What Claire Automotive Support does

Claire Automotive Support B.V. is a Dutch vertical SaaS company founded in 2010 that provides cloud-native software for digitalizing automotive aftersales processes at car dealerships and workshops. Its core product, the Claire digital work order platform, replaces paper-based workshop workflows and integrates in real time with Dealer Management Systems (DMS) including Keyloop Autoline, Nextlane iCar, Incadea, and others, eliminating manual data entry across the service lifecycle. The platform is modular, offering add-on capabilities such as a warranty and recall dashboard, customer communication module with online check-in and digital approvals, self-service check-in kiosk, workshop day planning board, SMS notifications, leads/deferred-work tracking, AI-powered tire scanning (AI Bandenscanner using computer vision), and a virtual assistant integration (Novaco AI).

Claire monetizes through per-location monthly SaaS subscriptions, usage-based fees for AI features (€15/location/month plus €0.15 per tire scan), one-time integration setup fees (€50-€350), and professional services including DMS migrations (€1,500) and hourly consulting/training (€65-€149/hour). Go-to-market combines direct enterprise field sales targeting dealer groups, inside sales handling inbound demo requests via an online booking platform and ROI calculator, and referral partnerships with DMS providers. The company serves 300+ dealerships across 4 European countries, with customer logos spanning major enterprise dealer groups (Van Mossel, Emil Frey, Nefkens, Motorhuis, Terwolde, Wittenberg) and OEM networks (Peugeot, Citroën, DS, KIA, Hyundai, Mercedes-Benz, Nissan, Jaguar Land Rover).

In July 2025, Claire was acquired by UnameIT, a Dutch automotive software provider whose portfolio includes SAM (order/sales management), LEF (lead management), and MAX (marketing automation), creating an integrated dealer platform spanning front-end sales through aftersales. Headquartered in Woerden, Netherlands, the company operates with a team of developers, consultants, support specialists, product managers, and QA engineers distributed across multiple countries.

Name

Claire Automotive Support

Legal name

Claire Automotive Support B.V.

Website

https://claireautomotive.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Claire Automotive Support is a Dutch SaaS company providing a cloud-native digital work order and aftersales management platform for automotive dealerships across 4 European countries. It integrates with leading DMS platforms to digitize workshop workflows, customer communication, warranty tracking, and AI-powered tire scanning for 300+ dealer locations.

Ownership category

akta.pro rank

Product category

Automotive Aftersales Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)

Keywords

• Automotive aftersales software
• Digital work order
• Dealer management system
• Workshop management software
• Customer communication platform

Headquarters

HQ city

Ede

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription (per location/month): Claire operates as a cloud-based SaaS platform with recurring subscription fees. Pricing is structured per location (dealership branch). The platform is accessible without installation on the customer's own servers.
2. AI Bandenscanner (License + Usage): Fixed monthly license of €15 per location plus €0.15 per scan. This tiered usage-based model provides additional revenue from customers actively using the AI tire scanning feature.
3. Custom Development and Professional Services: Hourly and project-based professional services including DMS migrations (€1,500), administrative migrations, custom feature requests, API setup and support, SMS setup, and planning system integrations. Training on location is also offered as a paid service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Claire Automotive Support provides a cloud-native SaaS platform that digitalizes and optimizes automotive aftersales workflows for car dealerships, dealer groups, and independent garages. Its core offering is the digital work order system, integrated with modules for customer communication, warranty and recall tracking, workshop planning, lead/deferral management, SMS notifications, self-service check-in, and AI-powered tire scanning. The platform synchronizes in real time with Dealer Management Systems (DMS/GMS) to eliminate duplicate data entry and is sold on a per-location subscription basis with optional usage-based AI scanning fees and paid professional services such as migrations, training, and custom development.

Product overview

Claire Automotive Support offers a unified SaaS platform for automotive aftersales process optimization, centered on the Claire digital work order system which replaces paper-based workflows. The core platform is supplemented by integrated modules including the Warranty Dashboard for centralized warranty tracking, the Klantcommunicatie module for customer communication through online check-in and digital diagnostic/repair overviews, the Check-in kiosk for self-service fast lane operations, the Werkplaats Dagoverzicht for workshop daily planning, the Leads dashboard for managing deferred work and upselling opportunities, SMS functionality for real-time status updates, AI Bandenscanner for automated tire data capture, Novaco AI for virtual customer assistance, and Keylocker for key drop-off. The platform integrates with various DMS/GMS systems and third-party tools including tire suppliers, planning systems, and CRM platforms. The company was acquired by UnameIT in July 2025.

Differentiator

Problem solved

Functional benefit

Brands

• AI Bandenscanner: AI-powered tire scanner that captures tire data from a single photo, automatically recognizing tire type and reading specifications.
• Novaco AI
• Keylocker

Products and services

• Claire Digital Work Order (Digitale Werkorder) Core Claire platform module that replaces paper-based work orders with a digital system giving mechanics, service advisors, and warehouse staff simultaneous real-time access to work order information, with support for voice notes, photo and video attachments, and integrated checklists; built for automotive dealers and integrated with DMS/GMS systems.
• Warranty Dashboard (Garantie Dashboard) Dashboard module providing a centralized, live overview of all work orders marked as warranty or recall items, with standardized claim documentation for automotive dealers and dealer groups.
• Customer Communication Module (Klantcommunicatie module) Module enabling three-step customer communication: online customer check-in, digital diagnostic overview with photo/video for approval, and repair summary notification; reduces phone call volume and accelerates key handover for service advisors and dealers.
• Check-in Kiosk (Fast Lane)
• Leads Dashboard Dashboard for tracking deferred work at the work order line level, allowing dealerships to mark work items for follow-up at a future date or next workshop visit to drive upsell revenue and customer satisfaction.
• SMS Functionality (SMS-functie) SMS module that sends real-time vehicle status updates directly to the customer's phone, with customizable templates in the dealer's branding and reporting on message volume and communication types.
• Workshop Day Overview (Werkplaats Dagoverzicht) Digital replacement for physical planning boards allowing workshop managers to assign work orders to mechanics via drag-and-drop, with mechanics seeing assigned orders on tablets for workshop planning.
• AI Bandenscanner (AI Tire Scanner) AI-powered tire analysis product that captures tire type and specification data from a single photograph, automatically filling tire sizes into the work order; sold as €15 per location per month license plus €0.15 per scan.
• Novaco AI Integration Virtual AI assistant (Nova) integration that answers customer questions about their service appointment via website or WhatsApp and provides real-time status updates, integrated into the Claire platform.
• Keylocker Key drop-off solution that allows customers to transfer their car keys quickly without waiting at the service desk on busy days; offered to dealers as part of the broader Claire aftersales ecosystem.
• Custom Solutions and Professional Services (Maatwerk Oplossingen) Paid professional services offering DMS migrations (€1,500), administrative migrations between dealers (€1,500), on-site and remote training, custom checklist creation, customer communication template setup, API key creation and documentation support, planning system integration setup (€350 per location), and feature requests on demand, billed at hourly rates.

Quantifiable outcome

• 28% lower average processing time per order (from appointment to invoice) in digital vs. paper-based processes
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core.

• Keyloop (Autoline)coreTechnology or IntegrationKeyloop is a major DMS (Dealer Management System) provider. Claire integrates with Keyloop Autoline to enable real-time synchronization of digital work orders, eliminating manual data entry. Keyloop is featured prominently in Claire's partner logo section.
• Nextlane (iCar DMS)coreTechnology or IntegrationThe integration between Claire and Nextlane provides real-time synchronization of Claire's digital work orders with iCar DMS, making manual data entry unnecessary. Nextlane is listed as a new integration partner.
• Tyre Team / Banden ExpresscoreTechnology or IntegrationService advisors can view Tyre Team inventory, prices, and delivery times directly in Claire, and place orders without accessing the Tyre Team portal. The integration reduces errors and ensures tire data is automatically added to the work order for future visits.
• 1iAutomotive & Plan-ITcoreTechnology or IntegrationService advisors can see what mechanics are working on directly in Claire, and mechanics see their prioritized work orders without opening a separate daily planning tool. Setup costs €350 per location.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shop-Ware: Cloud SaaS for independent and franchise auto repair shops covering work orders, estimates, approvals, and customer communication. Closest US-headquartered peer to Claire's workshop management scope; competes for the same "replace paper in the bay" use case.

Broad incumbents

• Tekion: Cloud-native automotive retail platform spanning CRM, desking, F&I, service, and parts for dealerships. A broader automotive retail incumbent; overlaps with Claire on the service/aftersales module but from a much wider portfolio.
• CDK Global: One of the largest DMS and dealer-software providers globally, offering CRM, service scheduling, and parts management. Direct overlap with Claire's aftersales workflows as part of an enterprise suite sold to OEM dealer networks.
• Reynolds and Reynolds: Established US DMS provider with end-to-end dealership software including service and parts modules. Comparable to Claire's DMS-anchored aftersales workflows, though primarily North American.
• Dealertrack (Cox Automotive): Cox Automotive's DMS and dealer software suite covering F&I, CRM, inventory and service. Overlaps with Claire's service and customer communication layers inside a much larger, multi-product platform.
• Keyloop: Major European DMS provider (Autoline) that is both a Claire integration partner and a potential competitive incumbent — Keyloop's platform could expand to natively cover aftersales workflows Claire currently serves.
• Nextlane: European DMS group (including iCar) integrated with Claire. Like Keyloop, Nextlane is both a partner and a broader-platform competitor that could build or bundle aftersales features natively.
• Mitchell 1: Long-standing provider of repair information, estimating, and shop management software for automotive service businesses. Overlaps with Claire on digital work orders and shop management, especially in the US market.

Emerging players

• WorkshopSoftware: Cloud workshop management software for mechanical workshops, covering job cards, invoicing, and customer communications. Comparable SME-focused alternative to Claire for smaller independent garages.
• GaragePlug: Cloud-based auto workshop management platform offering job cards, estimates, inventory, and customer SMS. Smaller, India-headquartered SaaS with a similar digital-work-order proposition aimed at independent garages.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/claire-automotive-support

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Claire Automotive Support