North Risk Partners
North Risk Partners is an independent insurance brokerage and risk advisory firm operating 31+ offices across five Midwest states, offering commercial insurance, employee benefits, and personal lines to businesses, individuals, and trade associations.
- Company typePrivate
- Founded2013
- HeadquartersSaint Cloud, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What North Risk Partners does
North Risk Partners is an independent insurance brokerage and risk advisory firm headquartered in St. Cloud, Minnesota, operating 31+ physical offices across five Midwest states (Minnesota, Iowa, Nebraska, North Dakota, South Dakota). Founded in 2013 from the merger of three legacy agencies, the firm serves businesses, individuals, and employee-benefits clients with a full-service offering spanning commercial insurance, employee benefits, personal lines (auto, home, life, umbrella, farm), surety bonds, and specialized Association Health Plans such as Health Spark for electrical contractors. The company also provides fee-based risk advisory services including HR compliance, workplace safety, and wellness program support.
The firm's go-to-market is sales-led and relationship-driven, with local insurance advisors and risk consultants operating from branch offices and supported by an InsurLink client portal (Vertafore-hosted) and a Zywave MyWave Connect resource integration. Revenue is generated primarily through commissions on placed insurance policies plus professional-services fees for advisory work; pricing is quote-based and annualized. The company is backed by private equity sponsor BroadStreet Partners and has grown aggressively via 20+ tuck-in acquisitions since 2016, building from a Minnesota-only operation into one of the largest independent insurance broker networks in the Midwest.
North Risk's technology footprint is intentionally lean: the proprietary surface consists of the InsurLink client portal and brand-level content assets, with core brokerage workflows delegated to carrier underwriting and external platforms. The firm has no disclosed AI/ML capabilities, patents, or proprietary models. Leadership under CEO Chris Meidt since 2014 has emphasized acquisition-led geographic and vertical expansion, brand consolidation (culminating in a 2026 brand refresh), and professionalization through executive hires including the firm's first CIO and dedicated Director of Benefits.
North Risk Partners firmographics
Firmographics- Name
- North Risk Partners
- Legal name
- North Risk Partners
- Website
- https://northriskpartners.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- North Risk Partners is an independent insurance brokerage and risk advisory firm operating 31+ offices across five Midwest states, offering commercial insurance, employee benefits, and personal lines to businesses, individuals, and trade associations.
- Ownership category
- akta.pro rank
North Risk Partners industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
- akta.pro secondary industries
- First-Party Cyber (Breach Response, Forensics, Notification, Credit Monitoring) (FSAJAOAF), Nonprofit / Social Services BOP (FSAJAFAM), Co-Employment Risk Management & Insurance (Workers’ Comp, Liability) (BPACAGAH)
Keywords
Where North Risk Partners is headquartered
LocationHeadquarters
- HQ city
- Saint Cloud
- HQ country
- United States
- HQ region
- North America
Offices21 records
Markets served
North Risk Partners business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commissions: Commission-based revenue from placing insurance coverage for commercial and personal lines. Earns commissions from insurance carriers for policies placed.
- Risk Advisory Services: Fee-based advisory services including loss prevention, HR compliance support, safety consulting, and wellness program services for business clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom commercial insurance packages |
| Other | Annual | Employee benefits packages |
| Other | Annual | Personal insurance coverage |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
North Risk Partners product offering
Product offeringCore offering
North Risk Partners is an independent insurance brokerage and risk advisory firm offering commercial insurance, employee benefits, and personal insurance coverage across the Midwest. The company places coverage through multiple carriers, supported by risk advisory services including loss prevention, HR compliance, safety consulting, and wellness program support for businesses and individuals.
Product overview
North Risk Partners is an independent insurance brokerage and risk advisory firm offering a comprehensive suite of insurance products and services. The core offerings include Commercial Insurance, Employee Benefits, and Personal Insurance (Individual and Family), supported by specialized products such as Surety Bonds and Association Health Plans. The company operates InsurLink, a client portal platform enabling clients to access policies, documents, and insurance data. North Risk Partners also creates custom Association Health Plans for specific industries, exemplified by the Health Spark plan for electrical contractors. The company serves businesses and individuals across multiple states in the Midwest with over 25 locations.
Differentiator
Problem solved
Functional benefit
Brands
- Bright Choices Exchange: Private exchange platform for employee benefits with defined contribution and employee empowerment features.
- Health Spark
Products and services
- Commercial Insurance Strategic commercial insurance solutions providing clear risk insight, tailored coverage, and hands-on support to help businesses protect assets, minimize disruption, and move forward with confidence. Covers property, casualty, liability, surety bonds, cyber, auto, and workers' compensation.
- Employee Benefits Strategic employee benefits guidance, tailored plan design, and hands-on support to help employers attract and retain talent, manage costs, and build programs that evolve with the workforce. Includes group health insurance, retirement benefits, wellness programs, and HR support.
- Personal Insurance Individual and family insurance coverage including auto, homeowners/property, life, health, umbrella, farm, and recreation and specialty insurance with thoughtful guidance and tailored coverage.
- Individual Life Insurance Life insurance solutions including Term Life, Whole Life, Universal Life, and Indexed Universal Life insurance designed to provide financial security and peace of mind for individuals and families.
- Association Health Plans (AHP) Custom association health plans designed for trade associations and small businesses within specific industries, enabling them to obtain health coverage at favorable rates as if they were a single large employer, through partnerships with Blue Cross and Blue Shield of Minnesota.
- Surety Bonds Surety bond services for businesses as part of commercial insurance offerings, covering construction, contractor, and project-specific bond requirements.
Quantifiable outcome
- Over 400 insurance professionals serving clients
- +2 more outcomes
Companies that use North Risk Partners
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
North Risk Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
North Risk Partners partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Building Industry Health Plan of the Red River ValleyminorKavira Health partnership expansion into Fargo, North Dakota through this trade association partnership.
- Kavira HealthminorModern care solution for employers expanding into Fargo through Building Industry Health Plan partnership.
- Minnesota Trucking AssociationcorePartnership to launch state's first Association Health Plan for the trucking industry through Blue Cross and Blue Shield of Minnesota.
- Blue Cross and Blue Shield of MinnesotacorePartnership to offer Association Health Plans (AHPs) through Blue Cross. North Risk creates AHPs for trade associations and small businesses to obtain coverage as if they were a single large employer.
- Minnesota's Electrical AssociationcorePartnership to launch Health Spark AHP through Blue Cross specifically for electrical contractors and their employees. Association represents over 250 contractors and 3,000+ electricians.
- Housing First MinnesotacorePartnership to launch association health plan through Blue Cross for those involved in residential homebuilding industry.
Scale indicators8 records
Recent moves9 records
Expansion highlights5 records
North Risk Partners competitors and assessment
Company assessmentDirect peers
- Hub International: Hub International is a large PE-backed insurance brokerage with similar acquisition-driven growth strategy, broad commercial/personal/benefits offerings, and regional office network. Closely comparable business model to North Risk Partners.
- AssuredPartners: AssuredPartners is a PE-backed (GTCR) insurance brokerage aggregator that has grown through acquiring regional independent agencies across the US, mirroring North Risk's M&A roll-up strategy in the Midwest.
- Leavitt Group: Leavitt Group is a privately held insurance brokerage operating through a network of regional offices with commercial, personal, and benefits lines, structurally similar to North Risk's partner-driven regional model.
- TrueNorth Companies: TrueNorth is a Midwest-based independent insurance brokerage and risk management firm headquartered in Iowa, competing directly with North Risk Partners for commercial and benefits clients in overlapping states.
Broad incumbents
- Arthur J. Gallagher: Gallagher is a global insurance brokerage and risk management services firm with substantial Midwest presence, serving as a major incumbent competitor with broader geographic and product reach than North Risk.
- Marsh McLennan: Marsh McLennan operates Marsh, the world's largest insurance broker, providing commercial risk, reinsurance, and consulting services. As a broad incumbent, it competes for larger enterprise accounts in the Midwest.
- Brown & Brown: Brown & Brown is a national insurance brokerage that has grown through regional acquisitions, with Midwest operations overlapping North Risk's geographic footprint and competing across commercial and personal lines.
- USI Insurance Services: USI Insurance Services is a large national insurance brokerage serving middle-market and large commercial clients, with a Midwest regional structure that competes for enterprise accounts.
- Marsh & McLennan Agency: Marsh & McLennan Agency is the middle-market arm of Marsh McLennan, operating through regional offices with commercial, benefits, and personal insurance offerings comparable to North Risk's full-service brokerage model.
Others
- BroadStreet Partners: BroadStreet Partners is North Risk's private equity sponsor and the parent/administrative entity for multiple partner agencies, providing capital, M&A support, and back-office infrastructure that funds North Risk's acquisition strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
North Risk Partners social profiles
Digital presenceNorth Risk Partners compliance and trust
Trust signalCompliance1 record
North Risk Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
North Risk Partners leadership team
Management profileNumber of profiles
Profiles21 records
North Risk Partners subsidiaries and ownership
Company hierarchySubsidiaries23 records
North Risk Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
North Risk Partners M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about North Risk Partners
What does North Risk Partners do?
North Risk Partners is an independent insurance brokerage and risk advisory firm offering commercial insurance, employee benefits, and personal insurance coverage across the Midwest. The company places coverage through multiple carriers, supported by risk advisory services including loss prevention, HR compliance, safety consulting, and wellness program support for businesses and individuals.
Is North Risk Partners a public or private company?
North Risk Partners is a private company. It is classified as private equity controlled and is currently operating.
When was North Risk Partners founded?
North Risk Partners was founded in 2013. It employs 251 to 500 people.
Where is North Risk Partners based?
North Risk Partners is headquartered in Saint Cloud, United States, in the North America region.
How does North Risk Partners make money?
Two revenue lines are on record. Insurance Commissions are the primary driver. The others are risk Advisory Services.
Who are North Risk Partners's main competitors?
Direct peers on record are Hub International, AssuredPartners, Leavitt Group and TrueNorth Companies. Broad incumbents are Arthur J. Gallagher, Marsh McLennan, Brown & Brown, USI Insurance Services and Marsh & McLennan Agency. BroadStreet Partners is listed as an others.
Does North Risk Partners have an API?
No public API is recorded for North Risk Partners.
What industry is North Risk Partners in?
North Risk Partners's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines), with a secondary code of FSAJAOAF, First-Party Cyber (Breach Response, Forensics, Notification, Credit Monitoring). Its NAICS code is 52421 and its SIC code is 6411.