CityGrid Media
CityGrid Media is a local advertising platform, owned by IAC, that connects small and medium-sized local businesses with consumers across hundreds of websites, mobile apps, and directories through patented technology and open APIs.
- Company typePrivate
- Founded2010
- HeadquartersWest Hollywood, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What CityGrid Media does
CityGrid Media operates a local advertising platform that connects small and medium-sized local businesses with consumers through partnerships with hundreds of websites, mobile applications, search engines, yellow page directories, and review sites. The company is incorporated as CityGridMedia LLC in Delaware and operates as a wholly-owned subsidiary of IAC (InterActiveCorp), with Jason Finger appointed CEO by IAC in March 2012. Its core technology stack is built around patented local advertising platform technology and open APIs that allow third-party apps and websites to integrate CityGrid's directory data and ad inventory.
The platform's product portfolio centers on a Directory Service for search-driven local business discovery, Paid Advertiser Services for premium listing promotion, free Listings for basic presence management, a Rewards Program, and vertical content networks including the Home Expert Network and the Legal Resource Network. Revenue is generated through three streams: subscription-style Paid Advertiser Services, transaction-related directory listings fees, and content-based advertising across owned-and-operated brands plus partner content-owner inventory. The go-to-market combines direct sales for paid advertisers with self-serve registration for free listings and open-platform distribution through publisher and app developer integrations.
CityGrid positions itself as an open, equitable multi-sided platform serving four stakeholder groups — local businesses, websites, mobile app developers, and local ad sales organizations — with a stated focus on improving ROI for advertisers and providing fair revenue share to publishers. The company holds multiple privacy and communications compliance certifications (CCPA, VCDPA, Connecticut, Utah, Nevada privacy laws, CAN-SPAM, and TCPA) and restricts use of its Site to non-EU residents. Strategic activity has been concentrated in the 2011–2012 window, including the acquisitions of BuzzLabs (May 2011) and Felix (August 2012), with no disclosed independent funding rounds or recent product launches in the available source data.
CityGrid Media firmographics
Firmographics- Name
- CityGrid Media
- Legal name
- CityGridMedia LLC
- Website
- https://citygrid.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- CityGrid Media is a local advertising platform, owned by IAC, that connects small and medium-sized local businesses with consumers across hundreds of websites, mobile apps, and directories through patented technology and open APIs.
- Ownership category
- akta.pro rank
CityGrid Media industry classification
Industry- Product category
- Local Advertising Platform
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)
- akta.pro secondary industry
- Local & City Guide Content Aggregators (MPACAKAJ)
Keywords
Where CityGrid Media is headquartered
LocationHeadquarters
- HQ city
- West Hollywood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CityGrid Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Paid Advertiser Services: Local businesses pay for enhanced advertising services to promote their products and services, driving more customers to their doors. Advertisers register and pay for premium placement and visibility.
- Directory Listings and Advertising: Revenue from local businesses and third party service providers that pay fees for inclusion in the directory service and advertising placement across the platform.
- Content-Based Advertising: Revenue generated through content-based advertising shown on owned and operated brands and through partnerships with content-owners, apps and websites using their platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Listing Registration |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
CityGrid Media product offering
Product offeringCore offering
CityGrid Media operates a local advertising platform connecting local businesses, mobile app developers, websites, and local ad sales organizations. The platform distributes content-based advertising across hundreds of leading local review sites, search engines, yellow page directories, and mobile apps, and includes a searchable Directory Service of business listings, free listings, and paid advertiser services for enhanced promotion.
Product overview
CityGrid Media operates as a local advertising platform that works for everyone in the local advertising ecosystem — mobile app developers, websites, local businesses, and local ad sales organizations. The platform is built on patented technology and open APIs, combining content-based advertising through owned and operated brands with partnerships with content-owners. Key products include the core CityGrid Platform for managing business presence across directories and review sites, the Directory Service for search functionality, Paid Advertiser Services for enhanced promotion, the Home Expert Network for home-related expert content, the Legal Resource Network for attorney listings and legal resources, the Rewards Program for customer loyalty, and free business Listings for basic presence management.
Differentiator
Problem solved
Functional benefit
Products and services
- CityGrid Platform The core local advertising platform that aggregates business listings and delivers content-based advertising across hundreds of leading local review sites, search engines, yellow page directories, and mobile apps. It is designed for local businesses, mobile app developers, websites, and local ad sales organizations.
- Directory Service A search directory that enables users to obtain listings regarding businesses, professionals, venues, products, and services featured by third-party providers, connecting consumers with Third Party Service Providers through the Site.
- Paid Advertiser Services Enhanced advertising services for local businesses that pay to promote their listings and third-party offerings across the CityGrid network for premium placement and visibility.
- Free Listings Free business listing submissions available at no cost, allowing third-party service providers to have their offerings displayed to site users through the Directory Service.
- Home Expert Network A content network on the CityGrid Site featuring articles, discussions, and feedback from home improvement experts and ongoing contributors.
- Legal Resource Network A resource network providing legal-related content, including attorney listings and legal service information, with attorney advertising for registered legal professionals.
- CityGrid Rewards Program A customer loyalty and rewards program associated with the CityGrid offerings.
Companies that use CityGrid Media
Customer profileSegments4 records
Ideal customer profiles3 records
CityGrid Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CityGrid Media partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- FelixminorCityGrid acquired Felix, a performance-based local advertising company, in August 2012. This acquisition strengthened CityGrid's capabilities in performance-based local advertising solutions.
- Content-Owning PartnerscoreCityGrid partners with content-owners to deliver content-based advertising through their owned and operated brands and through partnerships with content-owners. Many apps and websites use their open platform.
- Mobile App DeveloperscoreMobile app developers use CityGrid's open platform to deliver consumers a great local experience on-the-go and make money when they show the right ads.
- WebsitescoreWebsites use CityGrid's tools and ads to deliver a great local experience to their consumers and are fairly compensated for the value they drive through the platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
CityGrid Media competitors and assessment
Company assessmentDirect peers
- Yext: Yext is a digital presence platform that helps local businesses manage listings, reviews, and advertising across publisher networks. It directly competes with CityGrid in syndicated local business listings and local ad distribution.
- Yelp: Yelp operates a leading local business directory and advertising platform for SMBs, with content-based advertising products and publisher partnerships. It is a direct competitor in local search-driven advertising.
- Angi (Angie's List): Angi connects consumers with local home service professionals and sells advertising/lead-gen to service providers. Comparable to CityGrid's Home Expert Network vertical and SMB advertising model.
- HomeAdvisor: HomeAdvisor is a home services marketplace monetized through local pro advertising. It overlaps with CityGrid's Home Expert Network and local services advertising offering.
- Superpages: Superpages is a local business directory and advertising platform with content syndication across publisher networks. Directly comparable to CityGrid's directory and local advertising business.
- Local.com: Local.com is a local search and advertising network that sells leads and listings to SMBs. It is a direct peer to CityGrid in the syndicated local advertising and directory business.
- Thryv (formerly DexYP): Thryv provides marketing, CRM, and advertising software to local SMBs, evolved from the DexYP yellow pages business. It directly competes with CityGrid in serving local business advertising and presence management.
Broad incumbents
- TripAdvisor: TripAdvisor operates content-driven local business discovery and advertising, particularly in travel and restaurants. It shares CityGrid's content-network plus advertising model, though focused on travel.
- Meta Platforms: Meta (Facebook/Instagram) offers local awareness and lead-gen advertising products serving SMBs at massive scale. A broad incumbent competing for the same local advertising budgets that CityGrid monetizes.
- Google Business Profile: Google's free business listing and advertising product (formerly Google My Business) is the dominant incumbent in local presence management, with deep integration into Search and Maps. A broad incumbent that overlaps with CityGrid's directory business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CityGrid Media social profiles
Digital presenceCityGrid Media compliance and trust
Trust signalCompliance8 records
CityGrid Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
CityGrid Media leadership team
Management profileNumber of profiles
Profiles1 record
CityGrid Media subsidiaries and ownership
Company hierarchySubsidiaries1 record
CityGrid Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CityGrid Media M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CityGrid Media
What does CityGrid Media do?
CityGrid Media operates a local advertising platform connecting local businesses, mobile app developers, websites, and local ad sales organizations. The platform distributes content-based advertising across hundreds of leading local review sites, search engines, yellow page directories, and mobile apps, and includes a searchable Directory Service of business listings, free listings, and paid advertiser services for enhanced promotion.
Is CityGrid Media a public or private company?
CityGrid Media is a private company. It is classified as corporate owned and is currently operating.
When was CityGrid Media founded?
CityGrid Media was founded in 2010. It employs 251 to 500 people.
Where is CityGrid Media based?
CityGrid Media is headquartered in West Hollywood, United States, in the North America region.
How does CityGrid Media make money?
Three revenue lines are on record. Paid Advertiser Services are the primary driver. The others are directory Listings and Advertising and content-Based Advertising.
Who are CityGrid Media's main competitors?
Direct peers on record are Yext, Yelp, Angi (Angie's List), HomeAdvisor, Superpages, Local.com and Thryv (formerly DexYP). Broad incumbents are TripAdvisor, Meta Platforms and Google Business Profile.
Does CityGrid Media have an API?
Yes. CityGrid references having 'open APIs' as part of its platform technology. The About page states 'We have patented technology, open APIs and specialized ad products.' However, no specific API documentation, endpoints, authentication methods, rate limits, or developer portal are provided in the available source content.
What industry is CityGrid Media in?
CityGrid Media's product category is Local Advertising Platform. Its primary akta.pro industry code is BPAFACAL, Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting), with a secondary code of MPACAKAJ, Local & City Guide Content Aggregators. Its NAICS code is 5418 and its SIC code is 7310.