Naics Association
NAICS Association operates naics.com, providing NAICS and SIC code lookup tools, a 19M+ US / 231M+ worldwide business record database, the BizAPI for CRM data enrichment, and custom marketing lists for B2B marketing, compliance, and research buyers.
- Company typePrivate
- Founded2014
- HeadquartersRockaway, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Naics Association does
NAICS Association, LLC is a privately held US company (Rockaway, NJ; 1-10 employees) that operates the naics.com platform as a reference and data services hub for North American Industry Classification System (NAICS) and Standard Industrial Classification (SIC) codes. The company curates a proprietary database of over 19 million US business records and 231 million worldwide records, enriched with DUNS numbers, contact data, sales figures, employee counts, and classification codes. Its product portfolio spans free lookup tools (NAICS Search, SIC Search, Company Lookup), reference publications (hardcover, softcover, and electronic NAICS/SIC manuals updated on the five-year census cycle), the BizAPI for programmatic CRM data enrichment, enterprise data licensing, and custom targeted marketing lists.
The company's technology is built on a domain-specialized classification backbone (NAICS 6-digit hierarchy plus SIC crosswalk) layered on a large-scale firmographic database. The BizAPI exposes keyword search and batch/real-time data appends, while the Company Lookup Tool and Marketing Lists services provide on-demand, pay-as-you-go access. Multiple GTM motions coexist: product-led growth through self-serve tools, an API-first distribution layer for integration partners, and a sales-led motion for enterprise licensing and custom data projects. The company has no disclosed AI/ML capabilities, no funding rounds, and no parent company, operating as a bootstrapped LLC.
Revenue is generated through five streams: per-record data sales ($0.10-$0.30 per record for mailing, telemarketing, enhanced tele, and prospect records), subscription/API access (BizAPI), enterprise data licensing, one-time reference publication sales, and custom marketing list fees. Customers are distributed across market researchers, government contractors and compliance officers, sales and marketing teams, data operations/CRM administrators, and financial/insurance underwriters, with no named enterprise anchors disclosed.
Naics Association firmographics
Firmographics- Name
- Naics Association
- Legal name
- NAICS Association, LLC
- Website
- https://naics.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NAICS Association operates naics.com, providing NAICS and SIC code lookup tools, a 19M+ US / 231M+ worldwide business record database, the BizAPI for CRM data enrichment, and custom marketing lists for B2B marketing, compliance, and research buyers.
- Ownership category
- akta.pro rank
Where Naics Association is headquartered
LocationHeadquarters
- HQ city
- Rockaway
- HQ country
- United States
- HQ region
- North America
Markets served
Naics Association business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Data Record Sales: Per-record pricing for business data including mailing records, telemarketing records, enhanced tele records, and prospect records. Additional fees for email appends and custom data elements.
- API/Subscription Services: BizAPI access for automated data enrichment and company lookup services. Includes global batch tool for high-volume data processing.
- Enterprise Data Licensing: License data for in-house or external use. Domestic or worldwide coverage with customized data packages for enterprise clients.
- Reference Publications: Sale of NAICS and SIC manuals in hardcover, softcover, and electronic formats. Includes 2022-2027 edition of U.S. NAICS Manual.
- Marketing Lists: Custom marketing lists built by list building experts, filtered by industry (NAICS/SIC), geography, company size, and annual sales. Targeted business lists for sales and marketing initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mailing Record - Basic business data with contact information |
| Unit Pricing | Pay-as-you-go | Telemarketing Record - Includes telephone number |
| Unit Pricing | Pay-as-you-go | Enhanced Tele Record - Extended firmographic data with status indicator |
| Unit Pricing | Pay-as-you-go | Prospect Record - Full prospect data with company metrics |
| Unit Pricing | Pay-as-you-go | Email Append Add-on |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Naics Association product offering
Product offeringCore offering
NAICS Association provides lookup tools, firmographic data enrichment, an enterprise API (BizAPI), custom marketing and business lists, and printed/digital NAICS & SIC reference manuals. Its core focus is helping businesses classify, segment, and prospect companies using standardized North American Industry Classification System (NAICS) and Standard Industrial Classification (SIC) codes.
Product overview
NAICS Association offers a comprehensive B2B data and business intelligence platform. The core portfolio consists of Data Enrichment services that append NAICS/SIC codes, company firmographics, and contact information to customer databases. The platform includes search and lookup tools (NAICS Search Tool, Company Lookup Tool), API products (BizAPI, NAICS Keyword API) for programmatic integration, Enterprise Data Solutions for large-scale licensing, and Targeted Business Lists for marketing outreach. Supporting products include NAICS and SIC Manuals (hardcover, softcover, electronic), code crosswalk tools, market research services, and specialized data products like UCC/MCA Leads and Education Market Contact Data. The company serves over 231 million business records worldwide with approximately 19 million US companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Enrichment Service
- NAICS Search Tool
- Company Lookup Tool
- BizAPI
- Enterprise Data Solutions
- Targeted Business Lists
- Market Research Services
- Business Data Records
- NAICS & SIC Code Crosswalks
- NAICS Manual
- SIC Manual
- NAICS Drilldown Table
- SIC Codes Industry Drilldown
- UCC & MCA Leads Data
- Education Market Contact Data
Quantifiable outcome
- 73+ million page views per year on NAICS Association website tools
- +1 more outcomes
Companies that use Naics Association
Customer profileSegments5 records
Ideal customer profiles5 records
Naics Association technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Naics Association partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Naics Association competitors and assessment
Company assessmentBroad incumbents
- Dun & Bradstreet: Dominant commercial provider of firmographic and business identification data (DUNS numbers, NAICS/SIC-linked records, sales/employee figures). Comparable to NAICS Association because it sells overlapping NAICS/SIC-coded business records and enrichment APIs, but operates at vastly larger scale with bundled enterprise analytics.
- ZoomInfo: Leading B2B intelligence platform offering company and contact data, firmographics (including NAICS/SIC), intent signals, and a sales engagement suite. Overlaps directly with NAICS Association's data enrichment and company lookup offerings, but bundles them into a subscription platform with AI-driven features.
Direct peers
- Hoovers: D&B-owned subscription database of company profiles, industry classification (NAICS/SIC), and targeting lists for sales and marketing teams. Closely comparable to NAICS Association's targeted business lists and company lookup tools, serving the same SMB-to-enterprise prospecting buyer with similar firmographic data products.
- Salesgenie: Sales leads and business list provider offering company and consumer records filterable by industry (NAICS/SIC), geography, and company size. Directly comparable to NAICS Association's targeted business lists and record-level data products at similar price points.
- Lead411: B2B lead generation platform providing company profiles, NAICS/SIC-coded firmographic data, and contact records for sales prospecting. Comparable to NAICS Association on firmographic data products and list-building services for the SMB sales and marketing segment.
- Data.com: Salesforce's former data-as-a-service offering that appended company and contact data (including NAICS/SIC) directly into CRM records. Was a direct peer to NAICS Association in the data append/enrichment category for CRM-integrated firmographic data.
Emerging players
- Apollo.io: B2B sales intelligence and engagement platform combining a large contact database, firmographic filtering by industry/company size, and enrichment API. Competes with NAICS Association in the firmographic data and API-based enrichment category, but with a stronger sales engagement software layer.
Others
- U.S. Census Bureau: Government authority that develops and maintains the official NAICS classification system used in the U.S. As the upstream standards body, it is the ecosystem source that NAICS Association's reference products and tools are built on, and represents a free public alternative for users seeking only classification lookups.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Naics Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Naics Association leadership team
Management profileNumber of profiles
Profiles1 record
Naics Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Naics Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Naics Association
What does Naics Association do?
NAICS Association provides lookup tools, firmographic data enrichment, an enterprise API (BizAPI), custom marketing and business lists, and printed/digital NAICS & SIC reference manuals. Its core focus is helping businesses classify, segment, and prospect companies using standardized North American Industry Classification System (NAICS) and Standard Industrial Classification (SIC) codes.
Is Naics Association a public or private company?
Naics Association is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Naics Association founded?
Naics Association was founded in 2014. It employs 1 to 10 people.
Where is Naics Association based?
Naics Association is headquartered in Rockaway, United States, in the North America region.
How does Naics Association make money?
Five revenue lines are on record. Data Record Sales are the primary driver. The others are API/Subscription Services, enterprise Data Licensing, reference Publications and marketing Lists.
Who are Naics Association's main competitors?
Broad incumbents on record are Dun & Bradstreet and ZoomInfo. Direct peers are Hoovers, Salesgenie, Lead411 and Data.com. Apollo.io is listed as an emerging player. U.S. Census Bureau is listed as an others.
Does Naics Association have an API?
Yes. NAICS Association offers the BizAPI (Business Intelligence API) for seamless data enrichment. The API enables integration of NAICS/SIC codes, company information, sales figures, employee numbers, URLs, and other firmographic data into customer acquisition efforts and CRM systems. The API is available for business intelligence purposes with documentation and testing tools available. Developer documentation is at www.naics.com/business-intelligence-api.