Hextom
- Company typePrivate
- Founded2015
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Hextom does
Hextom Inc. is a Toronto-based SaaS company founded in 2015 that builds a suite of 13 interconnected apps for the Shopify ecosystem, organized across four functional areas: marketing and customer engagement (Free Shipping Bar, Quick Announcement Bar, Email Collection Bar, WhatsApp/SMS/Push), sales and conversion (Upsell Sales Boost, Countdown Timer Bar, Last Second Coupon), global selling (AI Translate & Currency, Currency Converter), and store management and automation (Bulk Product Edit, Bulk Image Edit & SEO, Workflow Automation). The company also operates Vimotia, a sub-brand for shoppable video commerce. The platform is delivered exclusively through the Shopify App Store, where Hextom is the #1 most rated Shopify Partner with a 4.8 average rating across 11K+ reviews and 270K+ merchant installations.
The technology stack is Shopify-native and increasingly AI-augmented: the global-selling apps route translation workloads through ChatGPT-4, Claude 3.5, and Google AI to localize storefront content into 130+ languages with image and alt-text translation, while currency conversion covers 180+ currencies with native Shopify Markets integration. The Vimotia app layers generative AI video editing (trimming, subtitling, music) and a recommendation engine for in-player Add to Cart, and Workflow Automation provides no-code event-driven automation for fraud detection, inventory management, and dropshipping supplier notifications. Integrations span email platforms (Klaviyo, Mailchimp, Omnisend, Sendlane) and social video sources (TikTok, Instagram, YouTube, Pinterest, AliExpress, Amazon). The company is GDPR-compliant for EU merchant data.
Hextom operates a product-led, self-serve, freemium go-to-market motion: merchants discover and install apps through the Shopify App Store with a free tier and upgrade to paid plans ranging from $9.99/mo (Growth) to $99.99/mo (Pro), with Enterprise/Advanced tiers and usage-based WhatsApp/SMS credit pricing on top. The company is privately held, bootstrapped with no disclosed funding, and serves a globally distributed base of predominantly SMB Shopify merchants alongside a small number of enterprise accounts.
Hextom firmographics
Firmographics- Name
- Hextom
- Legal name
- Hextom Inc.
- Website
- https://hextom.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Hextom industry classification
Industry- Product category
- Shopify E-commerce SaaS Applications
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Short-Form Video Shopping & Shoppable Video Platforms (MPACAHAI), Social Commerce Advertising & Shoppable Ads Platforms (CRAFANAK), Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK)
Keywords
Where Hextom is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Hextom business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscriptions: Subscription-based revenue from 13 Shopify apps, each with tiered pricing (Free, Basic, Pro, Enterprise plans). Merchants pay monthly fees based on usage limits (actions, automations, credits) or feature access. Freemium model drives upgrades as merchant needs grow.
- Usage-based Add-ons: Credit-based pricing for image editing and AI translation features where merchants purchase additional credits beyond plan limits. Additional credit packs available at various price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - 50 actions/month with basic automation |
| Subscription | Monthly | Growth Plan - 300 actions/month |
| Subscription | Monthly | Basic Plan - 1000 actions/month with unlimited automation |
| Subscription | Monthly | Pro Plan - 3500 actions/month |
| Subscription | Monthly | Standard App Tier - Core features for growing stores |
| Subscription | Monthly | Shoppable Video - Premium plans |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Hextom product offering
Product offeringCore offering
Hextom builds and sells a suite of 13 Shopify-integrated SaaS applications that help e-commerce merchants grow sales and operate stores with less overhead. The apps span marketing and customer engagement (Free Shipping Bar, Quick Announcement Bar, Email Collection Bar, WhatsApp/SMS/Push), sales and conversion (Upsell Sales Boost, Countdown Timer Bar, Last Second Coupon Exit Pop), global selling (AI Translate & Currency, Currency Converter), and store management and automation (Bulk Product Edit, Bulk Image Edit & SEO, Workflow Automation, plus the Vimotia Shoppable Videos & UGC sub-brand).
Product overview
Hextom is a SaaS company offering a suite of 13 Shopify apps organized across four categories: Marketing & Customer Engagement (Free Shipping Bar, Quick Announcement Bar, WhatsApp SMS & Push, Email Collection Bar), Sales & Conversion (Upsell Sales Boost, Countdown Timer Bar, Last Second Coupon Exit Pop), Global Selling (AI Translate & Currency, Currency Converter), and Store Management & Automation (Bulk Product Edit, Bulk Image Edit & SEO, Workflow Automation). Additionally, Vimotia Shoppable Videos & UGC provides shoppable video capabilities. The company also published a related sub-brand, all integrated into the Shopify ecosystem serving 270,000+ merchants.
Differentiator
Problem solved
Functional benefit
Brands
- Vimotia: Shoppable Videos & UGC - All-in-one solution to make shoppable videos & gallery, publish on your website. Provide TikTok-like video shopping experience in your store, boost extra sales.
Products and services
- Hextom: Free Shipping Bar
Quantifiable outcome
- 4.8 average App Store rating across all apps with 11K+ reviews
- +2 more outcomes
Companies that use Hextom
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Hextom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability8 records
Feature5 records
Hextom partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ChatGPT (OpenAI)coreAI translation engine powering multi-language store localization with ChatGPT-4 integration for content translation across 130+ languages
- Claude 3.5 (Anthropic)coreAI translation engine integration providing alternative AI model for content translation and language processing
- Google AIcoreAI translation engine integration for multi-language store localization capabilities
- Shopify MarketscoreNative integration with Shopify's market routing and checkout system for seamless multi-currency and multi-language experience
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Hextom competitors and assessment
Company assessmentBroad incumbents
- Omnisend: E-commerce email and SMS marketing automation platform with deep Shopify integration. Directly competes with Hextom's Email Collection Bar and messaging apps while also offering broader automation features.
- Klaviyo: Dominant email and SMS marketing platform purpose-built for Shopify and Shopify Plus. Overlaps with Hextom's Email Collection Bar, WhatsApp/SMS/Push, and broader marketing automation apps, but at much larger enterprise scale.
- Yotpo: E-commerce marketing platform (reviews, SMS, loyalty) heavily integrated with Shopify. Competes with Hextom's reviews-adjacent marketing apps and SMS/WhatsApp offering.
Direct peers
- ReConvert: Post-purchase upsell and cross-sell app for Shopify. Most direct competitor to Hextom's Upsell Sales Boost for one-click upsells, bundles, and thank-you page conversion.
- Privy: Shopify-focused email pop-ups, banners, and marketing automation. Directly competes with Hextom's Email Collection Bar, Quick Announcement Bar, and marketing engagement apps.
- Vitals: All-in-one Shopify app bundling 40+ conversion, upsell, reviews, and marketing tools. Most direct competitor to Hextom's broad app suite strategy with similar upsell/bundling positioning inside the Shopify App Store.
- Wiser: Shopify product recommendations and upsell app. Competes with Hextom's Upsell Sales Boost for smart product recommendations, bundles, and frequently-bought-together widgets.
- Sales Pop (Sales Pop Up, SMAR7-io): Shopify conversion and urgency app family (countdown timers, popups, bundles) that competes directly with Hextom's Countdown Timer Bar, Last Second Coupon, and announcement-bar apps.
Emerging players
- Judge.me: Shopify product reviews app with broad SMB merchant adoption and freemium pricing. Indirect overlap with Hextom's social proof and conversion tools through the broader Shopify marketing stack.
- Loox: Shopify photo reviews app focused on visual social proof and upsell widgets. Overlaps with Hextom's conversion and trust-building apps in driving AOV and urgency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Hextom social profiles
Digital presenceHextom compliance and trust
Trust signalCompliance1 record
Hextom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hextom leadership team
Management profileNumber of profiles
Profiles1 record
Hextom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hextom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hextom
What does Hextom do?
Hextom builds and sells a suite of 13 Shopify-integrated SaaS applications that help e-commerce merchants grow sales and operate stores with less overhead. The apps span marketing and customer engagement (Free Shipping Bar, Quick Announcement Bar, Email Collection Bar, WhatsApp/SMS/Push), sales and conversion (Upsell Sales Boost, Countdown Timer Bar, Last Second Coupon Exit Pop), global selling (AI Translate & Currency, Currency Converter), and store management and automation (Bulk Product Edit, Bulk Image Edit & SEO, Workflow Automation, plus the Vimotia Shoppable Videos & UGC sub-brand).
Is Hextom a public or private company?
Hextom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hextom founded?
Hextom was founded in 2015. It employs 11 to 50 people.
Where is Hextom based?
Hextom is headquartered in Toronto, Canada, in the North America region.
How does Hextom make money?
Two revenue lines are on record. SaaS Subscriptions are the primary driver. The others are usage-based Add-ons.
Who are Hextom's main competitors?
Broad incumbents on record are Omnisend, Klaviyo and Yotpo. Direct peers are ReConvert, Privy, Vitals, Wiser and Sales Pop (Sales Pop Up, SMAR7-io). Emerging players are Judge.me and Loox.
Does Hextom have an API?
No public API is recorded for Hextom.
What industry is Hextom in?
Hextom's product category is Shopify E-commerce SaaS Applications. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of MPACAHAI, Short-Form Video Shopping & Shoppable Video Platforms. Its SIC code is 7310.