Visual Processing Japan
Visual Processing Japan (株式会社ビジュアル・プロセッシング・ジャパン) provides CIERTO, Japan's only integrated Digital Asset Management and Product Information Management platform, serving enterprise customers in manufacturing, retail, publishing, and hospitality with media content production and omnichannel distribution workflows.
- Company typePublic
- Founded1994
- HeadquartersTokyo, Japan
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Visual Processing Japan does
Visual Processing Japan Inc. (株式会社ビジュアル・プロセッシング・ジャパン, "VPJ") is a Tokyo-based software provider, founded in January 1994, that builds and sells CIERTO, the company's flagship cloud-native Digital Asset Management (DAM) and Product Information Management (PIM) platform. CIERTO is positioned as Japan's only integrated DAM+PIM system, unifying management of photos, videos, illustrations, and structured product data (name, code, price, specs, SKU) and distributing them in a one-source, multi-channel workflow to EC sites (Shopify, ecbeing), web/CMS (WordPress, HeartCore CMS), catalogs, and SNS. VPJ's technology stack runs on Microsoft Azure (the company is an Azure Gold Partner since 2019), supports on-premises, private cloud, and hybrid deployment, and is delivered through both perpetual-license (CIERTO Package) and subscription (CIERTO Plus) editions. The product portfolio is extended by APROOVE WM (workflow management and online proofing, originally resold from Belgium's Approve and developed in-house since 2021) and WoodWing Studio (Adobe InDesign-based online editing and multi-channel publishing, resold from Dutch vendor WoodWing under a partnership dating to May 2009). In April 2024 VPJ embedded AI capabilities (natural language search, similar image search, auto-tagging, and OCR) via an SDK partnership with ax Inc., followed by a Box integration module in March 2024.
The company monetizes through (a) subscription and perpetual license fees for CIERTO DAM, CIERTO PIM, CIERTO Plus, and WoodWing Studio (subscription or perpetual) on annual or multi-year contracts, and (b) professional services spanning consulting, implementation, and ongoing maintenance support. Pricing is quote-based and not publicly disclosed; a free two-week trial and downloadable brochures support self-evaluation. Go-to-market is sales-led direct enterprise engagement, complemented by three named Japanese channel partners (NTT DOCOMO Business X, TOPPAN Inc., Fujifilm Business Innovation Japan) and a co-development agreement with TOPPAN for sales-promotion content and operations support signed in September 2025. Engineering and international operations are supported by a wholly-owned subsidiary in Manila, Philippines (established 2016).
VPJ targets enterprise customers across manufacturing and makers, retail/EC, publishing and media, hotels and hospitality, and (secondarily) financial services, printing, and education. Disclosed reference customers include Mouse Computer, Ken Hotels & Resort Holdings, PEACH JOHN, Life Corporation, JRA System Service, Sugi Pharmacy, Yanmar Global CS, Lovely Pet Shoji, LIXIL Housing Research Institute, Hearst Japan, NHK Publishing, Taisei Corporation, JCB, Hioki Electric, Workman, Morinaga, TOTO, Lotte, and Ringbell — collectively cited as 295+ implementation wins across 300+ companies. Tokyo Stock Exchange Growth Market listing was completed in 2025; registered capital stands at approximately JPY 207.28 million.
Visual Processing Japan firmographics
Firmographics- Name
- Visual Processing Japan
- Legal name
- 株式会社ビジュアル・プロセッシング・サービス
- Website
- https://vpj.co.jp
- Company type
- Public
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Visual Processing Japan (株式会社ビジュアル・プロセッシング・ジャパン) provides CIERTO, Japan's only integrated Digital Asset Management and Product Information Management platform, serving enterprise customers in manufacturing, retail, publishing, and hospitality with media content production and omnichannel distribution workflows.
- Ownership category
- akta.pro rank
Visual Processing Japan industry classification
Industry- Product category
- Digital Asset Management Software
- NAICS
- Computer Systems Design Services (541512), Software Publishers (5132), Postproduction Services and Other Motion Picture and Video Industries (51219)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Digital Asset Management (DAM) for Media/Creative (MPAHAGAB)
- akta.pro secondary industry
- Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
Keywords
Where Visual Processing Japan is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
Visual Processing Japan business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- CIERTO ライセンス販売 (パッケージ版): ソフトウェアの永久ライセンス販売。ユーザ数や機能に応じたライセンス体系。高年度保守契約でバージョンアップ対応。
- CIERTO Plus サブスクリプション (カスタマイズ版): ソフトウェアをサブスクリプションとして利用契約する形態。クラウド環境と合わせた提供で自社システム管理の負荷軽減。ユーザ数の変更に柔軟に対応。
- WoodWing Studio ライセンス / サブスクリプション: ライセンス契約（永久購入）とサブスクリプション契約の両形態を提供。クラウド環境と合わせた提供が可能。
- CIERTO クラウドサービス (Azure): Microsoft AzureベースのSaaSサービスとして提供。サブスクリプション型で継続収益。2019年にAzure Gold Partner認定取得。
- 導入コンサルティング・導入支援・保守サポート: システム導入前のコンサルティングから導入後の運用支援、保守サポートまで一貫したサービス提供。担当サポート員がシステムの稼働状況を定期的にレポート。
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | CIERTO (パッケージ版) - 標準機能版 |
| Subscription | Annual | CIERTO Plus (カスタマイズ版) - フレームワークベース |
| One time/ perpetual license | Multi-year contract | WoodWing Studio - ライセンス契約 (永久) |
| Subscription | Monthly | WoodWing Studio - サブスクリプション契約 |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Visual Processing Japan product offering
Product offeringCore offering
Visual Processing Japan (VPJ) develops and sells CIERTO, an integrated cloud-native Digital Asset Management (DAM) and Product Information Management (PIM) platform — the only such combined offering in Japan. The platform enables enterprises to centrally manage digital assets (photos, videos, illustrations) and product master data, automate production workflows, and deliver unified content to EC sites, web, catalogs, and SNS. The portfolio also includes APROOVE WM (workflow/project management for content production) and the resale of WoodWing Studio (Adobe InDesign-based online editing and multi-channel publishing).
Product overview
Visual Processing Japan offers a suite of DX solutions centered on its flagship product CIERTO — the only integrated Digital Asset Management (DAM) and Product Information Management (PIM) solution in Japan. CIERTO serves as the core platform, available as a unified DAM+PIM product (CIERTO), as a package/perpetual license version (CIERTO Package Version), and as a customizable framework version (CIERTO Plus). The portfolio includes APROOVE WM, a project management/workflow automation solution for content production released in 2021, and WoodWing Studio, an online editing and multi-channel publishing system for publication and document production based on Adobe InDesign. Additional add-on modules include CIERTOLink (Adobe CC plugin), Pixometry (batch image processing), and EasyCatalog (InDesign auto-layout plugin). CIERTO is deployable as cloud, on-premises, or hybrid cloud (on-premises file server synchronized with CIERTO cloud). The solution targets companies needing to manage media/content production, digital assets, and product information for EC, Web, catalog, and multi-channel distribution.
Differentiator
Problem solved
Functional benefit
Brands
- CIERTO: Integrated DAM (Digital Asset Management) and PIM (Product Information Management) solution - Japan's only unified platform for managing digital assets and product information across multiple channels.
- APROOVE WM
- CIERTO DAM
- CIERTO PIM
- WoodWing Studio
- CIERTO Plus
Products and services
- CIERTO DAM Digital Asset Management system providing centralized management of photos, videos, illustrations and other digital assets, with workflow automation, online proofing, multi-channel content delivery, AI-powered search, and brand governance capabilities for enterprise marketing and content production teams.
- CIERTO PIM Product Information Management system integrated with CIERTO DAM, enabling centralized management of product master data (name, code, price, specs, SKU) and synchronized delivery of product information and visual assets to EC sites, websites, catalogs and SNS channels.
- APROOVE WM Project management and workflow automation solution for content production. Supports project planning, online proofing, complex multi-stakeholder approval workflows, team collaboration, version management, automated workflows and reporting for Web, print and video production.
- WoodWing Studio Adobe InDesign-based online editing and multi-channel publishing system for magazine, newspaper, PR magazine and document production. Enables collaborative online editing with multi-channel delivery to print, Web and SNS; available via perpetual license or subscription.
- CIERTO AI Functions AI-powered capabilities integrated into CIERTO DAM/PIM, including natural language search, similar image search by color/shape/composition, automatic image tagging (person, object, scene, color), OCR text extraction, and AI watermark overlays on expired content.
Quantifiable outcome
- 年間300万円以上の業務コスト削減（ピーチジョン様）
- +3 more outcomes
Companies that use Visual Processing Japan
Customer profileNamed customers19 records
Segments7 records
Ideal customer profiles3 records
Visual Processing Japan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability9 records
Feature10 records
Visual Processing Japan partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- TOPPAN株式会社coreTOPPAN株式会社と企業の販促用コンテンツ制作・運用支援事業で協業開始（2025年9月）。TOPPANの印刷・制作グループとVPJのCIERTOを組み合わせたOMO/印刷のDXソリューションを展開。
- NTT DOCOMO Business X株式会社coreNamed sales/channel partner for CIERTO DAM and PIM solutions distribution.
- 富士フイルムビジネスイノベーションジャパン株式会社coreNamed sales/channel partner for CIERTO DAM and PIM solutions distribution.
- axia株式会社core2024年、最先端のAI SDKを開発するaxia株式会社と協業し、VPJのCIERTOに高度なAI技術を搭载（自然言語検索、類似画像検索、自動タグ付け等功能）。
- Microsoft (Azure Gold Partner)core2019年7月 Azure Gold Partner認定取得。CIERTOのクラウド基盤としてMicrosoft Azureを採用。Azureベースのサブスクリプションサービスとプライベートクラウドを提供。
- イントリックス株式会社minor2025年、BtoB企業のデジタルコミュニケーションを支援するイントリックス株式会社と協業開始。
- Shopifycore2023年、世界的に実績の多いECサイト構築支援ソフトShopifyとCIERTOの連携モジュールを開発。ECサイトに必要なコンテンツをCIERTO|DAM|PIMソリューションで一元管理。
- Boxcore2024年3月、クラウドストレージサービスのBoxとCIERTOの連携モジュールを開発。Boxの容量无制限存储とCIERTOのDAM機能を組み合わせたコンテンツ管理体制を構築。
- ecbeingcoreECパッケージecbeingとCIERTOのシステム連携を実現。商品画像・モデルcutとecbeingの商品管理機能の自動連携による电子商务運営の最適化。ピーチジョン様の事例で実証済み。
- WordPresscore2023年、WordPressとの連係を強化。WordPressの編集画面からCIERTOに格納されているアセットを直接参照して利用可能に。プレビュー用JPEGが自动コピーされWebsiteに配信。
- WoodWing社 (オランダ)core2009年5月から業務提携。Adobe inCopy/InDesignと连動する出版ソリューションWoodWing Enterprise（現在のWoodWing Studio）の販売を開始。全世界で60カ国800社以上の導入実績。
- Approve社 (ベルギー)core2011年9月から業務提携。DTP、Video、Web制作に向けたクロスメディア・オンラインプルーフィングソリューションAPROOVEの販売を開始。後にAPROOVE WMとして発展。
- Philippines Subsidiary (Visual Processing Philippines)core2016年にCIERTOの開発拠点としてマニラに現地法人を設立。Philippines子を通じたオフショア開発と国際展開の基盤。
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
Visual Processing Japan competitors and assessment
Company assessmentDirect peers
- Bynder: Global cloud-native DAM platform widely deployed for brand asset management. Direct DAM competitor to CIERTO DAM, with overlapping mid-market and enterprise target customers and similar integration-heavy GTM motions.
- Canto: Established DAM vendor focused on marketing and brand asset management for mid-market and enterprise customers. Direct peer to CIERTO DAM with comparable feature set (centralized asset library, workflow, integrations) and a SaaS delivery model.
- WoodWing: Netherlands-based multi-channel publishing and content workflow platform (WoodWing Studio). VPJ resells WoodWing Studio in Japan but also competes against its publishing/CMS workflow capabilities for magazine and newspaper customers.
- Akeneo: Global Product Information Management (PIM) leader. Direct peer to CIERTO PIM in product information management for omnichannel commerce, with overlapping enterprise retail and manufacturing customers.
- Wedia: DAM platform specialized for marketing and brand content management, with similar AI-driven tagging and omnichannel distribution positioning to CIERTO DAM. Direct peer in mid-market and European/global enterprise segments.
- inriver: Product Information Management (PIM) platform focused on product storytelling and omnichannel product data. Direct peer to CIERTO PIM in PIM functionality, with overlap in manufacturing and brand/manufacturer customer profiles.
- Salsify: Product experience management (PXM) platform with PIM capabilities for commerce brands. Direct competitor in the PIM space with strong retailer and brand adoption in North America and growing APAC presence relevant to CIERTO PIM's market.
Broad incumbents
- Adobe (Experience Manager Assets): DAM capability within Adobe's broader Experience Cloud, with native integration to Creative Cloud apps that VPJ's CIERTOLink plugin targets. Broad incumbent whose bundled pricing and brand pull pose the principal head-to-head competitive threat for VPJ.
- Aprimo: Enterprise digital asset management and marketing operations platform. Comparable in target market (large enterprise marketing/brand teams) and overlapping feature set with CIERTO DAM, though Aprimo is positioned as a broader marketing operations suite.
Emerging players
- Catsy: Combined PIM and DAM platform targeting mid-market product brands for e-commerce content management. Comparable integrated DAM+PIM architecture to CIERTO, though smaller and US-focused, providing a useful emerging-player benchmark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Visual Processing Japan social profiles
Digital presenceVisual Processing Japan compliance and trust
Trust signalCompliance1 record
Visual Processing Japan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visual Processing Japan leadership team
Management profileNumber of profiles
Profiles6 records
Visual Processing Japan subsidiaries and ownership
Company hierarchySubsidiaries1 record
Visual Processing Japan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visual Processing Japan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visual Processing Japan
What does Visual Processing Japan do?
Visual Processing Japan (VPJ) develops and sells CIERTO, an integrated cloud-native Digital Asset Management (DAM) and Product Information Management (PIM) platform — the only such combined offering in Japan. The platform enables enterprises to centrally manage digital assets (photos, videos, illustrations) and product master data, automate production workflows, and deliver unified content to EC sites, web, catalogs, and SNS. The portfolio also includes APROOVE WM (workflow/project management for content production) and the resale of WoodWing Studio (Adobe InDesign-based online editing and multi-channel publishing).
Is Visual Processing Japan a public or private company?
Visual Processing Japan is a public company. It is classified as public and is currently operating.
When was Visual Processing Japan founded?
Visual Processing Japan was founded in 1994. It employs 51 to 100 people.
Where is Visual Processing Japan based?
Visual Processing Japan is headquartered in Tokyo, Japan, in the Asia region.
How does Visual Processing Japan make money?
Five revenue lines are on record. CIERTO ライセンス販売 (パッケージ版) is the primary driver. The others are CIERTO Plus サブスクリプション (カスタマイズ版), woodWing Studio ライセンス / サブスクリプション, CIERTO クラウドサービス (Azure) and 導入コンサルティング・導入支援・保守サポート.
Who are Visual Processing Japan's main competitors?
Direct peers on record are Bynder, Canto, WoodWing, Akeneo, Wedia, inriver and Salsify. Broad incumbents are Adobe (Experience Manager Assets) and Aprimo. Catsy is listed as an emerging player.
Does Visual Processing Japan have an API?
Yes. RESTful API is publicly available. Enables flexible integration with external systems including ERP, ECM, MDM, EC platforms, and Web CMS. Supports real-time synchronization of product information (text, photos, videos) and digital assets to various channels. Allows data import from core systems and export to EC/Web CMS, as well as inventory, product, and master data synchronization. The API is used for CIERTO-PIM integration with external systems.
What industry is Visual Processing Japan in?
Visual Processing Japan's product category is Digital Asset Management Software. Its primary akta.pro industry code is MPAHAGAB, Digital Asset Management (DAM) for Media/Creative, with a secondary code of BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App). Its NAICS code is 541512 and its SIC code is 7373.