Shine Talent Group
Shine Talent Group is a privately held talent management and influencer marketing agency representing 300+ creators across fashion, beauty, wellness, lifestyle, entertainment, and gaming, and connecting them with 2,000+ brand and agency partners including Amazon, Nike, and Walmart across the US, Canada, and Europe.
- Company typePrivate
- Founded2015
- HeadquartersWest Hollywood, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Shine Talent Group does
Shine Talent Group is a privately held talent management and influencer marketing agency founded in November 2015 by Emily Ward and Jess Hunichen, headquartered in West Hollywood, California, with additional offices in Toronto and London. The firm represents a curated roster of 300+ content creators across six verticals — fashion, beauty, health & wellness, lifestyle, entertainment, and gaming — and operates a two-sided network connecting those creators with more than 2,000 brand and agency partners including Amazon, Nike, Walmart, Meta, Tim Hortons, Spanx, Kate Spade, Delta, Ulta, Dyson, Nintendo, Starbucks, Hilton, Abercrombie & Fitch, Skims, Google, H&M, and J.Crew. Shine executes more than 3,000 campaigns quarterly across the US, Canadian, and European markets.
The company's core offering combines Talent Representation & Management with Brand Partnership Services, supported by an end-to-end Campaign Management layer that includes casting, content oversight, and performance reporting. Ancillary modules extend the platform beyond deal-brokering: Brand Strategy Consulting, Publishing Power (in-house literary agency), Podcast Network Access, Financial Services referrals, Education Edge (webinars and proprietary trend data), New Business Development support, LOVEXMONEY (a founder-owned angel investment firm for talent), and Data-Driven Insights & Reporting. The underlying technology stack is described as an influencer marketing and talent management platform with no disclosed proprietary AI/ML capabilities or external integrations.
Shine earns revenue through two primary streams: (1) management commissions on brand deals and campaigns facilitated for represented talent, and (2) professional-services fees for brand-side casting, strategy, and campaign management. Pricing is not publicly disclosed and is structured on a quote-based, customized-per-campaign basis. Distribution runs through direct enterprise sales via website inquiry forms, regional office outreach across Los Angeles, Toronto, and London, and industry network referrals across the established 2,000+ partner base. As of January 2025, Shine expanded scale through the acquisition of Spark Talent Group for an undisclosed amount.
Shine Talent Group firmographics
Firmographics- Name
- Shine Talent Group
- Legal name
- Shine Talent Group
- Website
- https://shinetalentgroup.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Shine Talent Group is a privately held talent management and influencer marketing agency representing 300+ creators across fashion, beauty, wellness, lifestyle, entertainment, and gaming, and connecting them with 2,000+ brand and agency partners including Amazon, Nike, and Walmart across the US, Canada, and Europe.
- Ownership category
- akta.pro rank
Shine Talent Group industry classification
Industry- Product category
- Influencer Marketing & Talent Management
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Creator Talent Management & Representation (MPAAAHAB)
- akta.pro secondary industries
- Creator Management & Talent Representation (BPAFAHAB), Talent Agency & Representation Services (HSACAHAK), Celebrity & Influencer Talent Booking (HSACAHAE), Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Shine Talent Group is headquartered
LocationHeadquarters
- HQ city
- West Hollywood
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Shine Talent Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Talent Management Representation: Shine Talent Group represents influencers and content creators, earning revenue through management commissions on brand deals and campaigns they facilitate for their talent roster.
- Brand Partnership Casting Services: The agency provides specialized casting support for brand campaigns, connecting brands with curated creators from their network of 300+ talent for influencer marketing campaigns.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Shine Talent Group product offering
Product offeringCore offering
Shine Talent Group is a talent management and influencer marketing agency that represents a roster of 300+ content creators and connects them with 2,000+ brand and agency partners for paid marketing campaigns. The firm delivers campaign ideation, casting, strategy, content oversight, and performance reporting for consumer brands across beauty, fashion, CPG, and lifestyle verticals, while providing creators with dedicated management, deal negotiation, career development, and ancillary services.
Product overview
Shine Talent Group operates as a multi-faceted talent management agency with a platform-plus-services architecture. The core offering combines Talent Representation & Management with Brand Partnership Services, supported by Campaign Management as the execution layer. Additional services include Brand Strategy Consulting, Casting Services, Publishing Power, Podcast Network Access, Financial Services, Education Edge, LOVEXMONEY (angel investment), New Business Development, Data-Driven Insights & Reporting, and Relationship Management & Compliance. The company represents over 300 creators and works with 2,000+ agency and brand partners across the US, Canada, and Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Talent Representation & Management Core service providing influencers and content creators with dedicated talent managers, brand partnership opportunities, campaign strategy guidance, and career development support across the US, Canada, and Europe.
- Brand Partnership Services Connects consumer brands with curated influencer talent from Shine's 300+ creator roster, providing campaign ideation, strategy, influencer sourcing, content creation oversight, talent management, and performance reporting for brand clients.
- Campaign Management End-to-end campaign execution for brand partnerships, including campaign ideation, strategy development, talent casting, content oversight, and detailed performance reporting and analytics across creator channels.
Quantifiable outcome
- 2.5M+ views for MERIT Beauty campaign (exceeded 714k projection)
- +3 more outcomes
Companies that use Shine Talent Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Shine Talent Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shine Talent Group partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core.
- KnixcorePioneer in intimate apparel partnered with Shine for always-on creator campaign in Q1 2025. Achieved 156% to target KPIs, 331k views, and sustained engagement leading to three consecutive campaign renewals.
- AmazoncoreBrand partner utilizing Shine Talent Group's creator network for influencer marketing campaigns
- MetacoreBrand partner (Facebook/Instagram) working with Shine creators for marketing initiatives
- NikecoreBrand partner utilizing Shine's talent network for influencer campaigns
- WalmartcoreBrand partner including partnerships with talent like Fraicheliving for Walmart Canada holiday collections
- Tim HortonscoreBrand partner utilizing Shine's creator network for marketing campaigns
- SpanxcoreBrand partner working with Shine talent for influencer marketing
- Kate SpadecoreLuxury fashion brand partner for influencer campaigns
- Delta Air LinescoreBrand partner utilizing Shine's creator network for travel/lifestyle marketing
- Ulta BeautycoreBeauty retailer partner including talent Gillian x Grace joining Ulta Beauty Collective
- DysoncoreBrand partner for influencer marketing campaigns
- NintendocoreBrand partner in gaming category for influencer marketing
- StarbuckscoreBrand partner for lifestyle/food influencer campaigns
- HiltoncoreHospitality brand partner for travel/lifestyle content
- Abercrombie & FitchcoreFashion brand partner for influencer marketing campaigns
- SkimscoreFashion/intimate apparel brand partner for influencer collaborations
- GooglecoreBrand partner for technology/digital marketing initiatives
- H&McoreFashion brand partner for influencer marketing campaigns
- J.CrewcoreFashion brand partner for lifestyle influencer campaigns
- MERIT BeautycorePerformance-driven beauty brand engaged Shine for specialized casting support. Campaign featured 8 creators and achieved 2.5M+ views, with multiple creators re-booked due to exceptional ROI.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Shine Talent Group competitors and assessment
Company assessmentDirect peers
- Village Marketing: Boutique influencer marketing and talent management agency representing creators for brand partnerships. Closely matches Shine's boutique-scale representation model across fashion, beauty, and lifestyle niches.
- Open Influence: End-to-end influencer marketing platform and agency serving enterprise brands globally. Comparable to Shine in combining campaign management with creator sourcing at scale for Fortune 500 advertisers.
- Carusele: Data-driven influencer marketing agency that combines creator network access with analytics-led campaign management. Comparable to Shine in targeting enterprise brand clients and emphasizing measurable campaign ROI.
- The Goat Agency: Global influencer marketing agency representing creators and running brand campaigns across multiple verticals. Direct comparable to Shine's talent-representation-plus-brand-services model, with similar international footprint and enterprise client base.
- Whalar: Influencer marketing agency and creator network operating across the US and Europe with brand and talent representation services. Comparable to Shine in offering both roster representation and brand campaign execution.
- Obviously: Full-service influencer marketing agency offering talent representation, campaign strategy, and casting services for global brands. Closely aligned with Shine's hybrid representation-and-casting approach and enterprise brand portfolio.
- IZEA Worldwide: Influencer marketing technology and services company operating a creator marketplace plus managed services. Comparable to Shine in serving brand campaigns but with a more platform-centric, publicly-traded operating model.
- Aspire: Influencer marketing platform and agency serving enterprise brands with creator management and campaign execution. Comparable to Shine in offering both roster-style creator relationships and brand campaign services.
- Later (formerly Mavrck): Influencer marketing platform offering creator discovery, campaign management, and analytics tools to enterprise brands. Adjacent peer — platform rather than agency — but competes for the same brand-side budget.
Broad incumbents
- Endeavor (WME): Global talent and entertainment agency (parent of WME) representing creators, athletes, and artists across media and brand deals. Competes with Shine for top-tier influencer talent and brand-side endorsement budgets at the upper end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Shine Talent Group social profiles
Digital presenceShine Talent Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shine Talent Group leadership team
Management profileNumber of profiles
Profiles9 records
Shine Talent Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shine Talent Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shine Talent Group
What does Shine Talent Group do?
Shine Talent Group is a talent management and influencer marketing agency that represents a roster of 300+ content creators and connects them with 2,000+ brand and agency partners for paid marketing campaigns. The firm delivers campaign ideation, casting, strategy, content oversight, and performance reporting for consumer brands across beauty, fashion, CPG, and lifestyle verticals, while providing creators with dedicated management, deal negotiation, career development, and ancillary services.
Is Shine Talent Group a public or private company?
Shine Talent Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shine Talent Group founded?
Shine Talent Group was founded in 2015. It employs 51 to 100 people.
Where is Shine Talent Group based?
Shine Talent Group is headquartered in West Hollywood, United States, in the North America region.
How does Shine Talent Group make money?
Two revenue lines are on record. Talent Management Representation is the primary driver. The others are brand Partnership Casting Services.
Who are Shine Talent Group's main competitors?
Direct peers on record are Village Marketing, Open Influence, Carusele, The Goat Agency, Whalar, Obviously, IZEA Worldwide, Aspire and Later (formerly Mavrck). Endeavor (WME) is listed as a broad incumbent.
Does Shine Talent Group have an API?
No public API is recorded for Shine Talent Group.
What industry is Shine Talent Group in?
Shine Talent Group's product category is Influencer Marketing & Talent Management. Its primary akta.pro industry code is MPAAAHAB, Creator Talent Management & Representation, with a secondary code of BPAFAHAB, Creator Management & Talent Representation. Its NAICS code is 711410 and its SIC code is 7311.