WT interactive

What WT interactive does

WT interactive is a privately held creative agency founded in 2013 and headquartered in Amsterdam, Netherlands, that specializes in combining interactive storytelling and digital media to create physical meeting spaces for enterprise clients. The company operates across four primary verticals — Experience Centers (corporate offices, visitor centers, brand spaces), Events & Exhibitions (trade show booths, congresses, and immersive activations), Retail (interactive in-store installations), and Pharma (interactive treatment tables, 3D wall projections, congress experiences). It delivers full-service projects spanning concept development, interaction design, content creation, hardware and software integration, installation, and ongoing maintenance, using a proprietary two-week-sprint "Agile Storytelling" methodology. Customer engagement is enterprise project-based, supported by strategic partnerships with Ce. architects & designers, Hypsos, MET Studio Design, MotionShow, and several implementation partners; the company has reportedly worked with 100+ brand-name clients across Europe including ABN AMRO, Capgemini, IKEA, Bosch, Moët & Chandon, Sanofi, Rijk Zwaan, Fujifilm, VodafoneZiggo, Shimano, and the Dutch Ministry of Foreign Affairs.

The company's core technology stack is anchored by three proprietary assets: WhiteTable (a projection-mapped interactive table with object-recognition that triggers tailored content), StoryTemple (a video recording and analytics platform built for pharmaceutical HCP engagement), and the Touchpoint Browser (a self-service virtual demo space with templated interactive formats, technical specifications, and ballpark pricing for early-stage project planning). Additional capabilities include 270-degree projection rooms, 3D anamorphic LED installations, gesture-controlled interfaces, motion-sensing floor projections, augmented-reality mannequins, and AI-enabled recommendation and virtual-host features. Touchpoint Browser and StoryTemple are offered under subscription/licensing models alongside the dominant professional-services project engagements, and StoryTemple has expanded from Northern Europe into the US, Germany, Switzerland, and Austria.

Go-to-market is enterprise field sales, primarily through direct outreach via the website contact channel and dedicated sales partners, augmented by case-study-driven content marketing, industry-event visibility, and architectural/design partner referrals. The company lists 1-10 employees publicly but operates with a delivery ecosystem that includes named strategic co-development partners and specialist implementation partners (e.g., Gielissen for exhibition booth builds, Haute Technique and OPL Architects for spatial integration). Pricing is not publicly disclosed; project values vary with scope, hardware, content, and installation complexity, while subscription pricing for Touchpoint Browser is described as "available upon request" on an annual billing cadence. No external funding rounds, parent company, or institutional investors are identified in the source material.

Name

WT interactive

Legal name

WT interactive

Website

https://wtinteractive.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

WT interactive is an Amsterdam-based creative agency that designs and builds interactive storytelling installations, experience centers, trade-show booths, retail displays, and pharma engagements for enterprise clients across Europe, using proprietary technologies including WhiteTable, StoryTemple, and the Touchpoint Browser.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Interactive Installation Projects: Full-service project engagements covering concept development, interaction design, content creation, project management, hardware integration, testing, installation, and ongoing maintenance. Projects span experience centers, retail environments, events, and pharma applications.
2. Touchpoint Browser Subscription: Virtual demo platform providing interactive experience templates with technical specifications and pricing guidance for early-stage project planning.
3. StoryTemple Platform Licensing: Video recording platform for pharma companies to create personal, interactive videos for HCP engagement. Implemented across Northern Europe with expansion to US, Germany, Switzerland & Austria.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

WT interactive is a creative agency that designs and builds interactive storytelling and digital media installations for physical spaces, combining concept development, content creation, UX design, hardware engineering, and software development. The company delivers custom projects for experience centers, trade shows and events, retail environments, and pharmaceutical companies, with proprietary technologies including the WhiteTable interactive table, the StoryTemple video platform for pharma HCP engagement, and the Touchpoint Browser virtual demo platform.

Product overview

WT interactive is a specialized provider of interactive storytelling and digital media experiences for physical spaces. Its portfolio comprises two broad categories: (1) named technology products and platforms — including the Touchpoint Browser (a virtual demo and prototyping tool for interactive formats), StoryTemple (a video recording and analytics platform for pharma HCP engagement), and the WhiteTable (projection-mapped interactive table technology with object recognition) — and (2) custom service offerings across four verticals: Experience Centers (interactive office, visitor, and brand spaces), Events & Exhibitions (trade show booths, immersive installations, gamification), Retail (interactive digital installations, in-store displays, AI-powered customer journey solutions), and Pharma (interactive treatment tables, 3D wall projections, congress experiences, and the StoryTemple video platform). All offerings are delivered as full-service projects covering concept design, storytelling development, software/hardware integration, installation, and ongoing maintenance, using an Agile Storytelling methodology with two-week sprints. The company operates from Amsterdam and serves clients across retail, pharma, events, and corporate sectors.

Differentiator

Problem solved

Functional benefit

Brands

• StoryTemple: Video recording platform created for pharma that allows users to create personal and interactive videos instead of boring emails. Platform is user-friendly with detailed analytics.

Products and services

• Touchpoint Browser Virtual demo platform showcasing real-world interactive media examples sorted by category, with technical breakdowns (hardware, software, sensors, networking) and ballpark pricing. Offers modular templates such as projection-mapped tables, gesture-controlled interfaces, kiosks, and VR, customizable with options like facial-recognition sensors, multilingual support, and different display types. Cost breakdown available upon request.
• StoryTemple Video recording platform for the pharmaceutical industry that allows users to create personal and interactive videos instead of standard emails, with a user-friendly interface requiring no professional video editing and detailed analytics to track video performance. Implemented across Northern Europe with expansion to US, Germany, Switzerland and Austria.
• WhiteTable Projection-mapped interactive table technology that responds to physical object placement, creating engaging visual storytelling moments. Uses object recognition to identify specific items and display tailored narratives. Used across retail environments (e.g., Sligro coffee and tea department), corporate settings, and event activations.
• Interactive Retail Solutions Custom interactive digital installations for retail environments that transform static spaces into dynamic customer journeys. Leverages touchscreens, sensor technology, and AI to offer tailored recommendations, enhance product information, and provide insights into consumer behavior. Includes human interaction design, content creation, and technology integration.
• Experience Centers Design and creation of interactive offices, experience centers, visitor centers, and brand spaces, frequently in partnership with Ce. architects & designers. Services span concept development, interaction design, content creation, project management, testing, installation, and ongoing maintenance, with modular and future-proof interactive displays and multimedia installations.
• Interactive Events & Exhibitions Custom interactive storytelling experiences for trade shows and events, including gamification activations, immersive booth designs, projection mapping, interactive floors, and multi-sensory installations. Covers concept, software, content development, hardware integration, and installation across formats such as 3D anamorphic LED installations and 270-degree projection rooms.
• Interactive Pharma Solutions Interactive storytelling solutions for pharmaceutical companies targeting healthcare professionals (HCPs), including Interactive Treatment Tables, 3D Wall Projections, and the StoryTemple video platform. Translates complex medical data into clear, visually compelling content for congresses and omnichannel engagement campaigns.

Quantifiable outcome

• 1000+ booth visitors engaged at World Expo Kazakhstan
• +4 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature9 records

Partnerships

13 partnerships are on record, tiered core, major and supporting.

• Ce. architects & designerscoreStrategic or Co-development PartnerStrategic partnership for creating interactive meeting spaces and experience centers. Ce. is a strategic design agency specialized in branded spaces, designing interiors, products, and graphics for retail, offices, hospitality, and leisure. Partnership enables seamless integration of spatial design with interactive technology for projects including Rijk Zwaan, Boskalis, and Shimano experience centers.
• HypsosmajorStrategic or Co-development PartnerCollaboration partner for retail and exhibition projects including Fujifilm Open Innovation Hub Europe and ABN AMRO World Tennis Tournament activation. Hypsos is a strategic agency specializing in brand activation and retail experiences.
• MET Studio DesignmajorStrategic or Co-development PartnerPartnership for Ecole 42 Abu Dhabi project, combining MET's design expertise with WT interactive's interactive technology for innovative educational experiences.
• Haute TechniquesupportingImplementation/ SI/ Consulting PartnerTechnical implementation partner for Ecole 42 Abu Dhabi project, contributing specialized expertise to interactive installation execution.
• MotionShowmajorStrategic or Co-development PartnerPartnership for Daiwa House project, combining MotionShow's presentation technology with WT interactive's interactive design for 270-degree immersive storytelling experience.
• OPL ArchitectssupportingImplementation/ SI/ Consulting PartnerArchitecture partner for Boskalis digital workshop space project, providing spatial design expertise alongside WT interactive's interactive technology.
• Gielissen Interiors | Exhibitions | EventsmajorImplementation/ SI/ Consulting PartnerPartnership for exhibition booth projects including Elval at ALUMINIUM 2024 and Hypertherm at EuroBLECH 2024. Gielissen provides exhibition design and installation services.
• Mansveld ExpotechsupportingImplementation/ SI/ Consulting PartnerTechnical partner for Elval booth at ALUMINIUM 2024, providing exhibition technology expertise.
• BrandBasemajorStrategic or Co-development PartnerPartnership for ABN AMRO World Tennis Tournament activation, combining BrandBase's brand activation expertise with WT interactive's gamification technology.
• Beewan Sports ExperiencemajorStrategic or Co-development PartnerPartnership for Missie H2 campaign at TeamNL House in Paris, creating five dynamic hydrogen-themed interactive installations for public engagement.
• ftrprfsupportingStrategic or Co-development PartnerDigital partner for ABP exhibition on 100 Years of Female Emancipation, providing digital twin and interactive experience expertise.
• Young PerfectsupportingStrategic or Co-development PartnerPartnership for Albert Heijn HealthyFood Campaign, combining nutrition coaching expertise with interactive presentation technology.
• st-digital.netsupportingTechnology or IntegrationTechnical partner hosting the Touchpoint Browser platform, providing infrastructure for the virtual demo space tool.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moment Factory: Montreal-based multimedia entertainment studio creating immersive experiences combining light, sound, and interactive technology for physical spaces — directly comparable to WT interactive's experience center and event work, with a similar cross-vertical enterprise client base.
• Stimulant: San Francisco interactive agency specializing in immersive digital experiences, AR, gesture-controlled interfaces, and sensor-driven installations for enterprise — directly overlaps with WT interactive's proprietary tech stack and target verticals.
• Unit9: London creative technology studio building interactive experiences, installations, and branded content across experiential, AR, and digital product work — comparable scale, similar cross-vertical enterprise client model, and overlapping deliverable types.
• Observatory: Experience design agency creating immersive branded environments and interactive storytelling for physical spaces, museums, and retail — closely comparable to WT interactive's experience center and visitor center offerings.
• Hypsos: Strategic agency specializing in brand activation and retail experiences, partnered with WT interactive on multiple projects (Fujifilm, ABN AMRO) — directly comparable service offerings in retail and event activations across similar geographies.
• BRC Imagination Arts: Experience design agency creating immersive brand destinations, museums, and visitor centers — comparable in experience center work and storytelling approach for major brands and cultural institutions at similar scale.

Broad incumbents

• Fake Love (Deloitte Digital): New York experiential design agency (now part of Deloitte Digital) creating interactive branded experiences and immersive installations — comparable creative work but operating within a much larger parent organization with broader portfolio.
• Jack Morton Worldwide: Global brand experience agency operating at significantly larger scale, delivering events, exhibits, and interactive installations for major brands — broader portfolio but overlapping capability in trade show and event interactivity.
• Gielissen Interiors | Exhibitions | Events: Dutch-based exhibition and event design firm delivering exhibition booths and event installations — overlapping client base and project types with WT interactive's events vertical, and a current partner on Elval and Hypertherm projects.

Regional players

• MAS Event Design: Netherlands-based experiential agency delivering live brand experiences and event activations — comparable offerings but with a stronger live-event focus than WT interactive's installation-centric approach; primary geography overlap.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WhiteTableNEWS
• Facebookfacebook.com/WT-interactive-536638059857661

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WT interactive