What 900lbs does

900lbs of Creative LLC, headquartered in Dallas, Texas, is a private experiential design agency founded in 2009 that designs and deploys custom immersive technology installations for enterprise and government clients. Its practice spans Customer Experience Centers, trade-show and event activations, augmented / virtual / mixed / extended reality experiences, large-scale projection mapping, interactive touch and 3D visualization systems, custom content management systems, motion design and video production, prototyping, and analytics/insights work. The firm operates with 11–50 employees from its headquarters at 5301 Alpha Rd., Ste 10, Dallas.

The company's technology stack combines AR/VR/MR/XR application development, 3D and motion-design pipelines, custom CMS software, AV integration (including AVoIP switching and 5.1 surround sound), and projection-mapping systems — assembled into bespoke projects rather than packaged as a standalone software product. Notable technical executions include four-sided projection mapping on the 555-foot Washington Monument for Freedom 250, a 20ft touch-enabled curved LED Sales Experience Center for Frisco EDC, an interactive 3D touch table for AWS re:Invent, a 360-degree product visualizer for Ericsson's 5G helmet, a multi-themed holiday screen-based AR experience for the New York Marriott Marquis in Times Square, and a fully integrated technology center for Textron Systems in Crystal City, VA.

900lbs earns revenue through custom, project-based professional-services engagements, complemented by a managed-services layer for ongoing uptime, content updates, and feature refreshes on deployed experience centers and installations. Pricing is quote-based and bundled through multi-year contracts. Go-to-market is enterprise field sales targeting Fortune 500 companies (Pepsi, Shell, Capital One, DXC Technology, Gatorade, Red Bull, Heineken, Bell), government and economic-development organizations (Freedom 250, City of Dallas, Frisco EDC, Visit Frisco), sports franchises (Dallas Mavericks), hospitality brands (Marriott Marquis), and defense and aerospace customers (Textron Systems, Huntington Ingalls Industries), with lead generation anchored by detailed case studies and recurring presence at industry events including CES, AWS re:Invent, and Sea-Air-Space.

Name

900lbs

Legal name

900lbs of Creative LLC

Website

https://900lbs.com/

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

900lbs is a Dallas-based private experiential design agency that builds custom AR/VR/MR/XR installations, projection mapping, interactive displays, and immersive experience centers for Fortune 500 enterprises, government and economic-development agencies, sports franchises, and hospitality brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Texas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Experiential Design Projects: Project-based professional services revenue for designing and deploying custom experiential installations including AR/VR experiences, projection mapping, interactive displays, and immersive environments. Engagements include Discovery, design, development, launch, and ongoing maintenance phases.
2. Ongoing Support and Maintenance: Recurring revenue from ongoing support services ensuring full uptime, updated systems, fresh content, and new features and integrations over time for deployed experience centers and interactive installations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

900lbs is a Dallas-based experiential design agency that designs and deploys custom immersive installations for enterprise clients, spanning Customer Experience Centers, trade show exhibits, augmented reality, virtual reality, mixed reality, and extended reality experiences, large-scale projection mapping, interactive applications, motion design animation, and video production. Engagements typically follow a project lifecycle including Discovery, design, development, launch, and ongoing support and maintenance phases.

Product overview

900lbs is a Dallas-based experiential design and immersive technology agency that offers a portfolio of specialized service offerings rather than a unified software product. Their capabilities span Experiential Design (Customer Experience Centers, installations, trade shows, events), Immersive Experiences (AR/VR/MR/XR/Immersive Theaters), Interactive Apps (web apps, CMS development, mobile apps, visualization tools), Prototyping + Proof of Concepts (rapid demos, 3D printing, technical visualization), Large Scale Visual Content (video walls, jumbotrons, signage), Animation + Motion Design (2D/2.5D/3D, AI generative art), Video Production, Projection Mapping, and Analytics + Insights (AI implementation and reporting). Projects are delivered as custom client engagements documented as case studies including AR Merchandise Gift Shop, Washington Monument Projection Mapping, Sales Experience Center, AWS re:Invent experiences, 5G Connected Helmet Experience, Holiday AR Screen Experience, and Technology Center implementations.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Design Design and implementation of Customer Experience Centers, installations, trade show exhibits, and event activations for enterprise clients.
• Immersive Experiences Creation of augmented reality, virtual reality, mixed reality, extended reality, and immersive theater experiences for clients across various industries.
• Interactive Apps Development of web applications, content management systems, mobile applications, and data visualization tools tailored to client needs.
• Prototyping + Proof of Concepts Rapid development of clickable demos, technical visualizations, 3D printing, and concept development for product validation and stakeholder presentations.
• Large Scale Visual Content Production of large-format visual content for lobbies, video walls, trade shows, jumbotrons, and outdoor signage installations.
• Animation + Motion Design Creation of 2D, 2.5D, and 3D animation, cinematics, AI generative art, and visual effects for digital and physical media.
• Video Production Full-service video production including filming, audio design, and post-production visual effects.
• Projection Mapping 3D projection mapping, event video mapping, and holographic video installation services for architectural and event applications.
• Analytics + Insights Strategic consulting and AI-powered implementation, reporting, and optimization services for client data and engagement metrics.

Quantifiable outcome

• Washington Monument projection reached millions of viewers through national and global media coverage including CBS News and Dallas Morning News front page
• +3 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• El CreativeminorStrategic or Co-development PartnerPrint production partner for Dallas Mavericks AR Merchandise Gift Shop project. El Creative handled the physical wall space production while 900lbs designed and deployed the augmented reality experience.
• Freedom 250coreStrategic or Co-development PartnerNational nonpartisan public-private partnership launched by the White House to lead official celebrations for the United States' 250th anniversary in 2026. 900lbs was one of five creative teams selected to transform the Washington Monument into a projection-mapped digital canvas.
• HKS ArchitectscoreStrategic or Co-development PartnerArchitecture firm partner for Textron Systems Technology Center project in Crystal City, VA. Collaborated through Discovery to outline customer journey experience.
• Rand ConstructioncoreStrategic or Co-development PartnerConstruction partner for Textron Systems Technology Center project. Worked alongside 900lbs and HKS Architects to build the integrated interactive experience center.
• Kinetiq StudioscoreStrategic or Co-development PartnerCollaborated with 900lbs to concept, design, and execute the custom holiday screen-based augmented reality experience for New York Marriott Marquis.
• Edge by Pinnacle LivecoreStrategic or Co-development PartnerPartnered with 900lbs and Kinetiq Studios to deliver the holiday AR experience for Marriott's Revel + Rye restaurant featuring two massive LED screens.
• Dallas Love Field AirportminorStrategic or Co-development PartnerAirport partnered with Dallas Mavericks to identify and select ideal high foot-traffic location outside primary check-in for the 'Shoppable Wall' AR retail space.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VNTANA: AR/3D technology platform and services company helping brands create shoppable 3D and AR experiences. Closely overlaps with 900lbs' Shoppable Wall AR retail experience and brand activation work.
• Groove Jones: Dallas-based creative technology studio specializing in AR, VR, AI, and interactive experiences for enterprise brands. Nearly identical geographic base and capability set, making it the most directly comparable peer.
• Moment Factory: Montreal-based multidisciplinary studio creating immersive experiences combining projection mapping, interactive technology, and storytelling. Comparable high-profile civic and brand installations (e.g., airports, public spectacles) at a larger scale.
• Unit 9: Global creative technology agency producing immersive experiences, AR/VR, interactive installations, and digital products for major brands. Directly comparable in combining custom AR/VR delivery with Fortune 500 client base.
• Obsess: AR/VR platform for virtual stores and immersive shopping experiences. Direct overlap with 900lbs' retail AR and merchandise activation capabilities (e.g., Dallas Mavericks AR Gift Shop).
• North Kingdom: Swedish digital experience agency creating immersive brand experiences, interactive installations, and AR/VR content for global brands. Comparable combination of immersive tech and brand storytelling.
• Tool of North America: Los Angeles-based creative production company blending advertising, immersive experiences, AR, and experiential design for major brands. Directly comparable in mixing commercial creative with emerging technology execution.
• Leviathan: Chicago-based creative studio and agency producing immersive brand experiences, projection mapping, and interactive installations. Comparable in capability stack and enterprise client focus.

Emerging players

• Emperia: London-based AR/VR studio building virtual stores and immersive retail experiences for brands. Partial overlap focused on retail/hospitality AR — relevant for 900lbs' Marriott and Mavericks retail projects.
• MAS Event Design: Event and trade show design and production agency. Overlaps with 900lbs' trade show activation services (Sea-Air-Space, AWS re:Invent) but less focused on AR/VR/immersive technology depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/900lbs-of-creative/jobs/?viewAsMember=true
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• Facebookfacebook.com/900lbs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 900lbs