Yellow Slice
Yellow Slice is an Indian UI/UX design consultancy headquartered in Mumbai with offices in Bangalore and Pune, delivering UX research, product design, CX/service design and brand strategy to enterprise and mid-market clients, with a primary wedge in fintech and BFSI.
- Company typePrivate
- Founded2007
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Yellow Slice does
Yellow Slice (legal entity: YellowSlice Pvt Ltd) is a privately-held Indian UI/UX design consultancy founded in 2007 and headquartered in Mumbai, with operational offices in Bangalore and Pune. The firm positions itself as a strategic design partner rather than a project vendor, delivering four core service pillars — UX research, UX/UI and digital product design, CX and service design, and brand strategy and design — through five engagement models (design partnership, design sprint, MVP design, audit & optimize, hire UI/UX designer) and its proprietary four-stage STEP methodology (Soak, Think, Execute, Proof). The underlying technology stack centres on Figma for collaboration, prototyping and scalable design systems, with partner-enabled AI-powered user feedback via a 2026 strategic partnership with UserTesting.
The firm's revenue model is professional services: engagement-based consulting typically priced per project, with retainer or multi-year partnership options, billed on subscription-style ongoing contracts or fixed-scope sprints of 2-12 weeks. Pricing is quote-based, varying with designer seniority, scope and duration. Yellow Slice operates an enterprise and mid-market GTM motion — direct enterprise sales reinforced by website CTAs ('Schedule a Call', 'Let's Talk'), thought-leadership content marketing (Knowledge Hub blog, monthly 'Sliced Newsletter'), PR-driven earned media, and organic social on X/Twitter. Marketing activities are concentrated in top-of-funnel awareness building rather than performance demand capture.
Yellow Slice targets a vertical segmentation strategy with declared primary verticals in Fintech & Banking (NPCI, Airtel, Tata, Paytm, Axis Bank, Bajaj Finserv, ICICI Direct, BSE, NSE, Shoonya, Augmont) and Enterprise & SaaS (Thermax, Larsen & Toubro, Civit Build), alongside secondary verticals in Retail & E-commerce (BigBasket, Croma, Chaayos), Edtech, Medtech, and Travel (MakeMyTrip). The firm claims 2,000+ projects delivered, 10+ unicorn clients, 12+ industries served, and 15-18+ years of operating history. Ownership is founder-led (Kishor Fogla, with Sunny Padiyar listed as co-founder / Design Director); no institutional investors, parent company, M&A or funding rounds are disclosed.
Yellow Slice firmographics
Firmographics- Name
- Yellow Slice
- Legal name
- YellowSlice Pvt Ltd
- Website
- https://yellowslice.in
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Yellow Slice is an Indian UI/UX design consultancy headquartered in Mumbai with offices in Bangalore and Pune, delivering UX research, product design, CX/service design and brand strategy to enterprise and mid-market clients, with a primary wedge in fintech and BFSI.
- Ownership category
- akta.pro rank
Where Yellow Slice is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Yellow Slice business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services - UI/UX Design Consultancy: Yellow Slice generates revenue through professional design services including UX research, UI/UX design, CX and service design, and brand strategy. Services are offered through flexible engagement models including project-based work, dedicated team hiring, design partnerships, and retainer arrangements. Pricing varies by project scope, designer seniority level, and engagement duration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Flexible engagement models based on project scope and duration |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Yellow Slice product offering
Product offeringCore offering
Yellow Slice is a strategic UI/UX design consultancy that sells professional design services to enterprises and mid-market companies across fintech, SaaS, retail, edtech, medtech, and travel. Its offerings span UX research, UX/UI and digital product design, CX and service design, and brand strategy, delivered through engagement models including long-term design partnerships, 2-12 week design sprints, MVP design, audit & optimize programs, and dedicated designer hiring. Work is anchored by the proprietary four-stage STEP methodology (Soak, Think, Execute, Proof) and supported by a 100+ team across offices in Mumbai, Bangalore, and Pune.
Product overview
Yellow Slice is a strategic UI/UX design consultancy offering a portfolio of design services organized around four core service areas (UX Research, UX/UI & Digital Product Design, CX And Service Design, and Brand Strategy & Design) and five engagement models (Design Partnership, Design Sprint, MVP Design, Audit & Optimize, and Hire UI/UX Designer). The company serves 12+ industries including Fintech & Banking, Enterprise & SaaS, Retail & E-commerce, Edtech, Medtech, and Travel. Their work is delivered through the proprietary STEP process (Soak, Think, Execute, Proof) and includes project work for notable clients such as NPCI, Airtel, Tata, Paytm, MakeMyTrip, and Axis Bank. The consultancy operates offices in Mumbai, Pune, and Bangalore with a team of 100+ experts.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 30% in-store sales orders increase for Civit Build clients
- +3 more outcomes
Companies that use Yellow Slice
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles3 records
Yellow Slice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Yellow Slice partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UserTestingcoreYellow Slice announced a strategic partnership with UserTesting to expand its customer insights offerings for clients in India. The partnership enables Yellow Slice to integrate UserTesting's AI-powered feedback platform into its service portfolio, providing real-time user behavior and sentiment analysis for businesses. This allows Yellow Slice to help clients improve customer experience and drive business outcomes through data-driven design insights.
Scale indicators6 records
Recent moves4 records
Expansion highlights5 records
Yellow Slice competitors and assessment
Company assessmentBroad incumbents
- frog: Global design and innovation firm (now part of Capgemini Invent) creating products, services, and experiences for enterprises; competes for high-end strategic design work but serves a much broader geography and industry set.
- Huge: Global digital experience agency delivering UX, product design, and brand work to enterprises; comparable in services offered, but with global footprint rather than India-focused operations.
- IDEO: Global human-centered design consultancy with broad portfolio spanning product, service, and brand design; competes for the same strategic design partnership engagements from large enterprises, but operates at much larger scale and breadth.
- Designit: Global strategic design firm owned by Wipro with significant India operations; comparable in offering experience design and digital product design, but operates at a globally distributed scale.
- Work & Co: Global digital product agency specializing in UX/UI design, engineering, and strategy for brands; comparable product-design partnership orientation with selective marquee client engagements.
Direct peers
- Lollypop Design Studio: India-based UX/UI design studio with a multi-city India presence delivering digital product design to startups and enterprises; comparable in services portfolio and pricing model to Yellow Slice.
- NetBramha Studios: India-based UX/UI design and web development consultancy focused on fintech, retail, and BFSI sectors; comparable enterprise client orientation and project-based engagement model.
- Clay: India-headquartered UX/UI design and product studio serving enterprise and startup clients across fintech, SaaS, and consumer; directly comparable in scale, vertical focus, and design-partnership delivery model to Yellow Slice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Yellow Slice social profiles
Digital presenceYellow Slice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yellow Slice leadership team
Management profileNumber of profiles
Profiles2 records
Yellow Slice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yellow Slice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yellow Slice
What does Yellow Slice do?
Yellow Slice is a strategic UI/UX design consultancy that sells professional design services to enterprises and mid-market companies across fintech, SaaS, retail, edtech, medtech, and travel. Its offerings span UX research, UX/UI and digital product design, CX and service design, and brand strategy, delivered through engagement models including long-term design partnerships, 2-12 week design sprints, MVP design, audit & optimize programs, and dedicated designer hiring. Work is anchored by the proprietary four-stage STEP methodology (Soak, Think, Execute, Proof) and supported by a 100+ team across offices in Mumbai, Bangalore, and Pune.
Is Yellow Slice a public or private company?
Yellow Slice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yellow Slice founded?
Yellow Slice was founded in 2007. It employs 11 to 50 people.
Where is Yellow Slice based?
Yellow Slice is headquartered in Mumbai, India, in the Asia region.
How does Yellow Slice make money?
One revenue line is on record: professional Services - UI/UX Design Consultancy.
Who are Yellow Slice's main competitors?
Broad incumbents on record are frog, Huge, IDEO, Designit and Work & Co. Direct peers are Lollypop Design Studio, NetBramha Studios and Clay.
Does Yellow Slice have an API?
No public API is recorded for Yellow Slice.