Wherefour
Wherefour is a private cloud ERP vendor founded in 2015 that sells a proprietary, subscription-based platform for lot-level inventory, production, traceability, and FSMA compliance to small and mid-sized regulated manufacturers across the US and Canada.
- Company typePrivate
- Founded2015
- HeadquartersPetaluma, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Wherefour does
Wherefour, Inc. is a privately held vertical cloud-ERP vendor founded in 2015 in Petaluma, California, with a second office in Toronto serving Canadian customers. The company develops a 100% proprietary, purpose-built ERP platform for regulated small-to-mid-sized process manufacturers — primarily in food and beverage, cannabis and hemp, nutraceuticals, and health and beauty — with adjacent coverage of chemicals, pet food, co-manufacturing, and wholesale. The platform unifies lot-level inventory, production and batch costing, traceability, recall readiness, compliance documentation (FSMA 204, SQF, HACCP), MRP, purchasing, B2B ordering, ecommerce automation, accounting sync, and analytics in a single cloud database.
The underlying technology stack is fully proprietary, with no third-party platform dependency. Notable components include Blended Inventory Cost™ (unit-level true COGS), Start-to-Finish Traceability™ (one-click forward and backward recall reports in under two minutes), FIFO/FEFO/LIFO inventory logic, one-click GS1-128 barcode labeling, and Control Points workflow checkpoints. The platform integrates with QuickBooks, Xero, Sage Intacct, Microsoft Dynamics, Shopify, ShipStation, Amazon, LeafLink, Metrc, SPS Commerce, Zapier, and EDI, and more recently added a Metabase-powered Insights analytics module (December 2025) and an AI Assistant for natural-language compliance and analytics queries (December 2025). The company holds SOC 2 Type II compliance (achieved February 2025).
Wherefour monetizes via a subscription-based, custom-configured SaaS model billed monthly, quarterly, or annually with no long-term contracts; pricing is quote-based per operation. Go-to-market combines consultative direct sales (20-minute discovery, tailored demos, hands-on implementation) with content-led and SEO-driven inbound, plus an implementation partner channel. Customers are predominantly SMBs across US and Canada; named logos include DOU Bakehouse, Brand Labs USA, Tones Products, HighTech Labs, Bizzy Cold Brew, Winans Chocolate, Norman Love, Giants Snacks, and La Petite Crème. The company has been minimally externally funded (a $500,000 round from Right Side Capital Management in May 2019) and is led by CEO Matt Brown and COO Geoff Ellis.
Wherefour firmographics
Firmographics- Name
- Wherefour
- Legal name
- Wherefour, Inc.
- Website
- https://wherefour.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wherefour is a private cloud ERP vendor founded in 2015 that sells a proprietary, subscription-based platform for lot-level inventory, production, traceability, and FSMA compliance to small and mid-sized regulated manufacturers across the US and Canada.
- Ownership category
- akta.pro rank
Wherefour industry classification
Industry- Product category
- Manufacturing ERP Software
- NAICS
- Software Publishers (513210)
- akta.pro primary industry
- Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB)
- akta.pro secondary industries
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC), ERP Implementation & Systems Integration Services (BPAEAGAA)
Keywords
Where Wherefour is headquartered
LocationHeadquarters
- HQ city
- Petaluma
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Wherefour business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- ERP Software Subscription: Monthly, quarterly, or annual subscription-based pricing for cloud ERP platform access. Each plan is configured specifically for the customer's operation with custom pricing based on features needed. No long-term contracts required, with discounts available for longer-term commitments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom configured plans for each customer |
| Subscription | Annual | Annual subscription with discount |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Wherefour product offering
Product offeringCore offering
Wherefour sells a 100% proprietary, cloud-based ERP platform purpose-built for regulated manufacturers in food, beverage, cannabis, nutraceuticals, cosmetics, and similar verticals. The software delivers real-time inventory, lot-level traceability, production/batch control, MRP, compliance documentation (FSMA 204, SQF, HACCP), recall readiness, B2B ordering, and accounting integrations as a unified subscription service.
Differentiator
Problem solved
Functional benefit
Products and services
- Wherefour Manufacturing ERP (Core Platform) Cloud-based manufacturing ERP platform providing real-time inventory, production, compliance, and traceability management across multiple locations with a unified database accessible from any device, sold to regulated manufacturers on a subscription basis.
- Inventory Management Module Real-time lot-level inventory tracking across every location with FIFO/FEFO/LIFO support, automatic reorder alerts, expiry tracking, GS1 barcode labeling, and Blended Inventory Cost for precise cost per stock lot.
- MRP (Materials Requirements Planning) Material requirements planning with one-click purchase orders, 'What If?' scenario testing, and forecasting that factors lead times, reorder points, and all business activity to determine material needs.
- Traceability Module Start-to-finish forward and backward lot traceability with instant recall reports, traceability reports showing material still in facility and what went to customers, and complete audit trails.
- Insights Analytics Module Real-time analytics module powered by Metabase for building customizable dashboards with drag-and-drop data visualization for inventory, sales, production, shipping, and finance metrics.
- AI Assistant AI-powered assistant for natural language queries on manufacturing data and compliance reporting; processes prompts via third-party AI providers to retrieve operational insights.
- Control Points Compliance feature integrating workflow checkpoints and digital audit trails into production processes to enhance quality, compliance, and traceability with enterprise-grade controls.
- Production Module Work order-driven production module for batch tracking from intake to delivery, formula management, COGS tracking, and customizable workflows for consistent or order-driven production needs.
Quantifiable outcome
- 70% average revenue increase
- +12 more outcomes
Companies that use Wherefour
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles2 records
Wherefour technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability6 records
Feature8 records
Wherefour partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- AmazoncoreDirect Amazon integration added to Wherefour's integration suite for direct-to-consumer selling and inventory sync with Amazon marketplace.
- GS1 UScoreWherefour is a GS1 US Solution Partner. GS1 US is the global standards organization behind the barcode and trusted source for traceability and product identification in supply chains. As a GS1 US partner, Wherefour helps manufacturers stay compliant with GS1 standards for product labeling, traceability, and lot tracking—making it easier to meet retailer and regulatory requirements.
- ASC Consultants Inc.coreFood Safety and Compliance consulting including certification, permitting and data systems (including inventory) for food manufacturers.
- Kellerman ConsultingcoreWrites and implements food safety & quality management system certification programs (SQF, BRCGS, FSSC 22000, PrimusGFS, ISO 9001, NSF Dietary Supplement, GMP, HACCP, FSMA, FSVP). Helps 600+ food & beverage clients nationwide. Family-owned and operated.
- INETORAcoreERP implementation and consulting with business professionals having many years of real business experience in manufacturing and distribution. Provides ERP software and implementation services for On Premise or Cloud (SaaS), ongoing consulting and mentoring services, and application integration services.
- SensibaminorComprehensive accounting, tax, and consulting services. Certified B Corp. Independent member of Morison Global. Sage Intacct Partner providing accounting and technology consulting.
- GHM ProminorSoftware solutions, consulting, CFO/Controller services for startups and SMEs. Food and beverage manufacturing specialty with experience in product costing, traceability, and gross margin analysis.
- Business Solution Providers, Inc.minorERP/MRP service provider with almost 20 years helping inventory and manufacturing clients. Performs Needs Assessments, data imports, Workflow Process Development and training. Based in Reno, Nevada, serving worldwide.
- DJS Digital LLCminorExpert software implementation services with 29 years of experience guiding businesses in manufacturing, retail, and professional services. Services include project management, software selection, and process improvement.
- TablespoonminorRestaurant group and restaurant food & beverage supplier focused. Implementation of modern financial management and outsourced accounting solutions to help scale and increase profitability.
- PilotminorOutsourced accounting and finance firm serving venture-backed companies. Provides bookkeeping, tax, R&D tax credit studies and strategic/fractional CFO support.
- Kernutt StokesminorSoftware solutions, accounting, and consulting with over 30 years of experience as trusted solution provider for advice on solving problems and finding solutions.
- ABX GroupminorCommitted to helping product-based SMEs optimize operations by providing tailored end-to-end inventory software support and practical advice without the jargon.
- Co-Packer Vendor ListminorCo-packer and vendor lists for all areas in Food & Beverage space. Valuable resource for both start-ups and big brands.
- QuickBookscoreDirect integration with QuickBooks Online and QuickBooks Desktop. Sync customer/vendor records, export invoices and POs, create journal entries for COGS, COGM, inventory purchasing and usage. No double entry, no manual exports.
- XerocoreDirect integration with Xero accounting software for seamless financial data sync.
- Sage IntacctcoreDirect integration with Sage Intacct for accounting and financial management sync.
- Microsoft DynamicscoreMicrosoft Dynamics 365 integration for ERP and financial management.
- ShopifycoreDirect Shopify integration for ecommerce inventory sync and order routing.
- ShipStationcoreDirect ShipStation integration for shipping and fulfillment automation.
- ZapiercoreZapier integration connecting Wherefour to 5,000+ platforms for workflow automation.
- LeafLinkcoreLeafLink integration for cannabis industry B2B ordering platform.
- MetrccoreMetrc integration for cannabis regulatory compliance tracking (seed-to-sale traceability).
- SPS CommercecoreEDI integration via SPS Commerce for electronic data interchange with retailers and suppliers.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Wherefour competitors and assessment
Company assessmentDirect peers
- BatchMaster Software: ERP and MES software purpose-built for batch/process manufacturers in food, beverage, nutraceuticals, and chemical industries. Closely comparable to Wherefour on target verticals (food, beverage, supplements), batch-centric manufacturing focus, and recipe/formula management functionality.
- MRPeasy: Cloud manufacturing ERP for small manufacturers with inventory, production planning, and shop floor control. Comparable to Wherefour on SMB manufacturing target customer, subscription pricing model, and web-based delivery, though it is more horizontal across discrete and process.
- Fishbowl: Inventory management and manufacturing software for SMBs that integrates with QuickBooks and Xero. Comparable to Wherefour on SMB manufacturing/inventory target, QuickBooks-centric positioning, and barcode/warehouse management features.
- Cin7: Cloud inventory and order management platform with light manufacturing capabilities, popular among SMB product companies including food/CPG. Comparable to Wherefour on SMB regulated-product verticals, multi-channel ecommerce integrations (Shopify, Amazon), and subscription pricing.
- Katana: Cloud manufacturing ERP for SMBs with shop floor control, inventory, and integrations to Shopify and QuickBooks. Comparable to Wherefour on SMB manufacturer target, QuickBooks/Shopify integration story, and modern SaaS delivery model.
- Flexibake: ERP and production software designed specifically for bakeries and food manufacturers. Directly comparable to Wherefour on bakery/food manufacturing vertical focus, recipe and batch tracking features, and SMB customer base.
Broad incumbents
- Plex Systems (Rockwell Automation): Cloud manufacturing ERP serving mid-market and enterprise discrete and process manufacturers. Comparable to Wherefour on manufacturing ERP category and process industry coverage, but at significantly larger scale and broader portfolio.
- NetSuite (Oracle): Leading cloud ERP suite covering financials, inventory, and manufacturing for SMB through enterprise. Comparable to Wherefour as a competitor in Wherefour's own comparison pages and on cloud ERP + QuickBooks-adjacent positioning for growing manufacturers.
- Acumatica: Cloud ERP with manufacturing, distribution, and financial management modules for SMB and mid-market. Comparable to Wherefour as a named competitor on manufacturing/distribution ERP comparison pages and on subscription cloud delivery to mid-market.
- Odoo: Open-source suite of business apps including manufacturing and inventory modules. Comparable to Wherefour as a named competitor in Wherefour's comparison content and on modular ERP + manufacturing/inventory positioning for SMBs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wherefour social profiles
Digital presenceWherefour compliance and trust
Trust signalCompliance2 records
Wherefour financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wherefour leadership team
Management profileNumber of profiles
Profiles2 records
Wherefour funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wherefour M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wherefour
What does Wherefour do?
Wherefour sells a 100% proprietary, cloud-based ERP platform purpose-built for regulated manufacturers in food, beverage, cannabis, nutraceuticals, cosmetics, and similar verticals. The software delivers real-time inventory, lot-level traceability, production/batch control, MRP, compliance documentation (FSMA 204, SQF, HACCP), recall readiness, B2B ordering, and accounting integrations as a unified subscription service.
Is Wherefour a public or private company?
Wherefour is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wherefour founded?
Wherefour was founded in 2015. It employs 11 to 50 people.
Where is Wherefour based?
Wherefour is headquartered in Petaluma, United States, in the North America region.
How does Wherefour make money?
One revenue line is on record: ERP Software Subscription.
Who are Wherefour's main competitors?
Direct peers on record are BatchMaster Software, MRPeasy, Fishbowl, Cin7, Katana and Flexibake. Broad incumbents are Plex Systems (Rockwell Automation), NetSuite (Oracle), Acumatica and Odoo.
Does Wherefour have an API?
Yes. Wherefour exposes a public API. Developer documentation is at wherefour-api-docs.herokuapp.com.
What industry is Wherefour in?
Wherefour's product category is Manufacturing ERP Software. Its primary akta.pro industry code is HDAEAEAB, Manufacturing ERP (Discrete, Process, Batch), with a secondary code of HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse). Its NAICS code is 513210.