SM Sold

Name

SM Sold

Legal name

SM SOLD, Inc.

Website

https://smsold.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Real Estate Marketing Services

akta.pro primary industry

Paid Search (SEM) Media Buying (BPAFABAC)

Keywords

• Real estate marketing
• Agent website design
• MLS RETS integration
• Real estate branding
• Broker marketing services

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Real Estate Marketing Services: SM Sold generates revenue through providing comprehensive marketing services to real estate agents and brokers including custom website development, social media management, branding, print collateral, email marketing, and property data solutions. Services are tailored to individual client needs with pricing likely project-based or retainer arrangements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

SM Sold is a boutique real estate marketing agency that designs and delivers integrated marketing solutions for individual real estate agents and brokerages. Its core offerings include custom broker and agent websites built on the proprietary Sold 5 platform with MLS/RETS data integration, brand identity design, print collateral, social media management, email marketing, property websites, and property owner data for lead generation. Services are tailored to each client via consultations and are delivered as project-based or retainer engagements.

Product overview

SM Sold is a real estate marketing agency offering an integrated suite of marketing solutions for real estate agents and brokers. The portfolio includes broker websites, agent websites, brand identity, print collateral, property websites, RETS solutions, maps, social media, property owner data, and email marketing. The core offering is powered by their proprietary Sold 5 platform, which enables custom-tailored website development from the ground up to match client branding. MLS property listings can be imported to websites through XML feed integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Broker Websites Custom website development for real estate brokerages, including MLS integration, luxury branding, RETS integration, CRM integration, and full web design and development for multi-agent firms.
• Agent Websites Custom agent websites featuring branding, social media feed integration, SEO optimization, and marketing strategy implementation for individual real estate agents.
• Brand Identity Visual identity creation services including custom logos, business cards, envelopes, letterheads, and branded collateral materials for real estate professionals.
• Print Collateral Custom marketing materials including ads, brochures, flyers, listing presentations, postcards, and sell sheets tailored to real estate marketing needs.
• Property Websites Dedicated websites for individual properties, including new-development and luxury property marketing, with COMPASSS project website capabilities and property-specific branding.
• RETS Solutions RETS (Real Estate Transaction Standard) data feed solutions that feed listing data directly from MLS to client websites, including customized IDX searches for property listings and improved SEO performance versus framed solutions.
• Social Media Social media services including Facebook Fan Pages, branded Twitter pages, YouTube Channels, Instagram and Facebook marketing, and social media integration with client websites.
• Property Owner Data Property owner data solutions to help real estate agents generate and capture leads through targeted marketing using property ownership information.
• Email Marketing Email marketing services including eCampaign templates designed for use with email marketing platforms such as Constant Contact for client communications and newsletters.
• Sold 5 Platform Proprietary interface platform used to create and customize real estate websites from the ground up to match each client's brand specifications, with MLS property listings imported through XML feed integration.

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators1 record

Recent moves1 record

Direct peers

• Luxury Presence: Luxury Presence is a direct competitor offering bespoke websites, branding, and digital marketing specifically for luxury real estate agents and brokerages — mirroring SM Sold's core luxury-segment focus and serving many of the same high-end clientele.
• Agent Image: Agent Image is a long-standing direct competitor providing custom real estate websites, branding, IDX/MLS integration, and full-service marketing for agents and brokerages across both luxury and mainstream segments.
• Placester: Placester is a direct competitor offering real estate websites with IDX/MLS integration, CRM, and lead-generation tools targeted at agents, teams, and brokerages — overlapping heavily with SM Sold's web + MLS offering.
• Real Geeks: Real Geeks provides IDX-integrated real estate websites, lead generation, and CRM software to agents and teams, competing with SM Sold on the website + property data side of the stack.
• Realtyna: Realtyna provides MLS/IDX-integrated real estate websites and marketing tools, directly comparable to SM Sold's Sold 5 platform's MLS/RETS capabilities.
• CINC (Commissions Inc): CINC provides real estate websites with IDX, lead generation, and CRM for agents and teams — overlapping with SM Sold's web design and MLS integration services.
• Agent Evolution: Agent Evolution is a boutique direct competitor providing custom real estate websites, IDX/MLS integration, and digital marketing services for brokerages and teams — closely aligned with SM Sold's professional-services model.

Emerging players

• Ylopo: Ylopo is an emerging real estate marketing platform combining IDX websites with AI-driven lead nurturing and Facebook/Google advertising — overlapping with SM Sold's digital marketing and lead-gen functions.

Broad incumbents

• Squarespace: Squarespace is a broad incumbent website-building platform used by many real estate agents for self-service websites; while not specialized in real estate, its templates and IDX plugins compete with SM Sold's bespoke service on price.
• Wix: Wix is a broad incumbent DIY website builder frequently used by real estate agents for low-cost sites with IDX add-ons, representing a commoditized alternative to SM Sold's bespoke web design offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/smsold
• Instagraminstagram.com/smsold
• Facebookfacebook.com/SMSOLD

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SM Sold