What Neocamino does

Neocamino SAS is a French privately-held digital marketing company, founded in Paris in February 2012 and headquartered in Lyon since 2014, that targets dirigeants of TPE and PME businesses in France. The company operates a hybrid SaaS + professional services model, combining an all-in-one marketing software platform (Plateforme Marketing Tout-en-Un) with strategic consulting, coaching, and delegated execution services across SEO, paid advertising (Google Ads, Facebook/Meta Ads), LinkedIn prospecting, website creation, content marketing, and email campaigns. Its product stack integrates CRM and contact management, email marketing and automation, SEO tools, a LinkedIn prospecting module, social media management, online appointment scheduling, sales pipeline tracking, and an AI-assisted SEO content writing module.

The company monetizes primarily through annual subscription contracts sold via quote-based direct sales, complemented by multi-year engagements for delegated execution services and Qualiopi-certified digital marketing training. Go-to-market combines self-serve software access through app.neocamino.com with a heavy community-led motion anchored by Foliweb, a co-organized festival of 300+ free digital workshops per year across 30 cities reaching 20,000+ participants. Neocamino reports 2,000+ companies accompanied, 45+ employees, an 8,000+ subscriber newsletter, and a 4.7/5 Trustpilot rating. The company is bootstrapped (SAS au capital de €12,003), holds Google Partner and Facebook Marketing Partner certifications, and operates exclusively in the French market with no disclosed external funding rounds.

Name

Neocamino

Legal name

Neocamino SAS

Website

https://neocamino.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Neocamino is a French bootstrapped digital marketing company that provides an all-in-one SaaS platform combined with strategy consulting and execution services to help TPE/PME business leaders grow through digital channels.

Ownership category

akta.pro rank

Product category

Digital Marketing Software

NAICS

Advertising Agencies (541810), Other Services Related to Advertising (54189), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Marketing Automation Platforms & Services (BPAFAFAC), Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Digital marketing platform
• Marketing automation software
• CRM email marketing
• SEO optimization services
• Digital strategy consulting

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Software Platform Subscription: Neocamino generates recurring revenue through a subscription-based all-in-one marketing platform that includes CRM, emailing, SEO tools, LinkedIn prospecting, and marketing automation. Pricing is quote-based and not publicly disclosed.
2. Digital Strategy & Consulting Services: The company offers strategic consulting, coaching, and digital strategy construction as part of its 'Stratégie clé en main' offering. These professional services complement the software platform.
3. Delegated Digital Execution Services: Neocamino provides execution services for specific digital actions including website creation, SEO optimization, Ads campaigns, LinkedIn prospecting, lead magnet creation, and newsletter management.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels12 records

Core offering

Neocamino sells an all-in-one digital marketing SaaS platform combining CRM, email marketing, marketing automation, SEO tools, LinkedIn prospecting, social media management, and AI-powered content creation, sold alongside strategy consulting, coaching, and delegated execution services targeting French SME (PME/TPE) business leaders.

Product overview

Neocamino offers a comprehensive all-in-one digital marketing platform (Plateforme Marketing Tout-en-Un) that integrates CRM, email marketing, marketing automation, SEO tools, social media management, LinkedIn prospecting, and AI-powered content creation. The platform is designed for SMEs and includes several specialized modules: an AI writing platform for SEO content, lead generation tools, sales/CRM functionality, and social media management. Beyond the software platform, Neocamino provides strategic consulting services, digital advertising agency services (Google Ads, Facebook Ads, LinkedIn), SEO services, website creation, and professional digital marketing training with Qualiopi certification. The company positions itself as a complete digital growth partner for business leaders.

Differentiator

Problem solved

Functional benefit

Products and services

• Plateforme Marketing Tout-en-Un Neocamino

Quantifiable outcome

• 2,000+ companies accompanied in their digital growth
• +4 more outcomes

Named customers15 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AfniccoreStrategic or Co-development Partner · 1 September 2016Afnic (French association for internet naming) co-organizes the Foliweb digital workshop festival with Neocamino. Foliweb has grown to 300+ events per year across 30 cities with 20,000+ participants. The partnership positions both organizations as champions of digital inclusion for TPE/PME in France.
• JimdominorStrategic or Co-development Partner · 1 September 2016Jimdo (website builder platform) was an initial co-organizer of what became the Foliweb Webmarketing Days in September 2016. While Foliweb is now independent from Neocamino, Jimdo played a founding role in the initiative.
• GooglecoreTechnology or IntegrationNeocamino holds an official Google Partner badge, indicating certified expertise in Google advertising products (Google Ads, SEO). This partnership enables Neocamino to offer certified Google Ads management services and access to Google's partner ecosystem.
• Meta / FacebookcoreTechnology or IntegrationNeocamino holds a Facebook Marketing Partner badge, indicating certified expertise in Meta/Facebook advertising. This enables the company to offer certified social media advertising services across Facebook and Instagram.

Scale indicators8 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Klaviyo: Email, SMS and marketing automation platform strong in e-commerce and direct-to-consumer SMBs. Comparable in product surface to Neocamino's emailing and automation modules, though typically lighter on the strategy/services layer.
• Brevo (formerly Sendinblue): Paris-based marketing automation, email, CRM and SMS platform targeting SMBs and mid-market. Direct competitor to Neocamino's SaaS platform, with broader product surface and significantly more venture funding but a less services-heavy model.
• Eskimoz: French digital marketing agency specializing in SEO, SEA and content. Closest French competitor on the services/agency side of Neocamino's offering, targeting the same TPE/PME customer base without an integrated SaaS platform.
• Junto (formerly Eskimoz Studio): French digital marketing and content agency with services overlapping Neocamino's SEO, content marketing and paid media offerings. Comparable target market and execution focus, though without a proprietary platform layer.
• ActiveCampaign: CRM and marketing automation SaaS targeted at SMB and mid-market, with email, automation and sales engagement. Competes head-to-head with Neocamino's platform features, particularly for French SMEs evaluating pure-software alternatives.
• 1min30: French digital marketing agency offering SEO, SEA, social media and inbound strategy for SMEs. Comparable to Neocamino's agency side, competing for the same French TPE/PME marketing budgets.

Broad incumbents

• Mailchimp: Email marketing and marketing automation platform widely used by small businesses globally. Overlaps with Neocamino's email, automation and basic CRM capabilities, but operates as a pure SaaS incumbent rather than bundled services.
• Salesforce Marketing Cloud Account Engagement (Pardot): Enterprise-grade B2B marketing automation, CRM and email platform. Overlaps with the high end of Neocamino's addressable market and represents the displacement risk as mid-market PME accounts mature.
• Adobe Marketo Engage: Enterprise marketing automation platform within Adobe Experience Cloud. Comparable marketing automation and lead-management capabilities, positioned upstream of Neocamino's SMB focus but a credible competitor for mid-market accounts.
• HubSpot: Global leader in inbound marketing, CRM, marketing automation and sales tools for SMBs and mid-market. Direct competitor on the SaaS side of Neocamino's offering with a much broader product portfolio and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/neocamino
• Facebookfacebook.com/neocamino
• LinkedInlinkedin.com/company/neocamino
• Instagraminstagram.com/neocamino

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neocamino