The Pizza Bakery

What The Pizza Bakery does

The Pizza Bakery is a Bengaluru-headquartered, privately-held restaurant company founded in 2017 by brothers Nikhil and AB Gupta that operates company-owned Neapolitan-style wood-fired sourdough pizza restaurants under the parent Popo Ventures. The core technical proposition is a 24-48 hour cold-fermented sourdough process baked in custom eucalyptus brick ovens operating at approximately 400°C, producing a charred, lightly-leavened Neapolitan-style crust. Premium imported and locally sourced ingredients include 100% natural flour, San Marzano tomatoes flown in from southern Italy, and in-house coconut-based vegan cheese, ricotta, and Italian-recipe tomato sauce; the company also offers a signature Stuffed Garlic Bread created in 2017 and halal-certified meat options.

Revenue is generated primarily through dine-in restaurant sales at 10 Bengaluru locations (Indiranagar flagship plus HSR Layout, JP Nagar, Koramangala, Bellandur, Whitefield, Church Street, RMV 2nd Stage, and Kalyan Nagar) and 1 international location in Colombo, Sri Lanka, with menu pricing on a per-item basis, table reservations via the ReserveGo widget, and extended 11am-1am operating hours that differentiate the brand from typical darshini-style establishments. A secondary revenue stream runs through 9 dedicated delivery kitchens serving Swiggy and Zomato orders across Bengaluru catchments. Customer mix is direct-to-consumer: urban Bengaluru food enthusiasts and Sri Lankan consumers seeking authentic, premium-casual Italian dining experiences, with no franchising, no enterprise/B2B channels, and no disclosed external funding. Sister brands Paris Panini (sandwiches, wraps, crepes) and Smash Guys (smash burgers) are operated under Popo Ventures alongside The Pizza Bakery, and a Pizza Bakery Wallet loyalty program offers 10% cashback credits with 120-day validity.

Name

The Pizza Bakery

Legal name

The Pizza Bakery

Website

https://thepizzabakery.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

The Pizza Bakery is a Bengaluru-headquartered, privately-held restaurant chain serving Neapolitan-style wood-fired sourdough pizzas. Founded in 2017 by brothers Nikhil and AB Gupta under parent Popo Ventures, it operates 10 dine-in locations in Bengaluru, one in Colombo, Sri Lanka, and 9 cloud kitchens serving Swiggy and Zomato.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industry

Pizza QSR (THAFAAAB)

Keywords

• Neapolitan-style pizza
• Wood-fired sourdough
• Casual dining restaurants
• Cloud kitchen delivery
• Italian-inspired cuisine

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain

Revenue model

1. Dine-In Restaurant Sales: Revenue from dine-in customers at company-owned restaurants across Bengaluru and Colombo. Includes table reservations, walk-ins, and special experiences like tableside flambé.
2. Delivery and Takeaway: Revenue from delivery orders through Swiggy and Zomato platforms, plus direct takeaway from dine-in locations and delivery kitchens.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Pizza Bakery operates company-owned Neapolitan-style wood-fired sourdough pizza restaurants and delivery kitchens serving Bengaluru, India and Colombo, Sri Lanka. The core menu features hand-stretched 24-48 hour fermented sourdough pizzas baked in custom-built eucalyptus brick ovens at 400°C, along with signature items including stuffed garlic bread, burrata pizzas, tableside flambé, vegan pizzas with in-house coconut-based cheese, pastas, salads, and desserts. The company sells directly to consumers through dine-in service, takeaway, and delivery via Swiggy and Zomato.

Product overview

The Pizza Bakery is a restaurant company offering Neapolitan-style wood-fired sourdough pizzas, stuffed garlic bread, and Italian-inspired dishes. The portfolio consists of company-owned dine-in restaurants (10 locations in Bengaluru plus 1 in Colombo, Sri Lanka), delivery kitchens (9 locations through Swiggy and Zomato), and a loyalty program. Sister brands Paris Panini (sandwiches, wraps, crepes) and Smash Guys (smash burgers) are operated under parent company Popo Ventures. The company does not franchise and maintains all operations under direct ownership.

Differentiator

Problem solved

Functional benefit

Brands

• Paris Panini: Sister brand offering best sandwiches, wraps and crepes.
• Smash Guys

Products and services

• The Pizza Bakery Dine-In Restaurants Company-owned and operated Neapolitan-style wood-fired sourdough pizza restaurants offering dine-in experiences across 10 locations in Bengaluru and 1 in Colombo, Sri Lanka. The menu includes signature sourdough pizzas, stuffed garlic bread, appetizers, salads, pastas, desserts, and elevated presentations such as burrata-topped pizzas and tableside flambé.
• The Pizza Bakery Delivery Kitchens Cloud kitchen operations serving delivery orders through Swiggy and Zomato platforms across nine Bengaluru neighborhoods: Arekere, RR Nagar, Sahakar Nagar, Yelahanka, Banashankari, Sarjapur, Electronic City, Mahadevapura, and Rajajinagar.
• Signature Stuffed Garlic Bread Garlic bread stuffed with caramelized onion and mozzarella, created by co-founders Nikhil and AB Gupta in 2017. It is one of the brand's most popular menu items and is sold at dine-in restaurants and via delivery.
• Vegan Sourdough Pizza Plant-based pizza lineup built on a 24-48 hour fermented sourdough base and topped with in-house coconut-based vegan cheese. Signature varieties include Vegan Sicilia with bell pepper, roasted oyster mushroom, red onion, basil pesto, and sun-dried tomatoes.
• Pizza Experiences (Burrata, Flambé, Chilli Honey Dip) Elevated pizza presentations offered at dine-in locations, including warm burrata-topped pizzas, tableside flambé execution with dark rum, and signature byadgi chilli honey dip.
• Paris Panini (Sister Brand) Sister brand operated under parent company Popo Ventures offering sandwiches, wraps, and crepes. Described as a 'little sister brand' to The Pizza Bakery on the company's website.
• Smash Guys (Sister Brand) Sister brand under Popo Ventures positioned as 'Home of The Original Smash Burger', described as a 'little sister brand' to The Pizza Bakery.
• Pizza Bakery Loyalty Program Repeat-customer loyalty offering featuring the Pizza Bakery Wallet, which provides 10% cashback credits on dining spend, valid for 120 days, with welcome and birthday/celebration rewards subject to a minimum billing of Rs 1000.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Oven Story Pizza (Masala Studio): Newer Indian pizza brand emphasising artisanal and craft positioning delivered through cloud kitchens, very close in tone to The Pizza Bakery's sourdough and wood-fired narrative but built primarily on a delivery-only, asset-light model.
• &pizza: US premium fast-casual pizza concept with strong Instagram-led marketing and craft positioning. Comparable on brand-led, design-forward approach targeting urban millennial food enthusiasts at a premium.

Direct peers

• Mojo Pizza: Indian pizza chain competing in the same dine-in and delivery category with multi-city presence. Comparable early-stage growth profile focused on tier-1 Indian cities and casual dining rather than QSR-style convenience.
• Tossin Pizza: Bengaluru-headquartered casual-dining pizza chain with dine-in and delivery. Direct local competitor to The Pizza Bakery within the Bengaluru market on both dine-in and Swiggy/Zomato channels.
• La Pino'z Pizza: India's largest homegrown pizza chain with similar casual-dining dine-in and delivery footprint across metro markets. Both target Indian consumers seeking quality pizza with dine-in experience at slightly premium price points versus global QSR chains.
• Chicago Pizza (India): Indian chain offering premium style pizzas in casual-dining settings with dine-in presence across metros. Closest analogue on positioning (premium craft, non-QSR) and customer base (urban pizza enthusiasts).

Broad incumbents

• Franco Manca: UK-based sourdough pizza chain built specifically around long-fermentation dough and wood-fired ovens. Closest international analogue on craft production method, casual-dining format, and brand-led expansion model.
• California Pizza Kitchen: Global casual-dining pizza chain with dine-in focus and elevated menu items. Comparable on casual-dining, dine-in-forward business model rather than QSR throughput, although at much larger scale and broader menu.
• Domino's Pizza India (Jubilant FoodWorks): Dominant Indian pizza operator with thousands of locations; competes indirectly through delivery aggregator rankings and Swiggy/Zomato placement rather than dine-in experience. Sets the price benchmark that The Pizza Bakery differentiates above.
• Pizza Hut India (Sapphire Foods): Established casual-dining pizza chain in India with dine-in presence across tier-1 cities. Competes for similar urban consumers and family/casual-dining occasions, but with broader menu, lower price point, and much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thepizzabakery.in
• LinkedInlinkedin.com/company/the-pizza-bakery-popo
• Instagraminstagram.com/thepizzabakery.in

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pizza Bakery