NAICS

Custom Computer Programming Services (541511), Graphic Design Services (541430), Computer Systems Design Services (541512), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310), Services-Computer Programming Services (7371)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

SEO Content Strategy & Production (Topic Research, Editorial Planning) (BPAFAJAH), AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO), Content Operations & Workflow Management (BPAFAIAI), On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB)

Keywords

• Web design services
• Website development
• Search engine optimization
• Digital marketing agency
• E-commerce development

Headquarters

HQ city

Anoka

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Website Development: One-time custom website development projects with 50% down payment and final payment due within 15 days of completion. Customers receive full copyright transfer after payment.
2. Website Hosting & Maintenance: Monthly recurring hosting services with annual or monthly billing options. Auto-pay available. 30-day advance notice required for cancellation.
3. Digital Marketing Services: Ongoing SEO, content writing, GEO, AIO, ad management, and reputation management services. Six-month minimum contract required for recurring monthly services.
4. Subscription Website Services: Monthly subscription service including website design using portfolio themes and layouts. Customers can purchase copyright ($5,000 standard, $8,000 e-commerce).
5. Content Writing: Professional content writing and blog content creation services as part of ongoing marketing support
6. Consultation/Development: Billed in 15-minute increments for website development and additional features. Timeline changes billed at $150.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Iceberg Web Design builds custom WordPress and WooCommerce websites for small and mid-sized businesses, offering end-to-end services including website design and development, hosting and maintenance, content writing, e-commerce solutions, SEO/AIO/GEO optimization, ad management, and reputation management. The company positions itself as a full-service digital partner focused on responsive phone-based customer service and long-term client relationships rather than one-off projects.

Product overview

Iceberg Web Design offers a comprehensive suite of web design and digital marketing services built around WordPress and WooCommerce platforms. The core offerings include custom Website Design and Website Development, with additional modules covering Hosting & Maintenance, Content Writing, E-Commerce Development, Website Accessibility, SEO, AIO and GEO optimization, Digital Marketing, Reputation Management, Ad Management, and Marketing Strategy. The company positions itself as a full-service digital partner with a focus on responsive customer service and long-term client relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design Custom website design services focused on user experience, conversion optimization, and responsive design across devices for small and mid-sized businesses.
• Website Development Custom website development built for scalability, performance, and flexibility, specializing in WordPress and WooCommerce platforms for SMBs and multi-site organizations.
• Hosting & Maintenance Proactive website maintenance, security monitoring, performance optimization, and responsive hosting and support services billed monthly or annually.
• Content Writing Professional content creation and consulting services designed to engage visitors and improve search visibility for client websites.
• E-Commerce Development Customized e-commerce solutions using WooCommerce for seamless online shopping experiences tailored to client business models, including integrations such as Zoho ERP.
• Website Accessibility Website accessibility services ensuring compliance with WCAG 2.1 Level AA standards for digital inclusion.
• SEO Search engine optimization services combining on-page and off-page strategies with strategic content writing to improve rankings and attract qualified traffic.
• AIO and GEO AI Optimization (AIO) and Generative Engine Optimization (GEO) services integrated into SEO strategy for visibility across traditional search engines and AI platforms.
• Digital Marketing Comprehensive digital marketing services including strategy, content marketing, and multi-channel campaign management for client businesses.
• Reputation Management Online reputation management services focusing on review generation, monitoring, and response guidance to build trust and credibility for client businesses.
• Ad Management Targeted advertising campaign management including Google Ads to drive qualified leads and maximize ROI for client businesses.
• Marketing Strategy Strategic marketing consulting services to help businesses define target customers and align website and marketing efforts with growth goals.

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Google (Analytics, Ads, Tag Manager)coreTechnology or IntegrationGoogle Analytics for website traffic reporting, Google Ads for advertising campaigns, and Google Tag Manager for event tracking. Core to company's SEO and digital marketing services.
• FacebookminorGTM or Marketing PartnerSocial media marketing integration and advertising platform used as part of comprehensive digital marketing services.
• Oleb MediaminorOthersThird-party accessibility verification service. Company website received Oleb Media Accessibility Verified Certificate confirming WCAG 2.1 level AA compliance.
• Chicagoland Chamber of CommerceminorOthersRegional business organization in Chicago that Iceberg collaborates with while serving Chicago businesses.
• 1871 (Technology Incubator)minorOthersChicago technology incubator that Iceberg collaborates with to serve startups and technology companies in the Chicago ecosystem.
• Saint Paul Area Chamber of CommerceminorOthersRegional business organization in St. Paul that Iceberg stays connected with as part of local business community engagement.
• Greater MSP PartnershipminorOthersRegional economic development initiative in the Minneapolis-St. Paul area that Iceberg engages with through local business initiatives.
• Launch MinnesotaminorOthersState-supported startup initiative that Iceberg engages with while serving the St. Paul and Twin Cities innovation ecosystem.
• Toronto Region Board of TrademinorOthersToronto business organization that Iceberg collaborates with while serving businesses throughout the Greater Toronto Area.
• Toronto GlobalminorOthersToronto economic development organization supporting businesses in the region. Iceberg leverages connections while serving Toronto clients.
• MaRS Discovery DistrictminorOthersMajor Toronto innovation hub. Iceberg engages with this ecosystem while serving tech companies and startups in the Toronto market.
• World Business ChicagominorOthersChicago economic development organization. Iceberg references this resource while serving Chicago businesses.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Thrive Internet Marketing Agency: Full-service digital marketing and web design agency targeting SMBs and mid-market with custom website development, SEO, content, and paid media. Highly comparable offering and customer segment to Iceberg Web Design, at larger scale.
• Coalition Technologies: SEO-led web design and digital marketing agency serving SMB and e-commerce brands with custom development, SEO, and content. Direct overlap in custom website + SEO retainer model.
• SmartSites: SMB-focused web design, SEO, and PPC agency with a recurring-retainer model very similar to Iceberg's. Closely comparable customer profile and service packaging.
• OuterBox: Digital agency specializing in web design, e-commerce (Shopify/Magento/WooCommerce), and SEO — overlapping directly with Iceberg's WooCommerce e-commerce focus and custom development services.
• Lounge Lizard: Digital marketing and web design agency offering custom website builds, SEO, content, and branding to SMB and mid-market — directly comparable services and buyer profile.
• Digital Silk: Custom web design, development, and digital marketing agency serving SMB and enterprise. Overlaps in custom build + SEO retainer structure with Iceberg.
• Big Drop Inc: Custom web design and digital marketing agency combining branding, design, development, and SEO services for SMB and mid-market clients — same core offering as Iceberg.
• Bop Design: B2B-focused web design and content marketing agency for SMB and mid-market. Comparable content + SEO + web design bundle to Iceberg, with similar account sizes.

Broad incumbents

• WebFX: Large, established digital marketing agency offering web design, SEO, content, and CRO services to SMB and enterprise. Comparable service mix but broader portfolio and national footprint than Iceberg.

Regional players

• Perfect Search Media: Midwest-based (Chicago) SEO and web design agency serving SMB clients — direct regional overlap with Iceberg's Chicago operations and similar SEO-led service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/icebergwebdesign

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iceberg Web Design