What TriGlobal does

TriGlobal B.V. is a privately held Dutch company founded in 2004 and headquartered in Dordrecht that operates a two-sided lead generation platform connecting consumers seeking moving services with vetted moving companies. The company processes 150,000-200,000 consumer moving requests annually across more than 60 countries and serves a network of 500-650+ moving-company partners, primarily in the international cross-border segment but increasingly in domestic moves across at least 10 countries. TriGlobal monetizes via per-lead transaction fees with route- and demand-based dynamic pricing for international leads and fixed country-based pricing for domestic leads, with a 30 leads/month minimum and a cap of four competing movers per lead to preserve lead economics.

The core technology stack is a lead-matching pipeline combining automated checks with 24/7 manual verification (rejecting approximately 30% of incoming leads), exposed to partners through the self-service Mover Portal and an API integrated with at least nine moving-industty CRMs including Salesforce, MoverworX, and Removals Manager. Beyond raw lead sales, TriGlobal operates Sirelo, a consumer-facing review platform active in 10 countries and 6 languages that feeds the top of the funnel, plus ancillary offerings: a free Load Exchange marketplace used by 350+ European movers, Conversion Tools (Quote Form, Volume Calculator, Price Estimator) embedded on partner websites, and an Affiliate Program for expat, travel and relocation publishers.

TriGlobal goes to market via direct sales outreach, industry-association presence (IAM, PAIMA, REDEM, Euromovers), digital marketing (SEO/SEA across Sirelo properties), and the affiliate channel. The company is GDPR-compliant and operates without disclosed external funding, institutional investors, or M&A activity, suggesting a bootstrapped, founder-controlled operator that has compounded product surface over nearly two decades rather than scaled via capital.

Name

TriGlobal

Legal name

TriGlobal B.V.

Website

https://triglobal.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

TriGlobal B.V. operates a two-sided lead generation platform connecting consumers seeking moving services with vetted moving companies across 60+ countries, complemented by its consumer review brand Sirelo and conversion tools. The company sells route-filtered leads to 500+ moving company partners via per-lead pricing.

Ownership category

akta.pro rank

Product category

Moving Industry Lead Generation

SIC

Services-Advertising (7310)

akta.pro primary industry

B2B Lead Generation for Betting Suppliers (Platforms, Payments, KYC) (MPAEAMAL)

akta.pro secondary industry

4PL / Lead Logistics Provider (LLP) & Control Tower (TLAIABAA)

Keywords

• Moving lead generation
• International moving leads
• Moving industry marketing
• Lead generation platform
• Relocation services marketplace

Headquarters

HQ city

Dordrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. International Moving Leads Sales: Primary revenue stream from selling international moving leads to moving companies. Leads are priced based on various criteria including demand and route filters. Partners compete with maximum 4 other moving companies per lead.
2. Domestic Moving Leads Sales: Selling domestic/national moving leads at fixed prices that vary by country. Partners pay per lead received.
3. Affiliate Program Commission: Commission earned by affiliates (website owners, expat services, relocation blogs) for every lead generated through their integrated quote forms, banners, or API. Affiliates earn revenue by converting their website traffic into moving leads.
4. Conversion Tools: Embedding specialized moving tools (Quote Form, Volume Calculator, Price Estimator) on moving company websites. Tools help increase bookings at reduced development cost compared to building in-house.
5. Sirelo Review Platform: Consumer-facing review platform that helps moving companies increase online trustworthiness through verified customer reviews. Platform operates across 10 countries in multiple languages.
6. Load Exchange Credits: Partners earn credits for every lead received, which can be used to manually select and claim free leads from the Load Exchange marketplace.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

TriGlobal is a B2B lead generation platform that connects consumers seeking moving services with vetted moving companies. The company sells pre-qualified international and domestic moving leads to moving company partners on a pay-per-lead basis, with route filtering and a maximum of 4 competing movers per lead. Supporting offerings include the Sirelo consumer review platform, the Mover Portal self-serve interface, embeddable Conversion Tools, a free European Load Exchange marketplace, and an Affiliate Program.

Product overview

TriGlobal operates a two-sided platform connecting consumers seeking moving services with moving companies. The core offering is the TriGlobal B2B platform, which is complemented by two main product lines: International Moving Leads (the primary revenue product) and Domestic Moving Leads. Additional services include Load Exchange (a free European load-sharing marketplace), Conversion Tools (embeddable quote forms, volume calculators, and price estimators for moving company websites), an Affiliate Program (commission-based lead referral), and the Mover Portal (self-service account management). The company also operates Sirelo, an independent consumer-facing platform spanning 10 countries and 6 languages that combines a review platform for moving companies with a quote-request and moving guidance service. Together, these products form an integrated ecosystem where lead generation, CRM delivery, review management, and website conversion tools serve both the B2B partner network and the end-consumer market.

Differentiator

Problem solved

Functional benefit

Brands

• Sirelo: A review platform that helps consumers find the best moving company and helps moving companies increase their online trustworthiness through honest and verified reviews from customers.

Products and services

• International Moving Leads
• Domestic Moving Leads
• Load Exchange
• Conversion Tools
• Sirelo Review Platform
• Affiliate Program
• Mover Portal

Quantifiable outcome

• 30% lead rejection rate through quality assurance process
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationCRM integration partner for lead delivery. TriGlobal leads can be automatically sent to Salesforce CRM, enabling moving company partners to manage leads within their existing sales workflow.
• MoverworXcoreTechnology or IntegrationMoving industry CRM system integrated for lead delivery. Supports automatic lead routing and CRM workflow integration for moving companies.
• Removals ManagercoreTechnology or IntegrationMoving industry CRM platform integrated with TriGlobal lead delivery system. Enables seamless lead capture and management for moving company users.
• MovegisticscoreTechnology or IntegrationMoving company management software integrated for lead delivery. Supports lead workflow automation for moving industry clients.
• MoveMan ProcoreTechnology or IntegrationMoving industry management software integrated with TriGlobal lead delivery API. Enables automated lead capture for moving companies.
• MovewarecoreTechnology or IntegrationMoving company software integrated for lead delivery. Supports CRM workflow integration with TriGlobal lead platform.
• IAM (International Association of Movers)coreStrategic or Co-development PartnerTriGlobal is a proud member of IAM, the leading international trade association for moving and relocation companies. Membership provides industry credibility and networking opportunities.
• PAIMAcoreStrategic or Co-development PartnerProud member of PAIMA (Professional Association of International Moving Associations). Industry association membership for credibility and industry presence.
• REDEMcoreStrategic or Co-development PartnerProud member of REDEM, a European network of moving associations. Industry association membership providing networking and credibility.
• EuromoverscoreStrategic or Co-development PartnerProud member of Euromovers, European moving industry association. Membership supports industry presence and partnership network development.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MoveBuddha: Moving comparison and lead generation site that sells consumer leads to moving companies. Direct competitor to Sirelo in driving moving demand and overlapping B2B customer base in North America.
• Moving.com: Major consumer-facing moving comparison platform generating leads for moving companies. Directly competes with TriGlobal's Sirelo and partner lead business in the US market with a comparable B2B revenue model.
• Unpakt: Online platform that lets consumers compare and book moving companies based on inventory-based quotes. Operates a similar B2B lead generation and booking workflow as TriGlobal's Conversion Tools and lead marketplace.
• MoveAdvisor: Moving comparison and lead generation platform that aggregates quotes from moving companies for consumers. Competes with TriGlobal's Sirelo in matching consumers to moving partners and monetizing via per-lead fees.
• Movers.com: Moving-services marketplace that captures consumer moving requests and sells leads to moving companies. Operates a similar two-sided lead generation model targeting both domestic and long-distance moves.
• HireAHelper: US-focused moving labor marketplace connecting consumers with movers and helpers. Comparable marketplace structure and B2B partner monetization, with overlapping customer base in the North American moving services vertical.

Broad incumbents

• Angi (formerly HomeAdvisor): Large generalist home-services marketplace monetizing service-provider leads across many verticals. Represents a well-funded incumbent that could expand into moving and disintermediate niche lead-gen players like TriGlobal.
• uShip: Online shipping and moving marketplace connecting shippers with carriers, including for household moves. Overlaps with TriGlobal's Load Exchange and lead marketplace, but operates across freight categories at much larger scale.
• Thumbtack: Major generalist local-services marketplace connecting consumers with professionals, including movers. Comparable per-lead B2B revenue model but at far greater scale and with broader category coverage than TriGlobal's moving-only focus.

Emerging players

• MovingCompanyReviews.com: Niche review and lead platform for moving companies. Competes directly with TriGlobal's Sirelo review platform by aggregating moving company reviews and generating leads from comparison-intent consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TriGlobal