FC Dallas

What FC Dallas does

FC Dallas is a privately held professional soccer club operating in Major League Soccer from Frisco, Texas, founded in 1996 and owned by the Hunt family through FC Dallas Soccer, LLC. The club fields a first team in MLS and a reserve team, North Texas SC, in MLS NEXT Pro, supported by a youth academy that has produced international-caliber players such as Ricardo Pepi, Chris Richards, and Tanner Tessmann. Home matches are played at the 20,500-seat Toyota Stadium, which is undergoing a $182 million public-private modernization adding roughly 3,400 seats, a new east-side canopy, expanded club and suite spaces, and upgraded broadcast facilities; starting in 2026, North Texas SC will play at the new Texas Health Mansfield Stadium in Mansfield, Texas.

The club operates a multi-stream revenue model combining matchday (season tickets, single-match, and group sales at Toyota Stadium), naming rights and corporate partnerships (Toyota, Gallagher, UMB Bank, Amazon, Children's Health, UT Southwestern, Adidas, AdvoCare, WinStar World Casino, Coca-Cola, CoServ, Globe Life, Texas Health Mansfield), league-pooled broadcasting (MLS Season Pass on Apple TV), merchandise (Soccer 90 store, MLSStore.com), venue and event rentals (concerts, high school football, community events), and youth programming and academy fees. The FC Dallas Foundation extends the brand through community investment, having built 13 mini-pitches and futsal courts across Dallas, Collin, and Denton counties since 2011 and serving more than 5,000 children weekly.

Go-to-market combines direct-to-consumer ticket sales through the club's official website, mobile app, and box office with event-driven revenue capture tied to matchday, international friendlies, and FIFA World Cup 2026 host-city status (Dallas was selected for 9 matches, the most of any city). The club reported a 25% revenue increase and 96% social media follower growth from the 2023-2024 season, returned to the MLS Cup Playoffs in 2025 with a 12-13-12 record, and earned eight international call-ups in June 2026, including the first FC Dallas player to score at a World Cup. Leadership includes Dan Hunt (President), Andr\u00e9 Zanotta (Chief Soccer Officer/Sporting Director), Eric Quill (Head Coach), and Matt Denny (General Manager, North Texas SC).

Name

FC Dallas

Legal name

FC Dallas Soccer, LLC

Website

https://fcdallas.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

FC Dallas is a privately held MLS soccer club based in Frisco, Texas, founded in 1996 and owned by the Hunt family, operating a first team, MLS NEXT Pro reserve side (North Texas SC), youth academy, Toyota Stadium, and community foundation serving fans, corporate sponsors, and youth players across the Dallas-Fort Worth region.

Ownership category

akta.pro rank

Product category

Professional Sports (Soccer)

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Other Spectator Sports (711219), Spectator Sports (7112), Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Team Sports Equipment & Uniforms Retail (CRAMABAE), Club Sports Programs (EDALAIAB)

Keywords

• Professional soccer club
• Sports entertainment
• Matchday ticketing
• Youth academy development
• Stadium venue management

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Matchday Revenue: Revenue generated from ticket sales for FC Dallas MLS matches, including season tickets, single-match tickets, and group tickets at Toyota Stadium.
2. Naming Rights and Sponsorships: Toyota holds naming rights for Toyota Stadium and Toyota Soccer Center. Multi-year partnership includes brand integration across FC Dallas platforms, youth soccer programming, sustainability projects, and community outreach.
3. Corporate Partnerships: Partnerships with major brands including Gallagher (insurance), UMB Bank, Amazon, Children's Health, UT Southwestern, Adidas, AdvoCare, WinStar World Casino, Coca-Cola, CoServ, Globe Life, and others for advertising, hospitality, and brand activation.
4. Broadcasting Rights: MLS broadcasting deals through MLS Season Pass on Apple TV for match coverage.
5. Merchandise and Retail: Sale of official FC Dallas merchandise through Soccer 90 store and online at MLSStore.com.
6. Stadium and Venue Events: Revenue from hosting non-FC Dallas events including concerts, high school football (Frisco ISD), and private events at Toyota Stadium and Toyota Soccer Center.
7. Youth Programs and Academy: Revenue from youth soccer programs, academy fees, and the FC Dallas Youth platform.
8. North Texas SC Revenue: Matchday and merchandise revenue from North Texas SC MLS NEXT Pro matches, now playing at Texas Health Mansfield Stadium.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

FC Dallas operates a Major League Soccer professional soccer club competing in MLS, including a reserve team (North Texas SC) in MLS NEXT Pro, youth academy development programs, and manages soccer-specific venues including Toyota Stadium and the Toyota Soccer Center. The organization generates revenue through matchday ticketing, corporate sponsorships and naming rights (Toyota), broadcasting rights, merchandise sales, stadium event hosting, and youth soccer programs.

Product overview

FC Dallas is a Major League Soccer club operating a multi-platform sports organization consisting of the professional FC Dallas team (MLS), North Texas SC (MLS NEXT Pro reserve team), Toyota Stadium (20,500-seat home venue undergoing $182M renovation), Toyota Soccer Center (training facilities), Texas Health Mansfield Stadium (new NTSC home starting 2026), youth academy, FC Dallas Foundation (community arm), and Soccer 90 (merchandise). The organization also manages ticketing, hospitality, and fan engagement through various programs including the Soccer Celebration for World Cup 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Toyota Stadium 20,500-seat soccer-specific stadium in Frisco, Texas hosting FC Dallas MLS home matches, international competitions, concerts, and high school football. Available for venue rental by event organizers, tournament operators, and private clients. Currently undergoing a $182 million renovation.
• Toyota Soccer Center Multi-field soccer complex adjacent to Toyota Stadium used for FC Dallas first-team training, youth academy training, and community programming.
• Texas Health Mansfield Stadium New 10,000-seat stadium in Mansfield, Texas serving as home venue for North Texas SC starting in 2026. Features suites and club access seating. Available for venue rental.
• FC Dallas Youth Academy Youth soccer development program identifying and developing young talent with pathways to FC Dallas first team, North Texas SC, and professional contracts. Includes academy teams, youth leagues, camps, and clinics for young athletes and families in North Texas.
• North Texas SC

Quantifiable outcome

• Youth development pipeline serving 5,000+ children weekly through Foundation programs
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered flagship, core and minor.

• ToyotaflagshipStrategic or Co-development Partner · 29 October 2025Multi-year extension of naming rights partnership for Toyota Stadium and Toyota Soccer Center. Partnership includes brand integration across FC Dallas platforms, youth soccer programming, sustainability projects, and community outreach. One of MLS's longest-standing corporate partnerships since 2013.
• City of FriscocoreStrategic or Co-development PartnerPartnership on field development projects and community facilities including the first outdoor futsal court in Frisco. City collaboration on infrastructure and community sports programming.
• AmazoncoreGTM or Marketing PartnerCommunity partner for youth soccer clinics and gear donations including Gear Up Project at Whitney Young Elementary. Joint initiatives supporting youth access to soccer.
• GallaghercoreGTM or Marketing PartnerInsurance partner supporting FC Dallas Foundation initiatives including Community Action Grant Program and Unified Team sponsorship.
• UMB BankcoreGTM or Marketing PartnerBanking partner supporting FC Dallas Foundation and Unified Team sponsorship with community investment programs.
• CoServminorGTM or Marketing PartnerElectric cooperative partner supporting FC Dallas Foundation community initiatives and field development projects.
• La ModernaminorGTM or Marketing PartnerCommunity partner for futsal court dedication and youth sports initiatives.
• Children's HealthminorGTM or Marketing PartnerHealthcare partner and sponsor visible on FC Dallas platform.
• UT SouthwesternminorGTM or Marketing PartnerMedical institution partner and sponsor.
• AdidascoreGTM or Marketing PartnerOfficial technical partner providing kits and apparel for FC Dallas and North Texas SC teams.
• AdvoCareminorGTM or Marketing PartnerHealth and wellness partner.
• WinStar World Casino & ResortminorGTM or Marketing PartnerCasino and hospitality partner with VIP offerings at Toyota Stadium.
• Coca-ColaminorGTM or Marketing PartnerBeverage partner supporting community mini-pitch projects.
• Globe LifeminorGTM or Marketing PartnerInsurance partner supporting field development at Navo Middle School.
• NUUcoreGTM or Marketing PartnerPartner for Community Action Grant Program supporting local organizations.
• Baylor UniversityminorGTM or Marketing PartnerUniversity partner supporting Book and School Supply Drive.
• Special Olympics TexascoreStrategic or Co-development PartnerPartnership for FC Dallas Unified Team bringing individuals with and without intellectual disabilities together to play on one team.
• Frisco ISDcoreStrategic or Co-development PartnerPartnership for high school football games at Toyota Stadium and community sports initiatives.
• Texas Health MansfieldflagshipStrategic or Co-development PartnerNaming rights partner for Texas Health Mansfield Stadium, home of North Texas SC starting 2026.
• SpringHill Suites & Hilton Garden Inn of MansfieldminorGTM or Marketing PartnerHotel partnership providing accommodations for North Texas SC visiting teams and fans.
• United Dermatology AssociatesminorGTM or Marketing PartnerHealthcare partner for North Texas SC and Mansfield Stadium.
• Orangetheory Fitness of North TexasminorGTM or Marketing PartnerFitness partner for North Texas SC multi-year partnership.
• Atlético DallasminorStrategic or Co-development PartnerFC Dallas expressed interest in bidding for facility operations and management at Garland Soccer Complex, a potential partnership opportunity.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Dallas Cowboys: DFW-headquartered NFL franchise and the dominant sports brand in the market; relevant as a benchmark for sponsorship pricing, broadcast rights value, and fan share-of-wallet competition FC Dallas faces locally.
• Texas Rangers: DFW MLB franchise and another dominant in-market sports competitor; useful as a benchmark for regional corporate sponsorship splits, season ticket pricing power, and live-event attendance dynamics.

Direct peers

• Sporting Kansas City: MLS original-era club with comparable Children’s Mercy Park footprint, comparable youth academy pipeline, and similar reliance on naming rights and corporate sponsorships.
• Austin FC: MLS expansion club also operating in Texas, sharing regional sponsorship pools, youth development pathways, and MLS NEXT Pro infrastructure comparable to FC Dallas.
• Inter Miami CF: High-visibility MLS franchise operating in a competitive multi-sport market with strong corporate sponsorships and global brand reach, useful as a comparable for upper-bound revenue and sponsorship benchmarks.
• Houston Dynamo FC: Another Texas-based MLS club competing in the Western Conference. Most directly comparable MLS peer given shared Texas market, similar on-field profile, and overlapping regional sponsorship and broadcast audience.
• New York City FC: Major-market MLS club with a City Football Group ownership profile and competing multi-sport environment (NYC), offering useful comparison on sponsorship pricing and premium hospitality monetization.
• LA Galaxy: One of MLS's most established franchises and a Western Conference competitor with a comparable mix of corporate sponsorships, academy pipeline, and stadium-based matchday revenue.
• Atlanta United FC: MLS club with comparable scale, Mercedes-Benz Stadium infrastructure, corporate sponsorship depth, and large academy/reserve team operations, making it a useful benchmark for FC Dallas's matchday and sponsorship economics.
• Charlotte FC: MLS expansion-era club that, like FC Dallas, opened a soccer-specific stadium and built out corporate sponsorships and academy infrastructure, serving as a peer for new-era stadium economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/fcdallas
• YouTubeyoutube.com/fcdallas
• Facebookfacebook.com/fcdallas
• LinkedInlinkedin.com/company/54909

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC Dallas