Blue Horizons

What Blue Horizons does

Blue Horizons is a UK-based, founder-led digital agency headquartered in Gloucester that specialises exclusively in the Shopify ecommerce platform. Since becoming an accredited Shopify Expert in 2014 (with Shopify Plus Partner status) the firm has delivered design, build, migration, redesign, B2B/wholesale, point-of-sale, and ongoing support work for 500–550+ Shopify merchants, alongside adjacent creative (branding, print, photography) and digital marketing services (Klaviyo email, SEO, Google Ads, social media). Under Managing Director Zoe Davitt and Director Marcus Davitt, a core team of approximately six (plus an extended freelancer bench) operates consultatively, beginning engagements with discovery calls and detailed proposals.

The agency's technical approach centres on Shopify-native development using premium third-party themes with custom graphics, feature work, and minor code customisations, plus integrations to Klaviyo, Shopify POS, Shopify Markets, Shopify Flow, and native social channels (Facebook, Instagram, YouTube, TikTok). They have built proprietary methodologies such as a 10-step SEO Migration Package for platform transitions. Underlying AI capability is limited to leveraging Shopify's platform-level AI features (Sidekick, Inbox AI, SimGym) rather than developing proprietary models.

Blue Horizons monetises through a mix of project-based fees (Shopify setup from £3,750, migrations from £4,750, redesigns from £2,450, audits from £150, Klaviyo setup at £795) and recurring monthly retainers (support from £180/month, ad management from £150/month). Customers are predominantly UK-based SMB and mid-market DTC brands across food & beverage, fashion, homeware, and lifestyle verticals, with occasional international work (e.g., Dubai-based Outdawz). The firm is privately held, bootstrapped, and has no disclosed funding rounds, M&A activity, or institutional investors.

Name

Blue Horizons

Legal name

Blue Horizons Limited

Website

https://bluehorizonsmarketing.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Blue Horizons is a Gloucester-based, founder-led Shopify Plus Partner agency that designs, builds, migrates, and supports Shopify ecommerce stores for UK SMB and mid-market DTC brands, with complementary branding, photography, and digital marketing services.

Ownership category

akta.pro rank

Product category

Ecommerce Development Services (Shopify Agency)

NAICS

All Other Miscellaneous Retailers (45999)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Shopify development services
• Ecommerce website design
• Shopify Plus partner
• Email marketing automation
• B2B wholesale ecommerce

Headquarters

HQ city

Gloucester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Shopify Website Design & Development: One-time project fees for Shopify store setup, redesign, and migration services. Includes initial design, development, customisation, testing, and launch support.
2. Ongoing Support & Maintenance: Monthly retainer packages providing priority support, theme updates, design changes, product uploads, and account management. Also offers pay-as-you-go options.
3. Marketing Services: Email marketing setup (Klaviyo), SEO services, Google Ads management, and social media marketing services. Can be project-based or ongoing retainers.
4. Training Services: Onsite and online Shopify training to help clients manage their own stores.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Blue Horizons is an accredited Shopify Plus Partner agency that designs, builds, migrates, and supports Shopify ecommerce websites for DTC and B2B/wholesale brands, alongside related services including Klaviyo email marketing, SEO, paid search, social media marketing, branding, print design, and product photography. Its work is delivered as fee-based professional services projects plus ongoing monthly support and training retainers. The agency has delivered 550+ Shopify stores and holds 224+ five-star reviews.

Product overview

Blue Horizons is a Shopify-focused digital marketing agency offering a comprehensive suite of services built around the Shopify ecommerce platform. Their core offerings center on Shopify store setup, migration from competing platforms, website redesign, and B2B/wholesale functionality. These are complemented by point-of-sale (Shopify POS) and a range of marketing services including Klaviyo email automation, SEO/content marketing, search engine advertising, and social media marketing. Creative services including logo and branding design, print design/management, and photography round out the portfolio. As an accredited Shopify Plus Partner since 2014, the agency has delivered results for over 550 stores, with the complete offering designed to support businesses from initial store launch through ongoing growth and optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify Store Setup & Design Complete design, development, and setup service for new Shopify ecommerce websites including custom theme customisation, graphics, product additions, and configuration of shipping, taxes, payments, and domain management.
• Migration to Shopify Full store migration service from platforms including WooCommerce, Magento, Squarespace, Wix, and others, including product/customer/order migration, SEO protection via 301 redirects, and settings configuration.
• Shopify Website Redesign Complete or partial redesign service for existing Shopify stores including theme selection, flat design previews, full theme build, custom landing pages, and app integration.
• Shopify Support & Training Ongoing support and maintenance packages including theme/design changes, product updates, settings assistance, and training (online or onsite) for Shopify store management.
• Shopify B2B & Wholesale Shopify B2B functionality setup including company accounts, customer-specific pricing, trade discounts, volume-based pricing, payment terms (net 30/60), quick reordering, and ERP/CRM integration.
• Shopify POS Point of sale system setup for omnichannel selling, enabling unified inventory, orders, and customer profiles across online and in-person channels with wireless hardware support.
• Klaviyo Email Marketing Email and SMS marketing automation service including account setup, Shopify integration, customer database migration, custom templates, and automated flows (welcome series, abandoned cart, back in stock).
• SEO & Content Marketing Organic search engine optimisation including keyword research, content strategies, backlink building, onsite reviews, and local listings to improve website traffic and authority.
• Search Engine Advertising (SEM) Google and Microsoft paid advertising setup and management including search, display, and shopping ads with campaign optimisation and budget management.
• Social Media Marketing Social media content creation and management for Facebook, Instagram, Twitter, and LinkedIn including graphics, posts, ads, and monthly performance reporting.
• Logo & Branding Design Brand identity development including logo design, visual identity systems, and consistent brand application across digital and print materials.
• Print Design & Management Print design, buying, and project management for brochures, leaflets, magazines, packaging, signage, and posters with access to trusted printers.
• Photography Services Creative, lifestyle, and product photography with full post-production for ecommerce websites, marketing materials, and brand imagery.

Quantifiable outcome

• 500+ clients helped increase traffic, sales and customer loyalty
• +3 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability6 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or Integration · 1 January 2014Blue Horizons is an accredited Shopify Expert and Shopify Plus Partner since 2014. They build websites exclusively on the Shopify platform and are listed in the official Shopify Partner Directory. They've worked on 550+ stores and offer full-service Shopify development, migration, redesign, and support.
• KlaviyocoreTechnology or IntegrationBlue Horizons is a Klaviyo Partner offering email marketing services to Shopify clients. They provide Klaviyo setup including account creation, Shopify integration, database migration, custom template design, and automated flow setup starting at £795.
• EcologiminorOthersBlue Horizons offsets their carbon footprint via Ecologi, demonstrating commitment to environmental sustainability. Their Ecologi profile shows carbon offset contributions.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• We Make Websites: UK-based Shopify Plus Partner agency offering Shopify design, build, migration, and B2B services. Highly comparable in geography, target segment, partner tier, and service catalogue to Blue Horizons.
• Eastside Co: UK Shopify Plus Partner agency providing end-to-end Shopify design, development, and growth services. Comparable in size, geography, partner status, and breadth of service offerings to Blue Horizons.
• OuterBox: US-based Shopify Plus Partner specialising in ecommerce design, development, and SEO. Directly comparable service stack and target customer (mid-market DTC merchants), though operating in a different geography.
• Gripped: UK Shopify-focused agency delivering Shopify builds, redesigns, and ongoing support. Comparable boutique positioning, partner ecosystem access, and SMB/mid-market merchant focus to Blue Horizons.
• Shape Works: UK Shopify Plus Partner offering design, development, and migration services. Overlapping service catalogue, similar tier of merchant customer, and shared reliance on the Shopify Partner Directory for inbound.

Emerging players

• Pixel Union: Shopify theme and design studio providing premium themes and customisation services for Shopify merchants. Comparable in craft focus and platform specialisation, but competes more on themes than full-service builds.
• Lounge Lizard: Digital agency offering ecommerce website design, branding, and marketing services. Comparable in providing creative and digital marketing services to Shopify-adjacent brands, though not exclusively Shopify-focused.

Broad incumbents

• Coalition Technologies: Larger full-service ecommerce and SEO agency with significant Shopify practice. Overlaps with Blue Horizons on Shopify build and SEO offerings but operates at meaningfully larger scale and across multiple platforms.
• Jellyfish: Global digital marketing agency with ecommerce and platform partnerships including Shopify. Overlaps with Blue Horizons on digital marketing services for retail brands but at much larger scale and broader portfolio.
• SmartSites: US digital marketing and web design agency offering Shopify development alongside SEO, PPC, and web design. Overlaps on ecommerce build and marketing services but with a much wider service breadth and headcount.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bluehorizonsmarketing
• LinkedInlinkedin.com/company/blue-horizons-marketing
• Instagraminstagram.com/bluehorizonsmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Horizons