EventPro Software

What EventPro Software does

EventPro Software is a privately held, Saskatoon-based developer of integrated event, venue, and catering management software, operating as a wholly owned subsidiary of Profit Systems Inc. since 1985. The platform serves event venues, event planners, caterers, and wedding planners, combining a modular core with add-on modules for inventory management, financial management, dashboard/KPI reporting, calendar synchronization, and customer-facing online bookings, registrations, and payments through the EPConnect Suite. Underlying technology is built on Windows and MS-SQL for on-premise deployments and on Citrix-based cloud delivery, supported by a published two-way API, 135+ payment gateway integrations, and connectors to accounting (Xero, QuickBooks, MYOB), calendar (Outlook, Google), and e-signature (DocuSign, Adobe Sign) systems, with enterprise-grade SSO and MFA via Azure AD and Cisco Duo.

The business model is multi-modal: customers can license the software via cloud subscription or perpetual on-premise purchase, supplemented by professional services for implementation, customization, and training. Distribution is direct to operators of event venues and hospitality organizations, with regional offices in Milsons Point (Australia) and Bristol (UK) supporting a worldwide customer base described as "thousands." The product is GDPR, UK GDPR, and PIPEDA compliant, enabling sales to regulated enterprise and government-adjacent customers. The company is bootstrapped, with no public funding history, M&A activity, or disclosed financials, and operates with 11-50 employees.

Name

EventPro Software

Legal name

EventPro Software

Website

https://eventpro.net

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

EventPro Software, founded in 1985 in Saskatoon and a subsidiary of Profit Systems Inc., provides integrated event, venue, and catering management software to thousands of venues, planners, caterers, and wedding planners worldwide via cloud and on-premise deployments.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYTHACAFAB

Meeting & Event Program Technology (Registration, Apps, Badging)

Travel & Hospitality/Business Travel & Corporate Travel Management/Meetings & Group Travel Management (Corporate)

SECONDARYMPAGAGAM

Conferences & Conventions Operations Services (Registration, AV, Logistics)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Conventions & Conferences (Business Events)

Keywords

• Event management software
• Venue booking software
• Catering management software
• Event planning software
• Venue scheduling software

Headquarters

HQ city

Saskatoon

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Software Licenses and Subscriptions: EventPro generates revenue primarily through software licensing and subscription fees. The platform offers flexible purchase and pricing options based on organizational needs, including optional modules, number of users, and number of rooms at facilities. Both cloud-hosted (subscription) and on-premise (perpetual license) deployment options are available with annual support contracts (Upgrade Protection Plan).
2. Professional Services: Revenue generated from training packages, data setup and configuration, user interface customization, custom report building, and custom software development services to support implementation and ongoing use of the software.
3. Module-based Add-ons: Optional modules and suites that can be purchased separately or as integrated packages, including Event Planning Suite, Inventory Management Suite, Financial Management Suite, EPConnect Suite, and Virtual Assistant Suite, providing upsell and expansion revenue opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

EventPro Software provides a comprehensive, integrated software system for event management, venue booking, and catering management, sold as a core platform augmented by optional, separately purchasable module suites. The platform is offered as both a cloud-hosted subscription (delivered via Citrix) and an on-premise perpetual license, and is targeted at event venues, event planning professionals, and catering operations worldwide.

Product overview

EventPro Software is a comprehensive, integrated event, venue, and catering management platform offered as a core product with modular architecture. The platform combines functionality of multiple programs including Venue Management Module, Event Management, Catering Management Module, Financial Management Suite (Budget Module, Invoice Export Module), Event Planning Suite (Attendee, Exhibitor, Travel & Accommodations modules), Inventory Management Suite (Resource, Catering, Beverage, Staffing, Package modules), EPConnect Suite (online booking and registrations), Virtual Assistant Suite (EVA) for automation, and specialized modules for Sales Management, Task Management, Housing, Floorplan, Electronic Signature, User Defined Fields, and more. The platform supports both Cloud and On-Premise deployment options, with optional modules that can be purchased separately or as integrated suites to create a custom management solution tailored to organizational needs.

Differentiator

Problem solved

Functional benefit

Brands

• EVA (EventPro Virtual Assistants): Virtual Assistant Suite providing automated notifications, reminders, and report generation for EventPro users.
• EPConnect

Products and services

• EventPro Software (Core Platform) Comprehensive, integrated event management software combining venue booking, event planning, and catering management in one streamlined system, offered as both a cloud-hosted subscription (EventPro Cloud Edition, Citrix-delivered) and an on-premise perpetual license (EventPro On-Premise Edition, Windows/MS-SQL), targeted at event venues, planning professionals, and caterers worldwide.
• EPConnect Suite Online booking, registration, payment and supplier-management suite offering Online Bookable Space Calendar, Online Booking Requests, Online Booking Enquiries, Event Registration Webpages, Online Event Registrations, Event Registration Payments, EP WebPayments (integrating with 135+ payment gateways including PayPal, Square, Stripe, Authorize.net, WorldPay, Elavon, Adyen, WePay, Nuvei, CyberSource, Checkout.com, SecureNet, and Braintree), EP WebSupplier, and Online Exhibitor Portal. Can be purchased separately or as an integrated suite.
• Virtual Assistant Suite (EVA) Automation suite including Task Assistant, Change Notification Assistant, A/R Assistant, Event Assistant, Event Attendee Assistant, Report Assistant, Calendar Publish Assistant, and Calendar Sync Assistant that sends automated notifications and reminders by email and SMS and synchronizes EventPro with external calendar systems.
• Financial Management Suite Suite of separately or bundled sale including Budget Module with real-time revenue/cost updates and the Invoice Export Module that exports invoice data in formats compatible with QuickBooks, MYOB, Sage 50, Microsoft Dynamics GP, SAP, Adept, and Pastel. Includes the Invoice & Payments Module with batch invoicing.
• Event Planning Suite Suite bundling the Attendee Module, Exhibitor/Booth Module, Event Travel Module, and Event Accommodations Module to manage attendees, exhibitors, booth assignments, and event-related travel and accommodation requirements.
• Inventory Management Suite Five-module suite combining Resource Management Module (with conflict checking for AV, chairs, tables, decorations, signs, linens, tableware), Catering Management Module, Beverage Management Module (host/cash bar configurations and pricing), Staffing Requirements Module, and Package Management Module (pre-defined packages of resource, catering, beverage and staffing items).
• Data Analytics Suite (Dashboard & KPI Modules) Analytics suite combining the Dashboard Module (visual elements including charts, grids, gauges, cards, pivot tables) and the KPI Module for tracking event/venue performance with rolling analysis and Sparkline trend monitoring.
• Premium Support Professional software support service staffed by an in-house team of EventPro Support experts who provide timely support to EventPro customers, backed by the annual Upgrade Protection Plan for on-premise customers.
• Upgrade Protection Plan (UPP) Annual support and software upgrade contract that maintains the full value and benefits of EventPro Software investment for on-premise customers, providing ongoing upgrades and priority support.
• Training Packages Expert-led training services designed to streamline implementation, onboard new staff, and help customers get maximum benefit from EventPro's extensive abilities.
• Data Setup and Configuration Professional data setup and configuration service that optimizes a customer's database for EventPro implementation, helping new customers start out with EventPro the right way.
• User Interface Customization Service to personalize EventPro's user interface so users see only what they need, with layouts adjusted to their preferences.
• Custom Report Building Report design service offering both minor do-it-yourself report modifications and brand-new bespoke reports built by EventPro's professional designing services.
• Custom Software Development Bespoke development service for organizations with unique requirements not yet managed by the standard EventPro platform, building custom features on top of the core software.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core.

• Payment Gateways (PayPal, Square, Stripe, Authorize.net, WorldPay, Elavon, Adyen, WePay, Nuvei, CyberSource, Checkout.com, SecureNet, Braintree)coreTechnology or IntegrationEventPro's Online Payments module (EP WebPayments) offers seamless integration with over 135 popular payment gateways including PayPal, Square, Stripe, Authorize.net, WorldPay, Elavon, Adyen, WePay, Nuvei, CyberSource, Checkout.com, SecureNet, and Braintree, enabling efficient payment processing for invoices, registrations, and bookings.
• Accounting Software (QuickBooks, MYOB, Sage 50, Microsoft Dynamics GP, SAP, Adept, Pastel)coreTechnology or IntegrationEventPro's Invoice Export Module enables export of invoice data into formats compatible with major accounting software packages including QuickBooks, MYOB, Sage 50, Microsoft Dynamics GP, SAP, Adept, and Pastel, facilitating seamless integration with existing financial systems.
• Calendar Systems (Google Calendars, Exchange Calendars, Outlook Calendars, iCal)coreTechnology or IntegrationEventPro's Calendar Assistants (EVA-Calendar Publish and EVA-Calendar Sync) provide integration with Google Calendars, Exchange Calendars, Outlook Calendars, and iCal subscription calendars for event information sharing and two-way location synchronization.
• Electronic Signature Providers (DocuSign, Adobe Sign)coreTechnology or IntegrationEventPro's Electronic Signature Module supports DocuSign and Adobe Sign, allowing users to accept electronic signatures on documents sent directly from EventPro. After completion, document status is updated in EventPro and PDF copies are downloaded automatically.
• SSO Providers (Azure AD, OneLogin, PING Identity)coreTechnology or IntegrationEventPro Cloud supports Single Sign-On integration via Azure AD, OneLogin, and PING Identity, allowing users to login with credentials from their organization's authentication services provider.
• Multi-Factor Authentication Provider (Cisco Duo)coreTechnology or IntegrationEventPro Cloud Named-Type Users can enable Multi-Factor Authentication via Cisco Duo for enhanced security when logging in.
• CitrixcoreTechnology or IntegrationEventPro Cloud Edition is accessed via Citrix Workspace App (formerly Receiver), a free download that allows secure access from any device including smartphones, tablets, PCs and Macs.
• MicrosoftcoreTechnology or IntegrationEventPro On-Prem Edition runs on Windows 11 or newer with Microsoft .NET 4.7.2 Framework or newer. Databases use MS-SQL 2017 or newer. Integration with Microsoft Outlook, Exchange Web Service, and MS Graph for email. Client databases stored in Microsoft Azure's Canada Central cloud region.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Planning Pod: Planning Pod is an all-in-one event business management platform for venues, planners, and caterers. It competes with EventPro across venue booking, event planning, catering, and CRM workflows for similar SMB and mid-market customers.
• Caterease: Caterease is catering and event management software designed for off-premise caterers and event venues. It directly competes with EventPro in catering management, event planning, and venue booking for hospitality customers.
• Bizzabo: Bizzabo offers an event experience platform covering registration, event marketing, and on-site solutions. It directly competes with EventPro in event management and registration for mid-market and enterprise event organizers.
• Tripleseat: Tripleseat is a sales and event management platform built for restaurants, hotels, and unique venues with catering operations. It competes directly with EventPro in venue booking, catering, and event management for hospitality and venue customers.
• Ungerboeck Software: Ungerboeck provides event and venue management software for convention centers, arenas, and event organizers. It is a direct competitor in the integrated venue booking and event management space, targeting many of the same venue, convention, and hospitality customers as EventPro.
• Cvent: Cvent is a leading cloud-based event management platform offering event registration, venue sourcing, and on-site solutions. It directly overlaps with EventPro in event registration, attendee management, and venue-related workflows, and is the dominant scaled competitor in this category.
• Aventri (now EventMobi): Aventri was an event management software platform (now part of EventMobi) covering registration, event website, and onsite solutions. It directly overlaps EventPro's event registration and management functionality for corporate and association events.

Emerging players

• Social Tables (Prismm): Prismm (formerly Social Tables) provides event diagramming, seating, and check-in tools. It has partial overlap with EventPro's Floorplan and attendee management modules, focusing on event design and layout rather than full venue lifecycle management.
• Certain Software: Certain Software provides event management solutions focused on registration, engagement, and event intelligence. It is an emerging peer with partial overlap on registration, attendee management, and analytics versus EventPro's full platform.

Broad incumbents

• Eventbrite: Eventbrite is a large-scale self-service ticketing and event management platform serving consumers, SMBs, and enterprises. It overlaps with EventPro's online registration and ticketing capabilities but is a broader consumer-led platform rather than a venue/caterer specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EventProConnect
• YouTubeyoutube.com/@EventProSoftware
• Facebookfacebook.com/eventprosoftware
• LinkedInlinkedin.com/company/eventproconnect
• Instagraminstagram.com/eventprosoftware

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EventPro Software