What PawLoyalty does

PawLoyalty is a privately held, web-based SaaS platform founded in January 2010 and headquartered in San Francisco, California. The company serves two customer segments: (1) pet care service providers — including dog daycare, boarding facilities, grooming salons, training centers, pet sitters, and kennels — who subscribe to manage scheduling, customer/pet records, online booking, retail inventory, marketing automation, and operational reporting; and (2) pet owners, who receive free accounts to book appointments, store pet health records, and access provider reviews. The platform is built around a core management system with modular components (scheduling, customer/pet records, online booking widget, simplified marketing, retail library, operational excellence, social sharing, data transfer, video training) and ships feature updates every four weeks.

The business operates on a three-tier recurring subscription model priced at $79/month (Professional, up to 500 records), $129/month (Elite, up to 2,800 records), and $209/month (Enterprise, unlimited records), with all tiers including monthly updates, staff training, unlimited support, and online booking. Additional revenue derives from a marketplace-style online booking flow (no consumer booking fee) and a $6.95 fee for ordered copies of pet medical history records. Go-to-market combines product-led growth via self-service online registration with direct sales demos for larger prospects, supported by integrations with QuickBooks, Facebook, Twitter, Google Services, Yelp, and CityGrid. The platform is closely affiliated with the Kennel Connection brand, which claims 30 years of pet care software heritage and additional capabilities spanning SMS, integrated payments, and retail.

Name

PawLoyalty

Legal name

Paw Loyalty

Website

https://pawloyalty.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

PawLoyalty is a web-based SaaS platform founded in 2010 that provides scheduling, booking, customer management, and marketing tools to SMB pet care providers (daycare, boarding, grooming, training), while offering free pet owner accounts for online booking and health record storage.

Ownership category

akta.pro rank

Headquarters

HQ city

Sonoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Service Provider Subscriptions: Three-tier subscription model for pet care service providers (daycare, boarding, grooming, training, pet sitting). Providers pay monthly for access to scheduling, booking, customer management, and marketing tools. Auto-renews with 30-day notice for cancellation.
2. Online Booking Platform: Marketplace connecting pet owners with service providers. Pet owners book appointments directly through the platform, with no service fee charged to them for booking. Providers manage their own pricing.
3. Pet Medical History Records: Minimal fee of $6.95 required to order a copy of pet's medical history. Users can upload their own records for free.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PawLoyalty sells a web-based SaaS platform that enables pet care service providers (dog daycare, boarding, grooming, training, pet sitting, and dog walking) to manage scheduling, customer and pet health records, online booking, marketing automation, retail inventory, and operational reporting. The company also operates a marketplace where pet owners can register free accounts to discover and book appointments with subscribed providers, and providers pay monthly subscription fees across three tiers ($79, $129, $209) for platform access.

Product overview

PawLoyalty is a unified web-based pet care management SaaS platform designed for pet sitting, dog walking, daycare, boarding, grooming, and training businesses. The platform architecture consists of a core management system with integrated modules including scheduling, customer/pet health records, online booking (embeddable widget), simplified marketing automation, retail inventory management, operational excellence tools, and social sharing capabilities. The platform is offered across three pricing tiers (Professional at $79/month for up to 500 records, Elite at $129/month for up to 2,800 records, and Enterprise at $209/month for unlimited records), all including monthly feature updates, staff training, unlimited support, and online booking. PawLoyalty serves as a marketplace connecting pet owners with service providers, enabling free pet owner accounts for booking appointments and storing pet health records. The platform updates every 4 weeks with new features and operates as a 100% web-based solution accessible 24/7 from anywhere.

Differentiator

Problem solved

Functional benefit

Products and services

• PawLoyalty Platform Web-based pet care management software for pet sitting, dog walking, boarding, daycare, grooming, and training businesses that combines scheduling, customer and pet records, online booking, marketing automation, retail inventory, and operational reporting in one platform.
• Pet Owner Booking & Health Record Service Free pet owner accounts that allow dog owners to find local pet care providers, book appointments online 24/7, store and share pet health records, receive appointment reminders, and order a copy of medical history for $6.95.
• Kennel Connection Pet care software brand offering solutions for daycare, boarding, grooming, training, retail, online booking, integrated two-way SMS, and integrated payment processing, sharing its sign-on with the PawLoyalty platform.

Quantifiable outcome

• Service providers save 32 hours per month through automated schedule management
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

Five partnerships are on record, tiered supporting and minor.

• Google ServicessupportingTechnology or IntegrationGoogle Services integration for analytics or business tools. Service features that interoperate with Google services depend on continuing availability of APIs. If Google ceases API availability on reasonable terms, PawLoyalty may cease providing such features without compensation.
• Yelp ServicessupportingTechnology or IntegrationYelp integration for review management or business visibility. Features depend on Yelp API availability.
• CityGrid ServicessupportingTechnology or IntegrationCityGrid integration for local business discovery and marketing.
• QuickBookssupportingTechnology or IntegrationQuickBooks integration for financial reporting, allowing quick import of operational data into QuickBooks accounting software.
• dog*tecminorGTM or Marketing PartnerVeronica Boutelle of dog*tec has provided public endorsement of PawLoyalty, recommending it as a user-friendly, reliable, feature-rich client management system.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kennel Connection: A pet-care management SaaS for boarding, daycare, grooming, training, retail and online booking — operated as a sister brand to PawLoyalty under shared founder Garret Tadlock, with shared SF/Moorpark addresses and an overlapping product set, making it the most direct comparable in the niche.
• DaySmart Pet: A vertical SaaS for pet care and pet service businesses from DaySmart Software. Targets an overlapping SMB pet-care customer base with scheduling, CRM and payment capabilities comparable to PawLoyalty.
• PetExec: A longstanding SaaS suite for pet care businesses covering boarding, daycare, grooming, training and retail. Named alongside Gingr as a primary competitor PawLoyalty providers compare against.
• Revelation Software (Pet Connection): A long-established pet-care management platform serving boarding, daycare, grooming and training facilities. Operates in the same niche as PawLoyalty with broadly overlapping scheduling and CRM functionality.
• Gingr: A vertical SaaS platform for pet boarding, daycare, grooming and training operations. Explicitly named by PawLoyalty's own customers as a head-to-head alternative evaluated during purchasing decisions.

Broad incumbents

• ezyVet: A broader veterinary practice management platform from the IDEXX family. While focused on clinical operations, it competes for the same pet-care business software wallet — particularly at veterinary-adjacent service providers — and represents a larger incumbent alternative.

Emerging players

• Pet Care Pro: A SaaS platform providing scheduling, client communication and operations management for pet-care service providers. Overlaps with PawLoyalty's scheduling, reminders and online booking modules in the same SMB segment.
• PetDesk: A pet-care client engagement and booking platform used by veterinary clinics and increasingly by pet-care service providers. Adjacent to PawLoyalty's marketplace and booking widget capabilities, especially on the pet-owner engagement side.
• 11pets: A pet-care management suite for groomers, boarders, daycare operators and trainers. Overlaps with PawLoyalty's core modules (scheduling, records, invoicing) but with a smaller SMB install base.
• Pawfinity: A newer pet-care business management platform positioned for boarding, daycare and grooming operators. Competes for the same niche SMB segment as PawLoyalty with a modern cloud-only delivery model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PawLoyalty
• Facebookfacebook.com/pawloyalty

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PawLoyalty