Deleo Korea

What Deleo Korea does

Deleo Korea is a Seoul-based (Yeoksamdong) software company founded in 2015 that operates a SaaS-based shipping and logistics aggregation platform targeting Korean e-commerce merchants and online sellers. Its platform connects merchants to 16 global and regional carriers — including FedEx, UPS, USPS, Australia Post, SF Express, Hanjin, Lotte Global Logistics, Singapore Post, DPD, NinjaVan, and Janio — enabling international and domestic parcel shipping through a single interface. The company positions itself as a logistics middleware layer for cross-border e-commerce out of Korea, with a stated brand identity (deleo Cyan) and mission pillars of Discover, Connect, Maximize, Share.

The product portfolio consists of three core offerings: Shipbaesong (십배송), a general shipping service with audience targeting and end-to-end tracking; One-Express (원배송), an express shipping product with one-click order management and global shipping recommendations; and KakaoPay Shipping, an integrated shipping service embedded inside the KakaoPay payment platform supporting both domestic and international deliveries through a four-step flow. Core proprietary features highlighted are one-click order management, KakaoPay integration, and global shipping method recommendations. The platform architecture is presented as a self-serve, web-based interface (deleo.co.kr) with carrier API-style integrations rather than a disclosed enterprise software stack.

Deleo monetizes via transaction fees on shipping volume facilitated through its platform. Go-to-market combines product-led self-serve access for individual merchants and SMBs with a channel-partner motion through KakaoPay, which provides distribution into KakaoPay's merchant base. Pricing is not publicly disclosed. The company is privately held, employs 11-50 people, and has a single disclosed C-suite officer (Jungwon Yang, Chief Strategy Officer). Ownership, funding history, and detailed financial metrics are not disclosed in the available source material.

Name

Deleo Korea

Website

https://deleo.co.kr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Deleo Korea is a SaaS-based shipping and logistics aggregator that connects Korean e-commerce merchants and online sellers to 16 global and regional carriers (FedEx, UPS, USPS, Australia Post, SF Express, Hanjin, Lotte, and others) through three products: Shipbaesong, One-Express, and KakaoPay Shipping.

Ownership category

akta.pro rank

Product category

Logistics SaaS / Shipping Aggregation Platform

NAICS

Freight Transportation Arrangement (488510), Couriers and Express Delivery Services (492110), Freight Transportation Arrangement (48851)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Air Courier Services (4513)

akta.pro industry

PRIMARYTLAEACAE

Shipping Management, Labeling & Carrier Integration (Multi-Carrier)

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Order Management & Fulfillment Execution (OMS)

SECONDARYTLAAAFAE

Cross-Border E-commerce Parcel Logistics (DDP/Customs-Integrated)

Transportation & Logistics/Courier, Express & Parcel (CEP) / Last-Mile Delivery/E-commerce Parcel Delivery & Marketplace Logistics

Keywords

• SaaS logistics platform
• E-commerce shipping
• International shipping aggregator
• Multi-carrier shipping software
• Logistics integration

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Shipping Services: Deleo provides shipping aggregation and logistics services to e-commerce merchants, facilitating international and domestic shipments through partnerships with global carriers.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels2 records

Core offering

Deleo Korea operates a SaaS-based global e-commerce logistics integrated IT platform that aggregates multiple international and domestic shipping carriers (FedEx, UPS, USPS, Australia Post, SF Express, Hanjin, Lotte Global Logistics, and others) into a single interface for e-commerce merchants. The platform offers three core shipping services — Shipbaesong, One-Express, and KakaoPay Shipping — enabling merchants to manage international and domestic shipments, streamline order processing, and integrate shipping with payment through KakaoPay.

Product overview

Deleo Korea offers a shipping and logistics platform with three core shipping services: Shipbaesong (쉽배송) for general shipping with audience targeting and exclusive services, One-Express (원배송) for streamlined express shipping with one-click order management and global reach, and KakaoPay Shipping for integrated payment-enabled shipping through KakaoPay. The platform connects with multiple international shipping carriers including FedEx, UPS, USPS, Australia Post, and regional carriers across Asia to provide comprehensive shipping solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Shipbaesong (쉽배송) A shipping service for e-commerce merchants offering audience targeting, exclusive shipping services, end-to-end shipping solutions, and customer review capabilities. Connects merchants with international carriers (FedEx, UPS, USPS, Australia Post, SF Express) and regional Asian carriers for both domestic and international deliveries.
• One-Express (원배송) An express shipping solution featuring one-click order management, global shipping in few clicks, and product recommendation features designed to reduce time wasted in shipping processes. Targeted at merchants wanting streamlined global shipping with minimal clicks and easy integration to major shipping carriers.
• KakaoPay Shipping A shipping service integrated with the KakaoPay payment platform, providing both international and domestic shipping solutions through a four-step process. Allows merchants using KakaoPay payments to utilize the payment infrastructure for shipping transactions with a seamless checkout-to-shipping experience.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• FedExcoreTechnology or IntegrationGlobal express shipping partner providing international courier services.
• SF ExpresscoreTechnology or IntegrationMajor Chinese express delivery partner for China-bound and cross-border shipments.
• HanjincoreTechnology or IntegrationKorean air freight and logistics company providing domestic and international shipping services.
• Lotte Global LogisticscoreTechnology or IntegrationKorean logistics provider offering comprehensive shipping and freight services.
• UPScoreTechnology or IntegrationGlobal package delivery company providing international shipping solutions.

Recent moves5 records

Expansion highlights3 records

Direct peers

• Easyship: Easyship is a global multi-carrier shipping aggregator and rate-management platform serving SMB e-commerce merchants. It is highly comparable to Deleo Korea in offering one-platform access to dozens of international carriers with shipping label generation and tracking — directly competing in the cross-border e-commerce shipping SaaS category.
• ShipStation: ShipStation (Stamps.com/Avalara) is a leading multi-carrier shipping management platform for SMB and mid-market e-commerce sellers. It directly mirrors Deleo's core functionality of aggregating carriers, automating label printing, and streamlining order management for online merchants.
• Shippo: Shippo is a shipping API and aggregator platform connecting merchants to 80+ carriers worldwide. Comparable to Deleo Korea as a developer-friendly multi-carrier shipping SaaS targeting SMB e-commerce, with similar pricing model (transaction-based labels) and merchant profile.
• Janio: Janio is a Southeast Asian cross-border logistics aggregator and shipping platform serving e-commerce merchants. It is already a Deleo Korea integration partner, making it a directly comparable cross-border shipping aggregator with overlapping merchant and carrier relationships.

Regional players

• Shiprocket: Shiprocket is a leading Indian shipping aggregator serving Indian SMB e-commerce merchants with multi-carrier rate comparison and order management. Comparable to Deleo Korea as a regional shipping aggregation SaaS, although operating in India rather than Korea.

Broad incumbents

• Cafe24: Cafe24 is a major Korean e-commerce platform provider offering storefront, payments, and logistics integrations to Korean merchants. It is broadly comparable to Deleo Korea as a Korean e-commerce enabler, though Cafe24's logistics capabilities sit inside a wider commerce platform rather than specialising in shipping aggregation.
• Naver Smartstore Shipping Services: Naver Smartstore is Korea's dominant e-commerce marketplace with built-in shipping and logistics services for its merchant base. It is a broad incumbent competing with Deleo Korea for Korean merchant shipping workflows, especially via embedded payment/shipping rails similar to the KakaoPay partnership model.

Emerging players

• ShipBob: ShipBob is a tech-enabled fulfilment and shipping platform for e-commerce brands, offering multi-carrier rate shopping and logistics management. Comparable to Deleo Korea as an SMB-focused shipping/fulfilment SaaS, although ShipBob also operates its own fulfilment centres while Deleo remains asset-light.
• ShipHero: ShipHero provides warehouse management and multi-carrier shipping software for e-commerce merchants and 3PLs. It is comparable to Deleo Korea as shipping/logistics SaaS for e-commerce merchants, though ShipHero's core strength is WMS rather than carrier aggregation.
• FreightHub (now Forto): Forto (formerly FreightHub) is a digital freight forwarder and shipping platform offering aggregated carrier services and shipment management. Comparable to Deleo Korea as a logistics SaaS aggregator, though focused on enterprise freight forwarding rather than SMB e-commerce parcel shipping.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/deleo-korea

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deleo Korea