Premium Home Source
Premium Home Source is a family-owned US e-commerce retailer selling kitchen appliance packages, DIY mini-split HVAC systems, outdoor grills, saunas, and kitchenware directly to homeowners, contractors, designers, and builders as an authorized dealer of brands including ZLINE, THOR Kitchen, Forno, and MRCOOL.
- Company typePrivate
- Founded2007
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Premium Home Source does
Premium Home Source is a family-owned, US-based direct-to-consumer e-commerce retailer of home appliances, HVAC equipment, outdoor products, and kitchenware, founded in 2007 and serving the 48 contiguous United States. The company operates a single online storefront at premiumhomesource.com and functions as a Featured Authorized Dealer for multiple premium appliance brands, including ZLINE Kitchen, THOR Kitchen (including the Gordon Ramsay by THOR Kitchen sub-brand), MRCOOL, Forno, and Kucht, with additional assortment from Samsung, Senville, Cosmo, ILVE, Kucht, Empava, Danby, Kamado Joe, Masterbuilt, ZWILLING, Henckels, Staub, Caraway, Peugeot, and others. Its core offering is pre-configured and customizable kitchen appliance packages — coordinated ranges, refrigerators, dishwashers, range hoods, microwaves, wall ovens, and cooktops — alongside a DIY mini-split HVAC category (MRCOOL 1–6 zone systems with pre-charged line sets), outdoor grills and smokers, saunas, and kitchenware; the technology stack is a conventional e-commerce platform with no disclosed proprietary technology, AI/ML capabilities, APIs, or mobile apps.
The business model is fundamentally transactional one-time product sales through the consumer storefront, supplemented by a B2B trade program called PREMIUM+ that offers tiered annual subscription-style discounts (Standard 7% off, VIP 10% off for accounts spending $25K+ annually) to licensed contractors, designers, architects, and builders, with dedicated account management and bulk pricing. Pricing spans roughly $2,681 to $15,182+ for full appliance packages, with bundle savings (buy 4+ appliances save 5%), free standard shipping on eligible orders, 30-day returns, a price-match policy, and 0% APR financing integrations with Affirm, Bread Pay, and Klarna to enable higher-ticket purchases. The company has no disclosed funding rounds, no institutional investors, no parent company, and no disclosed headcount, operating as a privately-held independent retailer with founders and team members described as having over 75 years of combined kitchen and home industry experience across home-building, kitchen design, and professional chef backgrounds.
Premium Home Source firmographics
Firmographics- Name
- Premium Home Source
- Legal name
- Premium Home Source
- Website
- https://premiumhomesource.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Premium Home Source is a family-owned US e-commerce retailer selling kitchen appliance packages, DIY mini-split HVAC systems, outdoor grills, saunas, and kitchenware directly to homeowners, contractors, designers, and builders as an authorized dealer of brands including ZLINE, THOR Kitchen, Forno, and MRCOOL.
- Ownership category
- akta.pro rank
Premium Home Source industry classification
Industry- Product category
- Home Appliance Retail
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Electronics and Appliance Retailers (449210), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)
- akta.pro secondary industries
- Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB), Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact) (CRACACAH)
Keywords
Where Premium Home Source is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Premium Home Source business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales: Direct product sales of kitchen appliances, HVAC/mini split systems, outdoor equipment, bath & wellness, and kitchenware through an e-commerce storefront. Revenue is generated through one-time product transactions. The company offers financing options (Affirm, Bread Pay, Klarna) to enable higher-value purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | PREMIUM+ Standard Plan - 7% off select brands for growing businesses |
| Subscription | Annual | PREMIUM+ VIP Plan - 10% off select brands for high-volume buyers |
| One time/ perpetual license | Pay-as-you-go | Consumer retail pricing for individual appliances and packages |
| Transaction based/ take rate | Monthly | Financing options via Affirm, Bread Pay, and Klarna |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Premium Home Source product offering
Product offeringCore offering
Premium Home Source is an online retailer that sells kitchen appliances (ranges, refrigerators, dishwashers, wall ovens, cooktops, range hoods, microwaves, wine and beverage coolers, freezers), MRCOOL DIY mini split HVAC systems, outdoor grills and smokers, saunas, and kitchenware. The company bundles products into discounted kitchen appliance packages and operates a PREMIUM+ trade program offering tiered pricing, dedicated account management, and volume discounts for licensed trade professionals.
Product overview
Premium Home Source is a family-owned online home appliance retailer offering a comprehensive e-commerce platform for kitchen appliances, HVAC systems, outdoor cooking equipment, and home goods. The product portfolio centers on kitchen appliance packages and bundles (pre-configured and customizable) from brands including FORNO, ZLINE, THOR Kitchen, and MRCOOL, complemented by standalone major appliances (ranges, refrigerators, dishwashers, microwaves, range hoods, wall ovens, cooktops), outdoor products (grills, smokers, pizza ovens), bathroom items (saunas, bathtubs), and kitchenware (cookware, bakeware, knives). The core offering is the bundled appliance package model where customers can purchase coordinated kitchen sets in various sizes (30", 36", 48"), finishes, and fuel types, with customization tools available for bespoke configurations. The PREMIUM+ trade program adds B2B functionality for contractors and designers, while integrated financing through Affirm, Bread Pay, and Klarna enables flexible payment options.
Differentiator
Problem solved
Functional benefit
Brands
- PREMIUM+ Program: B2B trade program offering exclusive discounts of 7% to 10% for licensed contractors, designers, architects, builders, and industry professionals. Includes Standard Plan (7% off) and VIP Plan (10% off for those spending $25K annually).
Products and services
- Kitchen Appliance Packages Pre-bundled multi-appliance sets from premium brands (ZLINE, THOR, FORNO, Kucht), sold at a package discount versus buying items individually. Targeted at homeowners, kitchen renovators, and new-home buyers outfitting a complete kitchen.
- Ranges Standalone gas, electric, and dual-fuel ranges from premium brands such as ZLINE, THOR, FORNO, and Kucht. Sold individually or as part of kitchen appliance packages for homeowners and trade customers.
- Refrigerators Standalone refrigerators from premium brands, sold individually or as part of kitchen appliance packages. Used by homeowners and trade professionals outfitting residential kitchens.
- Dishwashers Built-in dishwashers from premium brands, sold individually or as part of kitchen appliance packages.
- Wall Ovens Built-in wall ovens from premium brands, sold individually or as part of larger kitchen configurations.
- Cooktops & Rangetops Drop-in cooktops and rangetops from premium brands for custom kitchen layouts.
- Range Hoods Ventilation range hoods from premium brands, sold individually or as part of kitchen appliance packages.
- Microwaves Built-in and countertop microwaves from premium brands for residential kitchen installations.
- Wine & Beverage Coolers Standalone wine refrigerators and beverage coolers for residential kitchens, bars, and entertainment spaces.
- Freezers Upright and chest freezers for residential supplemental or primary cold-storage use.
- MRCOOL DIY Mini Split Systems DIY-installable ductless mini split air conditioning and heat pump systems from MRCOOL, sold to homeowners and trade professionals for residential climate control without professional installation.
- Outdoor Grills & Smokers Premium outdoor grills, smokers, and outdoor kitchen equipment from brands such as Blaze, Bull, and Summerset for residential outdoor cooking.
- Saunas Residential indoor and outdoor saunas for home wellness installations.
- Kitchenware Kitchenware, accessories, and ancillary kitchen goods sold alongside major appliances on the storefront.
- PREMIUM+ Trade Program A standalone B2B trade program offering tiered membership pricing, volume discounts, dedicated account management, exclusive promotions, and a price-beat guarantee for licensed contractors, builders, designers, architects, property managers, and landlords purchasing appliances and HVAC equipment in volume.
Quantifiable outcome
- 4.82/5 average rating from 159,767 verified reviews
- +1 more outcomes
Companies that use Premium Home Source
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Premium Home Source technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Premium Home Source partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered supporting, core and minor.
- AffirmsupportingFinancing partner offering 0% APR options for qualifying customers. Affirm provides installment payment options at checkout, enabling higher-value appliance purchases. Rates range from 0-36% APR depending on creditworthiness.
- Bread PaysupportingFinancing partner offering installment and SplitPay options starting at 0% APR. Loans are made by Comenity Capital Bank, a Bread Financial company. Enables flexible payment terms for kitchen appliance purchases.
- KlarnasupportingBuy Now Pay Later partner offering payment plans of 6 months to 24 months. Rates range from 0-29.99% APR based on creditworthiness. Minimum purchase of $150 required. Issued by WebBank, member FDIC.
- ZLINE KitchencorePremium Home Source is a Featured Authorized Dealer of ZLINE Kitchen products as verified on ZLINE's official Trusted Retailers page. The company offers 656 ZLINE kitchen appliance packages and 335 luxury ZLINE appliance packages.
- THOR KitchencoreFeatured Authorized Dealer of THOR Kitchen products as verified on THOR Kitchen's Local Dealers page. The company offers 1,010 THOR Kitchen products and packages including the Gordon Ramsay by THOR Kitchen sub-brand.
- MRCOOLcoreFeatured Authorized Dealer of MRCOOL products as verified on MRCOOL's locations page. The company specializes in DIY mini split systems and offers MRCOOL DIY packages with pre-charged lines for easy installation.
- FornocoreFeatured Authorized Dealer of Forno products as verified on Forno's online retailers page. The company is the top destination for Forno appliance packages, offering 916 Forno products. FORNO is the only brand offering in-home delivery (exception to standard curbside-only shipping).
- KuchtminorFeatured Authorized Dealer of Kucht products as verified on Kucht's find a dealer page. Kucht appliances are included in the product catalog and subject to 15% restocking fee for returns.
- Big Ass FansminorPremium brand partner for ceiling fans and evaporative coolers in the heat & cool category. Available through the PREMIUM+ B2B Program for trade professionals.
- Kamado JoeminorPremium outdoor grilling brand partner for ceramic kamado grills, smokers, and accessories. Available through the PREMIUM+ B2B Program for trade professionals.
- CarawayminorKitchenware brand partner specializing in cookware, bakeware, and kitchen organization products. Available through the PREMIUM+ B2B Program for trade professionals.
- ZWILLINGminorPremium kitchenware brand partner for cutlery, cookware, and kitchen tools. Available through the PREMIUM+ B2B Program for trade professionals.
- SamsungminorConsumer electronics brand partner offering Samsung appliances (refrigerators, microwaves, etc.). Featured brand on the platform with dedicated product pages.
- SenvilleminorMini split HVAC brand partner offering Senville LETO and Senville AURA mini split series. Available alongside MRCOOL DIY systems in the heat & cool category.
- MasterbuiltminorOutdoor cooking brand partner specializing in outdoor smokers and grills. Available through the PREMIUM+ B2B Program.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Premium Home Source competitors and assessment
Company assessmentDirect peers
- AJ Madison: Direct-to-consumer online retailer specializing in kitchen appliance packages and home appliances from brands like ZLINE, THOR, and Forno. Closest comparable to Premium Home Source in product mix, package model, and authorized dealer approach.
- Abt Electronics: Independent electronics and appliance retailer with strong e-commerce and showroom presence, offering major kitchen appliances, mini splits, and home goods. Comparable in multi-category appliance retail and mix of consumer and trade customers.
- Build.com: Online retailer specializing in home improvement products including kitchen appliances, faucets, and hardware; now part of Ferguson. Closely comparable in B2B trade program focus and bundling home goods for pros and consumers.
- Designer Appliances: Online retailer of premium kitchen appliances serving both homeowners and trade professionals. Comparable in package builder approach, authorized dealer partnerships, and trade discount program structure.
- Yale Appliance: Family-run appliance retailer serving the Northeast US with online and showroom channels, selling premium kitchen appliances and offering installation services. Comparable in family-owned heritage, customer-focus positioning, and premium brand partnerships.
Emerging players
- Mr. Appliance (Neighborly): National appliance service and sales franchise network under Neighborly. Comparable in connecting kitchen appliance buyers with installation/service, though focused on service rather than e-commerce retail.
Broad incumbents
- Amazon: Global e-commerce marketplace with extensive kitchen appliance, HVAC, and home goods listings from competing resellers. Major competitive threat on price and selection, particularly for the small appliance and kitchenware categories.
- Home Depot: Largest US home improvement retailer with extensive kitchen appliance, HVAC, and outdoor cooking assortment plus pro/contractor loyalty programs (Pro Xtra). Overlaps with Premium Home Source on kitchen appliances, mini splits, and BBQ categories, but serves a much broader DIY/pro customer base.
- Lowe's: National home improvement retailer with major appliance, HVAC, and outdoor cooking categories, plus pro loyalty program. Comparable assortment but with broader DIY/general merchandise mix and physical store footprint.
- Wayfair: Mass-market online home goods retailer carrying kitchenware, small appliances, and some major appliances. Comparable in pure-play DTC e-commerce model and broad home assortment, though much weaker in major appliance bundling and trade programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Premium Home Source social profiles
Digital presencePremium Home Source financial estimates
Financial estimateRevenue estimate
Valuation estimate
Premium Home Source leadership team
Management profileNumber of profiles
Profiles1 record
Premium Home Source funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Premium Home Source M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Premium Home Source
What does Premium Home Source do?
Premium Home Source is an online retailer that sells kitchen appliances (ranges, refrigerators, dishwashers, wall ovens, cooktops, range hoods, microwaves, wine and beverage coolers, freezers), MRCOOL DIY mini split HVAC systems, outdoor grills and smokers, saunas, and kitchenware. The company bundles products into discounted kitchen appliance packages and operates a PREMIUM+ trade program offering tiered pricing, dedicated account management, and volume discounts for licensed trade professionals.
Is Premium Home Source a public or private company?
Premium Home Source is a private company. It is classified as family owned and is currently operating.
When was Premium Home Source founded?
Premium Home Source was founded in 2007. It employs 1 to 10 people.
Where is Premium Home Source based?
Premium Home Source is headquartered in New York, United States, in the North America region.
How does Premium Home Source make money?
One revenue line is on record: product Sales.
Who are Premium Home Source's main competitors?
Direct peers on record are AJ Madison, Abt Electronics, Build.com, Designer Appliances and Yale Appliance. Mr. Appliance (Neighborly) is listed as an emerging player. Broad incumbents are Amazon, Home Depot, Lowe's and Wayfair.
Does Premium Home Source have an API?
No public API is recorded for Premium Home Source.
What industry is Premium Home Source in?
Premium Home Source's product category is Home Appliance Retail. Its primary akta.pro industry code is CRACACAA, Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves), with a secondary code of CRACACAB, Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers). Its NAICS code is 449 and its SIC code is 5700.