Softlabs
SoftLabs is an Australian-owned ERP solutions integrator and Epicor Authorised Partner delivering cloud ERP implementation, channel partner software distribution, and embedded IT specialist services across manufacturing, aged care, government, and mid-market corporate clients throughout Australia and New Zealand.
- Company typePrivate
- Founded1991
- HeadquartersParramatta, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Softlabs does
SoftLabs Pty Ltd is an Australian-owned ERP solutions integrator and IT services company founded in 1991 (originally as AJS Computing) and rebranded as SoftLabs ANZ in 2012. The company deploys, configures, and supports enterprise software platforms across 17 verticals, with primary specialisation in Manufacturing, Aged Care, Government and Public Sector, and mid-market Corporate clients throughout Australia and New Zealand. SoftLabs operates as an Authorised Epicor Partner for ANZ, delivering Epicor Kinetic (cloud-native manufacturing ERP), Epicor Senior Living Solutions (aged care ERP), and complementary platforms including GRAPE ERP (its own workforce management product, cloud-migrated in 2023), GoCast by Index (precast concrete ERP), Wherefour (food and beverage ERP), and MYOB Acumatica.
Technology architecture centres on multi-platform ERP integration. Core systems run on Epicor Kinetic (built on Microsoft Azure with low-code Application Studio), extended via Workato Integration Cloud to connect CAD/BIM tools, CRM (HubSpot), e-commerce, and analytics (Phocas). GoCast adds precast-specific modules (Smart Planner, GoQ quality control, GoTrack logistics, GoSync AutoCAD/Revit integration, AAC Planner, Hollow Core Module). SoftLabs maintains ISO 9001:2015, ISO 27001:2022, and ISO 45001:2018 certifications and operates nine offices across Australia (Sydney, Parramatta, Melbourne, Canberra, Brisbane, Adelaide, Perth, Devonport) plus Auckland, New Zealand. Delivery is fully onshore with global capacity referenced in India.
Revenue is generated from two primary streams: subscription and recurring revenue from ERP licensing, implementation, and ongoing support contracts, plus professional services revenue from embedding specialist consultants (project managers, business analysts, solutions architects, developers, QA, security advisors) into client teams for defined project engagements. Go-to-market combines direct enterprise sales, an authorised Epicor channel partner motion, technology partner VAR/reseller relationships (TRAILD, GoCast, Employment Hero, Sugar AI, Wherefour), and Australian government procurement panels (DMP0020, SCM0020, LGP-115-2, Software Marketplace SLS, NSW SCM0005). Pricing is bespoke and quote-based. The company is led by CEO Lakshmi Pillamarri with a Chairman (Geoff Cooper), Advisory Board, and four executive directors covering products, operations, government, and corporate affairs.
Softlabs firmographics
Firmographics- Name
- Softlabs
- Legal name
- SoftLabs Pty Ltd
- Website
- https://softlabs.com.au
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SoftLabs is an Australian-owned ERP solutions integrator and Epicor Authorised Partner delivering cloud ERP implementation, channel partner software distribution, and embedded IT specialist services across manufacturing, aged care, government, and mid-market corporate clients throughout Australia and New Zealand.
- Ownership category
- akta.pro rank
Softlabs industry classification
Industry- Product category
- Enterprise Resource Planning (ERP) Software and Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)
Keywords
Where Softlabs is headquartered
LocationHeadquarters
- HQ city
- Parramatta
- HQ country
- Australia
- HQ region
- Oceania
Offices9 records
Markets served
Softlabs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- ERP Software Implementation & Licensing: Revenue from implementing, configuring, and supporting Epicor Kinetic, Epicor Senior Living Solutions, GRAPE ERP, and partner platforms. Includes initial implementation fees, configuration, and ongoing support contracts. Multi-year relationship model with optimisation, mentoring, training, and performance management services post-implementation.
- Professional Services & Embedded Specialists: People Solutions revenue from embedding specialist consultants (project managers, business analysts, solutions architects, developers, QA, security advisors, etc.) into client businesses for defined project periods. Revenue is project/duration-based, typically scoped per engagement.
- Extended Solutions & Add-ons: Extended ERP solutions including TRAILD (accounts payable automation), PartTrap (transaction monitoring), Sugar AI (CRM/AI), and Avalara (automated tax management) integrated with core ERP platforms. Revenue from implementation and ongoing licensing of these add-on solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise ERP implementation and professional services - bespoke pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Softlabs product offering
Product offeringCore offering
SoftLabs is an Authorised Epicor Partner in Australia and New Zealand that implements, customises, and supports enterprise ERP platforms including Epicor Kinetic (manufacturing), Epicor Senior Living Solutions (aged care), GRAPE ERP, GoCast (precast), Wherefour (food and beverage), and MYOB Acumatica. The company complements software delivery with People Solutions — embedded project managers, business analysts, developers, QA, and security specialists integrated into client teams — and Government Solutions for ICT labour hire and public-sector digital services.
Product overview
SoftLabs is an Australian-owned technology company that provides a portfolio of ERP solutions alongside professional services. The core product offerings include Epicor Kinetic (cloud-native ERP for manufacturing), Epicor Senior Living Solutions (aged care ERP), GRAPE ERP (workforce management platform), GoCast by Index (precast concrete ERP), and Wherefour (food and beverage ERP). These ERP platforms are complemented by extended solutions including TRAILD (AI-powered accounts payable automation), Sugar AI (CRM), Employment Hero (HR/payroll), PartTrap (transaction monitoring), Avalara (tax management), and Phocas Analytics (business intelligence). For the precast industry, GoCast includes specialized sub-modules such as GoSync (CAD integration), Smart Planner (scheduling), GoQ (quality control), GoTrack (logistics), Structure Entry/Tracker (data management), AAC Planner (mould optimization), and Hollow Core Module. The company also offers professional services through People Solutions (embedded specialists) and Government Solutions (public sector ICT services). SoftLabs operates as an Authorised Partner of Epicor in Australia and New Zealand.
Differentiator
Problem solved
Functional benefit
Brands
- GRAPE ERP: Integrated Workforce Management Platform for small to mid-sized organisations, centralising Finance, Workforce Management, Projects and Timesheet tracking, Service Ticketing, Employee Training and Operational Workflows.
Quantifiable outcome
- Wherefour has delivered up to 25% reduction in labour and inventory costs for food and beverage manufacturers.
- +1 more outcomes
Companies that use Softlabs
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles4 records
Softlabs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability8 records
Feature5 records
Softlabs partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- EpicorcoreEpicor is a global leader in industry-specific ERP software. SoftLabs is an Authorised Partner of Epicor in Australia and New Zealand. For manufacturers, SoftLabs delivers Epicor Kinetic (cloud-native ERP managing full production lifecycle). For aged care providers, SoftLabs delivers Epicor Senior Living Solutions — one of Australia's leading ERP platforms for residential care, community care, and retirement living.
- TRAILDcoreTRAILD is an AI-powered accounts payable automation platform. TRAILD reduces manual AP effort by up to 85% with automated three-way matching, approval workflows, real-time exception management, and always-on fraud protection. SoftLabs is a TRAILD ANZ Partner offering TRAILD integrated with Epicor, MYOB, Xero, Acumatica, and other platforms.
- GoCast by IndexcoreGoCast by Index is the ultimate ERP-integrated solution for precast and concrete manufacturers. SoftLabs delivers GoCast alongside Epicor ERP for Australian and New Zealand precast manufacturers, digitising and automating every stage of the production workflow including Smart Planner, GoQ, GoTrack, and GoSync modules.
- Sugar AIsupportingSugar AI (formerly SugarCRM) is an award-winning, intelligence-driven CRM and sales automation platform. SoftLabs partners with Sugar AI to help Australian businesses transform customer relationships and accelerate revenue growth with AI-powered sales, marketing, and customer service capabilities.
- Employment HerosupportingEmployment Hero is Australia's leading AI-powered Employment Operating System, trusted by over 300,000 businesses. SoftLabs offers Employment Hero integration as part of its extended ERP solutions, providing unified HR, payroll, and employee benefits management with native Single Touch Payroll (STP) reporting.
- WherefoursupportingWherefour is a cloud-based ERP purpose-built for food, beverage, and natural product manufacturers. SoftLabs expertise with Wherefour delivers pre-configured lot traceability, batch/recipe management, allergen controls, and compliance with FSMA, HACCP, and SQF standards. Wherefour has delivered up to 25% reduction in labour and inventory costs.
- Ageing AustraliasupportingAgeing Australia is the national peak body representing providers across Australia's aged care sector, including residential care, home care, retirement living, seniors housing, and community services. SoftLabs is aligned with Ageing Australia in recognition of deep commitment to supporting aged care providers through technology.
- National Precast Concrete Association Australia (NPCAA)supportingNPCAA is the peak body for the Australian precast concrete industry. SoftLabs' relationship with NPCAA reflects commitment to the precast sector and expertise in delivering integrated ERP and production management solutions for precast and concrete manufacturing businesses.
- NSW Indigenous Chamber of Commerce (NSWICC)supportingNSWICC is the peak body for Indigenous businesses in New South Wales, Australia's first Indigenous Chamber of Commerce. SoftLabs is a partner-member of NSWICC as part of its commitment to reconciliation, supplier diversity, and empowering communities through technology.
- MYOB AcumaticasupportingMYOB Acumatica is a flexible cloud ERP built for growing businesses, delivering real-time visibility across finance, projects, distribution, and operations. SoftLabs offers MYOB Acumatica as one of its ERP solutions for mid-market manufacturers and businesses.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Softlabs competitors and assessment
Company assessmentBroad incumbents
- TechnologyOne: ASX-listed Australian enterprise SaaS company (TNE) providing ERP, asset management, and student management solutions to government and enterprise. Competes in adjacent government and enterprise software markets with substantially larger scale.
- DXC Technology: Global Fortune 500 IT services company with significant ANZ presence offering ERP implementation, managed services, and digital transformation across all major industries. Competes for the same enterprise and government ERP contracts but at substantially larger scale.
- Slalom: Global consulting firm with ANZ presence delivering technology and business transformation services, including ERP implementations and digital strategy. Comparable consulting-led approach but at larger scale and broader geographic reach.
- Capgemini Australia: Global IT consulting and digital transformation firm with ANZ offices delivering ERP, cloud, and managed services to large enterprise and government clients. Competes for tier-one ERP and government panel work at much larger scale than SoftLabs.
- Tata Consultancy Services (TCS) ANZ: Global IT services giant with established ANZ operations delivering ERP implementation, managed services, and consulting to large enterprise and government clients. Competes for tier-one ERP contracts and government panel work at materially larger scale.
Direct peers
- Brennan IT: Australian managed IT services provider with offices across major Australian cities delivering IT consulting, managed services, and digital transformation to mid-market and enterprise clients. Comparable in size, regional footprint, and ANZ enterprise focus.
- Logicalis Australia: Global IT solutions and managed services provider with substantial ANZ operations delivering systems integration, managed services, and digital transformation to enterprise clients. Comparable systems integration business model and ANZ enterprise/government focus.
- Pronto Software: Australian ERP vendor and implementation partner specializing in manufacturing, distribution, and retail ERP (Pronto Xi). Comparable ANZ ERP focus with manufacturing specialization, though operates as vendor-plus-partner rather than pure channel reseller.
- Atturra Limited: ASX-listed Australian IT services and business solutions provider (ATA) offering ERP, managed services, and digital transformation to mid-market and enterprise clients in ANZ. Comparable vertical ERP focus, government presence, and channel partnership model.
- Data#3 Limited: ASX-listed Australian IT services and solutions provider (DT3) with strong Epicor partnership and similar ERP implementation, managed services, and licensing business across enterprise and government clients in ANZ. Highly comparable in business model and customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Softlabs social profiles
Digital presenceSoftlabs compliance and trust
Trust signalCompliance3 records
Softlabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Softlabs leadership team
Management profileNumber of profiles
Profiles7 records
Softlabs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Softlabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Softlabs
What does Softlabs do?
SoftLabs is an Authorised Epicor Partner in Australia and New Zealand that implements, customises, and supports enterprise ERP platforms including Epicor Kinetic (manufacturing), Epicor Senior Living Solutions (aged care), GRAPE ERP, GoCast (precast), Wherefour (food and beverage), and MYOB Acumatica. The company complements software delivery with People Solutions — embedded project managers, business analysts, developers, QA, and security specialists integrated into client teams — and Government Solutions for ICT labour hire and public-sector digital services.
Is Softlabs a public or private company?
Softlabs is a private company. It is classified as family owned and is currently operating.
When was Softlabs founded?
Softlabs was founded in 1991. It employs 51 to 100 people.
Where is Softlabs based?
Softlabs is headquartered in Parramatta, Australia, in the Oceania region.
How does Softlabs make money?
Three revenue lines are on record. ERP Software Implementation & Licensing is the primary driver. The others are professional Services & Embedded Specialists and extended Solutions & Add-ons.
Who are Softlabs's main competitors?
Broad incumbents on record are TechnologyOne, DXC Technology, Slalom, Capgemini Australia and Tata Consultancy Services (TCS) ANZ. Direct peers are Brennan IT, Logicalis Australia, Pronto Software, Atturra Limited and Data#3 Limited.
Does Softlabs have an API?
No public API is recorded for Softlabs.
What industry is Softlabs in?
Softlabs's product category is Enterprise Resource Planning (ERP) Software and Services. Its primary akta.pro industry code is BPAAACAC, Software/Application Support (SaaS, Enterprise Apps). Its NAICS code is 54151 and its SIC code is 7370.