What BlueBay Automation does

BlueBay Automation is a Nashville, Tennessee-based industrial automation distributor and systems integrator that supplies components, sub-assemblies, and integration services to industrial manufacturers, system integrators, and OEMs. The company positions itself as a value-added multi-vendor channel partner, working across robotics (Yaskawa, Mecademic, Kassow), end-of-arm tooling (OnRobot, Asyril), machine vision (Sensopart, LMI, Pickit 3D), motion and mechanical components (DieQua gearboxes), 3D printing (Gravograph-related offerings), and supporting software (Yaskawa D:PLOY). The technology stack is therefore an aggregation of OEM partner products rather than a proprietary platform, and BlueBay's value lies in specifying, sourcing, and integrating these components into deployable cells.

The company's revenue model is project-based and quote-driven, combining hardware pass-through sales with a services layer that includes systems integration, proof-of-concept development, on-site demonstrations via a mobile demo van, custom gearbox engineering, machine retrofitting, and integration of the D:PLOY zero-code deployment platform. A wholly-owned subsidiary, Spartan Robotics, supplies cobot welding cells, which provides a captive product line beyond pure distribution. Customer segments are stated as automotive, life sciences, food and beverage, industrial manufacturing, and defense/medical/aerospace, with Teo Fabrications named as a public reference customer. The go-to-market relies on enterprise field sales, partner co-selling, and trade show presence at events such as Automate 2026 and FABTECH 2026. BlueBay holds a Yaskawa Certified Solution Partner designation and an Association for Advancing Automation (A3) membership.

Financials, headcount, and revenue are not publicly disclosed; firmographic data places the company at 1-10 employees, and there is a discrepancy in the founding year (1999 per company history vs. 2010 per firmographic data). The 15+ technology partner portfolio and 25+ year operating history (per company history) support a stable niche-distributor profile, while the 1-10 employee headcount constrains scale.

Name

BlueBay Automation

Legal name

BlueBay Automation, LLC

Website

https://bluebayautomation.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

BlueBay Automation is a Nashville-based industrial automation distributor and systems integrator that supplies and integrates multi-vendor robotics, motion control, vision, and 3D printing solutions for industrial manufacturers and OEMs across automotive, life sciences, and other industrial sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Automation Component Distribution: Distribution and sale of automation components including Yaskawa motion control products, robotics, gearing solutions, sensors, vision systems, and robot accessories. Sales team and account managers provide technical expertise and product knowledge at point of sale.
2. Systems Integration Services: Custom system integration services including machine tending, bin picking, dispensing, welding, material removal, assembly, packaging, and palletizing solutions. They act as an extension of customers' engineering teams.
3. Proof-of-Concept Services: Feasibility studies and R&D phase testing services to validate automation projects. Charged as a small fee relative to the full project, with costs derived from materials and engineering hours. The fee is absorbed into the final project cost.
4. Additional Services: Machine retrofitting, part number substitutes/crossovers, customized gearboxes, and 3D printing/additive manufacturing services for prototyping and production runs.
5. On-Site Testing and Training: Bringing automation technology to customer doors for education, application testing, and demonstrations. Typically completed in less than an hour per visit.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

BlueBay Automation is an industrial automation distributor and systems integrator that supplies and integrates components for robotics, motion control, machine vision, and sensing from leading manufacturers such as Yaskawa, OnRobot, Asyril, Mecademic, Sensopart, LeakMaster, and Gravotech. The company also delivers engineered systems integration services across applications including machine tending, bin picking, dispensing, palletizing, welding, material removal, assembly, and packaging, supported by proof-of-concept testing, custom gearbox design, 3D printing, machine retrofitting, and on-site demonstrations through its Nashville automation lab and BBA Demo Van.

Product overview

BlueBay Automation is an industrial automation distributor and systems integrator offering a portfolio of automation components and engineered solutions spanning robotics, motion control, and machine vision. The portfolio is organized around two core pillars: (1) Industrial Automation — distributing and integrating components from partner brands including Yaskawa (servo systems, AC drives, iCube controller), OnRobot (grippers, force/torque sensors, sanders, tool changers, D:PLOY platform), Asyril (Asycube flexible feeders with EYE+ smart control), Mecademic (Meca500 six-axis robot and MCS500 SCARA robot), Sensopart VISOR vision sensors, Gravotech marking/engraving, LeakMaster leak testing, and Kassow Robots (7-axis cobots); and (2) Systems Integration — engineering services for machine tending, bin picking, dispensing, palletizing, welding, material removal, assembly, and packaging, with complementary services including proof-of-concept testing, on-site demonstrations via the Demo Van, machine retrofitting, custom gearbox manufacturing, contract 3D printing, and part crossover sourcing. The company also operates an automation lab in Nashville and offers the MotionSizer online tool for component sizing.

Differentiator

Problem solved

Functional benefit

Brands

• Spartan Robotics: A division of BlueBay Automation specializing in cobot welding cells and welding automation solutions.

Products and services

• Industrial Automation Component Distribution Distributes and integrates automation and robotics components including motion control products, robotics, gearing solutions, sensors, vision systems, and robot accessories for industrial manufacturers, system integrators, and OEMs across the United States.
• Systems Integration Services End-to-end systems integration services covering machine tending, bin picking, dispensing, palletizing, welding, material removal, assembly, packaging, and lab automation for system integrators, OEMs, and end users.
• Machine Retrofitting Service to extend the lifespan and improve efficiency of existing equipment through control system upgrades, motion control improvements, automated inspection systems, robotics retrofitting, and compliance updates.
• Contract 3D Printing & Additive Manufacturing Industrial-grade 3D printing services for prototyping and production runs using engineering, rigid, specialty, medical (ISO 13485 certified), flexible/elastic, and tough/durable resins.
• Part Number Substitutes / Part Crossover Service Sourcing service that identifies alternative component part numbers to bypass long lead times, with expertise in motion control products and broad network access across parts and suppliers.
• Custom Gearbox Manufacturing Modified standard gearboxes and custom gearbox designs in partnership with DieQua, offering dimension modifications, high-speed designs, extreme temperature ranges, washdown applications, and custom materials for defense, medical, and aerospace sectors.
• Proof-of-Concept / Feasibility Studies Risk-minimization service testing the feasibility of automation projects through equipment setup, process validation, and ROI analysis before full-scale deployment. A small fee relative to the full project is charged and absorbed into the final project cost.
• On-Site Automation Demonstrations & Testing (BBA Demo Van) On-site application testing and equipment demonstrations that bring automation solutions directly to customer facilities, enabling hands-on evaluation with real manufacturing processes.
• D:PLOY Zero-Code Deployment Platform Zero-code automated deployment platform for collaborative robot applications including palletizing, packaging, CNC machine tending, and transferring. Reduces deployment time by up to 80-90% compared to traditional robot programming.
• Asycube Flexible Feeders Vibration-based flexible part feeders using 3-axis technology to handle parts from 0.1 mm to 150 mm across five models (50, 80, 240, 380, 530). Features integrated vision and TCP/IP connectivity for robot and PLC integration.
• Yaskawa Motion Control & Drives Portfolio Full portfolio of Yaskawa industrial automation products including Sigma-X servo systems, GA500/GA800 AC variable frequency drives, U1000 matrix regenerative drives, FP605 fan/pump drive, and iCube machine controller, backed by BlueBay Certified Drive Specialist expertise and extended warranties.
• Meca500 Ultra-Compact 6-Axis Industrial Robot Ultra-compact six-axis industrial robot arm with 5 µm repeatability and embedded controller; plug-and-work slave component; supports TCP/IP, EtherCAT, Ethernet/IP; programmable in Python, C++, C#, Java, LabVIEW.
• MCS500 Ultra-Compact SCARA Robot Industrial market's most compact SCARA robot with 5 µm repeatability, 0.42 s cycle time, 225 mm reach, built-in controller, integrated vacuum ejector, and optional smart vacuum kit.
• Sensopart VISOR Vision Sensors Family of smart vision sensors including VISOR Code Reader, VISOR Object, VISOR Robotic, VISOR Allround, and VISOR Solar, featuring up to 5 megapixel resolution, integrated PROFINET/Ethernet/IP connectivity, and easily configurable software.

Quantifiable outcome

• Tripled weld throughput for Teo Fabrications using cobot welding cell
• +4 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

AI capability3 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core, key and supporting.

• YaskawacoreTechnology or IntegrationBlueBay Automation is a Certified Yaskawa Solution Partner for motion and drives. Engineers are Yaskawa-certified and offer Certified Drive Specialists who provide servo motor and drive sizing, startup and commissioning support, troubleshooting and diagnostics, extended warranty facilitation, and hands-on integration for robotics and motion control. Partnership provides access to Sigma-X servo systems, GA500/GA800 AC drives, U1000 matrix drives, and iCube machine controllers.
• Spartan RoboticscoreStrategic or Co-development PartnerSpartan Robotics is a division of BlueBay Automation that manufactures cobot welding cells. They collaborate on cobot welding applications and will exhibit together at Automate 2026 in the Kassow Robots booth. Products include custom-built cobot welding cells with leading welding equipment and easy-to-use software.
• AsyrilcoreTechnology or IntegrationAsyril specializes in advanced flexible feeding systems for parts ranging from 0.1 to 150mm. Their 3-axis vibration technology combined with intelligent vision systems enables fast, accurate, and adaptable operation. BlueBay offers the Asycube series including models 50, 80, 240, 380, and 530, plus the EYE+ smart control system.
• OnRobotcoreTechnology or IntegrationOnRobot provides end-of-arm tooling including grippers (RG2, RG6, RG2-FT, 2FG7, 3FG15, MG10), vacuum grippers (VG10, VGC10, VGP20, Soft Gripper, Gecko), tool changers (Quick Changer, Dual Quick Changer), sensors (HEX Force/Torque), sanders, and screwdrivers. BlueBay distributes the full OnRobot portfolio.
• SensoPartkeyTechnology or IntegrationSensoPart provides VISOR vision sensors including code readers, object sensors, robotic vision, allround sensors, and solar sensors. High-performance smart cameras with easily configurable software and comprehensive protocols for seamless integration.
• MecademickeyTechnology or IntegrationMecademic provides the Meca500 ultra-compact 6-axis industrial robot (5μm repeatability, 330mm reach, 1kg payload) and MCS500 SCARA robot (5μm repeatability, 0.42s cycle time). Both feature embedded controllers and compatibility with multiple programming languages and PLCs.
• SchunkkeyTechnology or IntegrationSchunk partnership enables free material removal application testing at their automation lab. Through this collaboration, customers can test feasibility, cycle time, tooling needs, and ROI for grinding, polishing, deburring, and sanding applications.
• Aim Robotics USkeyTechnology or IntegrationAim Robotics US provides automated dispensing solutions including SD 30/55 syringe dispensers, FD HighV external feed dispensers, FD 400 cartridge dispensers, FD 310 dispensers, AirBox precision controllers, and AimPath URCap software. BlueBay offers turnkey cobot dispensing cells.
• DieQuakeyTechnology or IntegrationDieQua provides custom gearbox solutions including modified standard gearboxes and complete custom designs. Specializes in modified standards without excessive costs or lead times, popular with defense, medical, and aerospace sectors for high RPM, shock loading, and extreme temperature applications.
• Kassow RobotskeyTechnology or IntegrationKassow Robots provides 7-axis collaborative robot arms with extended reach for applications like welding and machine tending. BlueBay and Spartan Robotics will exhibit at Automate 2026 in the Kassow Robots booth.
• LeakMasterkeyTechnology or IntegrationLeakMaster provides air leak test instruments and automated leak testing systems including Defender pressure decay testers, UltraFlow V3 mass flow testers, and LM 700 series machines. Applications include fuel delivery, exhaust systems, drive train, medical devices, and ATV systems.
• GravotechkeyTechnology or IntegrationGravotech provides marking and engraving solutions including laser tables, laser stations, integration-ready markers, rotary engravers, dot peen and scribing systems, and software. 80 years of international presence with trusted customer base of 60,000.
• Pickit 3DkeyTechnology or IntegrationPickit 3D provides complete 3D vision solutions for vision-guided robotic applications. Enables accurate and fast recognition of objects for machine loading/unloading and depalletizing operations.
• LMI TechnologieskeyTechnology or IntegrationLMI Technologies provides FactorySmart AI classification systems that detect anomalies or defects during runtime using deep learning models trained with 'good' data. Ideal for product grading and defect detection applications.
• Data SensingsupportingTechnology or IntegrationData Sensing provides sensing solutions that complement the vision and automation portfolio offered by BlueBay Automation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ABB Robotics: ABB operates a major industrial robotics division serving manufacturers worldwide with robots, controllers, and integration services. They are a broad incumbent with direct overlap in robotics systems integration that BlueBay addresses through partners like Yaskawa.
• Rockwell Automation: Rockwell Automation is a global incumbent in industrial automation with extensive motion control and integration capabilities. While much larger, their broad portfolio competes with both BlueBay's distribution and integration offerings.

Direct peers

• Genesis Systems Group: Genesis is a robotic welding and material handling systems integrator competing for enterprise-scale factory automation projects. They overlap directly in robotic welding integration where BlueBay's Spartan Robotics also operates.
• Applied Manufacturing Technologies (AMT): AMT is a robotics systems integrator specializing in material handling, welding, and assembly automation. They serve the same industrial manufacturer customer base with comparable integration services.
• Yaskawa America: Yaskawa America's Motoman robotics division and drives business are the principal supplier and partial competitor of BlueBay. They overlap directly on motion control distribution and integrator channels across the United States.
• Midwest Engineered Systems: Midwest Engineered Systems designs and builds custom automated equipment and robotic cells. They are a direct competitor for industrial manufacturer integration projects involving assembly and welding automation.
• Acieta: Acieta is a US-based industrial robotics integrator providing custom automation cells, similar in size and scope to BlueBay's integration business. They compete for the same machine tending, welding, and palletizing projects.
• RobotWorx: RobotWorx integrates new and used industrial robots for manufacturers across material handling, welding, and finishing applications. They compete in the same robotic integration space as BlueBay.
• Cross Automation: Cross Automation is a custom automation solutions provider delivering engineered systems and integration services - a direct overlap with BlueBay's systems integration offering.
• FPE Automation: FPE Automation is a Midwest-based industrial automation distributor and integrator offering motion control, robotics, and pneumatic components - an almost identical distributor-plus-integrator profile to BlueBay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bluebayautomation9662/videos
• Facebookfacebook.com/bluebayautomation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueBay Automation