GreyStone
GreyStone Power Corporation is a member-owned electric cooperative serving approximately 134,000-136,000 residential, commercial, and industrial members across eight west metro Atlanta counties, with a wholly-owned fiber broadband subsidiary (GreyStone Connect) and large-load data center power contracts.
- Company typePrivate
- Founded1936
- HeadquartersDouglasville, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
GreyStone firmographics
Firmographics- Name
- GreyStone
- Legal name
- GreyStone Power Corporation
- Website
- https://greystonepower.com
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- GreyStone Power Corporation is a member-owned electric cooperative serving approximately 134,000-136,000 residential, commercial, and industrial members across eight west metro Atlanta counties, with a wholly-owned fiber broadband subsidiary (GreyStone Connect) and large-load data center power contracts.
- Ownership category
- akta.pro rank
GreyStone industry classification
Industry- Product category
- Electric Utility Cooperative
- NAICS
- Electric Power Transmission, Control, and Distribution (22112), Electric Bulk Power Transmission and Control (221121)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Electric Cooperatives (Rural/Member-Owned Utilities) (EUADABAC)
- akta.pro secondary industry
- Electric Distribution System Owners (Wires-Only Companies) (EUADABAI)
Keywords
Where GreyStone is headquartered
LocationHeadquarters
- HQ city
- Douglasville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GreyStone business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Supply Chain, Personnel, Operations, Technology or R&D
Revenue model
- Electric Service Revenue: Primary revenue from providing electricity to residential, commercial, and industrial members. Members pay for electricity usage monthly (postpaid) or in advance (prepaid). Revenue comes from kilowatt-hour sales across approximately 134,000-136,000 member accounts.
- New Service Connection Fees: Fees for new service installations including $10 membership fee, $22 processing fee, and potential deposits. Services include new construction, conversions, and transfers.
- Broadband/Internet Services: GreyStone Connect provides fiber internet service to residential and business members. Business packages start at $79.95/month offering up to 2 Gbps speeds. Revenue from high-speed internet subscriptions.
- Security Monitoring Services: EMC Security joint venture provides home and business security monitoring starting at $18.95/month. Revenue shared with joint venture partners Jackson EMC and Walton EMC.
- Data Center Power Services: Large-load data center customers (85 MW, 180 MW, 225 MW facilities) pay substantial fees including upfront infrastructure payments, minimum billing requirements, and long-term contract payments. Data centers cover all incremental supply costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Residential Electric Service |
| Subscription | Monthly | GreyStone Connect Business Internet - Basic |
| Unit Pricing | Pay-as-you-go | New Service Fees |
| Subscription | Monthly | EMC Security Monitoring |
| Other | Multi-year contract | Lineman School Scholarship |
| Other | Annual | GreyStone Power Foundation Scholarship |
| Other | Annual | Walter Harrison Scholarship |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels9 records
GreyStone product offering
Product offeringCore offering
GreyStone Power is a member-owned electric cooperative that distributes electricity to residential, commercial, and industrial members across eight west metro Atlanta counties in Georgia. It also provides fiber-optic broadband internet through its GreyStone Connect subsidiary and offers energy efficiency, solar, security monitoring, and large-load data center power services.
Product overview
GreyStone Power Corporation operates as a member-owned electric cooperative providing a comprehensive suite of energy services. The core offering is electricity distribution for residential and commercial members across eight Georgia counties, supplemented by innovative billing options including prepaid and postpaid plans. The company has diversified into broadband internet through its GreyStone Connect subsidiary, which offers fiber-based residential and business internet services with gigabit-speed capabilities. Additional services include solar programs (cooperative and rooftop), electric vehicle rates, energy efficiency programs (audits, rebates, loans), lighting services, and community initiatives such as Operation Round Up charitable giving, GreyStone Gives employee volunteering, and multiple scholarship programs for students. The member experience is supported through a mobile application and online portal for account management, bill payment, and service requests.
Differentiator
Problem solved
Functional benefit
Brands
- GreyStone Connect: High-speed fiber internet subsidiary offering gigabit-speed broadband services for residential and business customers with speeds up to 2 Gbps. Business packages start at $79.95/month.
- EMC Security
Products and services
- Residential Electric Service Electricity distribution service for residential members providing power to homes, with options for prepaid or postpaid billing.
- Commercial Electric Service Electricity distribution service for commercial accounts, builders, and developers in GreyStone's service territory.
- Data Center Power Services Large-load power supply for data center facilities (85-225 MW) requiring substantial power loads, negotiated through Customer Choice Agreements with upfront infrastructure payments and long-term contracts.
- GreyStone Connect Residential Broadband High-speed fiber internet service for residential members offering gigabit speeds with symmetrical upload and download capabilities.
- GreyStone Connect Business Broadband Business fiber internet package offering up to 2 Gbps speeds with four distinct networks for increased security, Wi-Fi, advanced cybersecurity, and simple network management. Packages start at $79.95/month.
- Cooperative Solar Community solar program allowing members to subscribe to solar energy without installing rooftop panels.
- Rooftop Solar Program for members interested in installing solar panels on their residential property.
- Prepaid Billing Pay-as-you-go electricity option where members prepay for power, add money to their account, and avoid deposits, late fees, and disconnect/reconnect fees.
- Residential Electric Vehicle Rate Special rate plan for residential members who own electric vehicles.
- EMC Security Monitoring Home and business security systems including monitoring, cameras, and home automation, offered as a joint venture with Jackson EMC and Walton EMC. Monthly monitoring starts at $18.95.
- Energy Audits Energy assessment services to help members identify ways to reduce energy consumption and save money.
- Rebates Cash incentives for members who purchase energy-efficient appliances and equipment.
- Energy Efficiency Loan Program Financing program helping members afford energy improvements for their homes.
- Lighting Services Commercial and residential lighting solutions including catalog products, maintenance services, and energy audits.
- GreyStone Power Mobile App Mobile application for iOS and Android enabling members to pay bills, report outages, access account information, and manage services.
- GreyStone Power Online Portal Web-based member portal for account management, bill payment, usage history, and service requests.
Quantifiable outcome
- More than $7.4 million raised through Operation Round Up since 1998 to support community charities and scholarships
- +3 more outcomes
Companies that use GreyStone
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
GreyStone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GreyStone partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- EMC SecuritycoreJoint venture between GreyStone Power, Jackson EMC, and Walton EMC providing state-of-the-art security systems for homes and businesses. Monthly monitoring starts at $18.95. Offers no-contract option, security cameras, and home automation. GreyStone members can bundle payment on power bill.
- Gas SouthminorAlliance partner providing natural gas discounts to GreyStone Power members. Members receive permanent discount on rates, no deposit, and bill credits when signing up with Gas South.
- Go Energy Credit UnionminorValue Center partner offering financial services to GreyStone members.
- Oglethorpe Power Corporation (OPC)coreGreyStone is a member of OPC, a generation cooperative that provides power supply resources. OPC is part of GreyStone's robust portfolio of power supply resources alongside GPEMC for diverse and reliable generation.
- Green Power EMC (GPEMC)coreGreyStone is a member of GPEMC, combining with OPC to create a diverse and reliable generation portfolio for power supply.
- Georgia Transmission Corporation (GTC)coreTransmission planning partner. GreyStone's estimates to GTC must include only confirmed facility loads for transmission cost allocation purposes. GTC conducts transmission planning studies.
- Georgia Electric Membership Corporation (GEMC)coreStatewide trade association representing Georgia's 41 electric cooperatives. Maribeth Wansley serves as GreyStone's delegate on GEMC Board of Directors. Provides leadership and unity through advocacy, education and communications.
- Paulding Animal ClinicminorFirst business customer of GreyStone Connect high-speed fiber internet service. Located in Dallas, Paulding County. Received up to 2 Gbps business internet package.
- CoBankminorCoBank Lead Economist Teri Viswanath authored article on GreyStone's approach to serving large data center loads while safeguarding co-op members. Featured in CoBank Knowledge Exchange.
Scale indicators10 records
Recent moves9 records
Expansion highlights5 records
GreyStone competitors and assessment
Company assessmentEmerging players
- Conexon: A consulting and operations partner that has helped multiple U.S. electric cooperatives (including GreyStone Connect) launch fiber broadband subsidiaries. Closely tied to the same utility-broadband play that GreyStone Connect represents.
Direct peers
- Walton EMC: Another Georgia electric cooperative and joint venture partner in EMC Security. Comparable cooperative member-owned utility serving residential, commercial, and industrial members in north/central Georgia under the same regulatory framework.
- Northern Virginia Electric Cooperative (NOVEC): An electric cooperative serving data-center-heavy Northern Virginia — the U.S.'s largest data center market. Directly analogous to GreyStone: cooperative utility that has rapidly scaled to serve hyperscale data center loads on top of a residential membership base.
- Cobb EMC: A large member-owned electric cooperative serving Cobb and surrounding metro Atlanta counties. Directly comparable business model (cooperative distribution utility serving residential and commercial members in the same metro) with similar product/marketing surface area.
- Jackson EMC: A fellow Georgia electric cooperative and GreyStone's joint venture partner in EMC Security. Operates the same cooperative model with residential/commercial/industrial members and serves adjacent Georgia counties, making it a directly comparable peer.
- Pedernales Electric Cooperative: The largest distribution electric cooperative in the U.S., serving a fast-growing Texas region including parts of the Austin metro. Comparable by scale and member-owned utility model facing rapid territory growth and major commercial load additions.
- Sawnee EMC: A member-owned electric cooperative serving north-metro Atlanta counties (Forsyth, Cherokee, Dawson, Lumpkin, and parts of others). Closely comparable operating model, customer base, and competitive context to GreyStone.
Broad incumbents
- Dominion Energy Virginia: An investor-owned utility deeply exposed to hyperscale data center load growth in Northern Virginia. Comparable as a regulated distribution utility whose financial trajectory is increasingly tied to large data center customers, much like GreyStone's strategy in west-metro Atlanta.
- Georgia Power: The investor-owned utility serving the majority of Georgia, including metro Atlanta. Overlaps with GreyStone in the same eight-county service area, supplying the customers and large-load projects GreyStone competes for. Comparable as the dominant electric utility in the same geography.
Others
- Oglethorpe Power Corporation: A generation-and-transmission cooperative of which GreyStone is a member. Provides wholesale power supply to GreyStone and 38 other Georgia EMCs — a strategic upstream partner, not a competitor, but core to GreyStone's energy supply stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
GreyStone social profiles
Digital presenceGreyStone financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreyStone leadership team
Management profileNumber of profiles
Profiles15 records
GreyStone subsidiaries and ownership
Company hierarchySubsidiaries3 records
GreyStone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreyStone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreyStone
What does GreyStone do?
GreyStone Power is a member-owned electric cooperative that distributes electricity to residential, commercial, and industrial members across eight west metro Atlanta counties in Georgia. It also provides fiber-optic broadband internet through its GreyStone Connect subsidiary and offers energy efficiency, solar, security monitoring, and large-load data center power services.
Is GreyStone a public or private company?
GreyStone is a private company. It is classified as management employee owned and is currently operating.
When was GreyStone founded?
GreyStone was founded in 1936. It employs 251 to 500 people.
Where is GreyStone based?
GreyStone is headquartered in Douglasville, United States, in the North America region.
How does GreyStone make money?
Five revenue lines are on record. Electric Service Revenue is the primary driver. The others are new Service Connection Fees, broadband/Internet Services, security Monitoring Services and data Center Power Services.
Who are GreyStone's main competitors?
Conexon is listed as an emerging player. Direct peers are Walton EMC, Northern Virginia Electric Cooperative (NOVEC), Cobb EMC, Jackson EMC, Pedernales Electric Cooperative and Sawnee EMC. Broad incumbents are Dominion Energy Virginia and Georgia Power. Oglethorpe Power Corporation is listed as an others.
Does GreyStone have an API?
No public API is recorded for GreyStone.
What industry is GreyStone in?
GreyStone's product category is Electric Utility Cooperative. Its primary akta.pro industry code is EUADABAC, Electric Cooperatives (Rural/Member-Owned Utilities), with a secondary code of EUADABAI, Electric Distribution System Owners (Wires-Only Companies). Its NAICS code is 22112 and its SIC code is 4911.