MoveAdvisor
MoveAdvisor is a free consumer platform and mobile app that helps residential movers plan moves, compare verified moving companies, manage home inventories, and request quotes, monetizing via lead sales, advertising, and live call transfers to moving companies under parent World Media Group LLC.
- Company typePrivate
- Founded2015
- HeadquartersSacramento, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What MoveAdvisor does
MoveAdvisor is a consumer-facing moving services marketplace and planning platform that has operated since 2015 and was acquired by MyMovingReviews (World Media Group LLC) in August 2018. The platform serves residential consumers planning household moves through a website (moveadvisor.com) and mobile apps on iOS and Android, offering a drag-and-drop home inventory tool, an interactive 45-step moving timeline, a movers finder with verified company reviews, and multiple cost estimators (free, commercial, international, and vehicle shipping). Its core technology stack includes custom mobile applications with proprietary inventory and shipment-weight calculation, a WordPress plugin for partner-driven lead capture, location-aware Google API integrations (Places, Distance Matrix, Geocoding), and an AI bot (MyMovingLoads) for real-time outbound call qualification of inbound leads.
The company monetizes primarily on a B2B side: consumer quote requests (capturing name, email, phone, household size, locations) are sold or routed as verified leads to third-party moving companies via real-time bidding, with prices varying by lead quality and customization parameters (location, size, distance, date). Secondary revenue streams include listing and profile advertising (monthly subscriptions for premium placement on state/city/route and competitor pages), live phone-call transfers routed directly to mover phone lines, and a small $5 one-time Bank Verified Review Badge fee on the consumer side. Distribution is a hybrid of product-led growth (free consumer website and apps driving ~2.6 million annual users across 19,985 US towns/cities and 60+ countries), channel partners (the WordPress plugin enables affiliate and mover distribution), and B2B sales-led outreach (direct sales to moving companies for advertising and lead packages, phone +1 (617) 294-5708). The operating entity is World Media Group LLC, a Delaware LLC headquartered at 8 The Green, Suite #6769, Dover, DE 19901, with Martin Panayotov as founder/CEO; the company also operates sub-brands MyMovingReviews (75,000+ reviews, 5,000+ verified moving companies) and RideShipper (auto transportation).
MoveAdvisor firmographics
Firmographics- Name
- MoveAdvisor
- Legal name
- World Media Group LLC
- Website
- https://moveadvisor.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MoveAdvisor is a free consumer platform and mobile app that helps residential movers plan moves, compare verified moving companies, manage home inventories, and request quotes, monetizing via lead sales, advertising, and live call transfers to moving companies under parent World Media Group LLC.
- Ownership category
- akta.pro rank
MoveAdvisor industry classification
Industry- Product category
- Moving Services Marketplace
- NAICS
- Used Household and Office Goods Moving (484210)
- SIC
- Transportation Services (4700), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Move Scheduling, Time-Window Booking & Calendar Management (HSAKAOAF)
- akta.pro secondary industries
- Apartment & Condo Local Moving (HSAKAAAB), Local Moving for Homes (Single-Family, Townhome) (HSAKAAAC), Retail Store & Commercial Space Moving (Stores, Salons, Restaurants) (HSAKAKAH), Local Storage-to-Home / Home-to-Storage Moves (HSAKAAAL), Move Management (Office Relocations) (BPABAFAC)
Keywords
Where MoveAdvisor is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MoveAdvisor business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Moving Lead Sales: Consumer quote requests (name, email, phone, household size, locations) are sold/forwarded to third-party moving companies and brokers who contact consumers with estimates. This is the primary revenue stream from the consumer side.
- Advertising - Listing Ads: Moving companies pay for featured placement in state, city, and route pages. Companies are displayed above regular search results. Monthly reports on impressions, clicks, and exposure.
- Advertising - Profile Ads: Moving companies pay to appear on competitor profile pages, positioned below competitor information. Targets competitor's potential customers.
- Verified Moving Leads: High conversion leads sent directly to moving company email or moving software. Customizable by location, moving size, distance, and date. Real-time bidding algorithm determines lead price.
- Live Call Transfers: Phone calls routed directly to moving company phone lines from consumers seeking full-service movers. Customizable by area and volume.
- Bank Verified Review Badge: One-time $5 USD fee for reviewers to add a Bank Verified badge, confirming identity through payment. Adds ranking weight but does not guarantee publication.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Bank Verified Review Badge for consumer reviewers |
| Subscription | Monthly | Listing Ad - State/City/Route pages |
| Subscription | Monthly | Profile Ad - Competitor pages |
| Transaction based/ take rate | Pay-as-you-go | Moving Leads - Email delivery |
| Transaction based/ take rate | Pay-as-you-go | Live Call Transfers |
| Freemium | Annual | WordPress Plugin - API Key |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
MoveAdvisor product offering
Product offeringCore offering
MoveAdvisor operates an online platform that connects residential consumers planning a move with third-party moving companies. Consumers use the free website, iOS/Android apps, and cost estimators to compare movers, read reviews, build a home inventory, and generate free quotes. The company monetizes on the B2B side by selling verified moving leads, advertising placements, and live call transfers to moving companies.
Product overview
MoveAdvisor operates as a multi-platform moving services marketplace consisting of a core consumer-facing platform and multiple add-on products for both consumers and businesses. The core offering includes a Moving Company Reviews Platform (website) for researching and comparing movers, and a MoveAdvisor Mobile App (iOS/Android) for personal moving organization. These are supplemented by Moving Cost Estimators including Free Moving Quote, Commercial Move Quote, International Move Quote, and Vehicle Shipping Costs tools. For business customers, MoveAdvisor offers a WordPress Moving Lead Form Plugin for partner lead generation, MoveAdvisor Ads (Listing Ads and Profile Ads), Moving Leads sales, and Live Call Transfers. An optional Bank Verified Review Service adds identity verification to customer reviews for $5. The company also operates RideShipper as a related auto transportation product. All services are offered free to consumers while business products are paid.
Differentiator
Problem solved
Functional benefit
Brands
- RideShipper App: Auto transportation app for vehicle shipping
- MyMovingReviews
- MyMovingLoads
Products and services
- MoveAdvisor Mobile App Free iOS and Android app that helps residential consumers organize their move with a drag-and-drop room-by-room home inventory tool, week-by-week interactive moving timeline, movers finder with reviews, and free moving quote generation.
- Moving Company Reviews Platform
Quantifiable outcome
- Save up to 40% on moving costs
- +2 more outcomes
Companies that use MoveAdvisor
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
MoveAdvisor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature5 records
MoveAdvisor partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- World Media Group LLC / MyMovingReviewscoreIn August 2018, MyMovingReviews (owned by World Media Group LLC) acquired MoveAdvisor. MoveAdvisor continues operating as a separate brand with its own app and website. The acquisition brought MoveAdvisor's home inventory technology into the MyMovingReviews ecosystem, which includes 75,000+ reviews and 5,000+ verified moving companies.
- TheMovingBlog-dot-comminorCo-branding relationship where The Moving Blog provides moving quotes using the MoveAdvisor estimation engine. The Moving Blog has no access to personal data sent to the MoveAdvisor engine.
- Moving-dot-tipsminorCo-branding relationship where Moving Tips provides moving quotes using the MoveAdvisor estimation engine. Moving Tips has no access to personal data sent to the MoveAdvisor engine.
- WordPress Plugin AffiliatesminorAffiliate partners can install the MoveAdvisor Moving Lead Form Plugin on their WordPress websites to generate and submit moving leads. Free API keys issued for approved affiliates. Lead attribution tracked via API key.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
MoveAdvisor competitors and assessment
Company assessmentDirect peers
- HireAHelper: Two-sided marketplace connecting consumers with moving labor for loading/unloading and full moves — comparable marketplace dynamics and target audience to MoveAdvisor.
- Moving.com: Long-standing consumer moving-comparison site with free quotes, moving-company directory, and cost calculators — directly comparable to MoveAdvisor's reviews, quote, and comparison offering.
- Unpakt: Online marketplace that lets consumers compare binding quotes from pre-screened moving companies — competes head-on with MoveAdvisor's verified-lead marketplace model.
- Move.org: Moving-services comparison and review site covering local, long-distance, and international moves, monetized via lead sales to movers — the closest like-for-like competitor to MoveAdvisor.
Emerging players
- Dolly: App-based on-demand moving-help marketplace for furniture and small moves — overlapping use case with MoveAdvisor's labor and small-move segments, especially for urban consumers.
- TaskRabbit: On-demand marketplace for hourly labor including moving help, furniture assembly, and packing — competes with MoveAdvisor on the labor side of the consumer moving journey.
Broad incumbents
- Angi (formerly Angie's List): Large home-services marketplace that includes moving-company search and lead generation within a much broader services portfolio — overlapping capability to MoveAdvisor's B2B ad/lead product.
- U-Haul: Dominant truck and trailer rental brand that also operates U-Haul Moving Help, a marketplace for moving labor — competing both for truck-based and labor-based moving services.
- Thumbtack: General local-services marketplace where moving is one of many categories, monetized by charging pros for leads — a broad incumbent competing for the same moving-company marketing dollars.
- Porch: Home-services marketplace that helps consumers find movers, compare costs, and book services — overlapping paid-lead and ad-platform economics with MoveAdvisor's B2B monetization.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MoveAdvisor social profiles
Digital presenceMoveAdvisor financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoveAdvisor leadership team
Management profileNumber of profiles
Profiles2 records
MoveAdvisor subsidiaries and ownership
Company hierarchySubsidiaries3 records
MoveAdvisor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoveAdvisor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoveAdvisor
What does MoveAdvisor do?
MoveAdvisor operates an online platform that connects residential consumers planning a move with third-party moving companies. Consumers use the free website, iOS/Android apps, and cost estimators to compare movers, read reviews, build a home inventory, and generate free quotes. The company monetizes on the B2B side by selling verified moving leads, advertising placements, and live call transfers to moving companies.
Is MoveAdvisor a public or private company?
MoveAdvisor is a private company. It is classified as corporate owned and is currently operating.
When was MoveAdvisor founded?
MoveAdvisor was founded in 2015. It employs 11 to 50 people.
Where is MoveAdvisor based?
MoveAdvisor is headquartered in Sacramento, United States, in the North America region.
How does MoveAdvisor make money?
Six revenue lines are on record. Moving Lead Sales are the primary driver. The others are advertising - Listing Ads, advertising - Profile Ads, verified Moving Leads, live Call Transfers and bank Verified Review Badge.
Who are MoveAdvisor's main competitors?
Direct peers on record are HireAHelper, Moving.com, Unpakt and Move.org. Emerging players are Dolly and TaskRabbit. Broad incumbents are Angi (formerly Angie's List), U-Haul, Thumbtack and Porch.
Does MoveAdvisor have an API?
Yes. MoveAdvisor provides an API key system for affiliate partners to integrate moving lead form functionality. The WordPress plugin requires a valid API key provided by MoveAdvisor.com to submit leads to the MoveAdvisor Portal. API keys are free for affiliate partners and can be used across multiple WordPress sites. The API key is issued to the organization and is required for the plugin to function (demo key 'demokey' available for testing without sending actual leads). The portal is accessible at portal.moveadvisor.com for partners to monitor received leads. Developer documentation is at portal.moveadvisor.com/providers.
What industry is MoveAdvisor in?
MoveAdvisor's product category is Moving Services Marketplace. Its primary akta.pro industry code is HSAKAOAF, Move Scheduling, Time-Window Booking & Calendar Management, with a secondary code of HSAKAAAB, Apartment & Condo Local Moving. Its NAICS code is 484210 and its SIC code is 4700.