SportMember

What SportMember does

SportMember is a European cloud-based sports club management SaaS platform that consolidates club administration, membership management, scheduling, fee collection, communication, facility booking, and website building into a single system accessible via web and mobile applications (iOS and Android). Operated by the Danish private limited company Holdsport.dk ApS (CVR-nr. 33765509) and headquartered in Aarhus, Denmark, the platform serves more than 45,000 sports clubs, 275,000 teams, and 2.46 million active members across Europe and the UK, supporting 70+ sports including football, handball, rugby, cricket, basketball, and emerging categories such as eSports and padel. The platform is modular, with dedicated components for calendar/scheduling, automated membership fee billing with payment processing, a website builder synchronized with platform data, attendance tracking, statistics and lineup tools, webshop functionality, tournament management, and association-level dashboards.

The company operates a freemium, product-led growth model: clubs can self-serve sign up for a free Basic tier, while the PRO plan is priced at $0.21 per member per month with a $25 monthly minimum, supplemented by transaction fees on payment processing and add-on subscriptions for premium website features ($35/month) and widgets ($10/month). Distribution combines direct self-serve sign-ups with a structured channel network of 15+ official sports federation partnerships across Denmark, the UK, Norway, Germany, and the Faroe Islands (including British Triathlon, the Danish Handball Federation, DGI, Danish Basketball Federation, and Floorball Danmark), plus a sales-assisted motion for mid-market and association prospects via online demo booking. Leadership comprises founder and CEO Frank Bjergo and CTO Jørgen Orehøj Erichsen, with the company reporting 180,000+ monthly logins. The legal entity is privately held with no disclosed institutional investors or public funding rounds.

Name

SportMember

Legal name

Holdsport.dk ApS

Website

https://sportmember.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

SportMember is a European cloud-based sports club management SaaS platform serving 45,000+ clubs and 2.4 million members across 70+ sports, offering membership, scheduling, payments, communication, and website tools via freemium and per-member subscription pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

Flensburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - Basic Plan: Free tier providing core club management features including membership database, calendar, and communication tools. Generates revenue through conversion to paid PRO tier.
2. Subscription - PRO Plan: Paid subscription at $0.21 per member/month with minimum $25/month. Includes full functionality without system ads and all premium features.
3. Transaction Fees: Payment processing fees of approximately £0.35 + 1% per transaction for membership fee collection and match fees.
4. Add-on Subscriptions: CMS/Premium Website add-on at $35/month and Widgets at $10/month for enhanced functionality.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

SportMember is a cloud-based sports club management platform that consolidates registrations, membership fees, calendar/scheduling, communication, facility booking, and team organization into a single system accessible via web and mobile apps (iOS and Android). The platform replaces fragmented spreadsheets, WhatsApp groups, and email with role-based member management, automated subscription billing, RSVP-enabled calendars, and a synchronized club website builder for sports clubs, associations, and federations across 60+ sports.

Product overview

SportMember is a unified cloud-based sports club management platform that consolidates administration, membership, scheduling, payments, and communication into a single system. The core platform includes modules for Calendar/Schedule Builder, Membership Fee Management, Website Builder, Team App, Resource Management, Membership Management, Webshop, Association Management, Facility Booking, Attendance Tracking, Team Communication, Stat Tracking, Lineup Builder, Info Screen, Match Reports, Chat, and Tournament Management. The product is available in two pricing tiers: a free Basic Plan with core functionality and a PRO Plan (from $0.21/member with $25 minimum) for full feature access. Premium add-ons include CMS/Premium Website ($35/month) and additional Widgets ($10/month).

Differentiator

Problem solved

Functional benefit

Products and services

• SportMember Core Platform Cloud-based sports club management software that consolidates registrations, membership fees, calendar, communication, facility booking, and team organization into a single platform accessible via desktop and mobile app for sports clubs and associations across 60+ sports.
• CMS / Premium Website Add-on Premium website add-on subscription at $35/month that enhances club website building functionality beyond what is included in the core platform, available to clubs that want advanced website capabilities.
• SportMember Widgets Add-on Add-on subscription at $10/month providing embeddable web widgets that clubs can place on their websites to display team calendars, results, and other SportMember data.

Quantifiable outcome

• Clubs report fewer unpaid membership subscriptions compared to previous methods
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Dansk Håndbold Forbund (Danish Handball Federation)coreChannel Partner/ Reseller/ DistributorOfficial partner providing SportMember platform to Danish handball clubs and associations. Federation endorsement enables trust and adoption among member clubs.
• DGIcoreChannel Partner/ Reseller/ DistributorPartnership with Danish Gymnastics Associations (DGI) to provide club management solutions to member organizations across Denmark.
• Esport DanmarkminorChannel Partner/ Reseller/ DistributorPartnership with Danish esports federation to support esports club management and member coordination.
• Dansk Basketball ForbundcoreChannel Partner/ Reseller/ DistributorOfficial partner for Danish basketball federation providing integrated club management for basketball clubs.
• Dansk Curling ForbundminorChannel Partner/ Reseller/ DistributorPartnership with Danish curling federation to support club management for curling clubs.
• Dansk FægteforbundminorChannel Partner/ Reseller/ DistributorPartnership with Danish fencing federation for club management support.
• Dansk Rugby UnionminorChannel Partner/ Reseller/ DistributorPartnership with Danish rugby union supporting rugby club management.
• Floorball DanmarkcoreChannel Partner/ Reseller/ DistributorOfficial partner with Floorball Denmark federation for floorball club management solutions.
• Dansk Softball ForbundminorChannel Partner/ Reseller/ DistributorPartnership with Danish softball and baseball federation for club management.
• Deutscher SportausweisminorChannel Partner/ Reseller/ DistributorPartnership with German sports ID system enabling cross-border club management support.
• Norges LuftsportforbundminorChannel Partner/ Reseller/ DistributorPartnership with Norwegian aeronautical sports federation for Norwegian club support.
• Dansk Amerikansk Fodbold ForbundminorChannel Partner/ Reseller/ DistributorPartnership with Danish American Football Federation for member club management.
• HummelminorGTM or Marketing PartnerBrand partnership with Danish sportswear company Hummel for co-marketing opportunities.
• Føroyski Svimjiforeyningin (Faroese Confederation of Sports and Olympic Committee)minorChannel Partner/ Reseller/ DistributorPartnership with Faroe Islands sports confederation supporting club management for Faroese sports clubs.
• British TriathloncoreChannel Partner/ Reseller/ DistributorPartnership with British Triathlon federation to provide club management solutions for UK triathlon clubs.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TeamSnap: TeamSnap is the leading US-based team and club management platform offering rosters, scheduling, payments, and communication. SportMember's UK marketing explicitly compares against TeamSnap and targets the same SMB club administrator persona.
• Spond: Spond is a Norway-based team management app widely used across Nordic amateur sports for scheduling, messaging, and RSVPs. SportMember explicitly competes head-to-head with Spond in the Scandinavian market with overlapping feature sets.
• Pitchero: Pitchero is a UK-focused sports club management platform with strong presence in cricket, rugby, football, and hockey clubs. SportMember's UK push directly targets Pitchero's installed base with comparable club management, payments, and website features.
• Heja: Heja is a Swedish-built team communication and management app popular in youth and amateur sports. It offers overlapping functionality (chat, scheduling, RSVPs) at a similar SMB price point, particularly competing in Nordic markets.

Emerging players

• JerseyHub: JerseyHub is an emerging European amateur club management platform offering team administration, communication, and payment tools. It overlaps with SportMember's core feature set for amateur clubs across multiple European countries.
• Clubzap: Clubzap is a UK- and Ireland-based club management platform serving GAA, soccer, and rugby clubs. It competes with SportMember in the British Isles with similar membership management and payment features for amateur sports organizations.
• PlayMetrics: PlayMetrics is a US youth sports club management platform providing registration, scheduling, communication, and payments for soccer, basketball, and other club sports. Comparable to SportMember in feature scope and SMB club focus.
• Blue Sombrero: Blue Sombrero (now part of Stack Sports) provides club and league management software for youth sports in North America, including registration, websites, and communication. Comparable to SportMember's vertical SaaS approach for amateur club administrators.

Others

• Doodle: While not a sports platform, Doodle is widely used by amateur sports organizers for scheduling and polling. It represents an adjacent tool that clubs sometimes substitute for SportMember's calendar features, especially when budgets are tight.
• Holdsport.dk: Holdsport.dk is the Danish brand under the same legal entity (Holdsport.dk ApS) as SportMember. It serves the Danish market under a separate brand but shares the same platform, representing a sibling brand rather than an independent competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SportMember_de
• Facebookfacebook.com/Sportmembercom
• LinkedInlinkedin.com/company/sportmember.de

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportMember