GreyStone

Name

GreyStone

Legal name

GreyStone Power Corporation

Website

https://greystonepower.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

251–500 employees

Short description

GreyStone Power Corporation is a member-owned electric cooperative serving approximately 134,000-136,000 residential, commercial, and industrial members across eight west metro Atlanta counties, with a wholly-owned fiber broadband subsidiary (GreyStone Connect) and large-load data center power contracts.

Ownership category

akta.pro rank

Product category

Electric Utility Cooperative

NAICS

Electric Power Transmission, Control, and Distribution (22112), Electric Bulk Power Transmission and Control (221121)

SIC

Electric Services (4911)

akta.pro primary industry

Electric Cooperatives (Rural/Member-Owned Utilities) (EUADABAC)

akta.pro secondary industry

Electric Distribution System Owners (Wires-Only Companies) (EUADABAI)

Keywords

• Electric power distribution
• Electric cooperative
• Fiber internet services
• Data center power
• Energy efficiency programs

Headquarters

HQ city

Douglasville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Supply Chain, Personnel, Operations, Technology or R&D

Revenue model

1. Electric Service Revenue: Primary revenue from providing electricity to residential, commercial, and industrial members. Members pay for electricity usage monthly (postpaid) or in advance (prepaid). Revenue comes from kilowatt-hour sales across approximately 134,000-136,000 member accounts.
2. New Service Connection Fees: Fees for new service installations including $10 membership fee, $22 processing fee, and potential deposits. Services include new construction, conversions, and transfers.
3. Broadband/Internet Services: GreyStone Connect provides fiber internet service to residential and business members. Business packages start at $79.95/month offering up to 2 Gbps speeds. Revenue from high-speed internet subscriptions.
4. Security Monitoring Services: EMC Security joint venture provides home and business security monitoring starting at $18.95/month. Revenue shared with joint venture partners Jackson EMC and Walton EMC.
5. Data Center Power Services: Large-load data center customers (85 MW, 180 MW, 225 MW facilities) pay substantial fees including upfront infrastructure payments, minimum billing requirements, and long-term contract payments. Data centers cover all incremental supply costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

GreyStone Power is a member-owned electric cooperative that distributes electricity to residential, commercial, and industrial members across eight west metro Atlanta counties in Georgia. It also provides fiber-optic broadband internet through its GreyStone Connect subsidiary and offers energy efficiency, solar, security monitoring, and large-load data center power services.

Product overview

GreyStone Power Corporation operates as a member-owned electric cooperative providing a comprehensive suite of energy services. The core offering is electricity distribution for residential and commercial members across eight Georgia counties, supplemented by innovative billing options including prepaid and postpaid plans. The company has diversified into broadband internet through its GreyStone Connect subsidiary, which offers fiber-based residential and business internet services with gigabit-speed capabilities. Additional services include solar programs (cooperative and rooftop), electric vehicle rates, energy efficiency programs (audits, rebates, loans), lighting services, and community initiatives such as Operation Round Up charitable giving, GreyStone Gives employee volunteering, and multiple scholarship programs for students. The member experience is supported through a mobile application and online portal for account management, bill payment, and service requests.

Differentiator

Problem solved

Functional benefit

Brands

• GreyStone Connect: High-speed fiber internet subsidiary offering gigabit-speed broadband services for residential and business customers with speeds up to 2 Gbps. Business packages start at $79.95/month.
• EMC Security

Products and services

• Residential Electric Service Electricity distribution service for residential members providing power to homes, with options for prepaid or postpaid billing.
• Commercial Electric Service Electricity distribution service for commercial accounts, builders, and developers in GreyStone's service territory.
• Data Center Power Services Large-load power supply for data center facilities (85-225 MW) requiring substantial power loads, negotiated through Customer Choice Agreements with upfront infrastructure payments and long-term contracts.
• GreyStone Connect Residential Broadband High-speed fiber internet service for residential members offering gigabit speeds with symmetrical upload and download capabilities.
• GreyStone Connect Business Broadband Business fiber internet package offering up to 2 Gbps speeds with four distinct networks for increased security, Wi-Fi, advanced cybersecurity, and simple network management. Packages start at $79.95/month.
• Cooperative Solar Community solar program allowing members to subscribe to solar energy without installing rooftop panels.
• Rooftop Solar Program for members interested in installing solar panels on their residential property.
• Prepaid Billing Pay-as-you-go electricity option where members prepay for power, add money to their account, and avoid deposits, late fees, and disconnect/reconnect fees.
• Residential Electric Vehicle Rate Special rate plan for residential members who own electric vehicles.
• EMC Security Monitoring Home and business security systems including monitoring, cameras, and home automation, offered as a joint venture with Jackson EMC and Walton EMC. Monthly monitoring starts at $18.95.
• Energy Audits Energy assessment services to help members identify ways to reduce energy consumption and save money.
• Rebates Cash incentives for members who purchase energy-efficient appliances and equipment.
• Energy Efficiency Loan Program Financing program helping members afford energy improvements for their homes.
• Lighting Services Commercial and residential lighting solutions including catalog products, maintenance services, and energy audits.
• GreyStone Power Mobile App Mobile application for iOS and Android enabling members to pay bills, report outages, access account information, and manage services.
• GreyStone Power Online Portal Web-based member portal for account management, bill payment, usage history, and service requests.

Quantifiable outcome

• More than $7.4 million raised through Operation Round Up since 1998 to support community charities and scholarships
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• EMC SecuritycoreStrategic or Co-development PartnerJoint venture between GreyStone Power, Jackson EMC, and Walton EMC providing state-of-the-art security systems for homes and businesses. Monthly monitoring starts at $18.95. Offers no-contract option, security cameras, and home automation. GreyStone members can bundle payment on power bill.
• Gas SouthminorGTM or Marketing PartnerAlliance partner providing natural gas discounts to GreyStone Power members. Members receive permanent discount on rates, no deposit, and bill credits when signing up with Gas South.
• Go Energy Credit UnionminorGTM or Marketing PartnerValue Center partner offering financial services to GreyStone members.
• Oglethorpe Power Corporation (OPC)coreStrategic or Co-development PartnerGreyStone is a member of OPC, a generation cooperative that provides power supply resources. OPC is part of GreyStone's robust portfolio of power supply resources alongside GPEMC for diverse and reliable generation.
• Green Power EMC (GPEMC)coreStrategic or Co-development PartnerGreyStone is a member of GPEMC, combining with OPC to create a diverse and reliable generation portfolio for power supply.
• Georgia Transmission Corporation (GTC)coreTechnology or IntegrationTransmission planning partner. GreyStone's estimates to GTC must include only confirmed facility loads for transmission cost allocation purposes. GTC conducts transmission planning studies.
• Georgia Electric Membership Corporation (GEMC)coreStrategic or Co-development PartnerStatewide trade association representing Georgia's 41 electric cooperatives. Maribeth Wansley serves as GreyStone's delegate on GEMC Board of Directors. Provides leadership and unity through advocacy, education and communications.
• Paulding Animal ClinicminorOthersFirst business customer of GreyStone Connect high-speed fiber internet service. Located in Dallas, Paulding County. Received up to 2 Gbps business internet package.
• CoBankminorOthersCoBank Lead Economist Teri Viswanath authored article on GreyStone's approach to serving large data center loads while safeguarding co-op members. Featured in CoBank Knowledge Exchange.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Conexon: A consulting and operations partner that has helped multiple U.S. electric cooperatives (including GreyStone Connect) launch fiber broadband subsidiaries. Closely tied to the same utility-broadband play that GreyStone Connect represents.

Direct peers

• Walton EMC: Another Georgia electric cooperative and joint venture partner in EMC Security. Comparable cooperative member-owned utility serving residential, commercial, and industrial members in north/central Georgia under the same regulatory framework.
• Northern Virginia Electric Cooperative (NOVEC): An electric cooperative serving data-center-heavy Northern Virginia — the U.S.'s largest data center market. Directly analogous to GreyStone: cooperative utility that has rapidly scaled to serve hyperscale data center loads on top of a residential membership base.
• Cobb EMC: A large member-owned electric cooperative serving Cobb and surrounding metro Atlanta counties. Directly comparable business model (cooperative distribution utility serving residential and commercial members in the same metro) with similar product/marketing surface area.
• Jackson EMC: A fellow Georgia electric cooperative and GreyStone's joint venture partner in EMC Security. Operates the same cooperative model with residential/commercial/industrial members and serves adjacent Georgia counties, making it a directly comparable peer.
• Pedernales Electric Cooperative: The largest distribution electric cooperative in the U.S., serving a fast-growing Texas region including parts of the Austin metro. Comparable by scale and member-owned utility model facing rapid territory growth and major commercial load additions.
• Sawnee EMC: A member-owned electric cooperative serving north-metro Atlanta counties (Forsyth, Cherokee, Dawson, Lumpkin, and parts of others). Closely comparable operating model, customer base, and competitive context to GreyStone.

Broad incumbents

• Dominion Energy Virginia: An investor-owned utility deeply exposed to hyperscale data center load growth in Northern Virginia. Comparable as a regulated distribution utility whose financial trajectory is increasingly tied to large data center customers, much like GreyStone's strategy in west-metro Atlanta.
• Georgia Power: The investor-owned utility serving the majority of Georgia, including metro Atlanta. Overlaps with GreyStone in the same eight-county service area, supplying the customers and large-load projects GreyStone competes for. Comparable as the dominant electric utility in the same geography.

Others

• Oglethorpe Power Corporation: A generation-and-transmission cooperative of which GreyStone is a member. Provides wholesale power supply to GreyStone and 38 other Georgia EMCs — a strategic upstream partner, not a competitor, but core to GreyStone's energy supply stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GreyStonePower
• YouTubeyoutube.com/channel/UCsv_LvH1EHCd0Hci0Tyjtgg
• Facebookfacebook.com/greystonepower

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreyStone