Mapado
Mapado SAS is a Lyon-based vertical SaaS provider that sells a cloud ticketing and CRM platform to 500+ French cultural establishments, including theaters, festivals, and municipalities, via volume-tiered annual subscriptions with integrated modules for group reservations, marketing, analytics, and SIBIL financial reporting.
- Company typePrivate
- Founded2012
- HeadquartersLyon, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mapado does
Mapado SAS is a privately-held French vertical SaaS company founded in 2012 in Lyon that builds a unified cloud ticketing and customer relationship management (CRM/GRC) platform for cultural establishments, including theaters, national stages, festivals, museums, and municipalities across France and select Francophone markets (Luxembourg, Switzerland). The platform is delivered as a full-web, browser-accessible SaaS solution composed of a core ticketing module (Billetterie SaaS) handling online and box-office sales with numbered or free seating, plus integrated modules for school/group reservations with Pass Culture Pro (Adage) integration, multi-criteria audience CRM, marketing tools (subscriptions, gift cards, loyalty, recommendations), pre-configured data visualization dashboards, and financial tracking including automated SIBIL declarations to the French Ministry of Culture and DGFIP-approved payment routing. An open API and a set of no-code integrations with email platforms (Brevo, Mailchimp, Mailjet), data and analytics tools (Arenametrix, Pims), event management (Heeds), and mobility services (Covoiturage-simple) extend the platform's interoperability.
Mapado generates revenue through volume-tiered annual subscriptions priced per ticket issuance, starting at €6,900 HT per year for 30,000 tickets with custom pricing above 100,000 tickets per year; the all-inclusive model bundles training, support, automatic updates, unlimited users, and API access without per-transaction fees when customers use their own VADS payment contract. Go-to-market is sales-led, using HubSpot-scheduled demos, direct email outreach ([email protected]), and phone contact, supplemented by content marketing including the annually published ticketing checklist (6th edition, 2025, with 350+ criteria) and a monthly email newsletter ("L'Expert"). The company reports a customer base of 500+ cultural establishments developed through a co-design methodology that produces approximately 50 new features per year, and the company holds GDPR/RGPD compliance, CNIL declaration (1686160), and French fiscal compliance certifications relevant to public-sector cultural clients.
Mapado firmographics
Firmographics- Name
- Mapado
- Legal name
- Mapado SAS
- Website
- https://mapado.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mapado SAS is a Lyon-based vertical SaaS provider that sells a cloud ticketing and CRM platform to 500+ French cultural establishments, including theaters, festivals, and municipalities, via volume-tiered annual subscriptions with integrated modules for group reservations, marketing, analytics, and SIBIL financial reporting.
- Ownership category
- akta.pro rank
Mapado industry classification
Industry- Product category
- Cultural Ticketing Software
- NAICS
- Travel Arrangement and Reservation Services (5615), All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Event Marketing, Ticketing & Registration Management (HSACAAAM), Destination & Venue Reservation Systems (DMO/MICE) (THALADAI), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
Keywords
Where Mapado is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Mapado business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Per Ticket Volume: Annual subscription pricing tiered by number of tickets issued per season/year. Starting at 6,900 € HT/year for 30,000 tickets. All-inclusive model covering training, support, updates, and APIs with no per-transaction fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tiered annual subscription starting at 6,900 € HT for 30,000 tickets |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Mapado product offering
Product offeringCore offering
Mapado provides a unified cloud-based SaaS ticketing and CRM platform designed specifically for cultural establishments. The core Billetterie SaaS handles online sales, box office operations, and seating management, integrated with modules for school and group reservations, audience CRM, marketing, data visualization, and French public accounting compliance.
Product overview
Mapado is a unified SaaS ticketing and CRM platform designed for cultural establishments. The core platform, Mapado Billetterie SaaS, provides online and box office ticket sales with seating management. This integrates with six additional modules: Scolaires et groupes for school and group pre-reservations; CRM / GRC for multicriteria audience segmentation and 360-degree contact management; Marketing for editorialization, loyalty programs, gift cards, and recommendation features; Data Visualisation for visual analytics and Business Intelligence; and Suivi financier for financial reports, accounting, customer accounts, and automated SIBIL declarations. All components are designed to function in perfect synergy within a single cloud-hosted platform accessible via web browser, with unlimited user seats.
Differentiator
Problem solved
Functional benefit
Products and services
- Billetterie SaaS (SaaS Ticketing) Full-web SaaS ticketing solution for cultural establishments enabling online sales, box office operations, and free or numbered seating management with responsive design accessible from any browser. Designed for theaters, national stages, festivals, museums, and performing arts venues.
- Scolaires et groupes (School and Groups) Custom pre-reservation channels and simplified demand management for school groups and other collectives, including automatic Pass Culture Pro publishing and integrated UAI code search engine for associating offers with schools.
- CRM / GRC (Customer Relationship Management) Multicriteria segmentation and contact management tool that centralizes all audience and professional contact data, with 360-degree view of each contact enriched automatically from each sale. Includes email/SMS routing and intelligent duplicate detection.
- Marketing Marketing tools for editorial control, loyalty offers (subscriptions, gift cards, discount codes), recommendation modules, and contextual form creation for data collection. Enables cultural venues to humanize online sales channels and build audience loyalty.
- Data Visualisation Visual analytics tools that transform raw ticketing and audience data into contextualized, precise, and actionable graphical visualizations including audience mapping, fill rates, seasonality analysis, and tariff policy analysis. Pre-configured dashboards require no setup.
- Suivi financier (Financial Tracking) Financial management suite including daily reports, accounting documents, customer accounts with intelligent auto-lettering, automated SIBIL declarations to French Ministry of Culture, gift voucher management, and public accounting compatibility.
Quantifiable outcome
- 500+ cultural establishments trust Mapado
- +2 more outcomes
Companies that use Mapado
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles2 records
Mapado technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability5 records
Feature7 records
Mapado partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Mapado competitors and assessment
Company assessmentDirect peers
- Tick&Live: French SaaS ticketing platform purpose-built for live performance venues, theaters, and cultural institutions. Closest direct competitor to Mapado in the French cultural sector with overlapping customer profiles and feature sets.
- Weezevent: French ticketing and event management platform serving festivals, cultural events, and live entertainment organizers across Europe. Competes with Mapado for cultural venue ticketing, though broader in vertical scope.
- Secutix: Swiss-based ticketing and audience engagement SaaS used by major cultural institutions, sports clubs, and live entertainment venues across Europe. Directly comparable B2B ticketing CRM for cultural sector with international footprint.
- Vivaticket: Italian-headquartered global ticketing platform serving theaters, museums, sports venues, and cultural attractions worldwide. Comparable integrated ticketing + CRM offering for cultural institutions at a larger scale than Mapado.
- Digitick: French online ticketing platform with broad cultural and entertainment venue coverage. Comparable SaaS ticketing proposition for French cultural venues, though with a more consumer-facing transaction model.
- Billetweb: French ticketing SaaS aimed at small to mid-sized cultural venues, associations, and event organizers. Directly competes with Mapado in the French cultural ticketing market, typically for the long-tail customer segment.
Regional players
- Yurplan: Spanish ticketing platform for events, festivals, and cultural activities across Iberia. Comparable B2B ticketing SaaS for cultural sector but operates primarily in a different geographic market from Mapado.
Broad incumbents
- Eventbrite: Global self-serve event ticketing platform with cultural and live entertainment venue presence. Competes in the long-tail ticketing space but lacks the cultural-vertical specialization and compliance depth that Mapado offers.
Others
- Arenametrix: French cultural CRM and audience analytics platform that integrates with Mapado via no-code API. Operates as an adjacent, complementary data layer in the French cultural tech stack rather than as a direct ticketing competitor.
Emerging players
- Spectable (formerly Veepee ticketing): European ticketing SaaS for cultural and entertainment venues with growing presence in France. Emerging competitor with comparable modern SaaS architecture but smaller cultural-vertical footprint than Mapado.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mapado social profiles
Digital presenceMapado compliance and trust
Trust signalCompliance4 records
Mapado financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mapado leadership team
Management profileNumber of profiles
Profiles3 records
Mapado funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mapado M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mapado
What does Mapado do?
Mapado provides a unified cloud-based SaaS ticketing and CRM platform designed specifically for cultural establishments. The core Billetterie SaaS handles online sales, box office operations, and seating management, integrated with modules for school and group reservations, audience CRM, marketing, data visualization, and French public accounting compliance.
Is Mapado a public or private company?
Mapado is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mapado founded?
Mapado was founded in 2012. It employs 11 to 50 people.
Where is Mapado based?
Mapado is headquartered in Lyon, France, in the Europe region.
How does Mapado make money?
One revenue line is on record: subscription - Per Ticket Volume.
Who are Mapado's main competitors?
Direct peers on record are Tick&Live, Weezevent, Secutix, Vivaticket, Digitick and Billetweb. Yurplan is listed as a regional player. Eventbrite is listed as a broad incumbent. Arenametrix is listed as an others. Spectable (formerly Veepee ticketing) is listed as an emerging player.
Does Mapado have an API?
Yes. Mapado provides a libre accès (free/open access) API that allows cultural establishments to integrate Mapado with their existing systems. The API enables: automated publishing of events to external websites (avoiding double data entry), development of custom mobile applications with real-time seat availability, and communication with third-party information systems. Developers (internal teams, web agencies, or software publishers) can use the API to create new features and develop personalized digital environments. Developer documentation is at mapado.com/services.
What industry is Mapado in?
Mapado's product category is Cultural Ticketing Software. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of HSACAAAM, Event Marketing, Ticketing & Registration Management. Its NAICS code is 5615 and its SIC code is 7900.