Luxy Media

What Luxy Media does

Luxy Media is a Montréal-based boutique marketing agency founded in 2013 that operates as a fractional marketing department for established B2B operators across Canada and the United States. The firm embeds a single accountable team lead plus five specialist disciplines — strategy, paid media, web and conversion, content and creative, and an AI-enabled execution layer — into client operations on month-to-month engagements, with pricing starting at $7,500/month for the full Fractional Department, $10,000+ for fixed-scope projects, and $15,000/month for Fractional CMO advisory. The company is privately held and founder-led by Raffi Laleyan, with no disclosed institutional funding, and is incorporated as Luxy Media Inc. in Québec.

The underlying technology stack centers on in-house LLM pipelines that power named autonomous agents — research.agent, content.pipeline, reporting.sync, and outreach.queue — embedded across strategy, content production, reporting, and campaign operations. Luxy holds certified partner status with Google, Meta, LinkedIn, and Shopify, enabling direct platform integration for paid media, conversion tracking, and e-commerce builds. The agency serves a customer base of 100+ brands across eight verticals including government (Parliament of Canada, 5-year mandate), luxury automotive (Pirelli Canada 10 years, Ferrari Québec, Porsche Prestige), finance and mortgage (Groupe Orbis 7+ years), and defense (Top Aces), with an average client tenure of 4+ years.

Revenue mechanics combine recurring monthly retainers with project-based one-time engagements and milestone billing, supported by direct sales motion via Calendly booking and inbound contact forms. The company has been recognized as a 2024 Clutch Global Award winner, operates bilingual EN/FR, and runs its main operational office in Mount Royal, Québec with a registered legal address in Montréal. No subsidiaries, M&A activity, public listings, or external capital events are disclosed.

Name

Luxy Media

Legal name

Luxy Media Inc.

Website

https://luxymedia.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Luxy Media is a Montréal-based boutique marketing agency operating as a fractional marketing department for B2B operators across Canada and the US, embedding teams across strategy, paid media, web, content, and AI-enabled execution on month-to-month retainers.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (541830), Media Buying Agencies (54183)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Fractional marketing services
• B2B digital marketing
• Marketing strategy consulting
• Paid media management
• Content production services

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Fractional Marketing Department: Recurring monthly retainer engagement providing full marketing function with dedicated team lead, specialists across strategy, paid, web, content, and AI. Starts at $7.5K/month. Month-to-month commitment with no long-term contracts.
2. Project Engagements: Fixed-scope, one-deliverable projects such as website rebuilds, campaign launches, brand refreshes. Fixed scope, timeline, and price. Entry-level starting at $10K.
3. Fractional CMO Advisory: Senior marketing operator embedded at leadership level for companies with existing teams. Includes weekly leadership cadence, team management, quarterly board-ready reporting. Starts at $15K/month.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Luxy Media operates as a fractional marketing department for established B2B operators, delivering the full marketing function — strategy, paid media, web, content, and AI-enabled execution — through one embedded team with a single team lead owning outcomes. Customers can engage via three tiers: a recurring Fractional Department at $7,500/month, fixed-scope Project Engagements from $10,000, or a recurring Fractional CMO advisory at $15,000/month, all on month-to-month commitments.

Product overview

Luxy Media operates as a fractional marketing department for established B2B operators, offering three engagement models: (1) Fractional Department at $7,500/month (full embedded marketing function with one team lead and five specialists across strategy, paid media, web, content, and AI), (2) Project Engagement from $10,000 (fixed-scope deliverables such as website builds or campaign launches), and (3) Fractional CMO at $15,000/month (senior marketing leadership embedded at the executive level). An AI-Enabled Execution Layer runs underneath all five disciplines, powering research agents, content pipelines, reporting synthesis, and outreach automation via in-house LLM stacks integrated into client CRM and reporting systems. All engagements are month-to-month with no long-term contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• Fractional Department Full embedded marketing function for B2B operators delivered as one team: one team lead plus specialists in strategy, paid media, web, content, and AI-enabled execution. Operates month-to-month, includes monthly reporting and quarterly planning, and is accountable to the client's P&L metrics. Starts at $7,500/month with no long-term contract.
• Project Engagement Fixed-scope, one-deliverable projects such as website rebuilds, campaign launches, brand refreshes, and creative sprints, with bounded deliverables, milestone-based billing, fixed timeline, and optional ongoing support. Starting at $10,000. Lower-friction entry point that graduates into Fractional Department engagement.
• Fractional CMO Senior marketing operator embedded at the executive level for companies that already have an internal marketing team. Includes weekly leadership cadence, team management, strategy ownership, and quarterly board-ready reporting. Recurring subscription starting at $15,000/month.
• Strategy & Planning Go-to-market architecture, positioning, and channel strategy built from the client's own numbers rather than templates. Includes market positioning framework, channel strategy, ICP definition, KPI framework, and quarterly planning reviews for B2B operators and premium brands.
• Paid Media & Demand Full-funnel paid campaigns across Google, Meta, LinkedIn, and emerging channels, managed for pipeline rather than impressions. Includes landing page architecture, retargeting, attribution, AI-powered spend optimization. Delivered as a Google, Meta, and LinkedIn certified partner practice for B2B operators.
• Web & Conversion Website design and development across WordPress, Shopify, and custom stacks, plus landing page systems, UX/UI design, CMS integration, conversion testing, and ongoing maintenance, hosting, and security. Delivered as a Shopify-certified practice for e-commerce operators.
• Content & Creative Photo and video production (corporate, event, product, lifestyle), brand identity and visual systems, ad creative at volume, graphic design for print and digital, copywriting, and EN/FR translation for B2B and premium-brand clients.
• AI-Enabled Execution Layer AI-powered execution layer embedded across all five disciplines of the fractional department, using in-house LLM stacks to power research agents, content production pipelines, reporting and attribution synthesis, and sales enablement and outbound automation. Custom AI workflows are integrated into client CRM, creative ops, and reporting systems.

Quantifiable outcome

• 68% increase in qualified leads within 6 months (Groupe Magellan)
• +8 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationCertified Google Partner. Runs full-funnel paid campaigns across Google Ads for client engagements. Technical integration through Google Tag Manager and Consent Mode v2 implementation.
• Meta (Facebook/Instagram)coreTechnology or IntegrationCertified Meta Business Partner. Manages paid campaigns across Facebook and Instagram for clients. Meta Pixel and conversion tracking implementation.
• LinkedIncoreTechnology or IntegrationCertified LinkedIn Partner. Runs LinkedIn advertising and employer branding campaigns for B2B clients. LinkedIn Insight Tag implementation.
• ShopifycoreTechnology or IntegrationCertified Shopify Partner. Builds and manages e-commerce experiences for clients including Pedlex. Shopify platform development and integration.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hawke Media: Hawke Media operates an outcome-based fractional marketing model with dedicated teams, similar to Luxy's fractional department offering. Both target B2B operators wanting senior marketing leadership without a full-time hire.
• Foundation Inc. Foundation Inc. provides fractional CMO and marketing department services to B2B brands, overlapping directly with Luxy's Fractional CMO ($15K/month) and Fractional Department ($7.5K/month) tiers. Similar mid-market B2B focus.
• Single Grain: Single Grain is a performance and growth marketing agency with embedded-team delivery, similar to Luxy's integrated strategy/paid/web/content/AI operating system. Comparable tier of clientele and engagement structure.
• SmartBug Media: SmartBug Media is a B2B-focused full-service marketing agency with strong HubSpot/inbound credentials, comparable in scope to Luxy's full marketing function across paid, content, web, and strategy. Both serve mid-market and enterprise B2B operators.
• KlientBoost: KlientBoost is a paid media and conversion-focused agency covering Google, Meta, and LinkedIn—directly overlapping Luxy's Paid Media & Demand discipline and partner certifications (Google, Meta, LinkedIn).
• Disruptive Advertising: Disruptive Advertising is a performance marketing agency combining paid media, conversion, and CRO—closely aligned with Luxy's paid + web + content offering for B2B operators.
• Salted Stone: Salted Stone is a HubSpot-aligned growth agency offering strategy, paid, web, and content under one operating team—closely mirroring Luxy's fractional department structure for B2B clients.
• Ironpaper: Ironpaper is a B2B marketing agency combining strategy, demand generation, and content—directly comparable to Luxy's B2B & Finance and Government & Enterprise vertical focus.
• Sculpt: Sculpt is a B2B social media and content agency serving mid-market and enterprise clients, paralleling Luxy's content & creative discipline and social-led engagement model across LinkedIn and other channels.

Broad incumbents

• Power Digital Marketing: Power Digital is a much larger full-service digital marketing agency offering paid, content, SEO, and CRO. Overlaps Luxy's integrated five-discipline model but at substantially greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/raffilaleyan
• Xx.com/luxy_media
• Facebookfacebook.com/luxymedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxy Media