Real Serious Games

What Real Serious Games does

Real Serious Games Pty Ltd (RSG) is an Australian private company founded in 2009 in Brisbane that designs and builds Extended Reality (XR) — Virtual, Augmented and Mixed Reality — solutions primarily for industrial training, planning and stakeholder engagement. The company serves enterprise and government clients across rail, mining, construction, transport and visualisation, with secondary work in healthcare, education and cultural heritage. Its technology stack rests on a proprietary 4D Real-Time Engine for digital environment building, a Telemetry System that captures learner performance data, and a growing platform-plus-hardware product line comprising the BASETEN XR Simulator range (Rail, Driving, Construction, Compact), the Curation Station / Curation Cassettes XR device and content management hardware, the cloud-hosted ARQTEN XR Enterprise Management System for content licensing and distribution, and the NOVATEN Interactive Product Viewer software.

RSG monetises through a mix of channels: bespoke XR application development sold via a four-phase consultative process (Discover, Design, Develop, Deploy); direct sales of BASETEN simulators and Curation Station hardware with attached maintenance contracts (Time and Materials plus 10%); licensing of off-the-shelf and customisable catalogue content to training organisations and RTOs; and emerging recurring revenue via the NOVATEN Tyre Handling subscription ($7,000 per tablet per year) and ARQTEN platform licensing. Go-to-market is enterprise-led and largely direct, supplemented by channel partnerships (notably EMESRT for mining distribution) and inbound "Book a demo" enquiries via the company website. Notable customers include BHP, Hitachi, Metro Trains Australia, Thiess John Holland, PanAust, WestConnex, Monadelphous, Exner Education, QUT, EnVizion Group and various RTOs; the company reports 250+ projects delivered across 14+ years of operation.

Name

Real Serious Games

Legal name

Real Serious Games Pty Ltd

Website

https://realseriousgames.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Real Serious Games is an Australian XR (VR/AR/MR) solutions provider founded in 2009 that builds bespoke simulation, training and visualisation applications for enterprise and government clients in rail, mining, construction, transport and adjacent verticals, delivered via the BASETEN, ARQTEN, Curation Station and NOVATEN platforms.

Ownership category

akta.pro rank

Product category

Extended Reality (XR) Training and Simulation Software

NAICS

Custom Computer Programming Services (541511), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL), XR Assessment & Skills Verification (Performance-Based Evaluation) (EDAFAJAI)

Keywords

• XR training solutions
• VR simulation development
• Extended reality software
• Industrial training simulators
• 3D visualisation services

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Bespoke XR Application Development: Project-based custom design and build of XR applications through a four-phase process (Discover, Design, Develop, Deploy), priced per project scope via quotes.
2. XR Simulator Hardware Sales (BASETEN): Sale of BASETEN XR Simulator units with multi-config options (Rail, Driving, Construction, Compact) plus licensed software (Telemetry, XR Hub Launcher, ARQTEN). Includes 12-month limited return-to-base warranty.
3. Curation Station Hardware Sales: Sale of Curation Station (up to 16 VR headsets) and portable Curation Cassettes (4 headsets) XR device & content management hardware. Customisations incur additional charges.
4. NOVATEN Tyre Handling Module Subscription: Annual subscription of $7,000 per tablet per annum for the Tyre Handling module delivered on Android tablets; or short-term Hire (2-month loan) via EMESRT.
5. ARQTEN Licensing & Cloud Hosting: Web-based platform licensed for XR content distribution with cloud hosting in Australia; flexible licensing options (time-based or number-of-downloads) plus content, device and user management features.
6. Maintenance, Support & Installation Services: Tier 3 Support and Maintenance charged as Time and Materials plus 10%, plus installation and delivery services bundled with hardware sales.
7. Off-the-Shelf and Customisable XR Catalogue Content: Licensed off-the-shelf XR training modules (Cert IV Construction series, mining/civil induction modules, Malignancy VR, Dairy VR) and customisable content packages sold to training organisations and RTOs.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Real Serious Games designs, builds and licenses Extended Reality (XR) solutions including Virtual, Augmented and Mixed Reality applications for industrial training, simulation and visualisation. The company delivers both bespoke custom XR development services and packaged products such as the ARQTEN cloud content management platform, BASETEN XR training simulators, Curation Station headset management hardware and the NOVATEN Interactive Product Viewer for tablets and PCs. Customers span rail, mining, construction, transport, visualisation, healthcare, education and cultural heritage sectors.

Product overview

Real Serious Games (RSG), founded in 2009 in Australia, delivers a platform-plus-modules Extended Reality (XR) portfolio rather than a single product. The core platform layer is ARQTEN, a cloud-hosted web-based XR Enterprise Management System for curation, licensing, and distribution of XR experiences (with Digital Rights Management and LMS integration), which works alongside the BASETEN range of physics-based XR training simulators (Rail, Driving, Construction, Compact) and the Curation Station / Curation Cassettes hardware systems that host, charge, and securely manage up to 16 VR headsets. Layered on top is the NOVATEN Interactive Product Viewer (IPV) software for interactive 3D guides, technical manuals, training, and sales support on tablets and PC, which hosts specialised modules such as the Tyre-Handling Human Centred Hazard Education module. These platforms and modules are wrapped by the Custom XR Applications 'Build with us' bespoke development service and delivered as industry-specific solutions for Rail, Transport, Mining, Construction, and XR Visualisation, plus an XR content catalogue of Off-the-Shelf, Customisable, and Additional Experiences.

Differentiator

Problem solved

Functional benefit

Brands

• BASETEN: RSG's range of multi-use, multi-config XR training simulators (Rail Sim, Driving Sim, Construction Sim, Compact Sim) for industry training.
• NOVATEN
• ARQTEN
• Curation Station
• Curation Cassettes

Products and services

• BASETEN XR Simulators Multi-config XR training simulator family (Rail, Driving, Construction, Compact) built on a CKAS U2s 3DoF motion platform with configurable seating, dual monitors, and support for VIVE Pro 2, Meta Quest Pro and Varjo VR-3 headsets, bundled with RSG's XR Hub Launcher, Telemetry and ARQTEN management software for enterprise training departments.
• Curation Station Enterprise XR device and content management cabinet that hosts, charges and securely manages up to 16 VR headsets, keeps them connected to a secure server, and enables remote curation of XR content by XR suppliers for enterprise customers.
• Curation Cassettes Portable, rugged-briefcase version of the Curation Station that charges up to 4 VR headsets and supports a mini PC and touchscreen for travel-friendly field XR content management.
• ARQTEN XR Content Licence and Distribution Manager Cloud-based XR Enterprise Management System providing curation, licensing, delivery, and real-time monitoring of XR experiences with Digital Rights Management, Australia-hosted cloud servers, on-line/off-line deployment modes and LMS integration for enterprise XR programmes.
• NOVATEN Interactive Product Viewer (IPV) Bespoke interactive mobile tool that renders complex 3D informative guides in real time, used to simplify inductions, support training and sales, and deliver advanced technical manuals on iPad/Android tablets and PC desktop/laptop for industrial customers.
• NOVATEN Tyre-Handling Module NOVATEN-hosted Human Centred Hazard Education module for off-the-road tyre handling tasks, featuring 3D interactives, standard video education, multiple-choice assessments and telemetry/reporting, co-developed with EMESRT and ViVA Health at Work and distributed via subscription or short-term Hire.
• Custom XR Applications (Build with us) End-to-end bespoke VR/AR/XR application development service following Discover, Design, Develop, and Deploy phases to deliver tailored simulation, training, and visualisation solutions for specific industry use cases across rail, mining, construction and transport.
• Rail XR Solutions Industry-specific XR solution package for the rail industry covering heavy haul and passenger rail scenarios, including physics-based simulators, mobile trainee assessment apps and immersive content for train drivers, situational awareness, track workers and signal engineers.
• Transport XR Solutions Industry-specific XR solution package for the transport sector covering commercial vehicle driver training, passenger transport training and first responder (police, fire, ambulance) scenarios, including immersive VR driving simulations and mobile trainee evaluation apps with multi-scenario selection.
• Mining XR Solutions Industry-specific XR solution package for the mining sector covering situational awareness, enclosed space work, mining vehicle operation and engineering scenarios, inductions through to advanced scenarios, plus heavy diesel and mechanical fitter content (793F, D11, GTU, conveyor, crusher, etc.).
• Construction XR Solutions Industry-specific XR solution package for the construction sector focusing on situational awareness, working in enclosed spaces, construction vehicle operation and engineering scenarios, plus Cert IV in Construction modules covering Risk & Safety, Codes & Standards, Structural Principles, Construction Management, Project Planning, Plans & Specifications and Manage Quality.
• XR Visualisation Solutions Custom 3D and 4D visualisation services spanning architecture, infrastructure, forensics, healthcare, manufacturing, retail, entertainment, education, real estate and energy industries, delivered through RSG's 4D Real-Time Engine and visualisation pipeline.

Quantifiable outcome

• 80% reduction in bespoke training facilities; 70% reduction in classroom theory; 20% improved attention span; 105% increase in completion rates (Rail industry)
• +9 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• EMESRT (Earth Moving Equipment Safety Round Table)flagshipStrategic or Co-development PartnerCo-developed the Human Centred Hazard Education Tyre Handling module delivered on NOVATEN. EMESRT is a global mining-industry initiative involving major mining OEMs advancing equipment design for safety. Co-branded module is distributed via RSG annual subscription and a short-term "Hire" loan path through EMESRT.
• ViVA Health at WorkflagshipStrategic or Co-development PartnerHuman-centred design strategists, facilitators, educators/trainers and research partners that collaborated with RSG (alongside EMESRT) to develop the Human Centred Hazard Education Tyre Handling module hosted on NOVATEN. Provides the human-centred design methodology underpinning the module content.
• Queensland University of Technology (QUT)flagshipStrategic or Co-development PartnerHealth researchers from QUT approached RSG with the concept for MalignancyVR (skin cancer awareness VR game). QUT co-designed the educational content around how skin cancer develops and the treatments used, and the experience was showcased at QUT's stand during Schoolies week. Joint research has resulted in a peer-reviewed case study published in JMIR Serious Games.
• Excite ScienceflagshipStrategic or Co-development PartnerCancer research organisation that co-designed MalignancyVR with QUT and RSG (Dr Ken Dutton-Regester from Excite Science led the cancer-research design). Drives the scientific accuracy and educational design of the skin cancer awareness VR experience.
• Exner Group / Exner EducationflagshipStrategic or Co-development PartnerCo-developed the Maker Immersion project (Risk & Safety) with RSG, packaging immersive and interactive VR experiences for Certificate IV and Diploma in Building and Construction. Exner is also a longstanding client (visualisations, VR training development, 4D BIM Models, Maker Immersion, Train Driver Training).
• Brett Leavy / Immersive HeritageflagshipStrategic or Co-development PartnerRSG partnered with Brett Leavy (acclaimed Indigenous Multimedia Expert) to develop Virtual Warrane II, an immersive heritage landscape displaying the arts, culture and heritage of the Gadigal people of Warrane (Sydney Harbour). The experience was showcased at Sydney Customs House and installed at Wynyard Walk.
• Birra Yamma Pty LtdcoreStrategic or Co-development PartnerRSG partnered with Birra Yamma to introduce VR as a stakeholder engagement and participation tool for the Forest Gardens Indigenous Foods and Plants Consortium. Project showcased to year 9 STEM students at Deception Bay State High School with planned rollout to other Brisbane schools.
• Catherine Simpson (Urban Designer)coreStrategic or Co-development PartnerCatherine Simpson (urban designer) initiated the "Green the Street" initiative in 2018 and partnered with Real Serious Games to develop a 360-degree VR vision of Brisbane's Gregory Terrace 30 years into the future. RSG built the VR experience using input from multidisciplinary urban designers and the ageing-inclusivity consultants The Ageing Revolution.
• The Ageing RevolutionminorImplementation/ SI/ Consulting PartnerAgeing-inclusivity consultants that contributed input into the "Green the Street" 360 VR experience with Catherine Simpson and Real Serious Games to ensure the future street vision reflected inclusive design for the elderly.
• Hitachi (NOVATEN co-design partner)flagshipStrategic or Co-development PartnerHitachi's subject matter experts were consulted throughout the NOVATEN IPV development to ensure accuracy and relevance of technical information for excavator models. Hitachi's confidential product data was handled under RSG's client confidentiality protections to deliver an interactive 3D sales tool.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Strivr: US-based VR immersive training platform focused on enterprise workforce learning (retail, hospitality, logistics). It is a direct peer because it sells outcome-based VR training to large enterprises via a platform-plus-content model analogous to RSG's ARQTEN + bespoke offering, even though Strivr focuses on soft-skills and customer-facing workflows rather than heavy-industry simulations.
• Talespin: Enterprise XR platform offering immersive training, soft-skills simulations and spatial computing tooling. Talespin is a direct peer because it competes for the same enterprise training budgets and delivers XR experiences at scale, though it leans more toward workforce upskilling and learning content than RSG's motion-platform-driven industrial simulators.
• Interplay Learning: VR training platform for skilled trades (HVAC, plumbing, electrical, multi-family maintenance) with an off-the-shelf content catalogue and a SaaS delivery model. It is a direct peer to RSG's catalogue-based construction and mining training play (Cert IV modules) and competes for the same mid-market RTO/training-organisation budget.
• PIXO Group: US-based extended reality solutions provider building custom VR/AR enterprise training and visualisation applications across manufacturing, healthcare and public sector. It is a direct peer because it operates the same bespoke enterprise XR studio model as RSG, including integrations with LMS and content management layers.
• VRSim: Developer of VR training simulators for construction, safety and equipment operation, including its own hardware and content catalogue. It is a direct peer to RSG's BASETEN + construction-vertical offering and targets the same skilled-trades training market with off-the-shelf and customised modules.
• Immerse: Enterprise VR language, soft-skills and operational training platform distributed via a SaaS content marketplace. It is a direct peer because it sells outcome-based VR training to enterprises via a content distribution platform — a model closely parallel to RSG's ARQTEN + content catalogue approach.

Broad incumbents

• EON Reality: Long-established global provider of AR/VR knowledge transfer and training solutions for industry, education and defence, with a broad XR platform (EON-XR). It is a broad incumbent because it operates across many verticals with off-the-shelf products, overlapping with RSG's XR visualisation and training catalogue but at much greater scale.
• Mursion: US-based VR simulation platform for soft-skills and interpersonal training (sales, leadership, healthcare communication). It is a broad incumbent in enterprise XR training, comparable in GTM (enterprise sales, outcome-based ROI) but addressing a different use-case mix than RSG's industrial simulations.
• zSpace: AR/VR education technology provider focused on K-12 and vocational learning via mixed-reality laptops and content. It is a broad incumbent comparable to RSG's education and vocational Cert IV delivery layer, with overlap on training organisations and curriculum integration.

Emerging players

• FundamentalVR: UK-based VR surgical and medical training platform with haptic feedback. It is an emerging peer because it shares the same 'risk-free, measurable training' value proposition and telemetry-driven learning approach as RSG, but specialises in healthcare rather than heavy industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/talkrsg
• LinkedInlinkedin.com/company/realseriousgames

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Serious Games