Pardos Chicken
Pardos Chicken is a privately held Peruvian rotisserie chicken restaurant chain founded in 1986, operating 33 franchised locations across Lima, Arequipa, Chiclayo, and Trujillo under Servicios de Franquicia Pardo's S.A.C. It serves individual families through dine-in, delivery, catering, and birthday party services, with historical international presence in Chile and the United States.
- Company typePrivate
- Founded1986
- HeadquartersSan Borja, Peru
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Pardos Chicken does
Pardos Chicken is a Peruvian chain of barbecue and grill restaurants founded in 1986, specializing in pollo a la brasa (rotisserie chicken), a dish officially declared Cultural Heritage of the Nation by the Peruvian government in 2004. The company operates 33 restaurants across Lima, Arequipa, Chiclayo, and Trujillo under a franchise model administered by Servicios de Franquicia Pardo's S.A.C., with each location operated by a separate legal entity (Sanguches del Perú S.A.C., Pollos El Prado S.A.C., URSUS Restaurantes S.A.C., and others). It also historically expanded internationally to Santiago, Chile (2003) and Miami, USA (2008). The product portfolio centers on signature charcoal-grilled rotisserie chicken (Pardos Brasa) and grilled chicken specialties (Pardos Parrillero in Original, BBQ, and HOT variants), with supporting offerings including sandwiches, salads, chicharrones, anticuchos, side dishes, beverages, and bundled promotions (Para Mí, Para Dos, Tú Eliges).
The company's technology stack consists of standard restaurant digital ordering infrastructure—proprietary website, iOS/Android mobile app, WhatsApp ordering channel, and call center—hosted on AWS cloud infrastructure with SSL encryption for transactions. It integrates with third-party delivery marketplaces (PedidosYa, Rappi, Didi) and payment providers (Mercado Pago, Pago Efectivo, Visa/MasterCard), and supports social login via Apple and Google. The technology profile is conventional consumer-facing e-commerce rather than differentiated proprietary systems. The headcount is stated as 1,001–5,000 employees, with Great Place to Work Peru recognizing the company in its Top 15 for companies with over 1,000 employees in both 2017 and 2018.
Pardos Chicken generates revenue primarily through direct-to-consumer dine-in, takeaway, and delivery sales at its 33 locations, complemented by corporate catering services (clients include BCP, Telefónica–Movistar, Antamina, Pepsico, Backus, Superintendencia de Banca y Seguros, and various schools), children's birthday party hosting under the Parditos mascot brand, gift cards and vouchers (S/ 50 each), and table reservations. Pricing is transaction-based with menu items ranging from S/ 8.50 (beverages) to S/ 38.50 (full meal combos). Customer segments split between individual consumers/families (primary) and corporate/institutional clients (secondary). Distribution is conducted through owned channels (dine-in, website, app, WhatsApp), third-party delivery marketplaces, and direct sales for catering. The company is privately held with no external funding rounds, no private equity involvement, and revenue is not publicly disclosed.
Pardos Chicken firmographics
Firmographics- Name
- Pardos Chicken
- Legal name
- Servicios de Franquicia Pardo's S.A.C.
- Website
- https://pardoschicken.pe
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Pardos Chicken is a privately held Peruvian rotisserie chicken restaurant chain founded in 1986, operating 33 franchised locations across Lima, Arequipa, Chiclayo, and Trujillo under Servicios de Franquicia Pardo's S.A.C. It serves individual families through dine-in, delivery, catering, and birthday party services, with historical international presence in Chile and the United States.
- Ownership category
- akta.pro rank
Pardos Chicken industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Restaurants and Other Eating Places (72251), Caterers (722320)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Chicken & Wings QSR (THAFAAAC)
- akta.pro secondary industry
- Chicken Concepts (Fried/Grilled/Hot Chicken) (THAFABAI)
Keywords
Where Pardos Chicken is headquartered
LocationHeadquarters
- HQ city
- San Borja
- HQ country
- Peru
- HQ region
- Latin America
Offices1 record
Markets served
Pardos Chicken business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Sales: Revenue from customers dining in at restaurant locations across Peru. The company operates 33 restaurants in Lima, Arequipa, Chiclayo, and Trujillo.
- Delivery and Takeaway: Revenue from delivery orders placed through owned channels (website, app, WhatsApp) and third-party marketplaces (PedidosYa, Rappi, Didi), as well as takeaway orders.
- Corporate Catering Services: Revenue from catering services provided to corporate clients for events and meetings. Serves educational institutions, mining companies, financial institutions, and major corporations.
- Event Services (Children's Birthdays): Revenue from hosting children's birthday parties and celebrations at restaurant locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual food items from menu |
| Unit Pricing | Pay-as-you-go | Combo meals and promotions |
| One time/ perpetual license | Pay-as-you-go | Gift Cards and Vouchers |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Pardos Chicken product offering
Product offeringCore offering
Pardos Chicken operates a Peruvian restaurant chain specializing in pollo a la brasa (charcoal-grilled rotisserie chicken), with 33 locations across Lima, Arequipa, Chiclayo, and Trujillo. The company sells signature rotisserie chicken dishes, grilled chicken specialties, sandwiches, salads, sides, beverages, desserts, and combo meal promotions through dine-in, takeaway, and delivery channels. Complementary services include corporate catering, children's birthday party hosting, gift cards, and home delivery via owned and third-party platforms.
Product overview
Pardos Chicken is a Peruvian restaurant chain specializing in pollo a la brasa (rotisserie chicken) with 33 locations across Peru. The product portfolio centers on its signature charcoal-grilled rotisserie chicken (Pardos Brasa) and grilled chicken specialties (Pardos Parrillero in Original, BBQ, and HOT variants). The offering includes core food products (sandwiches, chicharrones, anticuchos, mollejitas), supporting items (salads, side dishes, beverages, desserts), and bundled meal promotions (Para Mí, Para Dos, Tú Eliges). The company also provides complementary services including delivery (via app, web, WhatsApp, call center, and third-party marketplaces), table reservations, catering for events, children's birthday party hosting (Fiestas Infantiles), and gift cards/vouchers. The restaurant operates through multiple sales channels including dine-in, take-out, and delivery across Lima and regional cities (Arequipa, Chiclayo, Trujillo).
Differentiator
Problem solved
Functional benefit
Brands
- Pardos Brasa: Rotisserie chicken product line featuring traditional charcoal-grilled chicken
- Pardos Parrillero
- Parditos
Products and services
- Pardos Brasa Signature charcoal-grilled rotisserie chicken (pollo a la brasa), the flagship dish and brand cornerstone, available in quarter, half, and whole portions with various accompaniments for dine-in and delivery customers.
- Pardos Parrillero
Companies that use Pardos Chicken
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Pardos Chicken technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Pardos Chicken partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Amazon Web Services, Inc.coreAWS provides cloud infrastructure services for storing customer personal data. Server physical locations are in the United States of America. This enables Pardos Chicken's digital platforms to operate with scalable and secure cloud hosting.
- Mercado PagocorePayment processing partner for handling customer transactions securely through their platforms.
- Pago EfectivocoreAlternative payment method partner enabling cash-based online payments for customers.
- BBVAminorBank partnership for promotional discounts. Offered 40% discount on combo meals for 2 or 4 persons for BBVA account holders with promotions running from May-June 2024.
- PedidosYaminorThird-party marketplace delivery partner for expanding reach beyond owned delivery channels in Peru.
- RappiminorThird-party marketplace delivery partner for food delivery services in Peru.
- DidiminorThird-party marketplace delivery partner for food delivery services in Peru.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Pardos Chicken competitors and assessment
Company assessmentRegional players
- Presto: Peruvian sandwich and casual QSR chain with comparable nationwide footprint, dine-in/delivery mix, and franchise-style multi-store presence. Competes for the same Peruvian QSR daypart and lunch occasion.
- Bembos: Leading Peruvian burger QSR chain competing for the same domestic QSR spending share (dine-in, delivery, family meals). Comparable as a multi-store Peruvian chain with similar franchise-style unit growth, though focused on burgers rather than chicken.
- China Wok: Peruvian-Latin American QSR/casual chain operating dine-in and delivery at scale. Comparable as a multi-channel Peruvian restaurant brand with delivery and catering extensions, though operating in a different cuisine category.
Broad incumbents
- McDonald's Peru: Global QSR incumbent with established Peruvian presence. Competes for the same family dining and delivery occasions as Pardos, with superior marketing budgets and a broader menu.
- Popeyes: Global chicken QSR chain expanding aggressively in Latin America. Targets overlapping chicken-focused QSR demand and brings international brand power, supply chain scale, and digital ordering infrastructure.
- KFC (KFC Peru): Global QSR incumbent with strong presence in Peru, competing in the broader chicken category with fried chicken and combo meals. Competes for the same QSR occasion but at different price points and with global brand/marketing scale.
Direct peers
- Roky's: Peruvian pollo a la brasa chain with a similar dine-in/delivery model and multi-store presence across Peru. Competes directly with Pardos for the same family and group dining occasions.
- Norky's: Direct Peruvian competitor in the pollo a la brasa category with a comparable multi-city restaurant footprint and menu focus on rotisserie chicken, sides, and family meals. Closest head-to-head rival to Pardos Chicken in the domestic market.
- La Leña: Peruvian rotisserie chicken chain with parallel positioning around pollo a la brasa and combo meals, also leveraging dine-in and delivery channels. Competes with Pardos for the same core category demand.
Emerging players
- Pollo Campero: Latin American chicken QSR chain originating in Guatemala with growing presence across the region. Comparable as a chicken-centric multi-country brand targeting family meals, but with a different operating footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Pardos Chicken social profiles
Digital presencePardos Chicken financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pardos Chicken leadership team
Management profileNumber of profiles
Pardos Chicken subsidiaries and ownership
Company hierarchySubsidiaries12 records
Pardos Chicken funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pardos Chicken M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pardos Chicken
What does Pardos Chicken do?
Pardos Chicken operates a Peruvian restaurant chain specializing in pollo a la brasa (charcoal-grilled rotisserie chicken), with 33 locations across Lima, Arequipa, Chiclayo, and Trujillo. The company sells signature rotisserie chicken dishes, grilled chicken specialties, sandwiches, salads, sides, beverages, desserts, and combo meal promotions through dine-in, takeaway, and delivery channels. Complementary services include corporate catering, children's birthday party hosting, gift cards, and home delivery via owned and third-party platforms.
Is Pardos Chicken a public or private company?
Pardos Chicken is a private company. It is classified as family owned and is currently operating.
When was Pardos Chicken founded?
Pardos Chicken was founded in 1986. It employs 1,001 to 5,000 people.
Where is Pardos Chicken based?
Pardos Chicken is headquartered in San Borja, Peru, in the Latin America region.
How does Pardos Chicken make money?
Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are delivery and Takeaway, corporate Catering Services and event Services (Children's Birthdays).
Who are Pardos Chicken's main competitors?
Regional players on record are Presto, Bembos and China Wok. Broad incumbents are McDonald's Peru, Popeyes and KFC (KFC Peru). Direct peers are Roky's, Norky's and La Leña. Pollo Campero is listed as an emerging player.
Does Pardos Chicken have an API?
No public API is recorded for Pardos Chicken.
What industry is Pardos Chicken in?
Pardos Chicken's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFAAAC, Chicken & Wings QSR, with a secondary code of THAFABAI, Chicken Concepts (Fried/Grilled/Hot Chicken). Its NAICS code is 72251 and its SIC code is 5812.