Unibo

What Unibo does

Unibo is a B2B SaaS gamification platform serving the iGaming industry, founded in early 2019 in Malta by a team of senior iGaming operators. The company sells its Unibo Gamification Suite to online casino and sportsbook operators, offering an integrated set of engagement mechanics including missions, tournaments, jackpots, prize drops, races, and chases. The suite is explicitly supplier-, platform-, and game-agnostic, designed for rapid integration via a single-button embeddable dashboard and managed through a single proprietary back office that allows operators to launch campaigns in minutes. As of mid-2026, Unibo has run more than 40,000 campaigns across 40+ active operator brands and reports customer outcomes of +60% session time, +107% turnover, and +88% bet count.

The product surface spans a core Gamification Suite (Missions, Tournaments, Jackpots, Prize Drops, Races and Chases) and a newly introduced Campaign Dashboard (May 2026), a mobile-first embeddable layer that surfaces player progression natively within operator sites. Architecture emphasis is on ease of integration, mobile-first design, and platform-agnostic interoperability, with no public or partner-facing API disclosed — integration is mediated through platform providers rather than direct developer tooling.

Unibo's go-to-market combines direct enterprise sales (via a "Request Demo" CTA) with channel partnerships through iGaming platform providers including Rival Powered, The Mill Adventure, Bad Hombre Gaming, and Sweepstack, which extend reach to downstream operator brands. Revenue is generated through SaaS subscription or usage-based licensing on undisclosed pricing terms. The company was acquired by Aareon — a portfolio company of TPG and Advent International — in 2025; one source flags possible conflation with a separate Spanish property-management SaaS entity of the same name, which is a structural caveat on the ownership record.

Name

Unibo

Legal name

Unibo

Website

https://unibo.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Unibo is a Malta-based B2B SaaS provider of gamification tools (tournaments, missions, jackpots, prize drops, races, chases) for iGaming operators, distributed directly and via iGaming platform providers across 40+ active casino brands.

Ownership category

akta.pro rank

Product category

iGaming Gamification Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)

akta.pro secondary industries

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI), Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)

Keywords

• Igaming gamification platform
• Player engagement software
• Casino retention tools
• Tournament management software
• Saas gamification platform

Headquarters

HQ city

Sliema

HQ country

Malta

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Licensing / Platform Subscription: Unibo operates as a SaaS/gamification platform provider, licensing its engagement tools to iGaming operators. The platform is integrated into operator ecosystems through partnerships with iGaming platform providers, with operators accessing the gamification suite through subscription or usage-based licensing arrangements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Unibo provides a B2B SaaS gamification suite for iGaming operators, offering modular engagement tools including tournaments, missions, jackpots, prize drops, races, and chases. The platform integrates into operator sites via a single button and is managed through a proprietary back office that lets operators launch and optimize campaigns in minutes with real-time player activity tracking. It is supplier, platform, and game agnostic, working across any iGaming ecosystem.

Product overview

Unibo is a dedicated B2B gamification company for the iGaming industry, founded in early 2019. The core product is the Unibo Gamification Suite, a comprehensive engagement platform that helps operators keep players engaged longer, increasing lifetime value. The suite is modular, with distinct campaign tools including Missions (interactive tasks), Tournaments (competitive events), Jackpots (high-stakes rewards), Races and Chases (dynamic leaderboard challenges), and Prize Drops (random rewards). These tools are supplier, platform, and game agnostic, integrating with various iGaming platforms. The Campaign Dashboard is a recent embeddable add-on that surfaces gamification progress within operator sites via a single button. All tools are managed through a single proprietary back office, enabling operators to create and launch campaigns in minutes.

Differentiator

Problem solved

Functional benefit

Products and services

• Unibo Gamification Suite Comprehensive gamification and promotional platform for the iGaming industry, enabling operators to launch campaigns in minutes, track real-time player activity, and access performance insights. Supplier, platform, and game agnostic.
• Missions Interactive challenge-based tasks that keep players engaged and returning for more, available for both casino and sportsbetting operators.
• Tournaments Competitive events with leaderboards that drive excitement and player participation, including real-time leaderboard updates and weekly tournament series.
• Jackpots High-stakes reward mechanics that captivate player interest and drive engagement through large prize opportunities for iGaming operators.
• Races and Chases Dynamic leaderboard-driven challenges and timed chase mechanics that add thrilling dimensions to gameplay with real-time feedback for iGaming operators.
• Prize Drops Random reward drops that delight players and encourage continuous play, managed through Unibo's proprietary back office for iGaming operators.
• Campaign Dashboard Embeddable dashboard that surfaces player gamification progress within operator sites via a single button. No redirects, no separate login, mobile-first, and conforms to operator's visual design system automatically.

Quantifiable outcome

• Session time increases by 60%
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• SweepstackcoreTechnology or Integration · 13 March 2026Partnership announced March 2026 enables Unibo's gamification and on-site engagement mechanics to be available on the Sweepstack platform, which powers scalable social casino operations. Operators on Sweepstack gain access to missions, tournaments, and interactive experiences designed to increase session engagement.
• Rival PoweredcoreTechnology or Integration · 5 February 2025Integration with Rival Powered (iGaming platform since 2005) allows Unibo to bring retention tools to brands operating on their platform. Unibo's missions, tournaments, jackpots, races, chases, and prize drops are now available to Rival Powered's operator ecosystem.
• The Mill AdventurecoreTechnology or Integration · 26 January 2025Integration with The Mill Adventure's iGaming platform enables Unibo to offer retention tools to all brands operating on their platform. The partnership expands Unibo's reach within the iGaming industry through The Mill Adventure's operator network.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Optimove: CRM and customer-engagement platform used across iGaming and other verticals for personalized campaigns and retention journeys. Comparable to Unibo's real-time engagement and segmentation capabilities at the operator level.
• Xtremepush: Real-time engagement, personalization, and CRM platform with significant iGaming customer base. Competes with Unibo on in-session player engagement, missions, and personalized campaign orchestration.
• Cellxpert: iGaming-specific CRM and player-engagement platform providing segmentation, bonuses, and tournaments. Closely comparable to Unibo in feature scope and target buyer (online casino operators).
• EvenBet Gaming: Provider of poker, casino, and gamification platforms for iGaming operators, including tournament engines and engagement tools. Direct overlap with Unibo's tournament and gamification suite for operator customers.
• Fast Track: CRM, loyalty, and engagement platform purpose-built for iGaming operators, with real-time player segmentation and promotional tools. Direct overlap with Unibo's player-engagement and campaign-management value proposition.
• SOFTSWISS: iGaming software provider offering a built-in tournament engine, jackpot aggregator, and gamification toolkit (SOFTSWISS Gamify) to online casino operators — directly comparable to Unibo's gamification suite and the most obvious platform-embedded alternative.

Emerging players

• BETER: iGaming content and engagement provider with tournament, sports, and esports-driven retention products. Comparable as a niche engagement-focused vendor for operators expanding beyond core casino content.
• Hub88: iGaming aggregation and content distribution platform with adjacent engagement and operational tooling. Adjacent peer given shared distribution-via-platform GTM and overlapping operator customer base.

Broad incumbents

• Playtech: Large incumbent iGaming platform and content provider with native engagement, tournament, and jackpot capabilities. Competes with Unibo as a broad-suite alternative rather than a focused gamification layer.
• Pragmatic Play (Engagement Tools / Tournaments): Major iGaming content provider that bundles tournament and prize-drop mechanics across its game portfolio. While not a standalone gamification vendor, it competes with Unibo by giving operators engagement features integrated into a top-tier game catalogue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/unibocom
• Facebookfacebook.com/Unibo-100633464635940

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unibo