Insiten

What Insiten does

Insiten is a privately held technology company founded in 2016 and headquartered in the Atlanta, Georgia metropolitan area (Peachtree Corners), with 11-50 employees. The company designs and builds custom software, mobile applications, and digital transformation solutions for enterprise clients, with a stated focus on Fortune 50 and Fortune 500 corporations. Its core services span mobile apps and responsive websites, customer experience platforms, analytics and data visualization, process automation, and system integrations across the Microsoft, Salesforce, and Heroku technology stacks. Insiten is a Certified Microsoft Supplier and a Salesforce/Heroku development partner, and works with clients such as a Big 4 M&A advisory firm (where its platform has been used on hundreds of global acquisitions and divestitures), a multinational logistics company (500+ users on a project management and analytics platform), and EY.

In addition to custom services, Insiten has productized three proprietary platforms: Contour, a Salesforce-integrated mobile app accelerator that claims to reduce deployment time and cost by more than half; TackleBox, a cloud-based Excel-to-PowerPoint automation and live-dashboard engine available via self-serve subscription; and the AMP Car Wash Platform, a white-label membership and loyalty platform co-developed with Autowash and targeted at multi-location car wash operators. The company goes to market through a hybrid motion combining consultative enterprise sales, product-led growth (TackleBox free trial), and channel partnerships (Microsoft and Salesforce ecosystems), and is co-founded and led by CEO Adam Trien and President Gentry Ganote with no disclosed institutional funding to date.

Name

Insiten

Legal name

Insiten, Inc.

Website

https://insiten.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Insiten is an Atlanta-based private technology company, founded in 2016, that designs and builds custom software, mobile apps, and digital transformation solutions for enterprise clients across the Microsoft, Salesforce, and Heroku stacks, and offers three productized platforms: Contour (mobile app accelerator), TackleBox (Excel-to-PowerPoint automation), and AMP (car wash membership platform).

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Custom software development
• Mobile app development
• Salesforce consulting
• Cloud solutions
• Process automation

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Software Development Services: Bespoke technology solutions for enterprise clients including mobile apps, responsive websites, business process automation, system integrations, and analytics. Serves Fortune 50 clients with complex technology needs.
2. TackleBox SaaS Subscription: Cloud-based Excel presentation engine offered as subscription SaaS. Features Excel-to-PowerPoint automation and live dashboards from Excel files.
3. Contour Platform: Mobile app accelerator platform enabling faster mobile app development for enterprise customers. Sold as part of custom engagement or potentially as platform subscription.
4. AMP Platform Licensing: White-label car wash membership platform (AMP) provided to car wash operators as branded mobile app solution.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Insiten designs and builds custom software tools and platforms for enterprise clients, including mobile applications, websites, and business process automation solutions. The company also operates three proprietary products: Contour (a mobile app accelerator), the AMP Car Wash Platform (membership management for multi-location operators), and TackleBox (an Excel-to-PowerPoint automation tool).

Product overview

Insiten offers a portfolio of three distinct software products: Contour (a mobile app accelerator platform integrated with Salesforce for building customized mobile experiences), AMP Car Wash Platform (a specialized membership and loyalty solution for car wash operators with branded mobile apps and marketing tools), and TackleBox (an Excel-to-PowerPoint automation tool and live dashboard solution). The company also provides custom software development services leveraging Microsoft and Salesforce technologies.

Differentiator

Problem solved

Functional benefit

Brands

• Contour: Mobile app accelerator platform for launching customized mobile apps with Salesforce integration
• AMP (Autowash Membership Platform)
• TackleBox

Products and services

• Contour

Quantifiable outcome

• Mobile app deployment in less than half the time and cost of traditional development
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• AutowashflagshipStrategic or Co-development Partner · 7 June 2021Strategic partnership to build AMP Car Wash Platform. Autowash is a high-growth, multi-location car wash company. Platform revealed at 2021 Southwest Car Wash Association Conference. Provides car washes with fully branded mobile app, advertising, promotions, and membership program support.
• MicrosoftcoreTechnology or Integration · 2 March 2018Certified Microsoft Supplier through Microsoft Supplier Program (MSP). Enables Insiten to design and develop cutting-edge business solutions on Microsoft technology stack with access to Business Investment Funds to cover project costs.
• Salesforce / HerokucoreTechnology or IntegrationExpert Heroku architects providing custom app development, APIs, services, and data stores. Salesforce cross-cloud integrations with AWS, Azure, and Google Cloud Platform. Custom Salesforce development including Lightning Apps, Components, Apex development, Reports and Dashboards.
• DigitalCraftscoreStrategic or Co-development PartnerCoding bootcamp partnership for talent acquisition. Insiten has hired 8+ software engineers from DigitalCrafts. Adam Trien on record discussing bootcamp graduate hiring. Company speaks at DigitalCrafts graduations on being a 'High Five Developer'.
• Prototype PrimeminorOthersTechnology incubator in Peachtree Corners where Insiten relocated in 2018. Provides workspace, meeting facilities, and startup ecosystem support.
• Hands On AtlantaminorOthersCommunity partnership for volunteer initiatives. Insiten team participates in community service events including Piedmont Park cleanup for Earth Day 2021.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Rightpoint: Rightpoint is a digital experience and Microsoft/Salesforce consulting firm of comparable scale to Insiten, delivering custom enterprise apps, mobile platforms, and customer experience solutions — directly overlapping Insiten's Contour-style work and Microsoft partnership model.
• Silverline: Silverline is a Salesforce-native consulting firm offering custom Lightning/Apex builds, integrations, and industry solutions — closely matching Insiten's Salesforce custom development and partner-channel GTM.
• West Monroe Partners: West Monroe is a mid-size custom technology and management consulting firm that builds bespoke enterprise platforms for Fortune 500/1000 clients across multiple industries — directly comparable to Insiten's bespoke-engagement model.
• Simplus: Simplus is a Salesforce-focused consulting and managed services firm with comparable custom Lightning/Apex development capability and a similar partner-channel GTM — the closest analog to Insiten's Salesforce/Heroku practice.
• Slalom: Slalom is a mid-size custom technology consulting firm delivering enterprise transformation with deep Microsoft and Salesforce practices. It competes for the same Fortune 500/1000 deal set, but at materially larger scale.

Broad incumbents

• Persistent Systems: Persistent is a global IT services firm with large Microsoft Azure and Salesforce practices that deliver custom enterprise solutions at higher scale than Insiten and compete for comparable enterprise digital-transformation mandates.
• Avanade: Avanade is the Accenture-Microsoft joint venture and the dominant large-scale Microsoft ecosystem consultancy. It is the strategic incumbent against which Microsoft-partnered shops like Insiten compete on enterprise bids.
• Genpact: Genpact is a digital transformation and AI services firm that acquired Rightpoint and other Microsoft/Salesforce partners — competing for similar enterprise custom-application mandates as Insiten with much larger delivery capacity.
• Capgemini: Capgemini is a global technology and consulting services firm with deep Microsoft and cloud practices that compete for the same Fortune 50 custom solution contracts at very large scale.
• Perficient: Perficient is an established customer experience and digital transformation consultancy that delivers custom enterprise software across Microsoft, Salesforce, and other platforms — overlapping Insiten's core delivery motion at larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/insiten
• Facebookfacebook.com/insiten
• LinkedInlinkedin.com/company/insiten
• Instagraminstagram.com/insiten_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insiten